Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business News

Online retail scores again as another big mall retailer closes its doors

(BUSINESS NEWS) Another popular mall retailer is shutting doors as online shopping continues to gain popularity.

mall bebe closing


Despite their huge selection of trendy jumpsuits, Bebe is officially unable to stay in business. The California based retailer announced their plan to close all of their stores by the end of May.

Despite their efforts to explore alternatives after suffering sales, Bebe realized they could not compete with major online sellers.

A Steady Decline

Prior to their announcement, Bebe had already begun decreasing their number of stores. After previously closing down 28 stores, executives attempted to ensure that they still had a fighting chance.

The company’s best efforts were to “explore strategic alternatives,” which offered a vague solution.

But numbers don’t lie. In the first half of the fiscal year, Bebe lost $13 million as sales fell 13.5%. They now plan to shut down operations in the remaining 134 stores by the end of next month.

So the Story Goes

It does not come as a major surprise in this day in age. Many department stores have been facing serious trouble as Amazon continues to expand their services. Even Macy’s is closing 15% of their stores across the nation.

Advertisement. Scroll to continue reading.

The fact is that people would rather shop online then peruse the shops inside a mall.

It is all about convenience. Amazon offers clothes, home goods, food, pretty much anything you can find in a mall and they are only continuing to grow. They have even attempted to open their own brick-and-mortar grocery store, Amazon Go, as an experiment.

People are losing their affinity towards malls.

When it comes down to strolling around or shopping from the comfort of your own home, which one would you choose?

Online Rules All

Luckily for Bebe, they do still have the option to continue selling merchandise on their website. However, they have not mentioned this in the press. Unfortunately closing down their remaining stores means that at least 700 people will lose their jobs in California.

[clickToTweet tweet=”The loss of brick and mortar jobs is the biggest downside to the growth of online retailers.” quote=”That is the biggest downside to the growth of online retailers.”]

Although many may not be sad to see brick and mortar stores close up shop, many do not think of the employees behind the businesses.

Advertisement. Scroll to continue reading.


Written By

Natalie is a Staff Writer at The American Genius and co-founded an Austin creative magazine called Almost Real Things. When she is not writing, she spends her time making art, teaching painting classes and confusing people. In addition to pursuing a writing career, Natalie plans on getting her MFA to become a Professor of Fine Art.

1 Comment

1 Comment

  1. Pingback: The cost of online showrooming on in-store retailers - The American Genius

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business News

(BUSINESS) As the world keep changing, brands and businesses have to change along with it. Some say Gen Z is fickle, but others say...

Business News

(BUSINESS NEWS) Amazon is swamped with fake reviews, making it harder than ever to trust whether or not a product is legit. How can...

Tech News

(TECH NEWS) Google takes looking for product video reviews and recommendations to the next level by planning to turn YouTube into an e-commerce site.

Business Finance

(BUSINESS FINANCE) Online sales are soaring, but it's not all delivery - the convenience of curbside pickup is widely enjoyed, even if only to...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.