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Square tests buying and selling bitcoin inside its payment app

(FINANCE NEWS) Cryptocurrency lovers rejoice, you can now buy, sell, and store bitcoin in your Square wallet.

bitcoin

Recently, Square rolled out a special new feature to select users, allowing them to store bitcoin in-app. Square Cash started moving away from immediate transactions when the company released Cash Drawer in February of 2016, allowing users to stash currency in a digital wallet for later use.

Now, Square has dubbed some of its Cash users chosen ones, giving them the ability to buy, sell, and store bitcoin. Unlike Cash Drawer, users do not yet have the option to send bitcoin to others.

Those with the new feature can simply swipe right from the Cash Card page to buy and sell bitcoin – the screen also compares the current price of bitcoin against the U.S. dollar with a handy graph.

A Square spokesperson noted, “We’re exploring how Square can make this experience faster and easier, and have rolled out this feature to a small number of Cash app customers. We believe cryptocurrency can greatly impact the ability of individuals to participate in the global financial system and we’re excited to learn more here.”

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Bitcoin is the most popular kid in school right now when it comes to rise in popularity. In January, the currency was valued at $1000 per unit, but is now flirting with the $10,000 milestone. Users that opted in to the new feature rejoiced on Twitter, making this a marketing plus for CEO Jack Dorsey who also heads Square.

However, not everyone is so optimistic.

This Monday, BTIG analyst Mark Palmer expressed concerns about Square Cash adding the bitcoin feature, noting it adds an unnecessary risk to users. Palmer downgraded Square from Neutral to Sell, setting a $30 target for the stock.

Other investors aren’t so keen on the volatile cryptocurrency making its way into Square. Mark Tepper, CEO of Strategic Wealth Partners, said in the long run, Square won’t be able to support bitcoin. “Square has a good track record of losing money, and there’s just no clear path to profitability in the near future,” Tepper noted on CNBC.

Despite these concerns, this cryptocurrency remains wildly popular. And Jack Dorsey has just made it significantly easier to people to purchase the cryptocurrency. Of course, investing in an unregulated market is risky, so if you’re one of the few with Square’s new bitcoin feature, proceed with caution. But also feel free to brag that you’re a chosen one.

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Written By

Lindsay is an editor for The American Genius with a Communication Studies degree and English minor from Southwestern University. Lindsay is interested in social interactions across and through various media, particularly television, and will gladly hyper-analyze cartoons and comics with anyone, cats included.

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