Connect with us

Business News

Target is transforming stores into your favorite Nintendo world

(BUSINESS NEWS) Target is transforming 650 stores into your favorite mario world as a promotional event for the Nintendo Switch’s new game.

Published

on

target

Mario Kart IRL

Ever wanted to play Mario Kart in real life?

bar
How about inside a Target, using shopping carts as go-karts?

4th grade me is so excited

If you answered yes to either of these questions (and really, how could you not?), then you’re in luck. Target is currently running a cross-promotion with Nintendo Switch, turning a select number of their stores (650 to be exact) into real-life Mario Kart courses. Courses that also happen to contain a ton of retail items available for purchase.

Mario Kart fans, I rejoice with you. Target employees, my heart weeps for you.

From a marketing perspective, this is a great idea. Turning shopping carts into go-karts? What child would not get excited about that, and proceed to beg their parents for the upcoming Mario Kart game? And better yet, the new (and infamously difficult to find in stock) Nintendo Switch?

Immersive promotion

As far as video game releases go, this certainly seems to be one of the more interesting and involved promotions. Not only do the shopping carts feature decals that transform into one of the characters’ go-karts from the video game, but the entrances to the stores will have the black-and-white checkerboard pattern definitive of the starting line.

As you enter, the motion sensors at the entrance will then begin flashing lights, as well as play the now legendary Mario theme song.

You can tell whether a Target store is participating in the promotion by checking the “bollards” (known in Layman’s terms as: “those giant red spheres outside of Target”) near the entrance of the store.

If they seem to have suddenly morphed into the cranium(s) of Mario and/or Luigi, then you can bet that the store has been influenced by the magic of Mario Kart.

It will be madness.

Dante’s 10th circle

Seriously, from the perspective of a retail employee, this will be a living nightmare. I can picture it now: customers dashing with shopping carts from the entrance. People smashing their carts into one another’s. Toy boxes strewn about to be ran over with carts, akin to the power-ups so commonly found on Mario Kart courses. Bananas and banana peels placed all over the store, to make other “racers” spin out. And no, these won’t be bananas brought from home.

Lest we forget, Target has a produce section now.

Don’t be surprised if the next time you go grocery shopping at Target some sort of guard is there keeping an especially watchful eye on those cartons of bananas. Many will assume that it is ill-behaved younger children they need worry about the most, but in my experience, they would be mistaken. I’m looking at you high schoolers and college kids.

Good luck, Target employees

No word on how long the promotion is supposed to last, but Mario Kart 8 Deluxe is set to be released on April 28th. Therefore, it’s a fairly safe bet that the promotion will continue at least into May. Good luck to you, long-suffering Target employees.

And no, that is not me with the green shopping cart yelling “Yoshi” in a nasally voice. That guys just happens to look like me.

#TargetMarioKart

Andrew Clausen is a Staff Writer at The American Genius and when he's not deep diving into technology and business news for you, he is a poet, enjoys rock climbing, monster movies, and spending time with his notoriously naughty cat.

Business News

GM’s new $3B commitment to Michigan means thousands of new jobs

(BUSINESS NEWS) GM is stepping up their electric vehicles investment with new factories and cars in the making. They are looking to the future and want to help build it.

Published

on

GM Cruise electric vehicles

On Monday, General Motors announced its $2.2 billion investment into its assembly plant located in Detroit-Hamtramck for the purpose of producing fully-electric SUVs and trucks. Additionally, the investment will go towards G.M.’s subsidiary, Cruise, for the development of a self-driving vehicle. Another invested $800 million will be used towards these future product launches.

The Detroit-Hamtramck assembly plant will the be first fully dedicated to electric vehicle production under G.M., creating over 2,200 job opportunities.

The following day, Cruise backed up its parent company by unveiling Origin, an electric driverless, ridesharing vehicle. Deemed “production ready”, Origin is designed similarly to a train car complete with sliding doors and seats facing each other. Cruise CEO Dan Ammann stressed the importance of low cost and the vehicle’s anticipated operation capacity of 1 million miles. These kinds of production stats show the company’s serious intention to change transportation in our cities.

G.M.’s investment comes on the heels of earlier December promises to fund development for mass production battery cells for electric vehicles with South Korean partner, LG Chem. That venture was also granted $2.3 billion by both companies and its own assembly plant to be constructed near Lordstown, Ohio later this year. 1,100 new jobs are expected to come out of the investment.

One of the largest obstacles to electric vehicle manufacturing is the cost of battery packs, deterring many mainstream consumers from electric vehicles. G.M.’s long-term plan is meeting this challenge head-on by fully creating electric vehicles to compete with cost of their internal combustion counterparts.

In a December press conference, G.M.’s chief executive, Mary T. Barra, acknowledged the company’s huge push into electric vehicle development by aiming to sell one million vehicles worldwide by 2026. The reason? “G.M. believes in the science of global warming,” she said. Perhaps another equally lucrative reason is the future of transportation is shifting towards electric models, and G.M. intends to carve out its own territory in this developing market.

Continue Reading

Business News

How SmileDirectClub uses NDAs to silence bad reviews

(BUSINESS NEWS) SmileDirectClub wants to tell you, in the land of freedom of expression, how to talk about their service even if a dentist has to fix their mistakes.

Published

on

smiledirectclub NDA

Bad reviews can hurt any business, which is why many companies will go out of their way to ensure a customer is pleased. A restaurant might offer to replace a bad meal free of charge, for instance. A business might send customers additional free products to make up for any mistakes. SmileDirectClub, on the other hand, has taken a different approach to handling bad reviews: non-disclosure agreements.

SmileDirectClub is an aligners company that positions itself as a cheaper alternative to braces. It’s also an online company. All of this work is done remotely, with customers getting their aligners mailed to them. So, cheap and convenient. What’s not to love?

Well, turns out there might be trouble in paradise. According to an article by the New York Times, “SmileDirectClub has been the subject of more than 1,670 Better Business Bureau complaints since 2014.” In comparison, Invisalign, SmileDirectClub’s competitors, has only had five complaints over the last twenty years.

Many report that SmileDirectClub’s aligners don’t work and some have even claimed the aligners made things worse. Yeah, that’s right. Some people paid for SmileDirectClub just to turn around and have to pay an actual orthodontist just to get back to normal.

So, naturally, SmileDirectClub is having some customers sign NDAs, which according to the New York Times includes the following: “[customer] will not make, publish, or communicate any statements or opinions that would disparage, create a negative impression of, or in any way be harmful to the business or business reputation of SDC or its affiliates or their respective employees, officers, directors, products, or services.”

Non-disclosure agreements are just one way that big companies will try to silence bad reviews. Another method is to file a lawsuit for copyright infringement. GoPro attempted this method a few years ago. Companies can also claim that bad reviews are slander written in bad faith, which is a method many organizations have abused.

It’s possible for these sorts of lawsuits can backfire, but often, the time and money it takes for an average person to take on a big company aren’t worth it. People opt to simply take down their bad reviews instead.

For a country that values freedom of speech and a robust capitalist market, silencing critics (many of whom have legitimate things to say!) doesn’t seem in line with our beliefs. Not to mention, from a more practical standpoint, I’d sure like to know the potential risks or downsides of a product.

Especially when said product is supposed to replace dental work.

Continue Reading

Business News

Asking the wrong questions can ruin your job opportunity

(BUSINESS NEWS) An HR expert discusses the best (and worst) questions she’s experienced during candidate interviews. it’s best to learn from others mistakes.

Published

on

interview candidates answers

When talking to hiring managers outside of an interview setting, I always find myself asking about their horror stories as they’re usually good for a laugh (and a crash course in what not to do in an interview). A good friend of mine has worked in HR for the last decade and has sat in on her fair share of interviews, so naturally I asked her what some of her most notable experiences were with candidates – the good and the bad, in her own words…

“Let’s see, I think the worst questions I’ve ever had are typically related to benefits or vacation as it demonstrates that their priorities are not focused on the actual job they will be performing. I’ve had candidates ask how much vacation time they’ll receive during an initial phone screen (as their only question!). I’ve also had them ask about benefits and make comparisons to me over the phone about how our benefits compare to their current employer.

I once had a candidate ask me about the age demographics of our office, which was very uncomfortable and inappropriate! They were trying to determine if the attorneys at our law firm were older than the ones they were currently supporting. It was quite strange!

I also once had a candidate ask me about the work environment, which was fine, but they then launched into a story about how they are in a terrible environment and are planning on suing their company. While I understand that candidates may have faced challenges in their previous roles or worked for companies that had toxic working environments, it is important that you do not disparage them.

In all honesty, the worst is when they do not have any questions at all. In my opinion, it shows that they are not really invested in the position or have not put enough thought into their decision to change jobs. Moving to a new company is not a decision that should be made lightly and it’s important for me as an employer to make sure I am hiring employees who are genuinely interesting in the work they will be doing.

The best questions that I’ve been asked typically demonstrate that they’re interested in the position and have a strong understanding of the work they would be doing if they were hired. My personal favorite question that I’ve been asked is if there are any hesitations or concerns that I may have based on the information they’ve provided that they can address on the spot. To me, this demonstrates that they care about the impression that they’ve made. I’ve asked this question in interviews and been able to clarify information that I did not properly explain when answering a question. It was really important to me that I was able to correct the misinformation as it may have stopped me from moving forward in the process!

Also, questions that demonstrate their knowledge base about the role in which they’re applying for is always a good sign. I particularly like when candidates reference items that I’ve touched on and weave them into a question.

A few other good questions:
• Asking about what it takes to succeed in the position
• Asking about what areas or issues may need to be addressed when first joining the company
• Asking about challenges that may be faced if you were to be hired
• Asking the employer what they enjoy most about the company
• I am also self-centered, so I always like when candidates ask about my background and how my current company compares to previous employers that I’ve worked for. Bonus points if they’ve actually looked me up on LinkedIn and reference specifics :)”

Think about the best and worst experiences you’ve had during an interview – and talk to others about the same topic – and see how that can help you with future interviews.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!