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Vending machine makes people do stunts for free treats

What can your brand do that rises to the level of the Delite-o-matic? You too can have crowds bowing down to the diety of your brand.



fantastic delites

fantastic delites

Guerrilla marketing in Australia

In Melbourne, Australia, a vending machine was set up overnight this month, but not just any vending machine – an interactive machine that offers free treats for stunts that get more complex each time someone presses the magic red button. The challenge is not only to raise brand awareness of what we had no idea is a brand of chips (silly Americans), and go viral.

While the video is nowhere near viral status, the company filmed from inside and outside of the vending machine, showing how far people were willing to go for free treats, ranging from dancing, pushing the button thousands (yes, thousands) of times, to bowing down to the chip diety. The clever advertising stunt drew a crowd, and with each demand it made on the button pusher who wanted treats, they recipient and crowd got more rowdy – there were shouts and hugs when a girl pushed the button 5,000 times for a free box of chips, while the first person who only had to hit it 100 times simply took her box and quietly walked away.

[ba-youtubeflex videoid=”R8RIqJLUYSE”]

How can your brand launch something this clever? Examples:

Guerrilla marketing (or ambient marketing) is a growing niche that few firms have mastered, but when done well, as the Delite-o-matic does above, people get excited over free things like a box (bag?) of chips, and are willing to embarrass themselves in front of others.

While your brand may not have the budget to pull of a stunt as complex as the Delite-o-matic, consider ways that you can interact with your consumers and tap into the crowd mentality of noticing the ultra clever things you do to get their attention, above and beyond an ad in a magazine with your face that dryly says “buy my product.”

Perhaps you can uniquely present your product, as USA washing detergent did by sending out their product wrapped in a t-shirt. Maybe it’s going the extra mile for clients by doing latte art rather than simply pouring lattes, or as Julie Niehoff says on stage, bind your presentations uniquely, or when handing a retail customer a bag, add something special like a ribbon to the handle.

Also effective are the silly campaigns, like the Netherlands billboard campaign that threatened to expose an overweight nude man’s body if the billboard space wasn’t rented quickly. Other vending machine stunts have worked, like the recent vending machine that spit out free kayaks and locally made items to promote tourism, and the indestructible billboard that had passerbys punch it, posting their pictures on the company’s Facebook wall.

Guerrilla marketing is meant to capture attention, and is not always done so through thousands of dollars worth of advertising, but remember, those thousands of dollars for medium to large brands are tremendously inexpensive spends, as campaigns like the Delite-o-matic are filmed by all participants, shared in their social networks, and talked about, because they tap into what the consumer wants.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

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  1. Jack Cassedy

    July 11, 2012 at 2:03 pm

    Interactive vending machines are great! The BC Tourism video you posted a little while back was great and I believe last year or the year before Coke unveiled their “Friendship Machine” vending machine in South America and Europe:

  2. Ohio payday loans

    December 4, 2012 at 8:51 am

    Pretty good post. I just stumbled upon your blog and wanted to say that I have really ended reading your blog posts. Any way I’ll be subscribing to your feed and I hope you post again soon

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Business News

This web platform for cannabis is blowing up online distribution

(BUSINESS NEWS) Dutchie, a website platform for cannabis companies, just octupled in value. Here’s what that means for the online growth of cannabis distribution.



A small jar of cannabis on a desk with notebooks, sold online in a nicely made jar.

The cannabis industry has, for the most part, blossomed in the past few years, managing to hit only a few major snags along the way. One of those snags is the issue of payment processing, an issue compounded by predominantly cash-only transactions. Dutchie, a Bend, Oregon company, has helped mitigate that issue—and it just raised a ton of money.

Technically, Dutchie is a jack-of-all-trades service that creates and hosts websites for dispensaries, tracks product, processes orders, keeps stock of revenue, and so much more. While it was valued at around $200 million as recently as summer of 2020, a round of series C funding currently puts the company at around $1.7 billion—approximately 8 times its worth a mere 8 months ago.

There are a few reasons behind Dutchie’s newfound momentum. For starters, the pandemic made cannabis products a lot more accessible—and desirable—in states in which the sale of cannabis is legal. The ensuing surge of customers and demand certainly didn’t hurt the platform, especially given that Dutchie is largely responsible for keeping things on track during some of the more chaotic months for dispensaries.

Several states in which the sale of cannabis was illegal also voted to legalize recreational use, giving Dutchie even more stomping ground than they had prior to the lockdown.

Dutchie also recently took on 2 separate companies and their associated employees, effectively doubling their current staff. The companies are Greenbits—a resource planning group—and Leaflogix, which is a point-of-sale platform. With these two additions to their compendium, Dutchie can operate as even more of an all-in-one suite, which absolutely contributes to its value as a company.

Ross Lipson, who is Dutchie’s co-founder and current CEO, is fairly dismissive of investment opportunities for the public at the moment, saying he instead prefers to stay “focused with what’s on our plate” for the time being. However, he also appears open to the possibility of going public via an acquisition company.

“We look at how this decision brings value to the dispensary and the customer,” says Lipson. “If it brings value, we’d embark on that decision.”

For now, Dutchie remains the ipso facto king of cannabis distribution and sales—and they don’t show any plans to slow down any time soon.

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Business News

Ford adopts flexible working from home schedule for over 30k employees

(BUSINESS NEWS) Ford Motor Co. is allowing employees to continue working from home even after the pandemic winds down. Is this the beginning of a trend for auto companies?



Woman in car working on engineering now allowed a flexible schedule for working from home.

The pandemic has greatly transformed our lives. For the most part, learning is being conducted online. At one point, interacting with others was pretty much non-existent. Working in the office shifted significantly to working remotely, and it seems like working from home might not go away anytime soon.

As things slowly get back to a new “normal”, will things change again? Well, one thing is sure. Working from home will be a permanent thing for some people as more companies opt to continue letting people work remotely.

And, the most recent company on the list to do this is Ford Motor Co. Even after the pandemic winds down, Ford will allow more than 30,000 employees already working from home to continue doing so.

Last week, the automaker giant announced its “flexible hybrid model” schedule to its staff. The new schedule is set to start in the summer, and employees can choose to work remotely and come into the office for tasks that require face-to-face collaborations, such as meetings and group projects.

How much time an employee spends in the office will depend on their responsibilities, and flexible remote hours will need to be approved by an employee’s manager.

“The nature of work drives whether or not you can adopt this model. There are certain jobs that are place-dependent — you need to be in the physical space to do the job,” David Dubensky, chairman and chief executive of Ford Land, told the Washington Post. “Having the flexibility to choose how you work is pretty powerful. … It’s up to the employee to have dialogue and discussion with their people leader to determine what works best.”

Ford’s decision to implement a remote-office work model has to do in part with an employee survey conducted in June 2020. Results from the survey showed that 95% of employees wanted a hybrid schedule. Some employees even reported feeling more productive when working from home.

Ford is the first auto company to allow employees to work from home indefinitely, but it might not be the only one. According to the Post, Toyota and General Motors are looking at flexible options of their own.

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Business News

Unify your remote team with these important conversations

(BUSINESS NEWS) More than a happy hour, consider having these poignant conversations to bring your remote team together like never before.



Woman working in office with remote team

Cultivating a team dynamic is difficult enough without everyone’s Zoom feed freezing halfway through “happy” hour. You may not be able to bond over margaritas these days, but there are a few conversations you can have to make your team feel more supported—and more comfortable with communicating.

According to Forbes, the first conversation to have pertains to individual productivity. Ask your employees, quite simply, what their productivity indicators are. Since you can’t rely on popping into the office to see who is working on a project and who is beating their Snake score, knowing how your employees quantify productivity is the next-best thing. This may lead to a conversation about what you want to see in return, which is always helpful for your employees to know.

Another thing to discuss with your employees regards communication. Determining which avenues of communication are appropriate, which ones should be reserved for emergencies, and which ones are completely off the table is key. For example, you might find that most employees are comfortable texting each other while you prefer Slack or email updates. Setting that boundary ahead of time and making it “office” policy will help prevent strain down the road.

Finally, checking in with your employees about their expectations is also important. If you can discuss the sticky issue of who deals with what, whose job responsibilities overlap, and what each person is predominantly responsible for, you’ll negate a lot of stress later. Knowing exactly which of your employees specialize in specific areas is good for you, and it’s good for the team as a whole.

With these 3 discussions out of the way, you can turn your focus to more nebulous concepts, the first of which pertains to hiring. Loop your employees in and ask them how they would hire new talent during this time; what aspects would they look for, and how would they discern between candidates without being able to meet in-person? It may seem like a trivial conversation, but having it will serve to unify further your team—so it’s worth your time.

The last crucial conversation, per Forbes, is simple: Ask your employees what they would prioritize if they became CEOs tomorrow. There’s a lot of latitude for goofy responses here, but you’ll hear some really valuable—and potentially gut-wrenching—feedback you wouldn’t usually receive. It never hurts to know what your staff prioritize as idealists.

Unifying your staff can be difficult, but if you start with these conversations, you’ll be well on your way to a strong team during these trying times.

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