Check your pulse
When it comes to starting or running a business, ensuring success is based on a variety of factors. One of the most important keys to expanding your business is measuring growth.
By keeping up with well designed products or marketing analytics, business leaders will almost ensure they can continue to grow, or at the very least they will be able to identify problems before they become too great and mitigate them. You want to make sure you keep a pulse on your performance, especially if you have your own business.
What is the Growth Report?
This is where the Growth Report comes in to provide the much-needed metrics from which businesses can derive insights regarding their growth. Growth Report helps you understand and fine-tune your startup’s growth engine.
The service was created by Alex Cook, who comes from a user growth background. According to Cook, “One of the most powerful things you can do to grow faster is to understand how you’re currently growing, set a weekly growth goal (5%, 7%, 10%), and then force yourself to look at the results each week.”
This is why he set out to assist businesses by offering his growth report.
Metrics at your fingertips
Growth Report works by sending you daily and weekly growth metric reports.
The reports contain the most important metrics to monitor the performance of your company growth.
Metrics include weekly growth, which monitors the amount of growth for your company and compares it against a growth goal you set. Other metrics include the number of new users who are engaging with your product by signing up for authenticating usage.
Retention is another metric, which focuses on whether people are sticking around by keeping tabs on people who signed up a while ago and what their habits are with your product. The final major metric included in the growth report is acquisition, which gives you information on how many new users have signed up.
The Growth Report can either be emailed to you or sent via Slack. This is one of the added bonuses of the report because it means you never have to log into a tool or use a spreadsheet to see your most relevant metrics. If you’re interested in getting your own Growth Reports, you can get beta access for free.