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Zillow brings on known real estate coach for product development

Tom Ferry tells AGBeat that the two companies have been working together for over two years. “I was looking for a strong partner in the online lead-generation space to give our clients an advantage, both with leads and of course the reviews page to allow consumers to make a better selection of their agent.”

After a lengthy period of courting each other, Zillow and Tom Ferry have solidified their partnership.

After a lengthy period of courting each other, Zillow and Tom Ferry have solidified their partnership.

Next step for Zillow

Today, Zillow is announcing their partnership with real estate coach and speaker, Tom Ferry to consult on product development and Zillow will be the “exclusive technology partner” at Ferry’s seminars and conventions.

Ferry tells AGBeat that the two companies have been working together for over two years. “I was looking for a strong partner in the online lead-generation space to give our clients an advantage, both with leads and of course the reviews page to allow consumers to make a better selection of their agent. Three years ago, I knew that online lead generation would become a game changer for agents to grow their businesses and expand their brands. I wanted to find the best partner.”

“After carefully analyzing the space,” Ferry added, “it was obvious to me that Zillow would become the dominant player, not just because of their traffic (which continues to amaze me) but because of their product, leadership team and their core values – they want consumers to have a great experience shopping and studying the real estate market and they want to align those consumers with great agents to make the process better for all.”

Ferry mentions that Zillow was recommended to him by online contacts and at Real Estate Bar Camps, and that the partnership was forged from Zillow being one of their exclusive sponsors at workshops and conferences for the last 20 months.

“As one of the most respected people in real estate, we are thrilled to have Tom’s decades of experience as we develop and refine products and services for real estate professionals,” said Greg Schwartz, Zillow’s chief revenue officer. “For years, Zillow has provided the tools while Tom provided the training, so it made sense to join forces to give agents the best from both worlds.”

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13 Comments

13 Comments

  1. Bill Rovillo

    March 1, 2012 at 9:25 am

    The above comment “they want to align those consumers with great agents to make the process better for all” is hilarious. Just how does Zillow qualify one as “a great agent?”. Easy. The one that wrote them a check.
    Pathetic PR spin for the uninformed………..

  2. Jonathan Benya

    March 5, 2012 at 2:46 pm

    If you can’t beat ’em join ’em i suppose?

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