The good ol’ days
Though Apple semi-revolutionized the handheld technology industry by bringing the iPad to mass markets, they haven’t shaken anything up lately. When Apple first launched the iPad they were widely mocked. The public didn’t understand the point of a product that was in limbo between a giant phone and less useful computer. However, the iPad became immensely popular once people caught on to its portability benefits and unique app experience.
Seven year itch
But now Apple is finding itself ripe for bullying again. The company hasn’t made any major revisions to the iPad in the seven years since its release.
Consumers don’t have any compelling reason to purchase a new device or upgrade ones they already own.
While Apple didn’t create the tablet, they did bring the concept to the mass market. However, other companies quickly followed suit with tablets that compete with the iPad’s abilities. Hybrid laptop-tablets will full detachable keyboards and the ability to run complete Windows programs put many other tablets ahead of the iPad from some consumers.
Although Apple currently ships the most tablets in the world, overall global tablet shipments fell 20.1 percent in the fourth quarter of 2016 according to research firm IDC. Additionally, Apple’s revenue from iPad shipments dropped by 22 percent. So what can Apple do to secure its stake in the competitive market?What can Apple do to secure its stake in the competitive market?Click To Tweet
Where to go from here
TIME notes that some users want Apple to give the iPad full desktop software, or at the very least Macs with touchscreens. However, Apple executives seem less than thrilled by the idea of a touchscreen Mac. Less expensive iPads could be another solution. After all, most of Apple’s iPad income came from the cheaper mini tablets and iPad Air 2, but lowering the price could also decrease revenue.
With so few meaningful updates, consumers may find themselves back in 2010 wondering what the iPad is even for. Sure, it’s fun and the universe of selections from the App Store dominates. But is that enough to keep customers interested? Apparently newer models will have better displays and Apple Pencil stylus improvements. Okay, cool.
Small changes that don’t seem to warrant an entirely new device, but hey, that’s Apple.
Trying to stay positive
Maybe I’m just being cynical. I do thoroughly enjoy all my Apple devices, but I want to see something revolutionary that doesn’t entail the company taking away disk drives and jacks from my stuff.When my current iPhone dies, my brand loyalty will be buried along with it if it means my only option is a phone with no headphone jack.Click To Tweet
I want to see Apple fully integrate its software across its devices. After all, the ease of use and device compatability is why I jumped on board in the first place. And if I theoretically ever have enough disposable income for an iPad, it needs to offer something more worthwhile than being a bigger iPhone that I can use as a digital sketchbook.
Tim Cook is optimistic about the new iPad though. Without offering any details, Cook is hyping the new device, which is expected to launch around March. Clearly he knows something we don’t, and though I’m hopeful for something awesome, I’m honestly not expecting anything more than slight changes.
Google set to release new AI-operated meeting room kit… and it’s pretty baller
(TECH NEWS) Google’s newest toy is designed to “put people first” by alleviating video and audio issues for conference room meetings.
Remote meetings can be the worst sometimes. The awful video and audio quality are frustrating when you’re trying to hear important details for an upcoming project. Even with the fastest internet connection, this doesn’t guarantee you’ll be able to clearly hear or see anyone who’s in the office. But Google is re-imagining conference rooms with their new video conferencing hardware.
Yesterday, the company introduced Google Meet Series One. In partnership with Lenovo, this meeting room kit is made exclusively for Google Meet and is poised to be the hardware that “puts people first.”
The Series One has several components that make it stand out. First is the “Smart Audio Bar,” powered by eight beam-forming microphones. Using Google Edge TPUs, the soundbar can deliver TrueVoice®, the company’s “proprietary, multi-channel noise cancellation technology.” It removes distracting sounds, like annoying finger and foot-tapping noises, so everyone’s voices are crystal clear from anywhere in the room.
The hardware also has 4K smart cameras that allow for high-resolution video and digital PTZ (pan, tilt, zoom) effects. Processed with Google AI, the device knows to automatically zoom in and out so all of the meetings’ participants are framed in the camera. With an i7 processor and Google Edge TPUs, the system is built to “handle the taxing demands of video conferencing along with running the latest in Google AI as efficiently and reliably as possible.”
The meeting kit has Google grade security built-in, so the system automatically updates over-the-air. The system also works seamlessly with Google services and apps we already use. Its touch control display is powered by a single ethernet cable. From the admin controls, you can manage meeting lists and control room settings. Powered by assistant voice commands, their touch controller provides a “touchless touchability”; if you want to, you can join a meeting just by saying, “Hey Google, join the meeting.”
These new meeting kits are easy to install and are versatile. They can be configured to fit small, medium, and large-sized rooms. “Expanding kits for larger rooms can be done with just an ethernet cable and the tappable Mic Pod, which expands microphone reach and allows for mute/unmute control.”
According to the Google Meet Series One introductory video, the meeting room kits are “beautifully and thoughtfully designed to make video meetings approachable and immersive so everyone gets a seat at the table.”
Currently, there is no release date set for Google Meet Series One. However, pre-orders will soon be available in the US, Canada, Finland, France, Norway, Spain, Ireland, United Kingdom, Sweden, Australia, New Zealand, Japan, Netherlands, Denmark, and Belgium.
One creepy way law enforcement might have your private data
(TECH NEWS) Wait, geofences do what? Law enforcement can pull your private data if you’re in the wrong place at the wrong time.
By now, it’s pretty common knowledge that our smartphones are tracking us, but what you might not be aware of is just how much law enforcement is taking advantage of our private data. Now, the good news is that some places have gotten wise to this breach of privacy and are banning certain tactics. The bad news is: If you were ever in the vicinity of a recent crime scene, it’s quite possible your privacy has already been invaded.
How are law enforcement doing this? Well, it starts with a geofence.
At its core, a geofence is a virtual border around a real geographic location. This can serve many purposes, from creating marketing opportunities for targeted ads to tracking shipping packages. In the case of law enforcement, though, geofences are often used in something called a geofence warrant.
Traditionally, warrants identify a subject first, then retrieve their electronic records. A geofence warrant, on the other hand, identifies a time and place and pulls electronic data from that area. If you’re thinking “hey, that sounds sketchy,” you are–forgive the pun–completely warranted.
With a geofence, law enforcement can dig through your private data, not because they have proof you were involved in a crime, but because you happened to be nearby.
This practice, though relatively new, is on the rise: Google reported a 15-fold increase in geofence warrant requests between 2017 and 2018. As well as invading privacy, these warrants have led to false arrests and can be used against peaceful protesters. Not to mention, in many cases, geofence warrants can be extremely easy to acquire. One report in Minnesota found judges signed off on these cases in under 4 minutes.
Thankfully, there have been signs of people pushing back against the use of geofence warrants. In fact, there have been multiple federal court rulings that find the practice in violation of the Fourth Amendment, which protects citizens from “unreasonable searches and seizures,” including your electronic data.
If you’re still worried about your privacy, there are ways to keep your electronic data on lock. For example, turn off your location services when you’re traveling, and avoid connecting to open Wi-Fi networks. You can also work to limit location sharing with apps and websites.
Incoming! Amazon drones will be dropping off packages soon (we hope)
(TECH NEWS) The Federal Aviation Administration has approved Amazon for drone delivery service, but when will the drones actually take flight?
Amazon has finally received the stamp of approval from the Federal Aviation Administration (FAA) to deliver packages by drones. This pivotal step brings the online retailer closer to their promise of delivering packages to customers in 30 minutes or less.
In 2013, during CBS’s “60 Minutes” interview, Amazon CEO and Founder, Jeff Bezos, said drones would be delivering customers’ packages within five years. Although the estimate is a couple of years off, it seems like that day might be right around the corner.
Personally, I’m looking forward to the day when little floating presents are sailing through the sky (Animal Crossing balloons, anyone?). Despite our excitement to see our latest Amazon impulse purchase land on our doorstep, it isn’t going to happen overnight.
The Part 135 Air Carrier Certificate Amazon obtained for its fleet of Prime Air drones will allow the company to use unmanned aircraft systems (UAS) “to carry the property of another for compensation beyond visual line of sight.” Although the FAA certification is allowing Amazon to begin test trials, Bloomberg reports that the retail giant still has “regulatory and technical hurdles” to overcome.
In addition, the FAA has yet to set regulations that will “serve as a framework to expand drone flights over crowds, a building block necessary for deliveries.” Amazon hasn’t said when and where it will start testing the delivery service either.
David Carbon, Amazon Vice President who oversees Prime Air, made this statement: “This certification is an important step forward for Prime Air and indicates the FAA’s confidence in Amazon’s operating and safety procedures for an autonomous drone delivery service that will one day deliver packages to our customers around the world.”
This approval is definitely a step forward, but Amazon has been working on the drone delivery service for years. Early last year, the giant retailer revealed they would start offering one-day shipping. They have followed through on this, at least. And during a Las Vegas Conference in June 2019, they revealed their “fully electric drones that can fly up to 15 miles and deliver packages under five pounds to customers in less than 30 minutes.” But it still doesn’t answer when we can expect to see whizzing drones overhead.
I’m not sure when Amazon will fulfill their last promise. But it is getting closer. What I do know is that I look forward to the Amazon drones taking flight. I can’t wait to place my orders knowing that I will get that last-minute present I ordered just in time.
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