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Zillow brings on known real estate coach for product development

Tom Ferry tells AGBeat that the two companies have been working together for over two years. “I was looking for a strong partner in the online lead-generation space to give our clients an advantage, both with leads and of course the reviews page to allow consumers to make a better selection of their agent.”

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After a lengthy period of courting each other, Zillow and Tom Ferry have solidified their partnership.

Next step for Zillow

Today, Zillow is announcing their partnership with real estate coach and speaker, Tom Ferry to consult on product development and Zillow will be the “exclusive technology partner” at Ferry’s seminars and conventions.

Ferry tells AGBeat that the two companies have been working together for over two years. “I was looking for a strong partner in the online lead-generation space to give our clients an advantage, both with leads and of course the reviews page to allow consumers to make a better selection of their agent. Three years ago, I knew that online lead generation would become a game changer for agents to grow their businesses and expand their brands. I wanted to find the best partner.”

“After carefully analyzing the space,” Ferry added, “it was obvious to me that Zillow would become the dominant player, not just because of their traffic (which continues to amaze me) but because of their product, leadership team and their core values – they want consumers to have a great experience shopping and studying the real estate market and they want to align those consumers with great agents to make the process better for all.”

Ferry mentions that Zillow was recommended to him by online contacts and at Real Estate Bar Camps, and that the partnership was forged from Zillow being one of their exclusive sponsors at workshops and conferences for the last 20 months.

“As one of the most respected people in real estate, we are thrilled to have Tom’s decades of experience as we develop and refine products and services for real estate professionals,” said Greg Schwartz, Zillow’s chief revenue officer. “For years, Zillow has provided the tools while Tom provided the training, so it made sense to join forces to give agents the best from both worlds.”

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

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13 Comments

13 Comments

  1. Bill Rovillo

    March 1, 2012 at 9:25 am

    The above comment “they want to align those consumers with great agents to make the process better for all” is hilarious. Just how does Zillow qualify one as “a great agent?”. Easy. The one that wrote them a check.
    Pathetic PR spin for the uninformed………..

  2. Jonathan Benya

    March 5, 2012 at 2:46 pm

    If you can’t beat ’em join ’em i suppose?

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Business News

A well-crafted rejection email will save both your brand and your time

(BUSINESS) Job hunting is exhausting on both sides, and rejection sucks, but crafting a genuine, helpful rejection email can help ease the process for everyone.

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Woman sitting at computer with fingers steepled, awaiting a rejection email or any response from HR at all.

Nobody likes to hear “no” for an answer when applying for jobs. But even fewer people like to be left in the dark, wondering what happened.

On the employer side, taking on a new hire is a time-consuming process. And like a box of chocolates, you never know what you’re going to get when you put out ads for a position. So once you find the right person for the role, it’s tempting to move along without further ado.

Benn Rosales, the CEO and co-founder of American Genius, offers an example of why that is a very bad call.

Imagine a hypothetical candidate for a job opening at Coca Cola – someone who’s particularly interested in the job, because they grew up as a big Coke fan. If they get no response to their application at all, despite being qualified and sending follow-up emails, their personal opinion of the brand is sure to sour.

“Do you know how much effort and dollars advertising and marketing spent to make [them] a fan over all of those years, and this is how it ends?” Rosales explains. This person has come away from their experience thinking “Bleep you, I’ll have tea.”

To avoid this issue, crafting a warm and helpful rejection email is the perfect place to start. If you need inspiration, the hiring consultants at Dover recently compiled a list of 36 top-quality rejection emails, taken from companies that know how to say “no” gracefully: Apple, Facebook, Google, NPR, and more.

Here’s a few takeaways from that list to keep in mind when constructing a rejection email of your own…

Include details about their resume to show they were duly considered. This shows candidates that their time, interests, and experience are all valued, particularly with candidates who came close to making the cut or have a lot of future promise.

Keep their information on file, and let them know this rejection only means “not right now.” That way, next time you need to make a hire, you will have a handy list of people to call who you know have an interest in working for you and relevant skills.

Provide some feedback, such as common reasons why applicants may not succeed in your particular application process.

And be nice! A lack of courtesy can ruin a person’s impression of your brand, whether they are a customer or not. Keep in mind, that impression can be blasted on social media as well. If your rejections are alienating, you’re sabotaging your business.

Any good business owner knows how much the details matter.

Incorporating an empathetic rejection process is an often-overlooked opportunity to humanize your business and build a positive relationship with your community, particularly when impersonal online applications have become the norm.

And if nothing else, this simple courtesy will prevent your inbox from filling up with circle-backs and follow-up emails once you’ve made your decision.

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Business News

Ageism: How to properly combat this discrimination in the workplace

(BUSINESS) Ageism is still being fought by many companies, how can this new issue be resolved before it becomes more of a problem?

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Ageism void

Workers over the age of 55 represent the fasting growing sector in labor. The U.S. Department of Labor estimates that 25% of the labor force will be over age 55 by 2024. A 2018 AARP survey found that over 60% of the respondents reported age discrimination in their workplace. The figure is even higher among older women, minorities, and unemployed seniors. Age discrimination is a problem for many.

Unfortunately, age discrimination lawsuits aren’t uncommon. We have covered cases for Jewel Food Stores, Inc., Novo Nordisk, Inc., AT&T, and iTutorGroup, all alleging age or disability discrimination in some form or fashion. This could be from using vocabulary such as “tenured,” hiring a younger employee instead of promoting a well-season veteran, or pressuring older employees with extra responsibilities in order to get them to resign or retire early.

How can your organization create an age-inclusive workforce?

It is difficult to prove age discrimination but fighting a lawsuit against it could be expensive. Rather than worrying about getting sued for age discrimination, consider your own business and whether your culture creates a workplace that welcomes older workers.

  1. Check your job descriptions and hiring practices to eliminate graduation dates and birthdates. Focus on worker’s skills, not youthful attributes, such as “fresh graduate” or “digital native.” Feature workers of all ages in your branding and marketing.
  2. Include age diversity training for your managers and employees, especially those that hire or work in recruiting.
  3. Support legislative reforms that protect older workers. Use your experience to create content for your website.

Changing the culture of your workplace to include older workers will benefit you in many ways. Older workers bring experience and ideas to the table that younger employees don’t have. Having mixed-age teams encourages creativity. There are many ways to support older workers and to be inclusive in your workplace.

What steps are you taking in your organization to reduce ageism in your workplace?

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Business News

AI-generated content is against Google’s guidelines, so what now?

(BUSINESS) Google’s Search Advocate, John Mueller, says that AI-generated content is against webmaster guidelines. What does mean for content strategy?

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Google homepage on computer representing AI-generated content.

John Mueller, Google’s Search Advocate, stated that AI-generated content is against Google’s webmaster guidelines in a weekly online question and answer session.

Let’s review what that means for you and your content strategy going forward.

First of all, what is AI Generated Content?

Simply put, Medium defines it as

“[a]utomatically generated or Auto-Generated content is content that’s been created with the help of machine learning and artificial intelligence tools.”

Tools like writesonic or jasper are examples of AI content creation tools made to create content for a blog, social media, etc. If you check these websites, you will find that Google is listed as one of the many companies that use their services.

So, Google can use it but others will be penalized for using it. Can Google recognize when a user takes advantage of AI-generated content services for use on the web?

In the video Q&A, Mueller doesn’t confirm or deny whether or not Google is capable of recognizing AI-generated content. He is quoted as stating,

“I can’t claim that. But for us, if we see that something is automatically generated, then the webspam team can take action on that.”

After countless searches about the Google webspam team and what actions they can take, it’s not immediately clear, but what seems to be the consensus is that it could negatively impact Google rankings and SEO.

What can you do?

If you are already using AI-generated content, the first thing to consider is do you need to do most of the heavy lifting or are you using it to generate ideas or a starting point? If you’re using it to fully write your next blog post, you need to reconsider this position and be sure to have a human add personal touches to your online content.

According to Mueller, using AI-generated content in ANY capacity is considered unacceptable. He states,

“[c]urrently it’s all against the webmaster guidelines. So, from our point of view, if we were to run across something like that, if the webspam team were to see it, they would see it as spam.”

Your best bet is to keep doing it yourself because right now Google has all the power over search and rankings. At least, until something changes.

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