Connect with us

Opinion Editorials

Explaining the controversy surrounding RealEstate.com

There is a medium-sized kerfuffle in the real estate industry that is raising eyebrows. We opine below as to whether or not it is worthy of all this fuss.

Published

on

realestate.com

realestate.com

Hubub about RealEstate.com’s re-launch

It’s been described as a market-disrupting “hail-mary” pass that will change the entire real estate industry and the beginning of “crazy town.” I, however, believe that Bruce Lemiux’s thoughts about Market Leader re-launching the RealEstate.com domain with data from the associated brokerages licenses it also acquired last year from Lending Tree were most accurate when he said, “Yawn.”

It’s an 8.25 million dollar example of the larger industry debate about data sharing and how business models for online success in real estate will integrate with (or bypass) real estate agents – “bricks and mortar” if you will. And quite frankly, as has been noted elsewhere, if the website as it stands today represents the “re-launch” that was touted in the company’s buzzword-compliant and SEO-optimized press release, then they just spent a lot of money to very publicly embarrass themselves.

A quick illustration:

As I’ve written about before, I don’t believe that the raw data provides the same amount of value as the local, friendly individual that puts that data into context, and can dynamically filter and adjust it based on something as slight as a client’s non-verbal cues. To make this less personal, let me take an example from my car that might put this all in perspective.

I drive a reasonably-recent hybrid car brimming and whirring with electronics. There are a bunch of computers processing raw information to coordinate the electric motors, battery charging, and gasoline engine status while ensuring my safety through a coordination of a bunch more things like the airbags and brakes. If my car alerted me every time something happened with one of these systems, I would quickly become so overloaded with information that I would promptly park the vehicle and walk away.

But last week my vehicle’s dashboard illuminated the check engine light with a message about my hybrid system. My car was programmed with a philosophy that sometimes less is more and that it should alert me only when it has meaningful and actionable information. In this case I took my car to the repair shop and it was repaired under warranty.

I appreciate that my car spares me the reams of raw performance data and only alerts me when necessary. I do not want information unless it is personally meaningful to me and actionable in my particular situation – and I believe real estate shoppers feel the same way. Knowing a house is for sale is a commodity.

Long before Z/T/R

Long before Zillow, Trulia, or Redfin came along the chatty neighbor would also tell you that for free. Knowing that a house is for sale that fits their bedroom count and can be purchased with their particular financing requirements is more valuable and actionable.

Knowing that a great house is for sale that fits their bedroom count but they should ignore it because of something particular to their search moves even farther up the value chain. Finding a way to successfully overcome, fix, or work-around that one (or three) things that stands between a potential buyer and the house they want notches the value up dramatically.

The Siri era is here

We live in the age of Siri – decades of research and billions of dollars spent have finally delivered a phone that can tell me the weather when I ask conversationally. Someday someone will successfully build an algorithm and launch a business model that takes the raw data of real estate and transform it into meaningful and actionable information that makes sense to consumers in the way they want at the moment they need it (if your Realtor doesn’t promplty return your phone calls, texts, and emails you should fire them, but that’s another story).

Given how long it has taken the technology and telecom industries to build a phone that can answer a simple question about the weather, I feel secure that agents like myself will have an important role to play in the real estate value chain for a very long time.

Zillow, Trulia and other real estate “innovators” aren’t real estate companies that derive their income directly from the purchase and sale of a particular house but are instead advertising companies that derive income when individual agents voluntarily agree to pay them money so they can appear prominently on a page that most likely features someone else’s listing. Zillow, Trulia and similar websites and brands have spent years redesigning and subtly improving their product so that they can sell more advertising and generate more income in their core business – which is selling advertising.

Quite frankly, the realestate.com website looks to me like it was slapped up by a collegiate insomniac who spent $99 dollars for some clipart and $99 for a wordpress theme and pulled an all-nighter to put together a rather sophomoric effort. If this took them a year to design and code, I’d like to know what they did with the other 364 days?

Zillow and Trulia are recognized brands at this point, regardless of your feelings about syndication, IDX, or data sharing. I’d be willing to make a friendly bet that when Lending Tree wanted to dump their realestate.com domain and brokerage licenses, they got in touch with every player in the market. It wouldn’t surprise me to learn that Zillow, Trulia, and others passed on the opportunity to spend so much on a domain name because they’ve built enough name recognition that they don’t need the “obvious” domain name to redirect to their own site. NAR would have made a perfect buyer for the domain, but that’s its own column…

Getting to the crux of the controversy

The part of all of this that is fascinating – and probably “smells” the most offensive – is how a company with a valuable domain name and brokerage licenses that once was in the business of earning income on the purchase and sale of individual homes has suddenly transformed into something else entirely: an advertising company with a lot of brokerage licenses that provide it with IDX data feeds so it doesn’t have to rely upon syndication for the data it needs (real estate listings) to sell its new product – contact data for consumers browsing on their very expensive URL.

To me this just smells like bare-knuckle American capitalism at work. We live in a country where Google (the website folks) can buy Motorola (the old-school hardware company) while Apple and Samsung are busy litigating each other senseless. We could wake up tomorrow to headlines of Apple buying AT&T or Wells Fargo buying PayPal from eBay. After all, a coffee company just made a major play in the retail payment processing space (Starbucks and Square). Anyone can buy their way into another industry – but buying your way in the door is entirely different from succeeding once you are there.

Bloggers’ support and criticism of the move:

Matt Fuller brings decades of experience and industry leadership as co-founder of San Francisco real estate brokerage Jackson Fuller Real Estate. Matt is a Past President of the San Francisco Association of Realtors. He currently serves as a Director for the California Association of Realtors. He currently co-hosts the San Francisco real estate podcast Escrow Out Loud. A recognized SF real estate expert, Matt has made numerous media appearances and published in a variety of media outlets. He’s a father, husband, dog-lover, and crazy exercise enthusiast. When he’s not at work you’re likely to find him at the gym or with his family.

Continue Reading
Advertisement
14 Comments

14 Comments

  1. J Philip Faranda

    August 14, 2012 at 7:55 pm

    While I tend to feel that it is a mistake to underestimate your adversary, I think Matt here is probably right for a variety of reasons.
     
    In my experience, the best way to be profitable in real estate brokerage is to list and sell lots of homes. I have yet to see this uber-IDX business model be organically profitable on its own.  Millions in venture capital makes a splash, but does not equate to sustainable long term profitability. . 

  2. J Philip Faranda

    August 14, 2012 at 7:56 pm

    While I tend to feel that it is a mistake to underestimate your adversary, I think Matt here is probably right for a variety of reasons.
     
    In my experience, the best way to be profitable in real estate brokerage is to list and sell lots of homes. I have yet to see this uber-IDX business model be organically profitable on its own.  Millions in venture capital makes a splash, but does not equate to sustainable long term profitability.
     

    • MattFullerGRI

      August 14, 2012 at 9:57 pm

       @J Philip Faranda I think “ogranically profitable” goes to the heart of this debate about various business models. Venture capital or other external funding can be a great starter or source of leverage, but if you can’t pay the bills then the lights eventually have to go out…

  3. StuSiegel

    August 14, 2012 at 8:54 pm

    @gregrobertson How does that explain anything?

  4. JonathanDalton

    August 14, 2012 at 8:57 pm

    Real life lesson – I get a ton of IDX rental leads. Clients that come through on the IDX, because they are shopping homes and not agents, tend to be more than a little flighty. And that’s okay, as long as you know what you get.
     
    RealEstate.com’s plan isn’t much different than what I’ve long planned should Arizona ever open a state-wide MLS. I’ll be the most referringest mother you’ve ever seen. Still won’t pay the mortgage on its own, but it’ll give a little bit of a bump.IDX is very, very helpful in obtaining the David Knox prototypical “just be there” transactions. But since it all comes down to being in the right place at the right time, sustainability is tough. A consistent listing base still is the key – the buyers agents can do whatever they want to attract buyers and, honestly, we ought to root for them. Because when they do their job, we get paid. Not a bad set up.(Quick note – please spare me the b.s. totals about the tremendous number of leads you get through IDX, okay? You’re like the guy in Singles who collected 20 numbers of 20 women you’ll never call, never see in the daylight, 20 numbers you got just so you can say you got 20 numbers.) 

    • MattFullerGRI

      August 14, 2012 at 9:52 pm

       @JonathanDalton 

    • MattFullerGRI

      August 14, 2012 at 9:55 pm

       @JonathanDalton In my experience, the leads I get from a certain unnamed partner program tend to be the most skeptical and hardest to win over, but depending on the complexity of the transaction they can quickly become big fans. I’d very much agree with you that building a business on IDX is all about volume, and definitely a challenge. My experience with IDX leads hasn’t been that they are more flighty, just less serious shoppers overall. Which is perhaps a different way of saying the same thing. You can only sell a house once (unless you want it to cost you more than your commission) so I’ll take 1 solid lead over 50 flaky ones any day of the week…

      • 365frederick

        August 15, 2012 at 11:13 am

         @MattFullerGRI We’ve flitted about from various third party partner programs over the last 20 years, some have paid off for a while, some not at all. The leads from those sites are not the best leads, no doubt. I do think, however that the actions of consumers have changed, and the days of the domination of the Trulia’s and Zillow’s are numbered. Melinnials have grown up with search, and are seeking much more in-depth information. Information about neighborhoods, lifestyles and local expertise. These are the specialty of the local agent, not the big national information brokers. Just having massive amounts of listings on your site, although a draw, isn’t enough.

  5. kenbrand

    August 15, 2012 at 1:12 pm

    Human nature views competition as threat.  But is it really?  I guess it is if you don’t have Top Of Mind Awareness as a trustworthy go to pro within your network.  Or you don’t have a network your rule, or people don’t like you, then you have to rely on leads from strangers. If you do rely on leads from strangers than instead of earning trust and choice, you pay for a contact and take your chances.  The challenge is if you don’t rule a network and people apparently don’t trust you, you’re not going to hot-dog your way to the bank chasing strangers because as most research, experience, observation and feedback from actual consumers at events like Hear It Direct all point to the same thing – the vast majority of consumers (me and you) we don’t like to be harassed by strangers.  Strangers chasing strangers who don’t like strangers is a hard road to hoe.  Bottom line, who cares.  Care about the people you know, the people you work, play, socialize with and around.  Make yourself the go to person for everything home, family, community, lifestyle and real estate.  Sure people may shop around the interent to dream and research, when it comes time to buy or sell, most of us would chose  a trusted pro……if we know one.  The question is are we know that way.  My 2 cents.  Back to work now people.  

    • MattFullerGRI

      August 15, 2012 at 2:51 pm

       @kenbrand Ken – I think most agents would agree with you. I guess the question is do you think it will be possible (in the next 5 – 10 years) to replicate the trusted network you describe with an online site along the lines of something in the ZTR model? 

      • kenbrand

        August 15, 2012 at 4:40 pm

         @MattFullerGRI Who knows Matt.  We have to keep our head on a well oiled swivel and minds and imaginations wide open, even when we think some of the satellite schemes are dumb things for dummer people.  It’s not likely that ZTR will replace what it takes to create Top Of Mind Awareness anytime soon, but it does prey on the an army of hopeful soliders who have to buy attention and opportunity, instead of earn it or create themselves. Facebook is an example of a modern tool that when used well helps to create Top Of Mind.  So, who knows.  I sleep with one eye open.  cheers
         

  6. michaeltudorie

    August 15, 2012 at 6:46 pm

    @RealtyNinja very very informative articles. RT

    • RealtyNinja

      August 15, 2012 at 7:50 pm

      @michaeltudorie thanks michael 🙂

  7. Sean Goerss

    September 11, 2012 at 2:57 pm

    Matt, just read this article after referencing a similar one my tech tuneup I do with agents, great stuff, I’m going to share it!I think we have to be real careful about differentiating a vendor from a competitor.  

Leave a Reply

Your email address will not be published. Required fields are marked *

Opinion Editorials

Could Facebook’s newest censorship tactic decimate an entire industry?

(BUSINESS NEWS) Facebook’s last line of defense seems to be platform censoring and they’re using it to demolish businesses and advocacy groups.

Published

on

censoring mark

In 2018, Mark Zuckerberg, Facebook’s CEO, proclaimed that Facebook was meant to be a platform for all ideas. This was in response to the public’s theory that Zuckerberg was censoring political posts on Facebook. Even then, it was pretty clear that Facebook was, in fact, censoring by removing pages, profiles, and content related to political posts they saw as misleading or inaccurate.

But recently, Facebook seems to be playing both sides of the fence when it comes to censoring, favoring policies supported by well-known organizations like PETA (People of the Ethical Treatment of Animals), self-proclaimed “animal activists” who claim to focus on 4 main areas related to animals and mistreatment in labs, the food industry, the clothing trade, and the entertainment industry.

Of course, it’s also pretty commonly known that they expand beyond their definition pretty often, frequently attacking the beliefs and practices of some of the best pet owners and wildlife activists out there, like Steve Irwin. In February of 2019, PETA even went so far as to tweet a post on Twitter about how much they think Irwin did both before and during his untimely death.

In more recent news, PETA actually purchased Facebook shares. They did this because they were showing videos on Facebook that were gory, disheartening, and downright sad, which Facebook also censored by requiring a warning before their videos played. PETA obviously didn’t like this, so in a strategic retaliation to end the censoring of them, they bought shares in Facebook. This allowed them to attend shareholder meetings and to ask questions of executives.

This was actually a very clever idea on their part, but it is in no way a new idea. Indeed, they’ve purchased shares from companies like Levi, BooHoo, and Louis Vuitton in the past for similar reasons.

But now, with PETA’s involvement with Facebook, policies that previously went un-policed are quickly becoming top-of-mind for the tech giant. Facebook’s official policies have been notoriously obscure and are only really explained in-depth to Facebook employees or legal entities.

Plus, Facebook doesn’t really have a dedicated customer service team, so even if you found and vaguely understood their policies (again, mostly written in a way only a legal team or Facebook employee would understand) there’s no real avenue to get clarification. More recently though, Facebook posted their policies for all of its users to review.

One big policy that PETA’s involvement looks to be affecting is in relation to animal sales and rehoming. Facebook has had a rule against animal sales and rehoming for many years, but until now, many of its users (breeders, rescuers, and animal advocates included) weren’t aware or fearful of it.

That’s quickly changed over the last few months as Facebook’s vendetta against anyone selling, rehoming, or even reposting content with certain key words that remotely resemble animal sales or rehoming, has continued. Not only is Facebook now taking down pages, groups, profiles, Marketplace listings, and even comments. They’re also rejecting fundraisers, which we’ll talk about more in a few minutes.

Another scary thing they’re doing is putting some power in the hands of the typical Facebook user, in the form of a new content-reporting button, like the one below.

facebok report button

With that, it’s no surprise that legitimate and well-known animal breeders, rescues, and even long-time pages/groups are being affected negatively.

Facebook has historically been an outlet for pet owners, breeders, and rescuers alike, and it makes sense why. Facebook is supposed to be a platform where your friends, peers, enemies, and even “frenemies” come together to create an online community. It’s meant to support both the social and business aspects of a user’s life, but in recent months, it’s certainly not living up those standards. The result: Facebook is quickly being abandoned by users – especially animal lovers and those within the pet space.

Let’s take breeders as an example. Breeders often post animals on Facebook. In the past, they’ve posted photos and pricing. This is something they can no longer do.

Legitimate breeders are usually not too pushy, nor do they typically spam. They don’t usually sell on Facebook directly ether, which is what Facebook strictly prohibits. Instead, they opt for a 3rd party service like Paypal or Square, but that makes no difference to Facebook. Although the animals aren’t being sold on the website, just including a picture and a price are enough for them to take content down. In truth, they’re taking pages down left and right as a direct result of the metaphorical pitchfork they’ve handed users (the “report” button).

Now, not all breeders are good, just like not all taco stands are good, but does that really give Facebook the right to censor you or ultimately close your Facebook account down? I don’t think so, and neither do breeders.

I spoke with Scott Poe of Poe’s Pogonas in Corona, California this week, too. He’s a reputable breeder of high-quality Bearded Dragons (a very popular pet). When asked how Facebook’s policies have affected him, he said “It certainly has made it a little challenging to list Dragons as available for sale…”. He goes on to offer Facebook advice, suggesting that they certify vendors on their site to proactively vet through quality breeders who are looking to improve their niche’s gene pool, and not those who are simply looking to make a quick buck.

We agree that, of course, there are bad breeders out there, but putting a blanket policy over an entire niche of business owners is like prohibiting alcohol – it doesn’t work!

If we were to go a little further into this topic, we’d see that Facebook’s stance on policies is actually likely to deter many other business types that don’t sell exactly what Facebook deems to be “appropriate”. Obviously, this type of practice can have a major impact on those types of businesses.

To drive this point home further, ask yourself this: what if Facebook disagreed with the produce or service you provided. Would you be okay with them taking your page down, one you’ve worked hard at and one with a lot of followers? How would you feel if 3rd party users, who are not even Facebook employees, started reporting you based on their own beliefs?

It’s important to note that Facebook does seem to allow you to post if you are a brick and mortar, so pet stores, you may be safe… for now.

The same logic applies to animal rescuers, except that rescues are most often not for profit. Facebook doesn’t discriminate though, so if you do rescue (even as a person and not a group), they’ll treat you exactly the same way as they do for animal sales-related posts. What we know is that this will absolutely crush any attempts to re-home or adopt out animals in need.

There are a growing number of animals in need of homes, many of which will actually be put down at kill shelters if not adopted within a 3-5 day period, and with Facebook’s policies in place, it has essentially banned helping animals and their advocates through their platform.

To understand more clearly, I reached out to Jeff Stewart, one of the founders of Sunshine’s Shoulders Rescue in Tenaha, Texas, about their experience. He and his wife run a rescue out of their home. Stewart, like most other rescues, rely on donations from a few people to help feed and give care to their rescues, and while they have a vet that works with them on their bills, sometimes it’s not enough.

Stewart goes on to say that he used to do Facebook fundraisers, but there were two issues that forced him to stop. First, Facebook takes a cut of any fundraiser on Facebook, so if you’re donating to a charity, just know that all of those funds are not going to the charity of your choice and are, in reality, lining Facebook’s pockets. The second reason they stopped was due to Facebook’s declining of their fundraisers. Stewart said, “The past 3 times we have tried to have a fundraiser I have gotten a message telling me that it goes against community standards.”

He goes on to say that “the new [Facebook] policy also prevents us from finding adoptive homes for any of our animals through the FB platform.”

Due to the issues they’ve encountered with the platform, Stewart can no longer take in rescues. They’re costs for dog food alone are upwards of $500/month and their vet bills can get pretty extreme, too, reaching more than $2000 a times (even with the negotiated pricing from the vet). And it’s no wonder why they have to stop. Without the support from Facebook patrons, they’re paying for all rescue products and services 100% out of their own pocket.

To clarify though, Facebook’s policies surrounding rehoming are pretty vague. They strictly say no to “live animals”, but they don’t draw any conclusive lines as to what that could mean for a legitimate rescue who has paid their dues (literally) to become an official nonprofit organization. However, because the power now lies in the hands of the Facebook user, discretion seems to be up to them as to what they deem inappropriate.

Playing devil’s advocate here, there are many animals in need of homes as a direct result of a lack of regulation when it comes to pet ownership and breeding. I definitely agree that these things need to be monitored and regulated, but by censoring content for both entities, Facebook appears to be taking a very strong stance that they don’t want to be involved at all with animal-related content unless it’s funny, cute, or meme-worthy.

Finally, it’s important to know that although Facebook seems to want you to learn what you’re doing wrong, they definitely don’t act like they do. When a user is reported, Facebook will let you know. If you disagree with their assessment, you can appeal it. However, again, there’s no way (no easy way, at least) to talk to a real person. Often times the reported post will come back to the poster with some kind of vague warning that doesn’t go into details on what they did wrong. That means that even when your posts are taken down, you may have no idea as to why.

At the end of the day, Facebook does have the right to choose which policies to include and which to enforce, but it’s pretty clear that they don’t really have an understanding of how any of this is impacting their users.

I have one tip for Facebook: I invite you to take another look at your policies (as well as who’s supporting them and what their agenda is), reporting capabilities, and education on restrictions when reported and to consider lifting some of the bans on animal-related posts, groups, pages, and ads. It’s affecting the livelihoods of thousands of breeders and rescuers worldwide, as well as in-need animals that desperately need a home.

Note: The author has years of experience with breeding bearded dragons as well as marketing, and has unique insight into the aforementioned online niche.

Continue Reading

Opinion Editorials

Relax and refresh with our office life movie list

(EDITORIAL) Whether you are considering a new career path or not we have a movie list to pique your interest, and just maybe motivate as much as they entertain.

Published

on

Movie projector

It’s a new year! Woot! Maybe you’re feeling in a work funk and are rethinking your goals and future trajectory. Whether you need something to push you in a new direction, motivate you, make you think about where your career is going, or just to entertain, here are 10 movies about work, work ethic and how we can change our career path by just changing our mind.

Top 10 Movies About Work

1. Glengarry Glen Ross: This take on David Mamet’s play is at the top of the list. If you haven’t seen it, where have you been? If you have, it’s a good one to revisit. This ones got it all raw reality, ego, desperation and some surprising plot twists all with an outstanding cast. If you are in sales, don’t miss this. And, Millennials, take note. You will one day be in the same place as those old fogies – aka Boomers. Oh, and, remember, “Coffee is for closers.”

2. His Gal Friday: An oldie and a goodie with Cary Grant and Rosalind Russell as an editor and reporter who worked together, married and then divorced. This slapstick movie is great for a peek inside media, especially journalism, because it shows the lengths that reporters and editors will go to in order to get the scoop. The movie has great dialog and is timeless. It also shows how fast things can move, which is still relevant today especially with social media and the life of a news story moves even faster.

3. Up In The Air: A hatchet man learns his job is being tweaked. He will no longer need to fly, and now the tables are turned and he is unhappy with his fate. This movie can be a challenge to watch if you recently lost a job. But, one lesson learned is that work isn’t everything, so live your life.

4. Office Space: A funny take on work and life and the balance between the two. Regardless of where you are employed, there are rules, regulations and office BS that can be on the one hand completely pathetic and on the other so laughable. It’s always better to laugh, rather than cry. Oh, and do not touch the red stapler.

5. Working Girl: Maybe you missed this one because it dates back to the days when shoulder pads ruled the workplace and women still wore nylons. Melanie Griffith portrays a secretary (remember this is before that changed to assistant) who is great at what she does. She’s got goals and dreams to take her career to the next level. But, she’s not taken seriously at the investment firm where she works. Sigourney Weaver is the boss and she will do whatever she needs to stay on top. Griffith has a twist-of-fate meeting with Harrison Ford, another executive and she takes a chance on herself and her future. This movie has big hair, humor and a love story to boot.

6. Good Will Hunting: Ok. This one isn’t necessarily about work. But, I picked it because it’s an example of what can happen when you let your past hold you back and you don’t pursue your dreams. We have Matt Damon (Will) a janitor at a prestigious university and his friend Ben Affleck, a brick layer. Damon portrays a guy with a rough past who is going through the motions until he has to work with a psychologist played by Robin Williams. He’s forced to consider his past and his future. He has a gift but what will he do? His friend, Affleck, wants him to pursue bigger things, but can Damon let go of his past and embrace his gift?

7. The Devil Wears Prada: Ah, the evil queen and the naïve princess. That may seem like a different story, but it is a similar plot line with a triumphant finish. Anne Hathaway portrays Andrea who is fresh out of school and lands a job at a prestigious fashion magazine. The fact that she had never read the magazine and got the job is beyond surprising, but regardless she lands the job and works for Miranda, played by Meryl Streep. Streep’s character is a Diva and a demanding and horrible boss. She challenges Andrea on multiple levels. Will Andrea become a workaholic like her boss? As they say, “What doesn’t kill you makes you stronger.”

8. 9-to-5: Way before the Me Too movement there was Fonda, Parton and Tomlin as three office employees who are sick and tired of their chauvinistic boss, played by Dabney Coleman. The women begin to plot for revenge and take their boss hostage in his home. In the meantime, they begin making changes at the office.

9. The Pursuit of Happyness: If you think your life is rough, maybe reconsider for a moment. This is a story about a man who was determined. He was pushing forward and as much as he was pushing, it seemed that he couldn’t get ahead. But he was resolved in the belief that he could and would make his life better for himself and his son. There is a great quote that says: “The harder I work, the luckier I am.” This movie shows that out.

10. Rocky: This movie made Sylvester Stallone. He wrote it and that my friends is a great story of tenacity too, because before Rocky Stallone was basically a nobody. Rocky is a nobody boxer who gets the chance to take on the reigning champion, Apollo Creed (Carl Weathers). He busts his ass and does whatever it takes to get the job done. This is a story of endurance, dedication and taking a chance on yourself.

This list is not comprehensive, but we hope you find inspiration, motivation and some laughs too. And, remember, work is not who you are, it’s what you do. Now, go get some popcorn and candy and take a break.

Continue Reading

Opinion Editorials

It’s Me, myself, and I; not work, job, and side hustle

(EDITORIAL) Who else is tired of the Hustle? Why is it there anyway? How can I stay out of it? These question are important when thinking of your next opportunity.

Published

on

no side hustle for me

Live your life in a constant state of fear and exhaustion because you’ll either be doing so in an apartment, or under a bridge.

Sounds…bleak, no? Well, it’s still the best business advice I’ve ever gotten.

Okay, fine, I didn’t hear this pearl of wisdom in those exact words.

What my father actually said was ‘Make sure you have a side hustle or two, because it’ll broaden your experiences, and because you never know.’

The reality of seeing that through just so happens to mean what I got into in the opening.

Texas is an at-will state. Just as you don’t need a reason, or notice to quit, neither do employers need to give you reason or notice to fire you. Want a personal example? Here’s mine:

Just as I’d settled into starting day 4 of a house cleaning gig, corporate, so to speak, called me in to fire me. I wondered if I’d accidentally offended someone, missed a light fixture, or blacked out, unhinged my jaw and swallowed a client’s cat, so I asked what it was I could have done so badly in only three shifts.

As it happened, they just “didn’t think I was a good fit”, and “could tell how it was going to turn out”, which could have meant anything from ‘You vacuumed too loudly and someone complained’ to ‘The chicken entrails we cast told us you were going to start a fire somewhere and we wanted to nip it in the bud’.

What would have happened to me if I didn’t have contract work on my side to keep my lights on while I got back to the search for 40 hours? It starts with an E, and ends with a viction.

Or, to be realistic, it’d start with asking my folks to move back in, selling all my stuff, and desperately searching for someone to take over my lease so I wouldn’t take a huge credit score hit.

But not everyone has that kind of fallback. And even though I fully expect my mother to outlive me, everyone reading this, and also the sun, I won’t always have it either.

My point is: you never really get to rest. You have to constantly chase clients as a freelancer in case someone changes their minds, gets acquired by another company, dies, etc. You have to keep your resume updated and your job searches fresh in a 9-5 in case they lowball you on a raise, let your manager grope you without consequence, or decide that new employment laws threaten their yacht-panthers’ manicure schedule and show your entire division the door.

I don’t subscribe to the ‘Hustle Culture’ that paints this as a good thing either. It’s not. It’s maddening to keep up with, and that’s very much by design. Scared, tired people need more convenience, need to buy more stuff, need to work harder to afford that stuff, and it’s a hard cycle to break out of and STAY out of. Remember, nobody writes books about the businesses that fail.

But with this fear comes a certain kind of clarity. If nothing is promised to ME, I don’t have to promise anything either!

I don’t HAVE to work late into the night to prove my loyalty. I don’t need to see other, better offers as a threat to a meaningful relationship. I don’t have to put my education on hold until I reach ‘a good time’ to ask for a different schedule around acquiring a valuable new skill.

If, for all you know, your boss is having you train your replacement any time someone’s “brought on board”; then, for all they know, your in-person-interview elsewhere really IS a dental checkup!

At first I felt super slimy about thinking this way. Whatever happened to perseverance? Integrity? Honesty? Teamwork?

And then I realized the people at the top sleep like rich toddlers after making decisions for the betterment of the company that might happen to screw over an individual, and I embraced my inner hagfish.

If your net worth is a rousing round of canned laughter like mine, you have very little choice but to weave and maintain your own safety nets. That’s what Dad wanted me to understand—not to put all my eggs in one basket. He didn’t want me to be afraid, per se, just aware. I added the fear myself because…well pick any news story.

It’s tiring, it’s difficult, it’s morally light gray sometimes, and I shudder to think how I would handle this if I had kids.

But considering how many times an extra check, or a good gig reference has saved my bacon, job monogamy is out…even if playing the field does mean I need extra naps.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!