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4 tips for your next team brainstorming session to be a guaranteed success

(BUSINESS) Brainstorming is a powerful business tool, but most sessions are a waste of time due to being poorly planned.

brainstorming session

There’s power in numbers – especially when it comes to creativity and innovation. But if you’re going to host a brainstorming session with your team, there have to be some expectations, ground rules, and order to the process. Otherwise, creativity can quickly turn to chaos.

What is a brainstorming session?

A brainstorming session is a gathering of minds with the expressed purpose of generating creative ideas and thoughts around a particular topic, project, challenge, or opportunity. The premise is that there’s exponentially greater creativity when there are multiple minds in the same room.

“Besides simply generating new and unique ideas, brainstorming meetings bring people together where they can all contribute to the creative process,” notes Lucidchart. “Often, this element of brainstorming becomes more valuable than the ideas shared in the actual meeting.”

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When you have a successful brainstorming session, individual team members leave feeling valued and empowered.

Not only is there a sense of fulfillment that comes from contributing ideas, but there’s a feeling of being smarter when you leave.

Tips for brainstorming session success:

For best results, brainstorming sessions need to be thoughtfully planned out. And if you put the following tips into action, you will be quite productive:

1. Invite the right people.

Hosting a successful brainstorming session begins with inviting the right people. Typically, it pays to have a variety of people. This includes a mixture of high-level employees and entry-level employees, introverts and extroverts, Type A and Type B personalities, etc.

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Likewise, you want to be sure you’re not inviting too many people. When you have too many people present, it’s easy for a few people to steal the show while everyone else remains passive and provides little-to-no contributions.

2. Set the proper expectations.

A good brainstorming session starts with preparing individuals for what to expect. This happens both before the meeting and at the start of the meeting.

Setting expectations begins when you extend the invitation to attend the session. Clearly explain what the session is about and how it will go. Give them a specific timeframe and let them know if they need to show up with anything prepared.

Once the meeting begins, explain what will happen, set ground rules, and make sure everyone understands that a brainstorming session is designed to produce as many ideas as possible (not necessarily pick the best one). In other words, it’s not good practice to shoot down people’s ideas. Instead, everything gets brought into the light and can be filtered and refined at a later date.

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3. Use the Right Tools.

Having the right tools on hand can make any brainstorming session much more efficient. One of the best applications is a platform called Box Notes. This online note-taking app allows teams to live-scribe notes in real-time (all at once or individually). This makes it perfect for both in-person brainstorming sessions, as well as virtual ones.

You may also find it helpful to have some sort of timer app or countdown clock that helps you stay on track. It’s easy for time to get away from you, but with a pre-programmed clock, you stay on task and can fluidly move from one part of the session to the next.

4. Promote creativity.

Do everything you can to promote a creative environment where people are most likely to bring fresh, innovative ideas. And this starts with the location of the brainstorming session.

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“It’s easy to auto-default to the same old conference room every time you need to call a meeting,” Atlassian admits. “But our brains love novelty, and being in a new location can also exercise our brain’s neuroplasticity, or our ability to think about things in a new way. By switching up locations, you can improve the quality of ideas that come out of that brainstorm.”

Additionally, factors like lighting (natural sunlight), music (jazz or instrumental tunes), and even aromas (like tangerine oil, frankincense, or clary sage) can all boost creativity.

Supercharge Your brainstorming session.

Hosting regular brainstorming sessions is always a good idea. And if you implement the aforementioned suggestions, you’ll find that your sessions are even more creative and productive than usual. What are you waiting for? Get started today!

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Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. When he's not consulting, glued to a headset, he's working on one of his many business projects. Follow him on Twitter and LinkedIn.

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  1. Pingback: The way to host a very productive brainstorming session - edgeconquers

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