Connect with us

Business Marketing

Don’t Say it Just Because You Thunk It

Published

on

How well have you kept up with our rapidly changing business, friends? There are certain phrases we have all heard in real estate. The trouble is, many no longer apply. Or if they do, they have a new meaning.  This is Gwen’s Happy Hour take on “Don’t Say It Just Because You Thunk It”:

Don’t Say It Just Because You Thunk It

“You can always turn it for a profit!” (Thank you, Heidi Fleiss.)

“Maybe the lender will pay the buyers closing costs.” (And maybe I’ll find George Clooney in my Christmas pantyhose. Uh, I mean stocking.)

“Don’t worry – the bank doesn’t want your house.” (Are you high??? Can you say “TARP bailout incentives?”)

“Anybody can make money in real estate.” (…Said the CEO of Bear Stearns while strapping on his Golden Parachute.)

“We’ll have complete loan approval in 17 days.” (…Provided your mortgage broker can make bail.)

Don’t Press Your Luck, Pal

“The house isn’t bolted, but it’s still standing.” (So is David Hasselhoff, but I wouldn’t give him my car keys…)

“You can’t build too many.” (Yes, Mr. Ford. …Uh, you say that’s called an “Edsel”?)

“I’d like some of your commission as an incentive.” (And I’d like one of your kidneys so I can drink more.)

“Are they offering any buyer incentives?” (Let’s see – low rates, low prices…or are we talking about my kidneys again?)

“Speak with the guy next door. I doubt if he’ll mind a dog run on the easement.” (Of course not – he’ll have a better shot from there.)

“Does the buyer expect me to give the damn thing away?” (I believe that’s what “Father of the Bride” means, Mr. Clinton.)

“Maybe the neighbor will let you remove the old fence. ” (He may let you remove his old lady, too, but I wouldn’t recommend it.)

“I do not want a house unless it offers lots of privacy.” (I love your sense of humor, Mrs. Obama!)

Need I say the word “OBVIOUS”?

“Are there any fixers in Malibu?” (Sure – Charlie Sheen, Mel, the toothless singer-lady, the guy with the aluminum foil hat….)

“It’s a GREAT neighborhood.”  (Yes, those three cop cars belong to the neighbors and that chalk outline is just a Holy Manifestation of Father Guido Sarducci.)

“This area is the next area to be gentrified” (Can anyone say “freeway off ramp”?)

“Can we get the seller to carry?” (Sure – just dial O-C-T-O-M-O-M.)

Jet-sam and Flotsam

“How can I get out of this deal if I’m unhappy?” (Grab two beers and take the Jet Blue chute.)

I wear several hats: My mink fedora real estate hat belongs to Sotheby’s International Realty on the world famous Sunset Strip. I’M not world famous, but I've garnered a few Top Producer credits along the way. I also wear a coonskin writer's cap with an arrow through it, having written a few novels and screenplays and scored a few awards there, too. (The arrow was from a tasteless critic.) My sequined turban is my thespian hat for my roles on stage, and in film and television, Dahling. You can check me out in all my infamy at LinkedIn, LAhomesite.com, SherlockOfHomes, IMDB or you can shoot arrows at my head via email. I can take it.

Continue Reading
Advertisement
19 Comments

19 Comments

  1. Joe Loomer

    August 20, 2010 at 5:12 pm

    “Just add the closing costs to the price, it’ll appraise.” (oh wait! Was that a flying flock of porkers going by?)

    Navy Chief, Navy Pride

  2. Gwen Banta

    August 20, 2010 at 5:28 pm

    Joe, I heard this yesterday from a MORTGAGE BROKER, “Don’t worry about the appraisal -I can get name the guy I want and tell him what price we need.” HUH??? Can anyone say, “HARD TIME WITH A CELLMATE WHO WILL DUB YOU NANCY? He actually told me his company has their “own in-house HVCC code.” Can anyone enlighten me, please?

  3. Fred Glick

    August 20, 2010 at 5:48 pm

    Yes, mortgage BANKERS can have their own in-house system. Some mortgage banks allow some mortgage brokers to set up a system that they can use a certain number of people in a certain area, but it’s fuzzy. Bottom line, report him to Barney Frank, Chris Dodd and move importantly, Attorney General Andrew Cuomo!

  4. Gwen Banta

    August 20, 2010 at 6:06 pm

    Great info, Fred. But SURELY they don’t have their “own HVCC” code! How can that be???

Leave a Reply

Your email address will not be published. Required fields are marked *

Business Marketing

How a Facebook boycott ended up benefitting Snapchat and Pinterest

(MARKETING) Businesses are pulling ad spends from Facebook following “Stop Hate for Profit” social media campaign, and Snapchat and Pinterest are profiting from it.

Published

on

Phone in hand open to social media, coffee held in other hand.

In June, the “Stop Hate for Profit” campaign demanded social media companies be held accountable for hate speech on their platforms and prioritize people over profit. As part of the campaign, advertisers were called to boycott Facebook in July. More than 1,000 businesses, nonprofits, and other consumers supported the movement.

But, did this movement actually do any damage to Facebook, and who, if any, benefited from their missing revenue profits?

According to The Information, “what was likely crumbs falling from the table for Facebook appears to have been a feast for its smaller rivals, Snap and Pinterest.” They reported that data from Mediaocean, an ad-tech firm, showed Snap reaped the biggest benefit of the 2 social media platforms during the ad pause. Snapchat’s app saw advertisers spending more than double from July through September compared to the same time last year. And, although not as drastic, Pinterest also saw an increase of 40% in ad sales.

As a result, Facebook said its year-over-year ad revenue growth was only up 10 percent during the first 3 weeks of July. But, the company expects its ad revenue to continue that growth rate in Q3. And, some people think that Facebook is benefitting from the boycott. Claudia Page, senior vice president, product and operations at Vivendi-owned video platform Dailymotion said, “All the boycott did was open the marketplace so SMBs could spend more heavily. It freed-up inventory.”

Even CNBC reported that Wedbush analysts said in a note that Facebook will see “minimal financial impact from the boycotts.” They said about $100 million of “near term revenue is at risk.” And for Facebook, this represents less than 1% of the growth in Q3. However, despite what analysts say, there is still a chance for both Snapchat and Pinterest to hold their ground.

Yesterday, Snap reported their surprising Q3 results. Compared to the prior year, Snap’s revenue increased to $679 million, up 52% from 2019. Its net loss decreased from $227 million to $200 million compared to last year. Daily active users increased 18% year-over-year to 249 million. Also, Snap’s stock price soared more than 22% in after-hours trading. Take that Facebook!

In a prepared statement, Chief Business Officer Jeremi Gorman said, “As brands and other organizations used this period of uncertainty as an opportunity to evaluate their advertising spend, we saw many brands look to align their marketing efforts with platforms who share their corporate values.” As in, hint, hint, Facebook’s summer boycott did positively affect their amazing Q3 results.

So, Snapchat and Pinterest have benefited from the #StopHateForProfit campaign. Snapchat’s results show promising optimism that maybe Pinterest might fare as well. But, of course, Facebook doesn’t think they will benefit much longer. Back in July, CEO Mark Zuckerberg told his employees, “[his] guess is that all these advertisers will be back on the platform soon enough.”

Facebook isn’t worried, but I guess we will see soon enough. Pinterest is set to report its Q3 results on October 28th and Facebook on the 29th.

Continue Reading

Business Marketing

Cooler temps mean restaurants have to get creative to survive

(BUSINESS MARKETING) In the midst of a pandemic and with winter approaching, restaurants are starting to find creative and sustainable ways to keep customers coming in… and warm.

Published

on

Outdoor eating at restaurants grows in popularity.

Over the last decade we have seen a change in the approach to clientele experiences in the restaurant business. It’s no longer just about how good your food is, although that is still key. Now you have to give your customers an experience to remember. There are now restaurants that feed you in the dark, and others who require you to check all your clothes at the door. Each of these provides an experience to remember alongside food that ranges from good to exquisite, depending on your taste.

Now, however, the global pandemic has rearranged how we think about dining. We can no longer just shove people into a building and create a delectable meal. If you’ve relied mostly on people coming into your restaurant, you may struggle to survive now.

The new rules of keeping clients safe means setting things up outside is the easiest means of keeping large numbers of them from crowding inside. Because of this, weather has become a key influence in a company’s daily income. Tents that were a gimmick before, only needed by presumptuous millennials, are now a requirement to keep afloat. People are rushing to make their yards into lawns that bring some in some fancy feeling.

The ties to the sun in some areas are so strong that cloudy days have been shown to drop attendance as much as 14% for the day. This will become the more apparent the colder it gets. For me, I always mention hibernation weight in the winter, when all I want to do is curl up and eat at home. Down here in Texas we are already finding cooler weather, drops into the 70s even in August and September. We are all assuming a cold winter ahead. So, a bit of foresight is finding a means of keeping your guests warm for the winter ahead.

San Francisco restaurants have started with heat lamps during their cooler evenings. Fiberglass igloos have also been added to outdoor seating as a means of temperature control. A few places down in the Lonestar state keep roaring fires going for their outdoor activities. While others actually keep you running in between beverages by encouraging volleyball matches. This is the new future ahead of us, and being memorable is the way to go.

Continue Reading

Business Marketing

Healthcare during pandemic goes virtual, looks to stay that way

(BUSINESS NEWS) Employment-based health insurance has already been through the ringer with COVID-19, but company healthcare options are adapting for long term.

Published

on

Stethoscope with laptop, showing healthcare going virtual.

Changes in employment-based health insurance may end up costing employers more, but will provide crucial benefits to workers responding to the healthcare challenges presented by the COVID-19 pandemic.

According to a recent survey by the Business Group on Health, a member-driven advocacy organization that helps large employers navigate providing health insurance to their employees, businesses will increase access to telehealth, mental health resources, and on-site clinics in the upcoming year.

Besides the obvious impacts of the coronavirus itself, the effects of the COVID-19 pandemic have also rippled out to affect other aspects of public health and how we engage with medical care. With so many people staying home to reduce their in-person contacts, there has been a significant increase in the use of telehealth services such as virtual doctor’s visits. According to the survey from Business Group on Health, whose members include 74 Fortune 100 companies, more than half of large employers will offer more options for virtual healthcare in the upcoming year than in the past.

The pandemic, resulting economic fallout, and dramatic changes to our lives have inevitably exacerbated peoples’ anxieties and feelings of hopelessness. As we move into cold weather, with no end in sight to the need to socially distance, this promises to be a particularly dreary, lonely winter. Mental health support will be more necessary than ever. In 2019, 73% of large employers provided virtual mental health services. That number will increase to 91% next year, with 45% of large employers also expanding their mental health care provider networks, making it easier for employees to find the right the therapist or other mental health service provider, and making it easier to access those services from home, virtually.

In addition, there will be a 20% increase in employers offering virtual emotional well-being services. Altogether, 9 out of 10 of the employers surveyed will provide online mental health resources, which, besides virtual appointments, could also include apps, webinars, and educational videos.

There has also been a slight increase the availability of on-site clinics that provide coronavirus testing and other basic health services. This also included an expansion of resources for prenatal care, weight management, and chronic health problems such as diabetes and cardiovascular disease.

These improvement won’t come free of charge. While deductibles will remain about the same, premiums and out-of-pocket costs will increase about 5%. In most cases, employers will handle these costs, rather than passing them on to employees.

Continue Reading

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!