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Job hunting? Format your LinkedIn profile like this

(BUSINESS NEWS) LinkedIn profiles can make or break you in the eyes of employers. Make sure you’re appropriately utilizing the website.

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LinkedIn is here to stay, folks

Whether you love it or hate it, you have to admit that LinkedIn has completely changed the professional game in terms of networking and job hunting. Because of this, it is crucial to have a top-notch profile that leaves employers wanting you on their teams

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Bellvue Students recently complied an infographic detailing what everyone should have on their LinkedIn profile to make it superb. Broken down into almost 20 tips, the graphic is a perfect jumping off point for new users and a nice refresher for seasoned professionals.

Word up

First and foremost, make sure you’re using strong and relevant keywords that will help you both show up in a search and also help add flair to your skills and endorsements section.

Selecting skills that highlight your professional experience help give onlookers a sense of what you’d bring to the table.

Since words are significant, and we all know pictures a worth a thousand of them, it is important to have an inviting and professional headshot on your profile; try for a neutral, non-distracting background. Also, jazz up your profile with a nice (and appropriate) background/cover photo that will make your page memorable to visitors.

Hello My Name Is…

For your name and headline, make sure you are using your full and professional name. Then appropriately utilize the 120 characters of the headline by clearly explaining what you do.

Being as specific as possible helps employers know that you’re a strong potential candidate.

Adding a specified industry to your profile helps ensure the perusal process. In addition, adding your full location is also a bonus. Then, add a personalized URL to your page to make it easier for users to come back to you.

Sell yourself

Now, back to words. LinkedIn allows users to publish posts and this gives browsers an idea of who you are and how you operate.

Continue putting your writing skills to use when creating your summary, as that is what helps sell you.

We now get into the resume-ish aspect of LinkedIn, where you create a detailed summary with experience. Again, this is where you’ll be selling yourself so make sure you’re highlighting the right things. LinkedIn also allows you to use media to add videos, Power Points, etc. to this section. Below this, add in any certificates you have relating to professional fields.

LinkedIn.edu

Then, you can show off past projects and publications that highlight your professional experience. Following this, you will go into detail about your past education; this section is crucial for networking as it can connect you with fellow alumni.

Speaking of connections, it is recommended to have around 300 connections to really have an active LinkedIn network. These connections can write recommendations on your profile that will help give you an edge. Continue networking by joining groups having to do with your career.

Lastly, make it easy for employers and connections to contact you by including your email address, phone number, and social media accounts in your profile.

On this competitive platform of professionalism, it is important to make yourself accessible.

#LinkedInPro

Staff Writer, Taylor Leddin is a publicist and freelance writer for a number of national outlets. She was featured on Thrive Global as a successful woman in journalism, and is the editor-in-chief of The Tidbit. Taylor resides in Chicago and has a Bachelor in Communication Studies from Illinois State University.

Business News

Supreme Court okays trademarking for ‘generic’ name URLs

(BUSINESS NEWS) Generic name trademarks have helped to stave off monopolies of broad products and services, but the Supreme Court just ruled that generic company names like Booking.com, can now be trademarked.

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For years, The United States Patent and Trademark Office has denied rights to names termed as “generic.” This was previously used to prevent generic terms from monopolizing a section of the market. It has prevented many companies from doing that as well.

However, as we move into the 21st century we begin to see things that may not be so cut and dry. As usual life gets messy and things are far more grey than they previously have been.

Recently, the US Supreme Court ruled that website names are eligible for a change to the previous trademark rules. The website that pushed for this privilege first, Booking.com that is owned by Booking Holdings Inc., argued that they needed this ruling to stop consumers from following copycats down a rabbit hole and away from their business.

The decision, heavily weighted at 8-1, gives Booking.com, nationwide legal protection against competing companies trademarks.

A remark released later by Justice Ruth Bader Ginsburg and the Supreme Court states, “We have no cause to deny Booking.com the same benefits Congress accorded other marks qualifying as nongeneric.” An argument quoted from the decision continues as since, “‘Booking.com’ is not a generic name to consumers, it is not generic.”

This stance, taken by the majority, exemplifies a firm position on the rights of the individual companies’ abilities to identify themselves as they see fit.

The lone dissenting vote coming from Justice Stephen Breyer who argued that he fears that this decision “will lead to a proliferation of ‘generic.com’ marks, granting their owners a monopoly over a zone of useful, easy-to-remember domains.”

Honestly, if you can’t come up with your own domain that either incorporates, but doesn’t copy, or gets your point across without being too generic, you may need to hire a PR person.

This move forward from the Supreme Court opens up a lot of possibilities for people to be creative with their businesses. If generic and simple names will be the norm, then people will have to think outside the box in the future. Bring on the challenges.

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Business News

New company beats Amazon with next morning delivery?

(BUSINESS NEWS) Amazon has a new competitor in South Korea: Coupang, with faster shipping than Prime.

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What if I told you Amazon Prime’s, 1-3 day guaranteed delivery time isn’t the fastest e-commerce service the world has to offer? You would think I’m lying right?

Coupang, one of the world’s fastest delivery services located in South Korea, allows you to order any item, anytime before midnight, promising that it will be at your doorstep by 7am! (I wasn’t lying!) With 70% of its employees living within a 10 minute radius of a Coupang center, 80% of residents residing in populated cities and 95% of it’s population owning a smartphone, South Korea has become the perfect e-commerce epicenter. Coupang employees over 10,000 people who together deliver 99.3% of all orders within 24 hours. Imagine it’s Tuesday night, you’re falling asleep and suddenly remember you forgot to get your wife a present for her 50th birthday tomorrow. You have two options: accept your fate of being put in the dog house for three long weeks, or quickly order a few great items off Coupang’s website that’ll be delivered BEFORE she even wakes up!

Like Amazon, Coupang allows its customers to create a profile, store desired products in a list, and check out using your saved payment method. Half of South Korea’s total population of 51.6 million has installed Coupang’s app with a surge of people trying Coupang for the first time during stay at home orders due to the Coronavirus pandemic. The company struggled to meet fulfillment demands, especially those including PPE, household cleaning products, and children’s necessities. While many companies are struggling to stay afloat, Coupang is quickly adapting to meet consumer demands. In March, the company opened a new logistics center to expand its overnight/same day delivery services and is currently working to reach an even broader population.

Believe it or not, right before Coupang received a $2 Billion investment from SoftBanks, its founder, Kim Bom debated walking away from it all. Bom founded the company in 2010, receiving the investment in 2018 and is expected to pursue an IPO by the end of 2020. So for all of you entrepreneurs wondering if you should give up on that decade long dream…DON’T. Coupang went from selling a few hundred items each day to 3.3 million. Now that’s what you call entrepreneurism!

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Business News

Google plans to pay publishers for content (a little too late)?

(BUSINESS NEWS) Google will finally pay publishers for news, but only a few, and they have to meet Google standards.

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I mean…could you get any greedier Google? (Chandler Bings voice).

After years and years of pressure and complaints from publishers that Google’s search feed doesn’t properly recognize them or the news they work so hard to report, Google has finally announced that they will begin to pay publishers for content. But only some.

WHAT A LOAD OF BS.

According to the News Media Alliance, Google profited 4.7 BILLION in 2019 as a search engine for the news industry. So now, not only is Google fleecing its content providers and the writers who are working to create material for them, but it’s quite likely that Google’s algorithm is pushing paid news to the top of its search feed. What does this mean for users? It means that for one, you will see what they want you to see, but most importantly, it means that Google HAS the money to pay its publishers but chooses not too!

Google’s announcement to start paying publishers excludes all publishers outside Brazil, Germany, and Australia. Even within the countries that Google closed a deal with, there are many that do not meet its “high quality content” requirement for a paid position. The problem with all this nonsense is that we stopped letting the news come from others like us, and instead, according to the U.S News Media Alliance, the news is entirely owned by a handful of companies. You may have 635 channels on your TV, but if you google…or maybe you should duck duck go it, you’ll find that all those channels lead back to one huge organization.

SO WHAT THE HELL IS GOING ON?

Google has definitely been pressured to make some big changes, and while paying publishers is a good first step in the right direction, is it enough to make up for years of damage?

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