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Don’t go ecommerce only just yet, Gen Z still wants tangible stores

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Hang on to that storefront

Despite the increasing popularity of ecommerce, and of internet-based small businesses, most consumers still think it’s important for a brand to have a brick-and-mortar store, according to recent research published by eMarketer.

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Consumer insights firm, iModerate Research Technologies, conducted a study in February of this year wherein they polled internet users over age 15 about whether or not they thought it was important for a brand to have a physical storefront.

Across all age groups

With young people growing up totally accustomed to internet technology and ecommerce, you would think that they would find physical storefronts increasingly superfluous. However, the research shows that, across all age groups, most people think it’s important for a brand to have a store.

In fact, the youngest group polled, Gen Z, that is, young people ages 15 to 20, were the most likely of any age group to say that having a storefront is important.

A full 82 percent of Gen Z internet users said they thought a storefront was important, with 80 percent of Millennials (ages 21 to 33) close behind. Over half of Gen Xers (ages 34 to 50) and Baby Boomers (the over 50 set) also said that they thought brands should have a store.

Shopping in a store is exciting to consumers

Another recent EMarketer report found that, even though consumers enjoy the convenience of shopping online, they still greatly enjoy the “excitement” of shopping in a physical store. The report also found that many consumers enjoy combining their online research of products with a chance to see them in person and ask questions of a knowledgeable sales person before purchasing.

How can you use this information?

Thus, rather than abandoning their storefronts in favor of ecommerce, many brands are, instead, incorporating connected technologies into the real life shopping experience. A report released in March by Forbes Insights and professional services firm Ernst & Young shows that the majority of U.S. executives for retail brands claim to have incorporated connected technologies, such as interactive apps, into their physical storefronts.

#BrickAndMortar

Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

Business News

The most common buzzwords (still) used in job descriptions

(BUSINESS) Employers are trying their best to attract really high quality talent, but the buzzwords that continue to plague the process are lame, annoying, and often insulting.

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It’s that time of year again. Year-in-review lists abound and Indeed.com is no exception. The website for employers and potential employees has taken a look back at the year in job descriptions and released its list of the weirdest job titles used in online listings.

They found the usual suspects — yes, sadly rockstar and hero still make the cut — but a few other keywords skyrocketed up the charts in 2018.

Indeed recognized seven top-performing buzzwords in its research: genius, guru, hero, ninja, superhero, rockstar, and wizard. Among these Top 7, some were up over previous years, while others’ popularity seems to be fading.

Employers really loved referencing masked assassins in their descriptions this year, resulting in a 90 percent year-over-year jump for ninja, and a 140 percent increase for the term since Indeed began tracking these stats in 2015.

Wizards and heroes didn’t fare as well. Job titles containing “wizard” were down 17 percent from 2017 and use of the word “hero” was down a whopping 44 percent since last year. Superhero ended the year up over 2017 (19 percent), but is still down by 55 percent since 2015.

So which states are touting these weird (some might say annoying) titles the most? The answers aren’t too surprising. California tops the list for ninja, genius, rockstar, wizard, and guru. Texas, whose capital is Austin, aka Silicon Hills, loves using hero, superhero, guru, rockstar, and ninja. Populous states New York and Florida make the list for using several of the buzzwords — no surprise there. But a few smaller states snuck into the Top 4, including Ohio (No. 1 “superhero” user) and Utah (No. 4 on the “rockstar” and “wizard” lists).

While many companies like to use these so-called creative terms to convey a sense of a hip and cool company culture, does using these “fun” titles actually find the best candidates? According to Indeed, the answer might be “not exactly.” Job seekers aren’t necessarily searching for terms like ninja or guru, so they might not even find the job they would be the perfect fit for. And truth be told, many experienced job seekers are turned off by these weird titles and might not even apply to the job in the first place.

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Half of the jobs Amazon will offer at their new headquarters won’t be tech

(BUSINESS NEWS) As Amazon begins laying solid plans to start hiring, some are upset that half of the new jobs won’t be tech jobs – let’s discuss why.

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As 2019 gears up, one of the biggest tech stories of 2018 will carry into this year, and that’s Amazon HQ. Amazon’s two new headquarters in Crystal City, Virginia and Long Island City, New York have promised about 50,000 new jobs coming in 2019 according to Engadget and the Wall Street Journal.

The catch? Only half of those jobs will be in tech. Some are upset about this, so we’ll explain:

Naturally, a behemoth like Amazon has many moving parts and these two facilities will require different roles to keep the company functioning. An estimated 25,000 jobs will be in support roles like administration, marketing, finance, maintenance, and human resources. For the cities they’ll occupy, this means there will be more than one way to find employment besides tech or IT.

It’s undeniable that Amazon’s $5 billion investment will vastly change these two communities. Employment opportunities can bring growth for residents, however it will depend upon the company’s ability to hire local. Likewise, Amazon’s presence will draw city transplants, a tactic that historically raises property values and living costs (looking at you, Seattle).

Crystal City is expected to see a huge influx in traffic and housing, according to The Washington Post. Although the state has promised to allocate resources into transportation, and Amazon assures a slow growth at first, thousands of workers will need accommodation.

For Long Island City, a community who’s already transforming from industrial yards to a blooming arts neighborhood, we will likely see its gentrification reach new heights. LIC is set to become the digital-lifestyle relative across the river from its cousin, Manhattan.

In any case, residents can hope to take advantage of the varying positions that will need filling in 2019.

However, everyone should brace for change as this corporate beast gradually awakens.

Whatever the new headquarters will bring, we can expect it to be, in typical Amazon fashion, bold and flashy.

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Shocker: tech giant tried to patent a job candidate’s ideas

(CAREER) When a potential employer talks to you about your ideas, might they rush out to patent them? Yep. Time to protect yourself.

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In 2014, Jie Qi was invited by Google to share her idea: pop-up electronic storybooks.

Combining her love of storytelling with interactive elements like light and sound, Qi was on the road to developing a new kind of interactive storybook. After years of research and while enrolled in a PhD program, Qi was invited by Google to their Advanced Technology and Projects lab. There she shared her ideas for interactive storytelling and much to her surprise, was offered a job on the spot.

Qi ultimately passed on the opportunity to finish her PhD program. Two years later, Qi came to find out through friends that Google had applied for patents on electronic interactive pop-up books for the same ideas she’d discussed and shown to them in 2014. In the end, Google’s patent was rejected as Qi was able to prove that the idea was hers.

While Qi’s story may not leave many of us surprised, it should.

What’s so jarring about Qi’s story is that the stealing of her idea is so flagrant.

Google seemed to think they were too big to get caught or even be held accountable. Further, had Qi not been informed of the patent application’s existence, chances are Google would’ve gotten away with stealing her ideas.

If you think companies don’t steal work all the time, you’re mistaken.

It’s not uncommon for companies to ask applicants to complete a small project as part of their application process. Mock projects are a way for potential employers to gauge an applicant’s skills and at times, help them choose one applicant over another.

These projects should take very little time to complete and should not be used by the company in any capacity other than to review an applicant’s potential. However, sometimes the sample projects get used by the company – and the applicant, whether or not they get the job, isn’t informed and is definitely not paid.

A few years ago, Toronto-based agency Zulu Alpha Kilo made a great video illustrating the common practice of asking for work on spec. Speculative (spec) work is the practice of essentially asking applicants to work for free and then deciding whether or not they want to pay for the work. It’s a common practice in the advertising world when trying to choose an agency of record that should not be implemented in other industries and yet, it’s happening more and more, particularly in tech.

So, what should you do if a company you respect asks to see your work? Feel free to show them samples of your work, but I don’t believe you should work for free. If you suspect that a company has stolen your work, confront them and if you must, take legal action. We’re all professionals who’ve put in the work to get where we are and what we deserve. When a potential employer declines to pay you for work or even downright steals it, that employer doesn’t value you and you shouldn’t want to be involved with them.

Job seeking is stressful and the competition can be fierce. Employers know this and some leverage those factors to their advantage. If you feel that you or your work is being taken advantage of, trust your instincts and take a hard pass on any company that tries to diminish your worth (and for goodness sake, if you opt to do these “assignments” anyhow, in fear of losing an opportunity – watermark and lock down any works as best you can).

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