LostListings: an April Fool’s joke that tricked most
Known for being controversial, Frank Llosa, Esq., Broker of Frankly Real Estate launched his April Fool’s Day joke, a parody site called LostListings which he said in his blog explanation was supposedly a response to his and other brokerages’ losing more and more listings during the interview process, adding cash in agents’ pockets based on the critical knowledge they obtain during interviews about addresses city-wide.
As part of his parody introduction of the joke, Llosa said in a recent real estate class some questions come up. “What happens if an agent meets with a seller and finds out secret details of that home for sale? And then if that agent is not hired, but they have a buyer that wants to buy that home. Can they share the seller’s secrets? To whom is the fiduciary duty?”
Llosa’s answer was that Fiduciary Duty is 100 percent to the buyer client and later asks potential site visitors, “What would you pay for information on a hidden $30,000 defect?”
Adding credibility to LostListings
Further, Llosa “explains” that the website is currently only available in the DC area and to add legitimacy to the new “company,” he says they will soon launch a Kickstarter campaign to raise $350,000 to spread nationally.
He also keeps a straight face through his video explaining the launch:
[pl_video type=”youtube” id=”XwqsOoA_ncQ”]
And when people actually enter the LostListings site to search, they are greeted by what could be the worst rap in history to the tune of Macklemore’s Thrift Shop and a massive header that says “APRIL FOOLS!!!!” with no ability to do anything other than watch the horrible, albeit hilarious video.
People took it very seriously
The negative comments rolled in from people who had not clicked all the way through to see the link was just an April Fool’s joke:
- “Great idea but you are asking for lawsuits.” -Jason
- “When I interview realtors next time… I’ll give them a 7 page NDA, if you want to talk to me, you sign it that’s what we do in industry before we even talk to a company about a potential deal and you know when you have to bring lawyers in, it always starts the conversation off right!” -Erin
- “Had to check out the site too — I would have said that I would be worried about even getting appointments; why would I interview you if there was a chance my secrets could be used against me.” -Kabb
- “not sure about “blackmailing” people into hiring them or their home will be spoken bad about?? Seems pretty slimy Frank.” -Michael, Realtor
- “If I had read this post prior to listing my house with Frankly I would have gone to a different realtor. This is absolutely and without question unethical and anyone who thinks otherwise has a twisted sense of right and wrong.” -Mark
- “Would become a dogma on the realtor profession if you break the basic bond of trust that is existing when the seller discloses the ’secrets’ of a home to be listed. To break that trust to recover gas money – I’d rather suggest you get ready for more spend on legal matters.” -Ajay
- “Since you were so passionate about it in your video, I realized you were serious. Acutally [sic] it caused me to unsubscribe from your blog when I saw it. Hope this idea does not back fire on you. It’s risky…. “in my opinion” but you never know…” -Peggy
Some instantly supported by tweeting as if it were real, or by commenting on Llosa’s blog explanation.
- “This is one brilliant way of turning lemons into golden lemonade!! Kudos to you for coming up with yet another amazing idea.” -Fritz
- “Most valuable site I’ve visited yet this month.” -Tim
- “awesome! I’ve been looking for a “Carfax” type website for houses and this is it. can’t wait to start using it. it would be really great to know about mold problems the seller is not disclosing” -Amit
What fascinated us was some of the responses from those that understood it was a parody, for example, Kevin Lisota, CEO and Founder of Findwell.com said on Twitter, “I know this is an April Fools spoof, but there’s some merit to this idea for sharing info about homes.”
LostListings is a hit!
As of publication, over 750 unique visitors had made it all the way through to the “gotcha” page (featuring Llosa in a built-in onesie with the socks on) on LostListings. What did anyone expect of the guy whose business card used to be of him in a racquetball outfit complete with a head sweatband? We are truly shocked that anyone thought this was serious as it was never hidden, proving the sheer laziness of people who read a few lines, make assumptions, then comment, just as some will do to this very column.
Welcome to the internet, people, now look at a calendar – it’s April 1st. We have bad news for you: LostListings is a joke, and so are Google Nose and Bacon-flavored Scope (although the new bacon-flavored condoms are not). Hope we haven’t destroyed your world view.
Can Gen-Z talent build social capital in a remote working world?
(EDITORIAL) As corporations plan for the future, it is important that business leaders take Gen-Z’s unique traits into consideration.
The following is the thoughts and analysis of Kevin Davis, the founder and chairman of First Workings, a nonprofit helping underrepresented NYC high schoolers acquire social capital through paid internships and one-on-one mentorships.
Pre-pandemic, only 2% of workers were remote. By May 2020, that number was up to 70% according to SHRM. As more and more Americans get vaccinated, questions about returning to the office continue to persist. Hybrid work (a combination of work from home, and in the office) has grown in popularity, and many large tech companies like Amazon, Meta, and Alphabet, have announced permanent policies on remote work.
As corporations plan for the future, it is important that business leaders take Gen-Z into consideration. They are currently the largest generation in America, and a generation rapidly entering the workforce as interns and entry-level staff. With the Great Resignation still occurring, firms need to take the concerns of Gen-Z into account to grow their workforce.
I have learned a lot as the Founder and Chairman of First Workings, a nonprofit organization that helps high school students from underserved communities build social capital and workplace readiness skills through paid summer internships and mentorships with large firms across New York City. Working with high school students throughout the pandemic has taught us valuable lessons on virtual learning and working.
Gen-Z is the most diverse generation
According to a Pew Research center study, Generation Z has more racial diversity than any generation before it. Their entry into the workforce has coincided with a huge “racial reckoning” throughout every industry in America. Over the past 18 months, many of the industries we partner with including finance, law, medicine, and media have taken strides to broaden the diversity of their workforce.
Virtual jobs and internships can fill in some gaps…
Virtual jobs and internships allow students and graduates to get experiences at companies regardless of their locations. Not all students can afford to move to expensive places like New York City for the summer. Others may need to spend time living with family members in places far from the firm’s headquarters. For them, virtual positions make a lot of sense and broaden their access to opportunities.
Additionally, working remotely can give new hires more one-on-one time with mentors and supervisors. Indeed in our experience, interns and mentees get far more one-on-one time from a facetime call with their supervisor, than amid the hustle and bustle of a busy office. One obvious reason for this is that when a conversation is taking place through a video call, the employer or mentor is able to focus entirely on the mentee for a set amount of time. This makes their engagement far deeper and more meaningful.
But there are costs
For new hires from underserved communities, virtual work is not always the best fit. Finding a quiet place for Zoom calls can be difficult, especially when one shares small living spaces with extended family members and or siblings. Additionally, we have noticed that many of the students we have worked with over the past 18 months are reluctant to turn their cameras on while interacting. Zoom fatigue, paired with feelings of shame or embarrassment about one’s camera background, can have a detrimental impact on their ability to make connections in virtual environments.
Companies need to prioritize face-to-face interactions
A young person entering the workforce will not have the same office relationships as older colleagues. It’s important for HR staff and management to encourage as much interaction as possible outside of Slack and email. If new staff members have a question or concern about a project, they should set up a Zoom call (or meet in person, if possible) allowing relationships, trust, and social capital to develop. Furthermore, employees should be encouraged to connect “offline” by working in person at the same time, if in-person work is optional. This will help colleagues relate better to one other, and build trust.
New employees should spend as much time as possible building intentional relationships. This does not mean idle office chat, but something deeper based on shared interests, goals, and aspirations. Those new to a job should show initiative by joining a committee or offering to help out on ad hoc projects.
Mentorship doesn’t happen naturally
If employers want their employees to mentor one another, an active effort should be made to facilitate these relationships. Companies need to outline clear guidelines and expectations to ensure an equitable and beneficial professional experience for everyone involved. The lockdown forced First Workings to develop a virtual mentorship model, and we are noticing how many of the added benefits are here to stay, despite the return to in-person work.
Managers Need to Prioritize In-Office Work for Gen-Z
If firms want to succeed in attracting and fostering Gen-Z talent, a critical eye must be turned towards remote work. It is not enough to institute small fixes, as we cannot build the future workforce from our home offices. Bringing the new generation into the workplace is the best option for building a sustainable workforce.
Struggle with procrastination? Check your energy, not time management
(EDITORIAL) Surprisingly, procrastination may not have anything to do with your lack of time management, but everything to do with mental energy.
Your author has a confession to make; as a “type B” personality who has always struggled with procrastination, I am endlessly fascinated by the topic of productivity and “hacking your time.”
I’ve tried most of the tricks you’ve read about, with varying degrees of success.
Recently, publishers like BBC have begun to approach productivity and procrastination from a different perspective; rather than packing days full of to-do items as a way to maximize time, the key is to maximize your mental energy through a different brand of time management.
So, why doesn’t time management work?
For starters, not all work time is quality time by nature. According to a study published at ScienceDirect, your average worker is interrupted 87 times a day on the job. For an 8-hour day, that’s almost 11 times per hour. No wonder it’s so hard to stay focused!
Second, time management implies a need to fill time in order to maximize it.
It’s the difference between “being busy” and “being productive.”
It also doesn’t impress your boss; a Boston University study concluded that “managers could not tell the difference between employees who actually worked 80 hours a week and those who just pretended to.” By contrast, managing your energy lets you maximize your time based on how it fits with your mental state.
Now, how do you manage your energy?
First, understand and protect the time that should actually go into deep, focused work. Studies continually show that just a few hours of focused worked yield the greatest results; try to put in longer hours behind that, and you’ll see diminishing returns. There’s a couple ways you can accomplish this.
You can block off time in your day dedicated to focused work, and guard the time as if it were a meeting. You could also physically retreat to a private space in order to work on a task.
Building in flexibility is another key to managing your energy. The BBC article references a 1980s study that divided students into two groups; one group planned out monthly goals, while the other group planned out daily goals and activities. The study found the monthly planners accomplished more of their goals, because the students focusing on detailed daily plans often found them foiled by the unexpected.
Moral of the story?
Don’t lock in your schedule too tightly; leave space for the unexpected.
Finally, you should consider making time for rest, a fact reiterated often by the BBC article. You’ve probably heard the advice before that taking 17-minute breaks for every 52 minutes worked is important, and studies continue to show that it is. However, rest also includes taking the time to turn your brain off of work mode entirely.
The BBC article quotes associated professor of psychiatry Srini Pillay as saying that, “[people] need to use both the focus ad unfocus circuits in the brain,” in order to be fully productive. High achievers like Serena Williams, Warren Buffet, and Bill Gates build this into their mentality and their practice.
Embracing rest and unfocused thinking may be key to “embracing the slumps,” as the BBC article puts it.
In conclusion, by leaving some flexibility in your schedule and listening to your body and mind, you can better tailor your day to your mental state and match your brainpower to the appropriate task. As someone who is tempted to keep a busy to-do list myself, I am excited to reevaluate and improve my own approach. Maybe you should revisit your own systems as well in order to combat procrastination and ensure you aren’t making detrimental last-minute decisions for waiting.
Follow these steps to change a negative mindset into something of value
(EDITORIAL) Once you’re an expert, it’s easy to get caught in the know-it-all-trap, but expertise and cynicism age like fine wine, and can actually benefit you/others if communicated effectively.
In conversation with our friend John Steinmetz, he shared some thoughts with me that have really stuck with us.
He has expanded on these thoughts for you below, in his own words, and we truly believe that any individual can benefit from this perspective:
Over the last few years I have realized a few things about myself. I used to be trouble, always the dissenting opinion, always had to be on the opposite side of everyone else.
Then, I started reading everything I could get my hands on dealing with “how to change your attitude,” “how to be a better team player,” etc.
Over the course of that time I realized something. I realized that there was nothing wrong with me, only something wrong with how I communicate.
Unfortunately, once someone sets the context of who you are, they will never see you as anything else. I was labeled a troublemaker by those who didn’t want to “rock the boat” and that was that.
In my readings of books and articles by some of the most prominent technical leaders, they all had something in common. Paraphrasing of course, they all said “you can’t innovate and change the world by doing the same thing as everyone else.” So, in actuality, it wasn’t me, it was my communication style. For that reason, you have to say it out loud – “I will make waves.”
There are two things I reference in physics about making waves.
- “A ship moving over the surface of undisturbed water sets up waves emanating from the bow and stern of the ship.”
- “The steady transmission of a localized disturbance through an elastic medium is common to many forms of wave motion.”
You need motion to create waves. How big were the waves when the internet was created? Facebook? Just think about the natural world and there are examples everywhere that follow the innovation pattern.
You see it in the slow evolution of DNA and then, BAM, mutations disrupt the natural order and profoundly impact that change.
Where I was going wrong was, ironically, the focus of my career which is now Data. For those who do not know me, I am a product director, primarily in the analytics and data space.
More simply: For the data generated or consumed by an organization, I build products and services that leverage that data to generate revenue, directly or indirectly through the effectiveness of the same.
I was making the mistake of arguing without data because “I knew everything.” Sound familiar?
Another ironic thing about what I do is that if you work with data long enough, you realize you know nothing. You have educated guesses based on data that, if applied, give you a greater chance of determining the next step in the path.
To bring this full circle, arguing without data is like not knowing how to swim. You make waves, go nowhere, and eventually sink. But add data to your arguments and you create inertia in some direction and you move forward (or backward, we will get to this in a min).
So, how do you argue effectively?
First, make sure that you actually care about the subject. Don’t get involved or create discussions if you don’t care about the impact or change.
As a product manager, when I speak to engineering, one of my favorite questions is “Why do I care?” That one question alone can have the most impact on an organization. If I am told there are business reasons for a certain decision and I don’t agree with the decision, let’s argue it out. Wait, what? You want to argue?
So, back to communication and understanding. “Argue” is one of those words with a negative connotation. When quite simply it could be defined as giving reasons or citing evidence in support of an idea, action, or theory, typically with the aim of persuading others to share one’s view.
As many times as I have persuaded others to my point of view, I have been persuaded to change mine.
That is where my biggest change has occurred.
I now come into these situations with an open mind and data. If someone has a persuasive argument, I’m sold. It is now about the decision, not me. No pride.
Moving forward or backward is still progress (failure IS an option).
The common thought is that you have to always be perfect and always be moving forward. “Failure is not an option.”
When I hear that, I laugh inside because I consider myself a master of controlled failure. I have had the pleasure to work in some larger, more tech-savvy companies and they all used controlled experimentation to make better, faster decisions.
Making waves is a way of engaging the business to step out of their comfort zone and some of the most impactful decisions are born from dissenting opinions. There is nothing wrong with going with the flow but the occasional idea that goes against the mainstream opinion can be enough to create innovation and understand your business.
And it is okay to be wrong.
I am sure many of you have heard Thomas Edison’s take on the effort to create the first lightbulb. He learned so much more from the failures than he did from success.
”I didn’t fail. I just found 2,000 ways not to make a lightbulb; I only needed to find one way to make it work.” – Thomas Edison
It is important to test what you think will not work. Those small failures can be more insightful, especially when you are dealing with human behaviors. Humans are unpredictable at the individual level but groups of humans can be great tools for understanding.
Don’t be afraid
Turn your negative behavior into something of value. Follow these steps and you will benefit.
- Reset the context of your behavior (apologize for previous interactions, miscommunications) and for the love of all that is holy, be positive.
- State your intentions to move forward and turn interactions into safe places of discussion.
- Learn to communicate alternative opinions and engage in conversation.
- Listen to alternative opinions with an open mind.
- Always be sure to provide evidence to back up your thoughts and suggestions.
- Rock the boat. Talk to more people. Be happy.
A special thank you to John Steinmetz for sharing these thoughts with The American Genius audience.
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