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10 career hacks for every ambitious woman

(CAREER NEWS) You’ve heard endless career hacks, but most are lame (“always say yes!” and “work hard”). Instead, let’s talk about the things that are easier said than done.

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Gender equality (for real)

All too often do we women have to defend our capabilities in professional spaces – not because we lack anything, or because we are less capable of our male counterparts, but because the historical and common misperception is that gender is inescapably related to our job functions. In reality though, most people now agree that the genders are equally talented, capable, and ambitious.

That said, we know the sting of being doubted in the workplace. For this reason, I have crafted a list of how I remain ambitious and untouched by doubters. And yes, all of these hacks are easier said than done.

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1.) Maintain insanely detailed notes

Early in my career, I got in the habit of keeping a phone log where I documented every single inbound and outbound call, who I talked with, and what the highlights were, no matter how minor or major. I even wrote down (in front of leadership) when the President of the company sat on my desk, inches away from me, and lingered to touch my shoulders. Ick. I wrote down the time, who was at my desk, and what happened. Right in front of him. It never happened again.

Notes, whether digital or hand-written, are an insanely valuable tool. When digitized, all meeting notes and information can can be searchable and easily tracked.

If you meet someone, take real notes, and immediately add a calendar item to follow up with them at a specific time (this is the part everyone always forgets).

Finally, keep an accomplishment journal to be able to suggest and defend a future raise or promotion – it works.

2.) Know your tools

Perhaps you’re recently really into Trello, and during your next job interview, they happen to ask about your organizational skills. Instead of rambling on, you can talk about how streamlined your life is with Trello and follow up by mentioning your three favorite browser extensions that aren’t about sports or beauty but about real work.

Remember your tools when you’re climbing the ladder and always refine them – nothing’s ever good enough, nor is your process. Test them out, be able to defend them, and be ready to recommend them to others.

3.) Be a master of research

Never stop learning, or seeking relevant information. If you’re a new coder, obsess over Stack Overflow during lunch every single friggen’ day. If you’re in the marketing department, stalk Quora topics. Read every industry publication you can get your eyeballs on.

Establish yourself as the go to person in your office, no matter your job title. Be careful not to be the office know-it-all, but definitely act as an information absorber.

4.) Communicate like a boss

This doesn’t mean condescend, it means to over-communicate, which is more rare than you know.. When you meet someone, reach out to them without waiting for them to reach you.

When working on a project with a team, make sure to keep teammates apprised of what you’re doing (without bragging); too often do people assume everyone knows what’s going on.

An example of over-communicating effectively without sounding narcissistic is letting your team know: “I’ve completed X and am moving on to Y – before I do, is there anything I can do for you guys since I’m at a stopping point?”

5.) Always ask if you can help

No matter how busy you are, no matter where you are in the hierarchy, stop to ask others if you can simply help. Just as with the closing of #4, come to a stopping point and ask.

Most people will say no, but a simple, “hey, I know you’re working on the Simon account – I have 30 minutes I could help you reorganize if you’d like!” helps significantly.

Give them a specific reason you can help, too. Not only will this make you the office “go-to” but it makes you so deeply ingrained in the team that people can’t imagine the place without you! Which they shouldn’t!

Just don’t be annoying – know when you’re coming across as fake and knock that off.

6.) Don’t be afraid to say “I don’t know”

Too often in the workplace, people are scared to sound stupid so they’ll guess. This can lead projects down really bad paths, so get used to hearing yourself say “I don’t know.”

And then add the phrase, “but I’ll find out!”

Yeah yeah, you already know this advice, but you haven’t been told is to try this: “I don’t know, but I’ll find out within the hour.” Add a deadline for yourself so you set expectations just like we talked about in number four.

Or suggest that you both work together to find a solution: Teamwork makes the dream work.

7.) Be kind, even when it kills you inside

You may hate the guy in the office next to yours and Lord knows you might literally die if he tells you the same fishing story again, but you spend more time with these people than you do your own family and they’re human.

They want to be heard, they want to belong, so remember that annoying as they can be, they’re people. They’re YOUR people.

Be kind, and remember that something about you is probably annoying, too.

8.) Smile (hear us out on this one)

Smile when you’re on the phone – your positivity conveys even when people can’t see you because you literally transform your facial muscles, thus altering your voice. It feels awkward, but so what? Kindness is memorable! Especially smile when someone is speaking in a meeting and meets your eye contact – not a flirty smile, but the disarming kind that says “I’m listening and you’re interesting.”

9.) Get to know your five minute tasks

If you always know what can be done in less than five minutes, your down time is never used standing around like a moron.

For me, I keep all emails unread that require any sort of action, and if I only have five minutes before my next call, I’ll hop in and deal with one because I already assessed how long it would take. No down time, no twiddling of thumbs. Those five minutes add up over a week!

10.) Exercise a little

Without exercise of some form, be it running, yoga, or even just walking, research proves the brain is less focused, less sharp.

We won’t recommend a type of exercise, a time of day, or anything specific, but almost every single successful executive, regardless of gender, is pretty serious about fitness.

Eat well, make yourself get up from your desk and move around every hour, and mostly – extend your lifetime so you can actually enjoy retirement instead of enjoying heaven (or whatever afterlife you subscribe to).

Never forget

If you’ve read this far, you are equally as confident and aware of the ambition woman is capable of. You know she is inspiring, you know she is valuable, and you know she is you.

Keep these ten tips in mind the next time you feel you’ve lost a little of your luster, and never forget in the most challenging times:

“You had the power all along, my dear.”
– Glinda, The Good Witch.

#CareerHacks

Lani is the Chief Operating Officer at The American Genius and sister news outlet, The Real Daily, and has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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Opinion Editorials

Ban cryptocurrency posts on Medium? How far is too far?

(EDITORIAL) With Facebook nixing all cryptocurrency ads, others ponder where else the hoaxes should be policed. But at some point, this all becomes censorship…

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I’ll be frank. I don’t understand the cryptocurrency industry, but I do understand content.

Ed Dunn believes that Medium should ban stories about cryptocurrency and initial coin offerings.

Facebook has just banned all ads about these things, whether the advertiser is a legal business or not. Some are calling this censorship, but I think it deserves a bigger discussion. Advertising is a much different animal than providing content on Medium.

What is Medium?

Medium is a private company that offers social journalism (read: it’s a blog platform). Amateurs and professionals are allowed to post on the platform, provided the content is within the terms and conditions.

Here are two pieces of the terms that I find relevant to this discussion:

(1) You’re responsible for the content you post. This means you assume all risks related to it, including someone else’s reliance on its accuracy, or claims relating to intellectual property or other legal rights.

(2) We can remove any content you post for any reason.

Medium makes it quite clear that they can and will censor your posts.

Generally, when I think of censorship, it relates to the government banning speech or public communication under the First Amendment. When the government attempts to suppress speech or communication, it is clearly against the law. This distinction is important in any discussion about censorship.

Medium is a private company, (as is Facebook, Twitter, etc.). Medium clearly has the right to remove any content, because that’s what the writer signed up for when they posted a piece. The question isn’t whether they can remove articles on cryptocurrency, but whether they should.

I firmly believe that platforms like Medium should have guidelines in place to prevent unethical hucksters from profiting. But on the other hand, how would that be practical? Who determines what is hype and what is mis-information? How does an algorithm account for an honest opinion versus someone who is using click bait to draw traffic?

If Medium bans all discussion on cryptocurrency, it effectively shuts down genuine writers who are working to understand and explain the market. The conversation shouldn’t be shut down, but there could be some kind of action taken to help the general public know what is legitimate and what isn’t (like a flagging mechanism other platforms already utilize).

This debate isn’t about a private company and how it deals with free speech. The conversation needs to start with how people can find authentic information in a world where anyone can say anything and have it shared in just a few seconds. It’s the loudest voices that get heard in platforms like Medium, Facebook, and Twitter, not the most reliable. In a Utopian world, that is how we would collectively enact change.

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Opinion Editorials

Sexist Doritos for ladies won’t hit shelves, PepsiCo’s response is baffling

(EDITORIAL) Doritos hinted at lady-friendly chips, the internet lost their minds, and we want to talk about the recent history for context (and their odd response to the whole thing).

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If you’re not convinced that we live in a sexist society, take a look at some of the products that are totally unnecessarily marketed towards women and girls. Although still reinforcing an arbitrary gender binary, companies can be somewhat forgiven for aiming their marketing of sex-specific products, like tampons, towards women. (Not that tampon ads are unproblematic, and not that women are the only people managing menstrual blood — but that’s another article.)

It’s when they start pumping out pink versions of products that have absolutely nothing to do with what’s between your legs that our society’s totally whack notions of femininity are revealed. Take for example, hand tools. Even if you’re banking on the notion that women are, generally speaking, smaller than men, the usefulness of a teeny-tiny, pink-handled hammer for whacking anything larger than a thumbtack is questionable. And don’t get me started on Bic’s Pens for Her. As a literate, college-educated woman, I’ve always had such a hard time using pens to write, until now! – said no one, ever.

Here’s the latest: some genius bros at PepsiCo are getting ready to launch a “lady-friendly” chip. According to their “research,” a quieter, less messy chip is more appropriate for the fairer sex. Global chief executive Indra Nooyi told Freakonomics Radio, “Although women would love to crunch loudly, lick their fingers and pour crumbs from the bag into their mouths afterwards, they prefer not to do this in public.”

Lady-Doritos will be less crunchy (‘cause everyone wants a soggier chip, am I right?) and will come in a smaller, handbag-sized package. No word yet whether or not women will get a discount for the reduced volume, or whether we’ll still pay the same price as our male counterparts with their giant man-bags of extra crunchy chips.

In the midst of a massive, cross-industry callout of sexual misconduct towards women, women fighting for equal pay, a conservative political backlash against reproductive rights, these bogusly gendered not-so-crunchy snacks are hardly the most misogynistic thing happening in America right now.

Nonetheless, it’s important to point out that products like this are a result of, and contribute towards perpetuating, the same gender stereotypes that underlie these more serious problems.

When we make diminutive tools for women we are telling them: you are smaller, your work is smaller, and you can’t or don’t need to do the same kinds of work as men.

When we make “pens for her” we are telling women: you are not competent like a man, you need a special tool to do the most basic of tasks. And when we make foods for women that are “skinny,” “guilt-free,” or less-crunchy we are telling women: you should be ashamed to eat, because the thinness of your body and the daintiness of your manners is what’s important about you.

Nooyi’s comments are especially problematic, juxtaposing how women would like to behave with what kind of behavior is appropriate in public.

The idea that certain female behaviors are not appropriate in the public sphere has a long history of justifying sexist ideas and even laws. Women have had a long, hard fight to be able to participate equally in the public sphere, whether it be working, getting an education, or voting. Apparently women have to defy their designated role just to enjoy a crunchy snack outside of their own home. (By the way, in true feminist fashion, Texas National Organization for Women is hosting a women’s public chip picnic at the state Capitol later this month.)

After the internet lost their minds over this, PepsiCo told ABC News, “The reporting on a specific Doritos product for female consumers is inaccurate. We already have Doritos for women — they’re called Doritos, and they’re enjoyed by millions of people every day. At the same time, we know needs and preferences continue to evolve and we’re always looking for new ways to engage and delight our consumers.”

They say these chips will never hit shelves, they were just pondering product lines – their scrambling to rewrite history is confusing at best.

It’s enough to make a girl want to eat her feelings.

I could really go for a crunchy snack right about now. And I fully intend to lick all of the crumbs off of my fingertips – if I can find a brand that isn’t owned by PepsiCo.

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Opinion Editorials

Still no growth in the volume of VC-backed female entrepreneurs

(EDITORIAL) Although there is much ado about improving diversity in tech, the funding world may be all hat, no cattle, especially when it comes to female entrepreneurs.

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When we look back at 2017, we may very well end up describing it as a watershed year for women in the workplace. Despite years of progress, women still have to put up with pay gaps, misogynist cultures, and sexually coercive environments to make a living. Even female entrepreneurs that are in charge.

But over the past year, more women than ever before are calling out these unfair practices. The #MeToo phenomenon has put a bright spotlight on the pervasive problem of sexual misconduct in the workplace, and Silicon Valley is finally being forced to reckon with its woman-hating frat bro culture.

Despite generous media attention to these efforts towards gender equality, it remains to be seen whether or not these conversations will create real change.

Zooming in our lens to startups and entrepreneurship, a stubborn plateau of investment in women-founded businesses indicates that all of the hullabaloo about sexism is nothing more than hand-wringing, leading, so far, to little real change.

TechCrunch has been tracking over 50,000 global companies to assess how women are doing when it comes to investment in startups. Of the 54,702 companies who received initial funding between 2009 and 2017 only 16 percent had at least one female founder.

Although this number nearly doubled between 2009, at 9 percent, and 2012, at 17 percent, this percentage has stabilized in the past five years, hovering between 16 and 17 percent.

Companies founded exclusively by men continue to raise about 85 percent of seed money, with mixed-gender teams taking around 11 to 13 percent, and companies founded exclusively by a woman or women receiving only 4 to 6 percent of seed funds. Women-owned companies have also received only 3 percent of total venture investment dollars since 2012. In the early-stage venture phase, women-founded companies who have received venture investments only receive $77 for every $100 that male-owned companies receive, echoing the gender pay gap across industries.

It’s time for the tech industry to put its money where its mouth is. All of this lip service to creating a more woman-friendly work environment is meaningless until women in leadership are supported with the same dollars as male founders and CEOs.

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