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Should news media companies endorse political candidates?

Is the tradition of news outlets endorsing candidates useful to voters, or is it a signal of what type of coverage to expect from each outlet? Should this tradition continue?

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News outlets: arbiters of opinion, or investigators of truth?

In truth, endorsements matter primarily to the base of the party that is being endorsed, as it is obviously an honor to be endorsed by anyone, especially if the reasons for the endorsements are fair and factual. As far as swaying a vote, I am positive that endorsements have an affirming affect on the reader of the paper or viewer of the news if the outlet has any credibility, but I would posit that the moment that the media outlet endorses any candidate, it has lost credibility altogether.

In the grand scheme of things, news should be unbiased – journalism is simply designed to be a check and balance to power, to be informative, and at times educational, and any news outlet that adheres to these standards will always be well regarded. News outlets were never designed to segment themselves to 50 percent of a polarized electorate; it just doesn’t make sense to the bottom line.

In truth, many say that standing on principal matters, but in the bastion of Presidential politics, I personally don’t want to know where a paper stands. I want to know that I am getting fair carefully vetted facts, that the right questions are being asked, and that the checks and balances are in tact.

Do media endorsements matter?

So do newspaper or television news outlet endorsements matter? Yes. They tell the electorate that koolaid of their candidate of choice is available on a daily basis. It warns the electorate of the possibility of stories impacting their chosen candidates being buried on page six or nixed all together. It means to the reader that red meat is all they’ll get in order to make a healthy decision with their vote.

Newspapers alongside cable news should take a very hard look at this long-lived tradition and open an entirely new market to the balance of the electorate by not practicing this stale tradition. Giving 100 percent of the truth about 100 percent of all candidates, avoiding talking points of candidates, and delving deeper into each better serves the public in mass.

As an observer of media, and as part of the the institution, I for one, do not subscribe to the elitism displayed by media giants like the New York Times editorial board who does great harm and a horrible disservice to an electorate bombarded by ads in swing states, or worse, those not in swing states that are hungry for facts.

How long has it been since this President has given a real press conference? Check the papers, and check cable media, and you’ll be hard pressed to find the answer, much less demand for one, with only a few exceptions.

Ending the stale tradition of endorsements

I’m not interested in social journalism – that should be left to the people using social platforms to share information. Journalists should avoid the human need for popularity and go for the unbiased story rather than lower themselves to simple entertainment, and rather allow the reverse – allow the people to endorse news outlets. That’s how Big Media survives.

This electorate deserves more than what it’s getting and their media sales show it.

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network for tech and entrepreneurs, proudly celebrating 10 years in publishing, recently ranked as the #5 startup in Austin. Before founding AG, he founded one of the first digital media strategy firms in the nation and also acquired several other firms. His resume prior includes roles at Apple and Kroger Foods, specializing in marketing, communications, and technology integration. He is a recipient of the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), has built partnerships and bridges between tech recruiters and the best tech talent in the industry, and is well known for organizing the digital community through popular monthly networking events. Benn does not venture into the spotlight often, rather believes his biggest accomplishments are the talent he recruits, develops, and gives all credit to those he's empowered.

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18 Comments

18 Comments

  1. lessherman

    November 1, 2012 at 12:29 pm

    “news outlets endorsing candidates” is elitist and worthless…. give me the facts of the issues (is THAT even possible from any news media?)

  2. kenbrand

    November 1, 2012 at 12:49 pm

    Sadly, there’s no money or power or sex in funding, producing or broadcasting unbiased news.

  3. RobertaMurphy

    November 1, 2012 at 1:23 pm

    There has never been a greater need for unbiased and full reporting from our news media–and a clear line needs to be drawn between news and editorial writing.  Main stream media’s greatest loss is neither revenue nor eyeballs–it is trust.  The Fourth Estate, for the most part, has failed us miserably.

  4. ToddWaller

    November 1, 2012 at 1:33 pm

    Benn Rosales Your point about the validity of media endorsements is ridiculously poignant. Allowing the media consumer to “see” an outlet’s political bend is priceless, when it comes to triangulating from the information the media outlet shares.With regards to an outlet eschewing the endorsement process and giving  “100 percent of the truth about 100 percent of all candidates,” that will take some hard work. Again, the media consumer has been conditioned to question and look for the bias in any “news reporting” that is done. Heck, we “jump at shadows” in movies and TV shows that have current event themes. Somehow, as consumers, we expect to have a message rammed into our entertainment and have become conditioned to ignore or respond to these biases in our entertainment.

  5. annarborrealtor

    November 1, 2012 at 5:58 pm

    Well not to bring Realtor Pac’s into it but…I got two shinny, non environmentally friendly pieces in the mail from NAR and MAR. Through them in the trash, because I would NEVER vote for who they endorsed. I have not given to RPAC since that little committee was formed either. I think when I newspaper endorses it is like a feather in the cap to the candidate, but not sure it makes much difference. Bragging rights for a few days.

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  17. jamesleetn

    November 2, 2012 at 7:43 pm

    Your last sentence pretty well sums it up: “This electorate deserves more than what it’s getting and their media sales show it.”

  18. RuthmarieGarciaHicks

    November 4, 2012 at 10:33 am

    Ok – I’m OLD!!! I can remember back to the dark ages of the late 70s and early 80s.  I was pretty young but my parents were news addicts and we always listened to news programs editorials and editorial responses together in the evening.  
     
    What was really interesting is that there was the “Equal Time Rule” and the “Fairness Doctrine”. There was no cable news and talk radio.  The likes of Cronkite differentiated between reporting the news and editorializing.  And they actually REPORTED the news and DUG for the information.  A marvelous example of this lost art can be seen in “All The President’s Men” about Woodward and Bernstein’s coverage of Watergate.  Investigative reporting – rightly – brought down a US President.  
     
    Imagine that happening today?  They might do it over rumor or innuendo and a nice sex scandal is always good – but real reporting is a thing of the past. 
     
    Some of the news is so biased – notably FOX and MSNBC – that no one can call what they do un-slanted, yet the lines are blurred particularly with respect to cable news stations.  I can watch these stations and successfully maneuver between fact from fallacy, but then I was raised to be super-aware.  Most people can’t.  I see otherwise very intelligent people foaming at the mouth over total nonsense that they heard on some of these “news stations”.  The general public can not seem to sift between fact and opinion. This is a problem because it can easily lead to an oligarchy where he who has the biggest bull horn can contort slanted opinion into fact through sheer repetition. Most people, busy with putting food on the table wil swallow opinion as fact and act and vote accordingly.  
     
    So back to your original question – I think that making the statement of who they are for or against might help the public understand that there IS a bias and WHERE the bias lies.  Its better than nothing since they are already in the bag for one candidate over another.

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Company offers extra vacation days to nonsmoker employees

(BUSINESS NEWS) A Japanese marketing company offers extra vacation days for nonsmoker employees who don’t utilize smoke breaks – sound good to you?

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Anyone who knows me will tell you that I’m a huge fan of “The Office” (I mean, who isn’t?) I spend a lot of time reflecting on the awesomeness of that show and the situations that characters go through at Dunder Mifflin.

One thing that always stuck with me was a scene where Kelly is talking about how she will take up smoking in order to get the 15 minute breaks throughout the day. This statement made me think about how odd it was that smokers got breaks throughout the day while nonsmokers stay inside, maybe taking a water cooler break.

Being from Chicago, I always thought the concept of smoke breaks was crazy, anyway. I remember visiting my dad at work as a kid and seeing people standing in the freezing cold, smoking outside of his building. I don’t know if you’ve ever been to Chicago in the middle of January, but having to spend 15 extra minutes in that weather would be enough to make me stop smoking, cold turkey (pun intended).

All of these memories about the weirdness of smoke breaks came back today when I learned about Piala Inc., a Japanese marketing firm, and their new plan to give non-smokers six extra vacation days a year.

The policy was introduced in 2016 after employees complained about colleagues receiving multiple smoke breaks throughout the day. Since its implementation, 30 employees have taken advantage of the extra vacation days.

“One of our non-smoking staff put a message in the company suggestion box earlier in the year saying that smoking breaks were causing problems,” company spokesman, Hirotaka Matsushima, told The Telegraph. “Our CEO saw the comment and agreed, so we are giving non-smokers some extra time off to compensate.”

This is a great incentive for companies to offer employees. Not only in terms of equality, but would also be beneficial for a company’s health and wellness program.

While I’ve never fallen under the spell of nicotine, I would like to think that I’d prefer six extra days off compared to the habit of smoking. Apparently others are starting to feel this way as the company has reported that it has helped at least four people to stop smoking.

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The race is on to develop the moon – a new private industry is born

(BUSINESS NEWS) Opportunity abounds as our world expands to the moon and to other planets, and the private sector is the fuel behind the expansion.

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1979 was the last time a human being (let alone an American) set foot on the moon. During the Cold War, the space race to our nearest celestial body drove scientific research and government funding to put the Apollo 11 crew on a rock some two hundred and forty thousand miles away from our humble Earth’s surface.

Ten years later, NASA stopped sending missions, and worldwide interest in lunar explorations fizzled out… until now. Now there are new players involved.

NASA has announced its Commercial Lunar Payload Services (CLPS) program to contract nine American companies to develop reusable rockets, robotic landers, and rovers for lunar missions in the 2020s.

The purpose of these explorations is to mine the moon for precious resources and water, to conduct long-term lunar science, and to eventually set up a permanent base.

Here are the partners: Astrobiotic Technology Inc., Deep Space Systems, Draper, Firefly Aerospace Inc., Intuitive Machines LLC, Lockheed Martin Space, Masten Space Systems, Inc., Moon Express, and Orbit Beyond.

The combination of national agency establishment and private industry innovation will help decrease the steep price tag that has cancelled and/or made difficult many a space mission. Currently, international collaborations are required since the large cuts in government spending to the space programs.

For example, Russian rockets help get American astronauts to the International Space Station. The Chinese lander, Chang’e-4, which successfully landed on the dark side of the moon in January, had partnerships with the Netherlands, Saudi Arabia, Sweden, and Germany. It’s a huge team effort for these projects to work. If the U.S. is able to keep its operations domestic and between private entities, opportunity for competition arises, driving down costs.

Sounds great, right?

More chances for everyone to get to the moon. The what?

The next logical step is the commercialization of lunar travel and mining. Solar energy could be collected and beamed back to Earth, and thanks to the Moon’s weak gravity, a permanent base can be used to launch further space explorations into our solar system. An entirely new market will open up, allowing more opportunities for people around the world to join in a new space race.

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How to talk your boss into letting you work from home

(BUSINESS NEWS) Remote working is increasingly more common here are some tips on how to ask your boss for flexibility.

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To some people, “working remotely” sounds like a code word for sitting around in your PJs watching Netflix all day.

But many professionals, managers and otherwise, recognize the value of the flexibility and independence that comes with working from home occasionally.

Depending on your role, your commute, and your personal life, benefits of working from home could include:
Reallocating commute time into productivity. 45 minutes each way means an hour and a half of wasted time – and you’re probably already tired by the time you get to work.
Uninterrupted periods of focused work. Coworkers are a wonderful resource for collaboration, and even friendship, but even the most awesome people can be annoying when you really, really, really need to focus.
Energizing quiet time. Introverts often underestimate how much they mentally need this, and everyone can use a reset once in a while.
More time to spend with kids/spouse/friends. Again, you can save time on your commute, and often you can rearrange your schedule to work a few hours after the kids have gone to bed/the movie is over/etc.

If you’ve already made that list of benefits in your head a thousand times while knocking your head against your office desk, a work arrangement that includes remote work days is definitely something you should try, if your organization and your manager will agree to it.

But for many potential remote workers, getting the boss onboard seems like an unsurmountable barrier, and they may have even made the request in the past but been denied. This article is designed to help all those interested in remote work successfully navigate that daunting process.

Before we get into the details of potential concerns your boss may have, you should establish a clear reason (or reasons) why you’d like to transition to a schedule that includes working from home.

If you can’t articulate this fundamental point, your boss will be much more likely to suspect that your motives are less than pure. Both personal and professional reasons are totally valid, but being totally open is the only way to set yourself up for success.

With these motivations in mind, develop a proposal for your boss that focuses on how working from home will benefit your organization, not you. Your boss knows that you’re asking for this flexibility for yourself, but a happier and more productive you is way better for the company than a miserable, exhausted you.

Your proposal should include a schedule or plan, and you should probably start slow with the work from home days.

If your goal is to work from home two days a week, suggest spending one day at home every two weeks for a set period, like two or three months, so that your boss will have a built in trial period to agree to.

A couple of pro tips: aside from ensuring that you’re in the office on important regular meeting days, you should avoid Friday as your work from home day to be sure it doesn’t look like you’re after three day weekends. Tuesdays and Wednesdays are ideal, because they’re in the middle of the week, and you may often have a lot of tasks and projects coming to a head on these days that you’ll need to focus on for completion.

You also need to go out of your way to make sure your boss understands that your flexible schedule would work both ways; that is, even if you’re scheduled to work from home this Wednesday, you’ll come into the office for an important meeting or check in.

Go the extra mile without being asked and your boss will have no reason to worry about flexibility.

Finally, the best way to prove the value of remote work is to actually work better remotely. That means you’re in regular contact with your team and your boss, whether you’re asking questions or just sending status updates on your projects a couple of times a day.

Over-communicating is important here.

It also means accomplishing a little more than you might at the office, or digging a little deeper. If you finish something early, ask coworkers over chat or phone if they could use your help for an hour. Make yourself available, just as you would in the office, and no one will be left wondering what you do all day.

A dedicated workspace in your home can do wonders for your productivity – it’s hard for anyone to do hard, concentrated work on their sofa with a lap desk.

As the end of the established trial period approaches, it would be prudent to present your boss with a summary of your remote accomplishments over the past few months.

If you’re sending regular updates, this should be easy to determine.

And no matter how sure you are that you’ll love working remotely, you should be mindful of any loneliness or feelings of isolation, and address them by staying in contact with coworker friends over chat, or scheduling lunches with them once in awhile, especially if you work from home the majority of the time.

If, after careful preparation and thoughtful presentation, your boss still isn’t having it, don’t be afraid to ask again in a few months. And in the meantime, you could bolster your case by taking a day or two of unscheduled time off and just working from home unasked.

If you can show your boss what the company gets out of it, they’ll be hard pressed to say no.

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