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Chris Lengquist
November 24, 2015 at 10:05 am
We all have to grow up and leave “The Beach” sooner or later. I still believe that social selling is more of an art than a science. We real estate agents have learned decades ago that building a relationship leads to sales. It requires buy-in, patience, some social faux-pas now and again, etc. But it’s worth it. On top of that you can layer a more aggressive type of sales (call fsbo’s, expireds, etc) but it will still come down to building a relationship worth sticking around long enough to see completion.
That same art has to carry over to social media. If you just become a living “sponsored” advertisement there will be no reason to follow.