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Should news media companies endorse political candidates?

Is the tradition of news outlets endorsing candidates useful to voters, or is it a signal of what type of coverage to expect from each outlet? Should this tradition continue?



presidential candidates

presidential candidates

News outlets: arbiters of opinion, or investigators of truth?

In truth, endorsements matter primarily to the base of the party that is being endorsed, as it is obviously an honor to be endorsed by anyone, especially if the reasons for the endorsements are fair and factual. As far as swaying a vote, I am positive that endorsements have an affirming affect on the reader of the paper or viewer of the news if the outlet has any credibility, but I would posit that the moment that the media outlet endorses any candidate, it has lost credibility altogether.

In the grand scheme of things, news should be unbiased – journalism is simply designed to be a check and balance to power, to be informative, and at times educational, and any news outlet that adheres to these standards will always be well regarded. News outlets were never designed to segment themselves to 50 percent of a polarized electorate; it just doesn’t make sense to the bottom line.

In truth, many say that standing on principal matters, but in the bastion of Presidential politics, I personally don’t want to know where a paper stands. I want to know that I am getting fair carefully vetted facts, that the right questions are being asked, and that the checks and balances are in tact.

Do media endorsements matter?

So do newspaper or television news outlet endorsements matter? Yes. They tell the electorate that koolaid of their candidate of choice is available on a daily basis. It warns the electorate of the possibility of stories impacting their chosen candidates being buried on page six or nixed all together. It means to the reader that red meat is all they’ll get in order to make a healthy decision with their vote.

Newspapers alongside cable news should take a very hard look at this long-lived tradition and open an entirely new market to the balance of the electorate by not practicing this stale tradition. Giving 100 percent of the truth about 100 percent of all candidates, avoiding talking points of candidates, and delving deeper into each better serves the public in mass.

As an observer of media, and as part of the the institution, I for one, do not subscribe to the elitism displayed by media giants like the New York Times editorial board who does great harm and a horrible disservice to an electorate bombarded by ads in swing states, or worse, those not in swing states that are hungry for facts.

How long has it been since this President has given a real press conference? Check the papers, and check cable media, and you’ll be hard pressed to find the answer, much less demand for one, with only a few exceptions.

Ending the stale tradition of endorsements

I’m not interested in social journalism – that should be left to the people using social platforms to share information. Journalists should avoid the human need for popularity and go for the unbiased story rather than lower themselves to simple entertainment, and rather allow the reverse – allow the people to endorse news outlets. That’s how Big Media survives.

This electorate deserves more than what it’s getting and their media sales show it.

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network for tech and entrepreneurs, proudly celebrating 10 years in publishing, recently ranked as the #5 startup in Austin. Before founding AG, he founded one of the first digital media strategy firms in the nation and also acquired several other firms. His resume prior includes roles at Apple and Kroger Foods, specializing in marketing, communications, and technology integration. He is a recipient of the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), has built partnerships and bridges between tech recruiters and the best tech talent in the industry, and is well known for organizing the digital community through popular monthly networking events. Benn does not venture into the spotlight often, rather believes his biggest accomplishments are the talent he recruits, develops, and gives all credit to those he's empowered.

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  1. lessherman

    November 1, 2012 at 12:29 pm

    “news outlets endorsing candidates” is elitist and worthless…. give me the facts of the issues (is THAT even possible from any news media?)

  2. kenbrand

    November 1, 2012 at 12:49 pm

    Sadly, there’s no money or power or sex in funding, producing or broadcasting unbiased news.

  3. RobertaMurphy

    November 1, 2012 at 1:23 pm

    There has never been a greater need for unbiased and full reporting from our news media–and a clear line needs to be drawn between news and editorial writing.  Main stream media’s greatest loss is neither revenue nor eyeballs–it is trust.  The Fourth Estate, for the most part, has failed us miserably.

  4. ToddWaller

    November 1, 2012 at 1:33 pm

    Benn Rosales Your point about the validity of media endorsements is ridiculously poignant. Allowing the media consumer to “see” an outlet’s political bend is priceless, when it comes to triangulating from the information the media outlet shares.With regards to an outlet eschewing the endorsement process and giving  “100 percent of the truth about 100 percent of all candidates,” that will take some hard work. Again, the media consumer has been conditioned to question and look for the bias in any “news reporting” that is done. Heck, we “jump at shadows” in movies and TV shows that have current event themes. Somehow, as consumers, we expect to have a message rammed into our entertainment and have become conditioned to ignore or respond to these biases in our entertainment.

  5. annarborrealtor

    November 1, 2012 at 5:58 pm

    Well not to bring Realtor Pac’s into it but…I got two shinny, non environmentally friendly pieces in the mail from NAR and MAR. Through them in the trash, because I would NEVER vote for who they endorsed. I have not given to RPAC since that little committee was formed either. I think when I newspaper endorses it is like a feather in the cap to the candidate, but not sure it makes much difference. Bragging rights for a few days.

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  17. jamesleetn

    November 2, 2012 at 7:43 pm

    Your last sentence pretty well sums it up: “This electorate deserves more than what it’s getting and their media sales show it.”

  18. RuthmarieGarciaHicks

    November 4, 2012 at 10:33 am

    Ok – I’m OLD!!! I can remember back to the dark ages of the late 70s and early 80s.  I was pretty young but my parents were news addicts and we always listened to news programs editorials and editorial responses together in the evening.  
    What was really interesting is that there was the “Equal Time Rule” and the “Fairness Doctrine”. There was no cable news and talk radio.  The likes of Cronkite differentiated between reporting the news and editorializing.  And they actually REPORTED the news and DUG for the information.  A marvelous example of this lost art can be seen in “All The President’s Men” about Woodward and Bernstein’s coverage of Watergate.  Investigative reporting – rightly – brought down a US President.  
    Imagine that happening today?  They might do it over rumor or innuendo and a nice sex scandal is always good – but real reporting is a thing of the past. 
    Some of the news is so biased – notably FOX and MSNBC – that no one can call what they do un-slanted, yet the lines are blurred particularly with respect to cable news stations.  I can watch these stations and successfully maneuver between fact from fallacy, but then I was raised to be super-aware.  Most people can’t.  I see otherwise very intelligent people foaming at the mouth over total nonsense that they heard on some of these “news stations”.  The general public can not seem to sift between fact and opinion. This is a problem because it can easily lead to an oligarchy where he who has the biggest bull horn can contort slanted opinion into fact through sheer repetition. Most people, busy with putting food on the table wil swallow opinion as fact and act and vote accordingly.  
    So back to your original question – I think that making the statement of who they are for or against might help the public understand that there IS a bias and WHERE the bias lies.  Its better than nothing since they are already in the bag for one candidate over another.

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Business News

How the Lean concept can have the biggest impact on your bottom line

(BUSINESS) Using the Lean business concept and asking the non-sexy question of “What’s dumb around here?” your business will outpace your competitors in no time.



remote work

Entrepreneurs love solving problems. That’s what they’re good at doing. In fact, the more complex, difficult and messy the problem, the more the entrepreneur will enjoy the challenge. Entrepreneurs are especially good at solving problems that nobody knew were there. Think about Steve Jobs: He knew that we needed a pocket MP3 player before we even knew what it was.

While entrepreneurs are coming up with the next “big” thing, we need the non-entrepreneurs in our organizations focused on solving the small problems in our company with the same enthusiasm. Imagine if every one of your team members were consistently looking for opportunities to improve your systems, processes and service delivery. Those subtle changes made in the non-sexy parts of the business usually have the biggest impact on the bottom line.

This is a business concept called Lean, in which a company changes their processes to create the most benefit to the customer using the least amount of resources possible. Lean is commonly used in the manufacturing industry, but its principles can be used in any business to change the way of thinking and doing things.

I recently witnessed a great example of how Lean principles were used to improve one of my clients, LuminUltra – a leading provider of microbiological testing hardware, software and services. The company serves industries that need to know quickly and accurately what’s living in their water. At a recent quarterly planning session at the LuminUltra offices in Fredericton, Canada, COO Charlie Younger shared a powerful story about the company’s manufacturing facility and challenging the status quo.

During the expansion of the company’s manufacturing facility, one of the team members was lamenting to Charlie about how much time it took to complete a lengthy step of the manufacturing process – one specific quality check that was very time-consuming. He remarked that in the history of the company they never had a single machine fail the test. Charlie’s first thought was, do they even need to perform this specific test again?

After more discussion with colleagues, the team realized that the other quality checks performed earlier in the manufacturing process would always identify a defective unit. With this knowledge, the manufacturing team asked for permission to perform minimal testing to still provide assurance with less work. When presented with the information, the company leadership agreed that it was a great idea and would save time and money as well as improve the employee experience. But the bigger question was: Why hadn’t anyone ever questioned this lengthy step of the manufacturing process before?

Charlie, having run Lean programs in the past, has seen this issue before: People continue to do what they’ve always done even if they think there is a better way. He thought this would be a great opportunity to use a fun, simple but elegant technique to capture other status quo breakers – in other words, he decided to use the same principles for changing the company’s production process to make other company decisions.

With that, he posted a whiteboard in the manufacturing room with the title “What’s Dumb Around Here?” and encouraged team members to capture possible “dumb things” to add to it. These topics are discussed and vetted during their Lean process meetings to determine if they can be improved.

When I discussed the new process with Charlie, he noted, “First, you have to create an environment where people are willing to question the status quo. We have always been highly focused on quality and accuracy, so the team thought it was outrageous to openly question a quality check we had been performing for years.”

He continued, “You have to help your management team be open to receiving ideas that might seem crazy and not overreact to the suggestions. Instead, simply ask them to explain their logic. More often than not, the front line knows a better way to do things but does not know how to navigate the change. The beauty of using Lean techniques is that you now have an easy navigation path to discuss, approve and roll out changes. Suddenly, you have an energized front line solving problems with minimal involvement from management – how great is that?”

While LuminUltra continues to grow their product line and expand into new markets, it expects that its implementation of Lean principles will help it make subtle but important modifications to processes that will positively affect its bottom line. The CEO, Pat Whalen, remarked, “If we can produce our products faster and more cost effectively and get them into the hands of our customers faster, we can have an even bigger impact on the water sector with our microbiological monitoring products. I need all of our team members thinking how we can improve every single day. The water sector needs us.”

Every visionary, big-thinking entrepreneur needs a team that challenges the status quo. How are you encouraging your team members to identify, “What’s Dumb Around Here?”

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Business News

The 7 communication hurdles stifling your company’s efficiency

(BUSINESS NEWS) Whether communication is too little or too much, or delivered poorly, every company has room for improvement.



company communication

One of the biggest sources of inefficiency in your company is going to be communication. It underlies almost every productive action within your business, whether it’s conveying instructions to a subordinate or disclosing your results to a client or investor; accordingly, even a small inefficiency in your lines of communication can result in a major loss of time/money.

Fortunately, knowing the key hurdles to effective communication—and learning to overcome them—can help you smooth out these problem areas and build a more efficient business.

How Communication Affects Your Efficiency

Ultimately, your business’s efficiency is impacted in three key ways:

  1. Message accuracy. If you convey the wrong information, or the right information in a confusing way, it can lead to errors and misunderstandings.
  2. Time consumption. Every message you send and receive is going to cost time from both the sender and recipient. If that time is excessive, it could result in waste.
  3. Cost. You also need to consider what you’re paying for your communication solutions, and whether each solution is worth it.

The Biggest Hurdles

These effects tend to manifest in response to these seven major hurdles:

1. Obsolete or unreliable tech. If you’re trying to save money by relying on old devices, or platforms that haven’t been upgraded in years, it could have a substantial negative impact on how you communicate. You might experience delays when making phone calls, missed messages in your chat logs, or a serious lack of mobility. Thankfully, making upgrades can make most of these problems go away. For example, investing in newer devices can dramatically improve your connection speeds and mobility, and switching VOIP providers can be a relatively easy transition to prevent delays and hiccups from interfering with your phone calls.

2. A lack of clear communication standards. How are your managers expected to relay instructions to subordinates? How are your subordinates expected to communicate progress to managers? How are your meeting recap emails supposed to be structured? If you aren’t sure of these answers, it’s a sign that you don’t have clear communication standards within your business. Formally documenting these expectations can keep communication clear and consistent for all your employees, in virtually all areas.

3. Inefficient modes of communication. If your employees aren’t using communication mediums correctly, it can also lead to problems. For example, if they frequently call meetings that could have been communicated in the span of a single email, it could waste hours of company time. If they use email instead of having a conversation over the phone, it could lead to confusion and unanswered questions. Each type of communication requires a different approach.

4. Departmental silos. Another major problem is departmental silos, which can make communication more difficult or nonexistent between two groups of people within the company. These silos tend to develop when different departments have different standards and expectations for communication, and when those departments rarely intermingle. You can correct this by integrating your departments more frequently, and getting everyone on the same standards for communication.

5. Unstructured meetings. Meetings are a major source of time waste in companies, since they involve many people at the same time, and often recur on a consistent basis. All your meetings should have a designated leader to keep the meeting on track, a specific intention or goal, and a time restriction to keep things tight and concise.

6. Poor listening. Listening is a vital skill for effective communication — and we aren’t doing enough of it. Too often in business environments, participants in a meeting or conversation are more focused on talking than listening, but listening is more effective for understanding and collaboration. To develop better listening skills, avoid distractions (like checking your smartphone during a conversation), allow time for the other person to speak, and use active listening tactics, like rephrasing what you’re hearing.

7. Overload. Too much communication can be a bad thing. If your employees are sending emails back and forth constantly, or if you’re paying for so many communication apps that you can’t keep track of them, it’s only going to result in confusion. In many ways, fewer, more concise messages are superior modes of communication than message bombardment—and you’ll pay less if you have fewer apps to worry about.

If you can overcome these seven significant communication hurdles, you can make your business far more efficient. While some of these changes may take a few weeks to settle in, others may grant you a positive change immediately — so inspect your company’s internal and external communication, and work hard to make things as streamlined as possible.

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Business News

Remote work program offers $10K, free coworking, free housing

(BUSINESS NEWS) Remote workers are being lured out of tech cities, but will they stay gone for long?



tulsa remote work program

Although Amazon’s new HQ announcement has the internet world clamoring about the utility of recruiting companies, the mid-size city of Tulsa, Oklahoma is also making headlines. Only, it is forgoing the act of wooing corporations entirely and focusing on the new workforce of remote and freelance professionals.

Oklahoma isn’t the only place to pursue this kind of idea. Vermont announced a similar program earlier this year, where they’ll pay enterprising individuals $5,000 a year for two years to find a home among the Green Mountains with a state-sponsored grant.

Tulsa is offering a new program called Tulsa Remote that will pay remote workers $10,000 to relocate to the city and work for a year, in hopes of attracting young talent. Those selected have the option to live in a furnished apartment with discounted rent for the first few months of the program and have free access to a coworking space with other new Oklahomans.

As the cost of living continues to rise in many tech-savvy cities like Austin, Seattle, and San Francisco, more and more workers may end up looking to programs like these. Not only to help ease the transitional pain of moving to a place that can offer them more bang for their buck, but for the built-in community of other digital nomads that they offer.

It will be interesting to see how this remote-recruitment trend develops, especially in the Midwest.

Employment opportunities are only one of the many reasons that rural areas experience brain drain; there are social forces surrounding deeply rooted conservative politics that often drive young populations to seek more open-minded locales.

The basic premise behind these remote-recruitment programs seems to be that once these highly skilled technical workers get a taste of smaller-town America that they won’t want to go back to the megacities that they came from. In order to fully turn these transplants into locals, these smaller cities and states will have to consider the true quality of life that they are offering.

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