Who runs the world? Girls. Who runs the social media world (read: Instagram)? Hot girls. And hot guys.
Social media has always fascinated me. When I was a freshman in high school I got a Facebook – all you older millennials that had to wait ‘til college can hop off because I wasn’t allowed to have Myspace / Xanga / any other predecessor social sites.
That Facebook allowed me to connect to my camp friends, one of whom lived in a different country, family in other states and the friends that I saw every day.
My story is pretty predictable after that. Social media blew up, I did my millennial duty to help the creation and exposure of new sites and now here we are. Living in a society where hot girls on Instagram selling tea that makes you poo make more money than that girl with multiple degrees.
I’m not gonna blame millennials, but I kind of am, but everyone had a hand in this.
As a society we value celebrity. When I was a child that value manifested into society with tabloid magazines and copying haircuts (hello, Rachel Green). As a teen, that value on celebrity pivoted into the daytime/nighttime / anytime talk show. Now, as an adult that missed the opportunity to make an ascent into stardom via YouTube, celebrity is valued by way of social media.
EVEN CELEBRITIES HAVE THEIR CELEBRITY VALUE MEASURE BY SOCIAL MEDIA FOLLOWERS.
Don’t get me wrong. Several *actually* talented and wonderful people have leveraged social media in niche ways and created a nice lifestyle for themselves. However, I’m also going to assert that 80% of social media influencers / modern celebrities would be nothing if they weren’t hot.
Singers that have worked their way up the ranks with 6 second Vine video snippets and two minute YouTube videos can have insanely gifted voices but it also doesn’t hurt that were nice to look at while they hit that E5 note.
Artists and illustrators that have busted their butts and their hands creating and making stunning visual pieces can create one-of-a-kind masterpieces but it also helps that they throw the occasional full-glam face selfie.
That one guy or gal that posts photos of (seemingly) delectable food can have grown a 100% organic following by creating content that people want to see but it will also never be a negative for them to post a photo of them in their swimsuit on that tropical island they got paid to visit.
And please hear me when I say this: being attractive helps offline too. The amount of times my insanely attractive guy friend has profited from his jawline jaw line is almost as crazy as the amount of times my unfairly gorgeous gal pal has reaped the benefits of having phenomenal facial symmetry. Hell, even I’ve used a hair flip and batted an eye in lieu of twisting arms.
I’m pretty sure there’s some science somewhere that says that its natural for people to be inherently attracted to attractive people. I’m not sure why that is, but at least in my life, I’ve found it to be true. Unashamedly (and slightly shamefully) I’ve listened to authority figures better when they were kind on the eyes, I’ve gone to the cash register with the prettier human, I’ve followed the accounts of people who created an aesthetic I vibed with more.
Sometimes it just feels like that if a quarter of the pictures on a highly followed account – skilled or otherwise — weren’t of the person made up, or shirtless, or provocatively posed, they might not have the same level of following or at least engagement. Honestly, it makes the whole exchange feel insincere (which is a funny thing to say about internet interactions to begin with). Like, even if I buy that gadget / get those clothes / put that makeup on / fill-in-the-blank from that #ad on your Instagram story the exact way you do I still won’t look like you.
Reminds me of that old saying, “you can put lipstick on a pig but its still a pig.” You can buy that stuff off that one hottie’s Instagram but you’re still going to be you.