We’ve all done it…
…walked into a property for sale that has no sign in the front yard, a 6th grade version of a “brochure”, the directions and the information in the MLS are wrong, and there are even typos in the remarks.
If a consumer were reading this, they’d probably say,
“That’s not possible! What seller would go with an agent that was that sloppy and unprofessional!”
Well, it may surprise you that it’s not a rare occurence. In fact, it happens fairly often and even in the upper price bracket of luxury homes that are $1M+. Obviously, those sellers are satisfied with their agent because they went with them in the first place and haven’t switched to another agent after seeing the level of service they’re getting.
Do consumers not expect more from us?
Is it because consumers think that’s the best service they can get? Do they not base which agent to hire on service or professionalism, but rather on friendship or relation to the agent?
It baffles me that consumers don’t expect more from us as a profession. If they did, agents would have to step up their game or find another job. If we were held to a higher standard (not talk about CoE here folks), the real estate industry would improve as a whole. Consumers would received better service, agent’s lives would be made easier and the higher standards would eventually trickle over to lenders, title companies, appraisers, etc.
…NAR or someone else come up with “Minimum Standards” that all agents have to adhere to (and I’m not talking about the CoE)? Things such as spelling, basic marketing tools and services provided, etc. This list should be given to all consumers across the US so that the least of what they should expect.
Then maybe…just maybe…we’ll see agents being held accountable for providing the very basic of what they should be and what consumers need.