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The future is here and it’s the flexible workforce

(BUSINESS NEWS) Technology has changed everything, including how the workforce spends their day, where they report from, and how “on demand” gig workers are today.

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Everyone is connected, all of the time. We’ve got our phones inches away, our televisions are smart, and we can even get emails on our fridges. Because of this hyper-connectivity, it’s changed how we’re working, how we collaborate, and how transparent teams have become.

Back in the day, most folks worked from 9-5. Today, we’re not exactly all rushing into the office by 9am sharp thanks to advances with technology as simple as sending a text message or email to the whole staff. We’ve become more flexible.

Businesses have shifted their methods of how work gets done, what can be achieved, despite teammates not sitting next to one another in an office. The workforce is getting younger, more technology-driven and because of this, flexibility has become a throughline for many successful teams. Whereas in the past, time off or working from home were “nice to have,” they’re now one of the first things a business has to discuss in the interviewing process.

But, what’s happening because of the inverse of services like Uber, Lyft, Favor, and Instacart, the gig economy is coming on strong. Everything is changing. What was once considered a role that’s full-time can now be done on an “as-needed” basis and the results are getting wild.

The Aspen Institute’s Workforce of the Future recently dropped a study citing that 60% of companies are using on-demand workers. The data also shows that 70% of companies are looking to hire more of a gig-based workforce in the future.

What exactly is a flexible workforce?

The definition of “flexible” is evolving because people want to work for themselves rather than punch a clock for someone else. The work can be a variety of project-based, seasonal, contracted, event-based, or even remotely.

Think of people who are:

  • Freelancers
  • Contingent workers
  • Part-time employees
  • Independent contractors
  • Gig workers

A whopping 36% of the U.S. workforce is involved in the gig economy – that’s 57 MILLION people, who are earning over a trillion dollars from gigs like delivering groceries, delivering food, working a specific event, or just testing out some software for an afternoon.

Why would anyone want to change up their business model and hire some flexible workers? Well, there are plenty of reasons.

Talent access

Depending on the community and work type, some companies choose to hire out contractors or freelancers because telecommuting is easier. By hiring for a one-time design or to get some copy written by using services like Upwork or Fivver, this allows creatives and corresponding managers to break traditional geographic constraints. This also means that niche professionals have broader access to companies who may need someone for a particular project that would usually disrupt the work of regular staff. The same thing could go for events and staffing a game when it comes to security or maybe a certain kind of bartender.

It’s cheaper

Let’s say you’re running a store in the French Quarter and every Mardi Gras and Jazz Fest the influx of tourists cripples your shop. There are people everywhere, and you need security, an extra register person and at least one other person on the floor to help customers. But, every other time of the year business is slower and manageable. A short-term worker would be able to come in just for these times with a clear understanding of the expectations as well the length of the work. This is cheaper than hiring someone part-time and keeping them on the fringes only for a few times a year.

Different people want different things

The makeup of the gig economy isn’t always who you think it is. While yes, there’s a large contingency that’s centered on Millennials and their constant search for work that’s meaningful, there are plenty of boomers who are working for something to do as retirement isn’t as fun as they expected. But, that also lends itself to those decades of experience, too. Generation X is looking for work-life balance and doesn’t want to be at work all of the time, so all three of these age segments offer a variety of worker types, all which can be used to fill different roles.

They’re available right now

Remember that instantaneous technology? A sector of the staffing and recruiting world has developed apps and platforms to meet the need for speed. Companies looking to get a job done right now have access to qualified workers who can do just that. Scalability and effectiveness have become the name of the game. Some companies (kinda like us) can even handle the paperwork and all of the details so a boss can put together their ask via their iPhone and get qualified leads back by lunch.

It’s beneficial for the long-term employees

Hiring someone for the short-term works to one huge benefit: it helps with employee burnout. By bringing in some folks to take care of a specific project or do something your regular employees just don’t have the time for, it improves morale. Plus, if someone does an incredible job at their temporary work, it might open the door to a conversation about longer-term employment – but on the company’s terms.

On-demand work is the fastest growing segment of the new workforce. People are picking up gigs everywhere. This is the model for the future, and it’s only going to continue to diversify. If you’ve got a project in mind that you’ve been casting off for months, getting the job done might be easier than you think. The technology is there.

Robert Dean is a writer at Adia and The American Genius. He is a writer, journalist, and cynic. His most recent novel, The Red Seven is in stores. Currently, he’s working on his newest novel, Tragedy Wish Me Luck. He also likes ice cream and panda bears. He currently lives in Austin. Stalk him on Twitter.

Business News

Supreme Court okays trademarking for ‘generic’ name URLs

(BUSINESS NEWS) Generic name trademarks have helped to stave off monopolies of broad products and services, but the Supreme Court just ruled that generic company names like Booking.com, can now be trademarked.

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For years, The United States Patent and Trademark Office has denied rights to names termed as “generic.” This was previously used to prevent generic terms from monopolizing a section of the market. It has prevented many companies from doing that as well.

However, as we move into the 21st century we begin to see things that may not be so cut and dry. As usual life gets messy and things are far more grey than they previously have been.

Recently, the US Supreme Court ruled that website names are eligible for a change to the previous trademark rules. The website that pushed for this privilege first, Booking.com that is owned by Booking Holdings Inc., argued that they needed this ruling to stop consumers from following copycats down a rabbit hole and away from their business.

The decision, heavily weighted at 8-1, gives Booking.com, nationwide legal protection against competing companies trademarks.

A remark released later by Justice Ruth Bader Ginsburg and the Supreme Court states, “We have no cause to deny Booking.com the same benefits Congress accorded other marks qualifying as nongeneric.” An argument quoted from the decision continues as since, “‘Booking.com’ is not a generic name to consumers, it is not generic.”

This stance, taken by the majority, exemplifies a firm position on the rights of the individual companies’ abilities to identify themselves as they see fit.

The lone dissenting vote coming from Justice Stephen Breyer who argued that he fears that this decision “will lead to a proliferation of ‘generic.com’ marks, granting their owners a monopoly over a zone of useful, easy-to-remember domains.”

Honestly, if you can’t come up with your own domain that either incorporates, but doesn’t copy, or gets your point across without being too generic, you may need to hire a PR person.

This move forward from the Supreme Court opens up a lot of possibilities for people to be creative with their businesses. If generic and simple names will be the norm, then people will have to think outside the box in the future. Bring on the challenges.

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Business News

New company beats Amazon with next morning delivery?

(BUSINESS NEWS) Amazon has a new competitor in South Korea: Coupang, with faster shipping than Prime.

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delivery services

What if I told you Amazon Prime’s, 1-3 day guaranteed delivery time isn’t the fastest e-commerce service the world has to offer? You would think I’m lying right?

Coupang, one of the world’s fastest delivery services located in South Korea, allows you to order any item, anytime before midnight, promising that it will be at your doorstep by 7am! (I wasn’t lying!) With 70% of its employees living within a 10 minute radius of a Coupang center, 80% of residents residing in populated cities and 95% of it’s population owning a smartphone, South Korea has become the perfect e-commerce epicenter. Coupang employees over 10,000 people who together deliver 99.3% of all orders within 24 hours. Imagine it’s Tuesday night, you’re falling asleep and suddenly remember you forgot to get your wife a present for her 50th birthday tomorrow. You have two options: accept your fate of being put in the dog house for three long weeks, or quickly order a few great items off Coupang’s website that’ll be delivered BEFORE she even wakes up!

Like Amazon, Coupang allows its customers to create a profile, store desired products in a list, and check out using your saved payment method. Half of South Korea’s total population of 51.6 million has installed Coupang’s app with a surge of people trying Coupang for the first time during stay at home orders due to the Coronavirus pandemic. The company struggled to meet fulfillment demands, especially those including PPE, household cleaning products, and children’s necessities. While many companies are struggling to stay afloat, Coupang is quickly adapting to meet consumer demands. In March, the company opened a new logistics center to expand its overnight/same day delivery services and is currently working to reach an even broader population.

Believe it or not, right before Coupang received a $2 Billion investment from SoftBanks, its founder, Kim Bom debated walking away from it all. Bom founded the company in 2010, receiving the investment in 2018 and is expected to pursue an IPO by the end of 2020. So for all of you entrepreneurs wondering if you should give up on that decade long dream…DON’T. Coupang went from selling a few hundred items each day to 3.3 million. Now that’s what you call entrepreneurism!

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Business News

Google plans to pay publishers for content (a little too late)?

(BUSINESS NEWS) Google will finally pay publishers for news, but only a few, and they have to meet Google standards.

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I mean…could you get any greedier Google? (Chandler Bings voice).

After years and years of pressure and complaints from publishers that Google’s search feed doesn’t properly recognize them or the news they work so hard to report, Google has finally announced that they will begin to pay publishers for content. But only some.

WHAT A LOAD OF BS.

According to the News Media Alliance, Google profited 4.7 BILLION in 2019 as a search engine for the news industry. So now, not only is Google fleecing its content providers and the writers who are working to create material for them, but it’s quite likely that Google’s algorithm is pushing paid news to the top of its search feed. What does this mean for users? It means that for one, you will see what they want you to see, but most importantly, it means that Google HAS the money to pay its publishers but chooses not too!

Google’s announcement to start paying publishers excludes all publishers outside Brazil, Germany, and Australia. Even within the countries that Google closed a deal with, there are many that do not meet its “high quality content” requirement for a paid position. The problem with all this nonsense is that we stopped letting the news come from others like us, and instead, according to the U.S News Media Alliance, the news is entirely owned by a handful of companies. You may have 635 channels on your TV, but if you google…or maybe you should duck duck go it, you’ll find that all those channels lead back to one huge organization.

SO WHAT THE HELL IS GOING ON?

Google has definitely been pressured to make some big changes, and while paying publishers is a good first step in the right direction, is it enough to make up for years of damage?

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