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LG G Flex will have a curved display: why it even matters

The LG G Flex is exciting as it is curved, but there are much deeper implications of this announcement that your company should take note of before your competitors do.

lg g flex

lg g flex

LG G Flex to feature curved display

You may have heard that Samsung will launch a smartphone with a curved display (although they’ve so far fallen short on their plans to produce their smartphone prototype that is completely flexible), but did you know that LG is hot on their heels, with rumors of the LG G Flex launching this November?

As depicted above, what is believed to be called the LG G Flex is similar to a standard smartphone in shape, with just a slight curve, using plastic OLED screen technology

CNET reports that sources close to the project say the G Flex will have a six-inch display and November is the projected unveiling, but that could always be pushed back (although to be in time for the holiday shopping season, we suspect it will be a November launch).

Samsung will likely unveil their curved display phone this month, and there are rumors that the Galaxy Note 3 could feature a curved display as well.

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Curved does not equal flexible

So why develop a curved display? Analysts point to the device actually fitting around your face naturally for making calls, and others note that it fits in a rear pocket more comfortably with a curve.

Curved does not equal flexibility, though, as the devices are still stationary, but the reason the LG G Flex being curved matters to you is that mass production of this type of technology is the precursor to what’s coming next – flexible devices.

Looking into a crystal ball

LG already introduced a curved 55-inch OLED tv panel, and was first to the finish line with the ability to mass produce fully flexible plastic screens, announced last year with their electronic paper display (EPD) product, sold overseas.

The LG EPD is not just flexible, allowing the screen to bend up to 40 degrees from its center, it is a 6 inch, 1024 x 768 e-ink plastic screen. The technology used mimics the way traditional ink appears on paper, which many prefer over the backlit flat panel displays of tablets and computers. The EPD is only 0.7mm thick, weighs 14 grams (that’s 1/33 of a pound) and is said to be scratch resistant when dropped.

Flexibility is next, and it is relevant for your brand not just for the novelty of having a flexible device, but because the way people interact with your website or app could be changing sooner than you might suspect.

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