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Opinion Editorials

Study: No one wants to deal with customer service reps anymore

(BUSINESS) Customer service isn’t dying, it’s just changing – is your company changing with it?

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An eye-opening study says consumers are more and more frustrated by the most traditional customer service channel we use – the phone. When I need the most help from a company, the phone is the first place I turn. I want to talk to a real, live, breathing human being.

Admittedly, it can be frustrating. But there are companies that are doing it well — even better than well — and other companies large and small should take a lesson.
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I recently moved all of my prescriptions to PillPack. Yep, that’s an online pharmacy. No more waiting in line at the grocery store for me! My prescriptions are shipped right to my doorstep every two weeks on the dot. The folks at PillPack took care of the transfer from my old pharmacy. They contact my doctor for refills when it’s time to do so. They even sent a hand-written note with my very first delivery, welcoming me to their service. It was signed by a real, live, breathing human being.

I wish I could say that customer service experiences like the ones I regularly encounter with PillPack are the norm, but we all know they’re not. By embracing three very simply concepts, your company can be on its way to providing a greater level of customer service – whether on the phone, web chat or even social media.

  1. Every employee has a name. Let them use it. Empower your employees to stand behind the service they provide. Give your employees all the training and knowledge and information that they need to do their jobs and do them well. Then trust them to represent your company and take care of your customers. I would rather interact with Joe at Random Big Store Downtown than some nameless, faceless representation of the organization.
  2. Every interaction is personal to that one customer. Although your employees may answer the same question or complaint 10 times a day, it has taken your customer time and energy to pick up the phone and call with their one question. Encourage your employees to be patient, empathetic and appreciative of every customer call.
  3. Don’t make your customers jump through hoops. As I mentioned with the PillPack.com example above, I reached out to become a customer, and they did the rest for me. They did the heavy lifting for me and made it easy for me to become a very loyal customer. What are you doing to make it easy for your customers to stay with you?

And you might not believe this, but about a month after my first prescription delivery, a real person from PillPack reached out to check in on me. Did I have any questions? Have my deliveries come on time? Was there anything else that I needed from her while I had her on the phone? This place takes customer service way beyond simply answering an incoming call.

You could lose half of your customers.

According to an Aspect and Conversion Research survey mentioned in the eMarketer article, “more than half of US internet users have stopped doing business with a general retail company due to poor customer service.” Stopped doing business.

If you can’t afford to lose half of your customer base, it’s time to take customer service seriously and personally.

This story was first published in March, 2016.

A native Texan, Summer Huggins serves as Account Manager | Client Support for Small World Labs, a Personify company. She is also an animal advocate, active in Austin's animal rescue community, and an amateur photographer. She wants to be a Rockette when she grows up.

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2 Comments

2 Comments

  1. Gabe Sanders

    March 12, 2016 at 4:11 pm

    Nothing as frustrating as going through these voice activated phone trees only to have the system hang up on you or connect to the wrong person.

    • Lani Rosales

      March 16, 2016 at 12:05 pm

      RIGHT!? It seems so outdated, yet all the big boys utilize the outdated options on the market.

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Opinion Editorials

Study says women need to be seen as “warm” to be considered confident

(EDITORIAL) A new study reveals that despite progress, women are still successful when they fall into a stereotype. Let’s discuss.

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About 15 years ago, I took a part-time job in a mental health clinic handling bookkeeping and billing. I had absolutely no idea what I was doing, but I attacked the job with what I felt was confidence. For the first few days, I simply felt as if I was an imposter. I kept asking questions and pushing forward, even though I didn’t make much progress. Within just a few days, I felt the hostility of the office manager.

It got progressively worse, and I couldn’t figure out what the heck I’d done to make her so confrontational with me. I thought I was pleasant and respectful of her position, and I was getting along with the other employees. When I talked to our boss, I was told that I intimidated the office manager. HUH? Me? Intimidating? I was a complete mess at the time. I could barely put together a business casual wardrobe. My emotional health was so fragile that I rarely went anywhere new. And she found me intimidating?

Researchers have been studying how people judge others. Susan Fiske, researcher out of Princeton, found that competence and warmth are two of the dimensions used to judge others. Based on that research, Laura Guillén, Margarita Mayo, and Natalia Karelaia studied the competence and warmth at a software company with 236 engineers.  Guillén and her team collected data at two separate times about these engineers and their confidence and influence within the organization.

They found that “men are seen as confident if they are seen as competent, but women are seen as confident only if they come across as both competent and warm.

Women must be seen as warm in order to capitalize on their competence and be seen as confident and influential at work; competent men are seen as confident and influential whether they are warm or not.”

We encourage women to be confident, but based on current research, it may not be enough to close the gender gap in the workplace. A woman must be seen as helpful and dedicated to others to have the same influence as a man. As a woman, it’s easy to be seen as the #bossbitch when you have to make tough decisions. Those same decisions, when made by a man might be considered just “business as normal.”

I guess the lesson is that women still have to work twice as hard as men just to be seen as equals. I know that I have to work on empathy when I’m in an office environment. That office manager isn’t the only person who has thought I’m intimidating. I’ve heard it from it others, but you know what?  As a self-employed writer, I’d rather be seen as undeterred and daunting than submissive and meek.

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Opinion Editorials

“Starting a business is easy,” said only one guy ever

(OPNION EDITORIAL) Between following rules, finding funding, and gathering research, no business succeeds without lifting a finger.

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While browsing business articles this week, I came across this one, “Top 10 Business Ideas You Can Start for Free With Barely Lifting a Finger.” These types of articles make me mad. I can’t think of many successful freelancers or entrepreneurs who don’t put in hours of blood, sweat and tears to get a business going.

The author of the article is Murray Newlands, a “VIP Contributor.” Essentially, he’s a freelancer because he also contributes to Forbes, HuffPro and others. He’s the founder of ChattyPeople.com, which is important, because it’s the first business idea he promotes in the article.

But when I pull up his other articles on Entrepreneur.com, I see others like “How to Get Famous and Make Money on YouTube,” “Win Like A Targaryen: 10 Businesses You Can Start for Free,” and “10 Ventures Young Entrepreneurs Can Start for Cheap or Free.”

I seriously cannot believe that Entrepreneur.com keeps paying for the same ideas over and over.

The business ideas that are suggested are pretty varied. One suggestion is to offer online classes. I wonder if Newlands considered how long it takes to put together a worthy curriculum and how much effort goes into marketing said course.

Then, you have to work out the bugs, because users will have problems. How do you keep someone from stealing your work? What happens when you have a dispute?

Newlands suggests that you could start a blog. It’s pretty competitive these days. The most successful bloggers are ones that really work on their blog, every day. The bloggers have a brand, offer relevant content and are ethical in how they get traffic.

Think it’s easy? Better try again.

I could go on. Every idea he puts up there is a decent idea, but if he thinks it will increase your bottom line without a lot of hard work and effort, he’s delusional.

Today’s entrepreneurs need a plan. They need to work that plan, rethink it and keep working. They have to worry about liability, marketing and keeping up with technologies.

Being an entrepreneur is rewarding, but it’s hard work. It is incredibly inappropriate and grossly negligent to encourage someone to risk everything they have and are on the premise of not lifting a finger.

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Opinion Editorials

New age stranger danger: teaching kids about AI

(OPINION EDITORIAL) The world is changing and so is technology. As tech changes so must we, in teaching kids about the dangers about AI.

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When I was younger, when my siblings and I would come home from school, we were required to nourish our minds for an hour (study, homework, read, do math practice, whatever we were feeling that day) and then we were banished from the house until dinner.

We had to go outside and create our own fun. We rode bikes to friends houses, we went “fishing” in the creek, sometimes before we left the house we’d search the couch for loose change and go to our favorite corner store and share a bag of skittles.

Our neighborhood was a safe one — it was one of those ideal 90s neighborhoods where our house was seated on the end of a cul-de-sac so there was little traffic and there were enough kids on the street to field two kickball teams.

Each parent on the street was allowed to reprimand us and there were rarely any locked doors. As a 10 year old it felt like ultimate freedom. But, with that freedom came a very important lesson in strangers and what to do if we were ever approached by one.

I’m sure stranger danger is still a thing taught by parents and schools alike but we went from don’t talk to strangers online or get in strangers’ cars to getting online to request a stranger to drive us somewhere.

With the advancement of technology has come a readiness to bring strangers in (/near / to) our homes. The most invitations coming from those personal assistants many homes can’t seem to function without.

Alexa, Google Home, Bixby or whatever assistant you may use are all essentially strangers that you are willingly bringing into your home.

Just yesterday I had a conversation with a college kid that didn’t know that the microphone on those things are always on — as such is true with the Facebook, Instagram and Facebook Messenger apps.

In a recent article from Rachel Botsman (BOTSman, hmmmm), she describes the experience her three year old had with an Alexa.

Over the course of the interactions, her daughter asks the bot a few silly questions, requests a few items to be bought, asks Alexa a few opinions, she ultimately sums up her daughter’s experience as saying, “Today, we are no longer trusting machines just to do something, but to decide what to do and when to do it. The next generation will grow up in an age where it is normal to be surrounded by autonomous agents, with or without cute names.”

I’m not a mother and I’m definitely old enough to be extremely skeptical of machines (iRobot anyone?) but the effects smart bots will undoubtedly have on future generations have me genuinely concerned. Right now it seems as harmless as asking those assistants to order more toilet paper, or to check the weather or to see which movies are screening but what will it become in the future?

A MIT experiment cited in the Botsman article 27 children, aged between three and 10, interacted with Alexa, Google Home, Julie (a chatbot) and, finally, Cozmo (a robot in the form of a toy bulldozer), which are all AI devices/ toys.

The study concluded that almost 80 per cent of the children thought that Alexa would always tell the truth.

Let me repeat that — 80 PERCENT OF THE KIDS BELIEVE THAT THE AIS, CREATED BY COMPANIES WHO WANT TO SELL PRODUCTS, WILL ALWAYS TELL THE TRUTH.

The study went on to conclude that some of the children believed they could teach the devices something useful, like how to make a paper plane, suggesting they felt a genuine, give-and-take relationship with the machines.

All of these conclusions beg the question, how can we teach kids (and some adults if we’re being honest) about security and privacy in regards to new technology? How do we teach kids about commercialism and that as innocent as they may seem, not every device was designed altruistically?

We are quickly approaching an age where the strangers we introduce our kids to aren’t the lurkers in the park with the missing dog or the candy in the van, but rather, a robot voice that can tell a joke and give you the weather and order +$70M worth of miscellaneous stuff.

So now, it’s on us. Children of our own or not, we have to start thinking about best practices when it comes to teaching children about the appropriate time to trust in a computer. If the 5 year olds with smart devices are any indicator, teaching kids to be stingy with their trust in AIs will be an uphill battle.

This story was first published here in October of 2017.

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