If you’re a parent, chances are you do everything you can to protect your children’s online privacy. You may have a series of passwords, automatic lock-out timers, or complete bans on some websites, apps, or other software. Unfortunately, Epic Games failed to protect the privacy of kids and even tricked them into making unauthorized purchases on Fortnite, leading to hefty charges from the Federal Trade Commission totaling $520 million.
The first settlement for $275 million is in regard to the Children’s Online Privacy Protection Rule. Fortnite collected personal information from minors under the age of 13 and had default settings within the game to turn on voice and text-chat communications with other players. As you can imagine, this raises quite a bit of concern for parents and the FTC alike. Children that young do not yet fully understand the consequences of volunteering identifying information to people online, especially in what should be a friendly gaming environment. Children could be exposed to bullying, sexual content, or even lured to carry on the conversation via text or another platform with even less protection.
The second settlement was handed down for using “dark patterns to trick players into making unwanted purchases.” To clarify, Epic deceived users into accidentally buying gameplay skins while previewing them. If a player caught their mistake, they may have had a difficult time reaching out to request a reversal of the transaction. The FTC also said that players who reversed charges were occasionally banned from Fortnite completely, locking them out of accessing content they’d previously, intentionally, paid for. The settlement for this violation is $245 million.
For many gamers, the violations from Epic Games may not seem overly concerning. After all, most apps and games have similar practices of making purchases a little too easy or raising eyebrows when it comes to safety concerns.
Despite maintaining its stance that they were not intentionally exploitative, Epic has reversed the following:
- Automatically saving payment data
- Single-button press purchases
- Disabling accounts that seek refunds for fraudulent purchases
- Lack of self-service refunds
- No spending limits for players under 13
The FTC Plans to use the settlement money to refund gamers who fell victim to the shady practices. For more information, visit ftc.gov to look at the fund information.
Jennifer is a native Houstonian (go Astros!) with a knack for creating digital works of art. She has expansive experience creating content and branded collateral for Fortune 500 companies, as well as small local businesses. When she’s not buried in her laptop, Jennifer is the marketing director for a world championship circuit barbecue cook off team and pet mom to dog (Milo) and Guinea pig (Piggy Smalls).
