Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business News

Sweepre: new CEO, product partnership with California Association of Realtors

Still a very new real estate technology company, spun off from a major real estate brokerage, Sweepre is already making ambitious strides as promised in their first year.



Progress for Sweepre Interactive

Sweepre Interactive, formerly Windermere Solutions, announced this summer the launch of their touchCMA™ for the web, a tool designed for real estate agents and brokers, putting the company’s comparative market analysis (CMA) technology into the cloud so users can access the graphic-rich tool through any web-enabled computer, or sync it with their iPad application.

The company made the touchCMA for the Web and touchCMA for the iPad available nationally to real estate brokerages and multiple listing services on a white-label basis, today announcing Real Estate Business Services® Inc. (REBS®), the products subsidiary of the California Association of Realtors (CAR) will use their flagship product as a co-developed tool to add to the association’s Clarus REsource® technology suite which launches today, fully branded as the “Clarus TouchCMA.”

“Consumers have become much more savvy in how to use technology to buy and sell homes, and they expect REALTORS® to keep pace with them. That’s why it’s essential that real estate professionals have the latest technology available,” said Robert Bailey, Chairman of REBS®. “By using Clarus touchCMA™, REALTORS® can offer a more engaged client experience that focuses more on conversation than presentation.”

Sweepre’s new CEO

For the last month, the company has been somewhat quiet about their new CEO, York Baur who comes to the very young company with over 25 years of technology sales, marketing, business development, and corporate development experience. OB Jacobi was the original CEO, and will now focus on his original leadership role at Windermere Real Estate, which his where Sweepre originally spun off from.

Advertisement. Scroll to continue reading.

Previously, Baur was the CMO of The TAS Group, EVP of Business and Corporate Development at Zango, and Executive Vice President and General Manager at InfoSpace. He has led the growth of new technologies, overseen acquisitions, and more. He has also held executive and key management positions at the Space Needle, Wall Data, Attachmate, and Microsoft. Interestingly, Baur is also the Founder and President of Peninsula Heritage Productions, which produced the movies Twilight In Forks and Destination Forks, which have sold over 1.5 million copies globally.

The takeaway

Through announcing their first major white label partnership out of the gates as CAR, and bringing on a well versed CEO, the company is sticking to its promise of an aggressive growth year for 2012. We forecast similar partnerships with associations and medium to large brokerages that will white label their TouchCMA technologies, and for more products to come online soon.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Housing News

(Housing News) HAR is well known for shaking things up in the real estate industry, and now they're asking brokers across the entire state...

Opinion Editorials

(Editorial) A key figure at Move, Inc. resigned without notice last week, leaving many wondering how his move to Zillow will have an impact...

Housing News

(Real Estate Tech) Dwellory has launched for homeowners, giving every house a public timeline just like a LinkedIn profile does for professionals.

Opinion Editorials

(Editorial) Blocksy is an interesting new startup serving the Big Apple - could they finally innovate the real estate space that has struggled to...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.