SOOT’s debut product
From the brains of California talent, John Whaley and Mani Razaghi, the newly launched startup, SOOT has designed an ingenious stand for the Kindle Fire, an often overlooked device in light of the iPad. The team sought out to build a simple, cost-effective product with a quick production time, and developed the acoustic kickstand that channels sound forward toward the user while holding the device in place.
A “chamber” pops on to the end of the Fire, is non-electric, and simply props the device up with a removable stand that is the size of a credit card which is inserted into a slot, thus creating a kickstand. The design allows for landscape view for watching a movie, portrait for reading news or blogs, and a low, tilted angle for typing.
The company says “The SOOT Kickstand plays well with elastic-cornered book-flap cases so there’s no need to remove the chamber when you’re on the go. Simply remove the card and tuck it in the groove between the chamber and the Fire.”
The SOOT team intends to develop more products in this line after funding the acoustic kickstand, in an effort to bring more complex accessories to market.
“Oh, and by the way,” the team notes, “it works great as a cradle for the iPhone 4s! The angle is perfect for watching movies and FaceTime — and you can even charge the device while it’s in the dock. The fit is loose, which makes it extremely easy to remove from the cradle.”
Getting to market
Kickstarter.com is “the world’s largest funding platform for creative projects,” wherein projects are posted to the site and anyone with a credit card can pledge money to fund the projects, but the twist is that a project must reach its funding goal before time runs out or no money changes hands because “creators aren’t expected to develop their project without necessary funds, and it allows anyone to test concepts without risk.” The site also allows project creators to keep 100 percent ownership over their work and offer products and incentives in return for pledges.
Soot has only just recently launched their fundraising page on Kickstarter, so they have a long way to go toward meeting their goal, so they will need the support to achieve funding in order to make it to production. The project is open for backers, starting at $5, and pledges of $15 and over get a first edition stand with free shipping, plus fundraisers help the company reach their goals – win/win.
Photo and video tour:
Apple announced the 128 GB iPad will launch next week
Apple’s product announcement today of a new 128 GB iPad has been met with mixed reactions as the company shifts its process in the post-Jobs era.
128 GB iPad on the way
Apple today announced a new 128 GB version of the fourth generation iPad with retina display to be launched next Tuesday, February 5th in black or white. Pricing will be set at $799 for the iPad with Wi-Fi, and $949 for the iPad with Wi-Fi + Cellular model.
“With more than 120 million iPads sold, it’s clear that customers around the world love their iPads, and everyday they are finding more great reasons to work, learn and play on their iPads rather than their old PCs,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “With twice the storage capacity and an unparalleled selection of over 300,000 native iPad apps, enterprises, educators and artists have even more reasons to use iPad for all their business and personal needs.”
Mixed reactions to the 128 GB iPad launch
“The features and capabilities of iPad give us the ability to set a new standard for multitrack recording and editing on a mobile device,” said Rim Buntinas, WaveMachine Labs’ CEO. “Users of the Auria app can play 48 mono or stereo 24bit/96 kHz tracks simultaneously, record up to 24 of those tracks simultaneously, and also edit and mix with familiar tools. With its portability and all-day battery life, iPad has revolutionized recording for audio professionals allowing artists to record anywhere.”
Fans have taken to Twitter to hail the announcement, particularly musicians and media creators, but a large number of Apple fans have commented on blogs that while excited, they had hoped for a different kind of innovation, or an announcement of a next generation device rather than a pricier version of what they are already carrying in hand.
With rumors continuing to echo that Apple will create lower-end devices (read: cheap) for developing nations, skeptics are quietly questioning the company’s plans, and with the product launch schedule becoming more erratic, the company is not necessarily losing its popularity by any means, but die hard fans are showing signs of fatigue at bi-annual (possibly soon to be tri-annual?) product rollouts that theoretically make their brand new expensive device old.
Next generation iPad, iPad mini may be released in March
Continuing with Apple’s accelerated launch schedule, rumors are flying of a spring iPad and iPad mini launch.
iPad and iPad mini: spring launch?
A new report showcasing observations from the 2013 Consumer Electronics Show in Las Vegas includes hints at a spring release for the next generation iPad and iPad mini.
Topeka Capital Markets analyst Brian White said, “Our checks at CES indicate Apple will release the iPad 5 and the second-generation iPad mini this March. The iPad 5 is expected to be lighter and thinner than the iPad 4 that was released in October, while the form factor of the iPad mini should be similar to the first generation iPad mini that debuted in October.”
These reports are similar to what various international bloggers have noted, with dozens of claims that Apple is now observing an accelerated product release schedule, particularly with the iOS family of devices, as the company aggressively seeks to keep their market share.
Big changes at Apple
In years past, the company typically observed annual update cycles, and tech analysts could react accordingly, as could consumers, but last fall’s fourth-generation iPad release only seven months after the third generation iPad shocked the world. Many assumed the move was a way to usher in the post-Jobs era after the passing of the company’s CEO, but with rumors swirling of a spring release and the possibility of more releases annually, it appears a change in the company rather than a one-time marketing ploy. It remains unclear.
Rumors of a less expensive iPhone for emerging global markets were subject to criticism as more than one executive said it would never happen, others say the company plans to offer lower priced smartphones without sacrificing quality, but other analysts note the opposite.
Coupling the two recent rumor reports, the most obvious conclusion one can come to is that Apple is coming up with a new formula in the face of tight competition.
20 million touchscreen Google Chromebooks to ship in 2012?
Reports out of China indicate that rumors of a touchscreen Google Chromebook are true as a Taiwanese component maker is gearing up to outfit 20 million units of Google’s own branded Chromebook.
Google Chromebook going touchscreen?
As laptops and dekstops are increasingly becoming touchscreen to compete with the surging tablet market, reports out of China indicate that Google Chromebooks are going the way of touchscreen as well, which would bring the cloud-centric computing theory to a broader user base. Digitimes.com reports that Google will launch a 12.85-inch Chrome OS touch-controlled notebook for own-brand sale, with Taiwan-based Compal Electronics responsible for OEM production and Wintek supplying touch panels, citing the Chinese-language Commercial Times (CT) indicates, based on Taiwan-based supply chain makers.
The technology news outlet says that Taiwan-based makers have begun shipping components for the notebook and Compal will start shipments as soon as the end of 2012.
Making the Chromebook touchscreen could make it a viable competitor to various tablets already on the market as well as those set to hit for the holidays, with Chromebook fans lauding the light weight and innovative operating system, perfect for true mobile browsing, which functions far differently from the app-heavy tablets Google is clearly taking aim at with their next product.
A new strategy for Google?
Additionally, a touchscreen Chromebook would indicate the first new strategy coming out of the Chromebook department, as the current devices run between $200 and $450, a low barrier to entry which has aided adoption since its launch. Critics claim that because Chromebooks must be connected to the internet in order to function, they could limit use, but supporters claim that most offline use is now within range of wi-fi, making the cloud-based system ideal, freeing up hard drive space for actual use rather than heavy programs and operating systems.
Some believe that this new touchscreen could raise the cost of the device, which could make its competitive edge dull a bit, but it would also put it in the price range of many of the new touchscreen laptops hitting the market, which could help it to directly compete not only on features, but by being featured alongside bigger competitors like the new Microsoft Surface.
With 20 million units reportedly being outfitted by Taiwan’s Compal and shipping in 2012, technologist’s eyes and shoppers’ eyes will be squarely on the inexpensive Chromebook options, especially when it offers touchscreen options.
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