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Trulia initiatives unveiled: broker strategy now apparent

In response to Trulia executives’ road trip across America, the company is altering the way they present listing data and broker contact information, which should roll out in the coming weeks.

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Three Trulia initiatives

2012 has been an important year for real estate media company, Trulia. The company snatched up talent from the National Association of Realtors, and brought on a new VP, they launched “Trulia Insights,” a mobile app dedicated to rentals, and “Trulia Local,” got the direct MLS feed from the largest MLS in the U.S., and Trulia Estimates exited beta and went national. They also launched a mobile ad platform for agents, became entrenched in a heated public debate over listing syndication, and most importantly, hired JPMorgan Chase to oversee their IPO.

Today, the company is announcing three initiatives that are indicative of what they have been working on behind the scenes, as CEO Pete Flint has been traveling across the country, having face to face discussions with brokers across the nation, as have most of the senior executives, Flint tells AGBeat.

Initiative one: data accuracy

One of the hottest contentions, and likely one of the biggest challenges to a successful IPO is public perception of the accuracy of listing data on all real estate media sites. In response, Trulia is not only relying more heavily on broker feeds to improve accuracy, but Flint says that data accuracy is something the company is focused on, and is “working really hard to improve.”

In January, Trulia published their Data Pledge and in March, the company launched “Trulia Direct Reference” which works with the MLS to report and remove errors. Now, they are tightening the ability for agents to claim listings, which Realtors have always been able to do, but Trulia is now verifying through the MLS that the uploader is, in fact, the listing agent.

Initiative two: agent attribution

Like other real estate media companies, Trulia has come under fire for how listing agent and broker information is displayed, and after many direct discussions with brokers, Flint says they are responding by increasing attribution on all pages, even if the listing agent and broker are not paying clients of Trulia.

Below are screenshots provided to AGBeat of (a) broker attribution higher up and less hidden on a listing, (b) listing agent attribution underneath the listing, which is much more prominent, and (c) the new appearance of agent ads, now noting “buyer’s agent” up top:



Initiative three: Trulia local ads

Lastly, Trulia is announcing that they will remove Trulia local ads from paid listings on Trulia. When asked if this was in response to any particular broker’s public appeals for how ads appear, Flint told AGBeat that this move has been in the works for a while and that it had been a concern of various brokers that Trulia seeks to meet.

Regarding the public airing of opinions regarding listing syndication, ads, or any real estate industry matter, Flint notes that it is just the world we live in right now, but argues that it is “a good thing, the airing of opinions,” adding that Trulia listens to all opinions of the company, across social networks, and although he does not believe the brokers who are pulling out of syndicating to any particular real estate media site are representative of less than a small percentage of private conversations brokers are having with him.

Message from CEO, Pete Flint

Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.

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14 Comments

14 Comments

  1. Russ Bergeron

    May 7, 2012 at 3:45 pm

    Doesn’t the mobile ad conflict with the removal of local ads? It is nice to get attribution but does the consumer now see an ad banner across the listing advertising another agent who has purchased the zip code?

  2. Ginger Wilcox

    May 7, 2012 at 3:56 pm

    Hi Russ,
    Ginger from Trulia. The Trulia Mobile Ads banner ad only appears on the map view for Android & iPhone apps, and at the top of the list view (on the search results page) for mobile web. Trulia Mobile Ads do not appear on listing detail pages. Trulia’s lead generation, which you also get with Trulia Mobile Ads, only appears on non-claimed and non-featured listings.

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ClickUp team productivity app is gorgeous and wildly efficient

(BUSINESS NEWS) Seeking to improve your productivity and speed up your team, ClickUp is an inexpensive option for those obsessed with efficiency.

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clickup

Back again to obsess over productivity apps – ClickUp, is a project management tool seeking to knock the frustration out of PM. It’s getting some good reviews, so I gave it a try for a week by setting up my current job search as a project and getting a feel for the app. And as you’ve read in my other reviews, we will address features and design.

On the feature front, ClickUp offers a pretty standard set up of tools for a productivity app. What stands out first and foremost are the status options. In general, most productivity statuses are simple: not started, started, in progress, done, etc.

But ClickUp lets you set up custom statuses that match your workflow.

For example, if you’re doing instructional design projects, you may assign projects based on where they are flowing in an ADDIE model, or if you are a Realtor, you may have things cataloged by sold, in negotiation, etc.

Customization is king and custom status is the closest you get to building your own app. And if you like it simple, you don’t have to customize it. The assigned comments feature lets you follow up on specific comments that originate action items – which is useful in team collaborations.

You can also assign changes to multiple tasks at once, including changing statuses (I would bulk assign completion tasks when I finished applications that I did in batches). There a lot of features here, but the best feature is how the app allows you to toggle on and off features that you will or won’t use – once again, customization is front and center for this platform.

In terms of design and intuive use, ClickUp nailed it.

It’s super easy to use, and the concept of space is pretty standard in design thinking. If your organization uses Agile methodology, this app is ready for you.

In terms of view, you can declutter the features, but the three viewing modes (list, box, and board) can help you filter the information and make decisions quickly depending on what role you have on a board or project. There is also a “Me” board that removes all the clutter and focuses on your tasks – a great way to do focused productivity bursts. ClickUp describes itself as beautifully intuitive, and I can’t disagree – both the web app and mobile app are insanely easy to use.

No complaints here.

And the horizon looks good for ClickUp – with new features like image markup, Gannt charts (!!!!!! #nerdalert), and threaded comments for starts.

This application is great, and it’s got a lot of growth coming up to an already rich feature base. It’s free with 100MB of storage, but the $5 fee for team member per month that includes team onboarding and set up (say you’re switching from another platform) and Dropbox/Google Docs integration? That’s a bargain, Charlie.

ClickUp is on the way up and it’s got it all – features, a beautifully accessible UI, relentless customization, and lot of new and upcoming features. If you’re into the productivity platform and you’re looking for a new solution for your team, go check it out.

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Should you alter your business travel due to the Coronavirus?

(BUSINESS NEWS) Got a business trip coming up? Worried about the coronavirus spoiling those plans? Stay up to date and safe with this cool site!

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travel coronavirus

The Center for Systems Science and Engineering (CSSE) at John Hopkins University has created a website that tracks one of the biggest trends of 2020: the coronavirus. Also known as 2019-nCoV, this disease has already spread to over 40,000 confirmed cases worldwide, with over 900 deaths (as of when this article was published, anyway.)

Not to mention, the United States Center for Disease Control and Prevention (CDC) notes that we still don’t know exactly how the virus spreads from person-to-person. In fact, there’s quite a bit we don’t know about this disease and although some people are reported as recovered, it’s only a small fraction compared to how many are sick.

So, what’s so great about this tracker? Well, first of all, it updates in real time, making it easy to keep track of everything we know about confirmed cases of the coronavirus. It’s chock full of statistics and visuals, making the information easy to digest. Plus, with a map front and center, it lets you know exactly where there have been reported outbreaks – and how many people have been diagnosed.

Because the site sticks to cold hard facts like statistics and maps, it also means you can avoid the racism and general panic that’s accompanied news of this outbreak.

This is a great tool for staying informed, but it’s also extremely helpful if you’re going to be traveling for work. As the virus continues to progress, you’ll be able to see just how many cases of coronavirus there are in the areas you’re planning to visit, which will allow you to plan accordingly. Even if you don’t feel the effects, you can still risk passing it to other people.

(In fact, the CDC recommends those traveling from certain areas in China practice “social distancing” when they return to the US, avoiding public spaces like grocery stores, malls and movie theaters.)

Of course, if you have something planned several months from now, don’t cancel your conference plans just yet. A lot can happen in that amount of time, so avoid the urge to check the website every couple hours. It’s supposed to be a tool for staying informed, not staying stressed out.

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New startup curates resources to simplify any remote job search

(BUSINESS NEWS) Finding a remote job that supports travel has never been so easy with this new remote friendly job-finding website, Remote Planet.

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remote.io finds a remote job

Have you ever wanted to travel the world only to have your boss completely reject your request to work remotely? Or maybe you’re not working right now and you’re having a hard time finding a job that will allow you travel? Well, let me tell you, you’re not alone!

As 2020 begins, it’s pretty clear that remote working is not only an option; it can be a way of life that can not only empower an employee, but also increase efficiency and production for their company.

15 years ago, finding a remote job was almost like spotting a unicorn. It was an extremely rare opportunity – one that very few had the pleasure of experiencing. But with technology growing so quickly, and with the benefits being so clear (for both employer and employee) companies are quickly making changes that allow their employees to live and work almost anywhere they’d like – as long as there’s a good Internet connection.

Because of this, working while traveling has never been so easy, and with a massive uptick in dedicated remote workforces (we’re up to 18% of the U.S. workforce being remote), it only makes sense why websites like RemotePlanet.io are becoming so popular.

Remote Planet is an online platform that allows you to search for a job that is 100% remote. Their goal is not only to help find you a job that meets you needs, but also to provide “Curated Data for Remote, Digital Nomads & Travellers”.

J.P. Aulet is the freelance web developer who created Remote Planet. In an interview with him, where I asked him about the website, he said “RemotePlanet.io helps digital nomads (DN), remote workers, travelers and others to find the best resources in different categories, like remote companies, articles, insurances, housing and co-workings, among other things.”

When asked why he created his website, he said “Since I quit my job 2 years ago, I’ve been traveling and working as a [digital nomad], and since then, I curated a lot of interesting and helpful websites that help me with my travels, and I wanted to share with others to make it easier to start their remote journey.”

The website takes a Pinterest-like approach to helping its users find jobs, too, making it a very visual experience. What I mean by this is, the platform appears to aggregate data from 3rd party sites, like Remote.co and Remote.com and filters through their data for remote jobs. Whether it’s automatic or manual is unknown, but the important thing is that Aulet then publishes this data to his site in a sort of board that allows you to click the link, share it on Facebook or Twitter, or “like” it.

In addition, it looks to pulls in data that remote workers should stay on top of, like various tools, and companies that fully endorse the “work from anywhere” lifestyle.

remote job tools

But the coolest thing about this site is that it takes a lot of the searching work away for people who already otherwise have busy lives. After all, given the nature of the lifestyle and the level of importance travel is to those who seek this type of work, looking for a remote job and traveling at the same time can keep one pretty occupied.

So, whether you’ve been looking for a remote job for a while, or you’re just getting started, we highly suggest checking out Remote Planet for, at the very least, their tools and resources.

Now, with all of that said, their website won’t be any help to those who still have difficult bosses or work for companies who are adamantly against work from home situations, so if this scenario sounds familiar, we suggest checking out this guide on how to convince your boss to let you work remotely. We wish you the best of luck in convincing your boss to loosen the reigns.

On the chance the meeting doesn’t go so well (hey, let’s face it, it happens), and you’re considering another job that has much more flex, we also recommend reading this recent story on “How to crush your next remote job interview.”

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