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Is “Cuddle a Coworker” ever an acceptable team building exercise?

(EDITORIAL) In today’s “oh hell no” news, one company’s foray into conflict resolution has us heated. A coworker cuddle huddle is just plain stupid.

cuddle a coworker

Nowadays, it seems that companies are taking a more active role in employee engagement and activity. This often consists of team building exercises. I’ve heard of offices conducting these exercises in forms of activities like “Minute to Win It” and team outings. Hell, even trust falls. But, I’ve never been as shocked, disturbed, and confused at a team building exercise as I was earlier today. Why, you ask? Because I just learned that “cuddle a coworker” is apparently a thing.

And, if you’re first response wasn’t “what the…,” you probably won’t like the rest of this story.

My initial assumption was that this had to be a deleted scene from an episode of The Office. When I dug a little deeper, I found out that this was something implemented by Team Tactics.

Apparently this “exercise” is where groups of 4 to 20 people can get into a tent (say it with me, “what the…”) and have the option to cuddle. They also have different positions available in which to cuddle.

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This team building exercise lasts for the entire workday (how?) and is based on science which shows that cuddling, specifically skin to skin contact, can encourage the release of Oxytocin and Serotonin. The tent used, referred to as a “relaxation tent,” is designed to reduce stress and encourage team bonding.

Each relaxation tent is based on Moroccan and Indian relaxation practices, which includes incense, oil lamp lighting, large bean bags, and relaxation beds. Sure, they’re in the UK, but the culture isn’t different enough to make much of a difference in this #MeToo era.

Regardless, the team building event begins with employees airing their grievances about negative traits of co-workers, and bringing up issues that they’d like to discuss. This is all designed to clear the air, and eventually will make way for “conflict resolution cuddling.”

Conflict. Resolution. Cuddling.

“Team building is at the centre of our business, and we’re always looking for new ways to help employees across the UK become more connected with their colleagues,” said Tina Benson, managing director at Team Tactics.“We know it’s something completely new and it might not be for everyone, but the science is already there – we’re just putting it to the test!”

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I, for one, have never passed Tony in HR and thought, “Man, the way he chews his food is super annoying. But, I bet if we cuddled it out, I could get past his flaws.”

What are your thoughts on this… interesting concept?

Staff Writer, Taylor Leddin is a publicist and freelance writer for a number of national outlets. She was featured on Thrive Global as a successful woman in journalism, and is the editor-in-chief of The Tidbit. Taylor resides in Chicago and has a Bachelor in Communication Studies from Illinois State University.

7 Comments

7 Comments

  1. Michael LaRocca

    September 5, 2018 at 6:34 pm

    It probably depends on the coworker.

  2. B

    September 6, 2018 at 8:05 pm

    No, it’s a horrible idea. No one IMO is close enough to their coworkers to want to “cuddle” with them. I’ve worked several jobs and never wanted to “cuddle” anyone.

    I think it should be saved for close friendships, familial and intimate relationships.

  3. M.C. Otter

    September 10, 2018 at 7:08 pm

    As someone who is a touch professional and thinks about this topic a lot, I say NOPE. Work situations are just too loaded with hierarchical dynamics and power imbalances.

    That being said…many people find work stressful, and probably WOULD benefit from more nurturing human touch in their lives. They should be getting it from a peer group, though (think: support group for the recently divorced, or new moms), and not their coworkers.Too many of us live far away from our family and/or are single, and don’t have any outlets to get our touch needs met.

    • Lani Rosales

      September 12, 2018 at 12:52 pm

      Great points about the dynamics at work AND about the power of touch!

  4. John

    September 22, 2018 at 11:39 pm

    would it be gender neutral, meaning males cuddle with males and females and visa versa – I do not think this could work, could it effect ones job if they did not want certain employees cuddling with them… I say this is definitely risky

  5. Ryan Huggins

    September 28, 2018 at 7:51 pm

    This just sounds like an HR issue and a lawsuit waiting to happen.

  6. Bluesky experiences

    January 9, 2020 at 5:39 am

    This really is interesting. And as you’ve mentioned, in the #Metoo or even with secret stalkers going around, may be this isn’t what one would expect. But let’s see how it turns out and if people are feeling better about doing this. Team building events This should however be a choice though, and not forced.

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