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Pro tips to managing, tricky but worth it, creative talent

(BUSINESS NEWS) Managing creative talent can be tough and often exhausting, but doing it well means a phenomenally operating team.




Right brainers

Creative employees represent a challenge for a great deal of employers and managers. The conditions that elicit creativity are often at odds with rigorous, scientific management.

But your creative talent is perhaps one of your greatest assets as a team and as an organization.

Hot tips and tricks

Sometimes, though, managing creatives can be a bit difficult. Here are a few tips to help keep the creative fires burning on your team:

  1. Give people autonomy over their work. This is not necessarily WHAT they are doing, but rather HOW they do things.
  2. Control internal challenges like over-formalization or processes that act as hindrances to a the creative process.
  3. Create trust – and maintain it. Employees who feel like they can’t trust their team or supervisor will not be encouraged to think creatively or experiment with ideas.
  4. Recognize. Recognition from yourself, peers, and other leaders for the work that is done. This is not necessarily a financial benefit or promotion promise, but rather true recognition for the work.
  5. Embrace teams. The myth of the “lone wolf inventor” is not the way most ideas are created. But rather, creativity can emerge from the contributions of a whole team – an idea built from smaller contributions.
  6. Bring in talent from a diverse perspective – in terms of experience, education, and skill sets, You can create teams from your internal or external talent pools. Don’t be afraid to mix the MBA’s and the artists, or the English majors and the engineers – dynamic team mixes can create powerful results and solve problems. Innovation is more likely when people of different disciplines, backgrounds and expertise interact, according to Frans Johansson.
  7. Embrace talents of employees outside of what you hired them to do. Perhaps your administrative assistant is actually a phenomenal artist – leverage those skills for a marketing or visual campaign.
  8. Balance process improvement with innovative thought as to not tie it down. Mark Fishman, of Novartis Institutes for BioMedical Research, once mentioned that things like Six Sigma destroy innovation. Don’t run away from improving your processes, but don’t become so married to them that you are closing out new innovative solutions.
  9. Creative incentives to let it go. Many times you have an idea that may go nowhere or needs to be tabled – don’t just kill it and potentially demotivate your staff, but incentive them to let things go that can’t or won’t be successful.
  10. Create challenges, use gamification. Create contests or opportunities for employees to stretch creativity or to generate ideas quickly. Challenges can motivate or excite people.
  11. Give employees time to pursue their passions. Let them spend 10-20% of their week to their own interests, if possible.
  12. Embrace failure as an inevitable destination. No matter how successful, everyone fails eventually. Remind employees that failure where they learn from the process is valuable. Prevent your organization from becoming so afraid of failure they are afraid of innovation.

Work together

The management of creatives will continue to be important as we rely on them to create new solutions and experiences for customers, clients, and partners.

These are a few tips to get you started, but be prepared for the sometimes exhausting and evolving challenge. The greater the reward, after all, the greater the journey.


Kam has a Master's degree in Industrial/Organizational Psychology, and is an HR professional. Obsessed with food, but writing about virtually anything, he has a passion for LGBT issues, business, technology, and cats.

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Business News

Supreme Court okays trademarking for ‘generic’ name URLs

(BUSINESS NEWS) Generic name trademarks have helped to stave off monopolies of broad products and services, but the Supreme Court just ruled that generic company names like, can now be trademarked.



generic trademark

For years, The United States Patent and Trademark Office has denied rights to names termed as “generic.” This was previously used to prevent generic terms from monopolizing a section of the market. It has prevented many companies from doing that as well.

However, as we move into the 21st century we begin to see things that may not be so cut and dry. As usual life gets messy and things are far more grey than they previously have been.

Recently, the US Supreme Court ruled that website names are eligible for a change to the previous trademark rules. The website that pushed for this privilege first, that is owned by Booking Holdings Inc., argued that they needed this ruling to stop consumers from following copycats down a rabbit hole and away from their business.

The decision, heavily weighted at 8-1, gives, nationwide legal protection against competing companies trademarks.

A remark released later by Justice Ruth Bader Ginsburg and the Supreme Court states, “We have no cause to deny the same benefits Congress accorded other marks qualifying as nongeneric.” An argument quoted from the decision continues as since, “‘’ is not a generic name to consumers, it is not generic.”

This stance, taken by the majority, exemplifies a firm position on the rights of the individual companies’ abilities to identify themselves as they see fit.

The lone dissenting vote coming from Justice Stephen Breyer who argued that he fears that this decision “will lead to a proliferation of ‘’ marks, granting their owners a monopoly over a zone of useful, easy-to-remember domains.”

Honestly, if you can’t come up with your own domain that either incorporates, but doesn’t copy, or gets your point across without being too generic, you may need to hire a PR person.

This move forward from the Supreme Court opens up a lot of possibilities for people to be creative with their businesses. If generic and simple names will be the norm, then people will have to think outside the box in the future. Bring on the challenges.

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Business News

New company beats Amazon with next morning delivery?

(BUSINESS NEWS) Amazon has a new competitor in South Korea: Coupang, with faster shipping than Prime.



delivery services

What if I told you Amazon Prime’s, 1-3 day guaranteed delivery time isn’t the fastest e-commerce service the world has to offer? You would think I’m lying right?

Coupang, one of the world’s fastest delivery services located in South Korea, allows you to order any item, anytime before midnight, promising that it will be at your doorstep by 7am! (I wasn’t lying!) With 70% of its employees living within a 10 minute radius of a Coupang center, 80% of residents residing in populated cities and 95% of it’s population owning a smartphone, South Korea has become the perfect e-commerce epicenter. Coupang employees over 10,000 people who together deliver 99.3% of all orders within 24 hours. Imagine it’s Tuesday night, you’re falling asleep and suddenly remember you forgot to get your wife a present for her 50th birthday tomorrow. You have two options: accept your fate of being put in the dog house for three long weeks, or quickly order a few great items off Coupang’s website that’ll be delivered BEFORE she even wakes up!

Like Amazon, Coupang allows its customers to create a profile, store desired products in a list, and check out using your saved payment method. Half of South Korea’s total population of 51.6 million has installed Coupang’s app with a surge of people trying Coupang for the first time during stay at home orders due to the Coronavirus pandemic. The company struggled to meet fulfillment demands, especially those including PPE, household cleaning products, and children’s necessities. While many companies are struggling to stay afloat, Coupang is quickly adapting to meet consumer demands. In March, the company opened a new logistics center to expand its overnight/same day delivery services and is currently working to reach an even broader population.

Believe it or not, right before Coupang received a $2 Billion investment from SoftBanks, its founder, Kim Bom debated walking away from it all. Bom founded the company in 2010, receiving the investment in 2018 and is expected to pursue an IPO by the end of 2020. So for all of you entrepreneurs wondering if you should give up on that decade long dream…DON’T. Coupang went from selling a few hundred items each day to 3.3 million. Now that’s what you call entrepreneurism!

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Business News

Google plans to pay publishers for content (a little too late)?

(BUSINESS NEWS) Google will finally pay publishers for news, but only a few, and they have to meet Google standards.



google, bad

I mean…could you get any greedier Google? (Chandler Bings voice).

After years and years of pressure and complaints from publishers that Google’s search feed doesn’t properly recognize them or the news they work so hard to report, Google has finally announced that they will begin to pay publishers for content. But only some.


According to the News Media Alliance, Google profited 4.7 BILLION in 2019 as a search engine for the news industry. So now, not only is Google fleecing its content providers and the writers who are working to create material for them, but it’s quite likely that Google’s algorithm is pushing paid news to the top of its search feed. What does this mean for users? It means that for one, you will see what they want you to see, but most importantly, it means that Google HAS the money to pay its publishers but chooses not too!

Google’s announcement to start paying publishers excludes all publishers outside Brazil, Germany, and Australia. Even within the countries that Google closed a deal with, there are many that do not meet its “high quality content” requirement for a paid position. The problem with all this nonsense is that we stopped letting the news come from others like us, and instead, according to the U.S News Media Alliance, the news is entirely owned by a handful of companies. You may have 635 channels on your TV, but if you google…or maybe you should duck duck go it, you’ll find that all those channels lead back to one huge organization.


Google has definitely been pressured to make some big changes, and while paying publishers is a good first step in the right direction, is it enough to make up for years of damage?

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