Starbucks working to improve customer experience
When I was in high school, my friends and I would often choose a coffee shop to meet up and work on school projects, and that preference carried through to my college years as well. Starbucks and other shops recognize that while many customers may just pop in and out for their favorite beverage, many others like to curl up with their cup, pastry and laptop and take advantage of free Wi-Fi to churn out a work report, browse on Twitter or write a blog post.
As Starbucks continues to work on improving customer experience in its stores, the beverage giant has teamed up with Google Wi-Fi to provide internet that is up to 10 times faster than what is currently offered in stores. The ‘Google Starbucks’ service will be implemented in its 7,000 U.S. stores over the next 18 months, with some stores getting outfitted as soon as next month, and will allow patrons to more quickly surf the web while sipping away.
Starbucks kicks AT&T to the curb
AT&T was the main internet partner for Starbucks prior to the Google partnership announcement and the company released a statement saying it still plans to provide Starbucks with other services through its AT&T network. Now that Google is branching out into the internet services space with Google Fiber, the California-based company may soon boast of other partnerships in the future.
Google did say that Starbucks that are located in areas with the Google Fiber network may experience internet speeds of up to 100 times faster than what is currently available in stores. In a world where we are trending more towards instant gratification, faster speed and connectivity is a huge bonus.
AT&T says they offered Starbucks improved speeds but the coffee juggernaut chose a different direction.
Google coming to a Starbucks near you
Internet access and coffee shops clearly go hand-in-hand, so look out for that red, blue, green and yellow Google logo coming soon to a Starbucks near you. “Every day, our customers rely on the free Wi-Fi at Starbucks to study, work, connect with friends or just relax. We want to make sure that they can access the web effortlessly and quickly, no matter what they’re doing, or what device they are using,” said Adam Brotman, chief digital officer, Starbucks.
“Our goal is to continue to provide our customers with the best in-store experience possible, and we are excited to offer these kinds of unparalleled experiences at a broad scale.”