The good ol’ days
Though Apple semi-revolutionized the handheld technology industry by bringing the iPad to mass markets, they haven’t shaken anything up lately. When Apple first launched the iPad they were widely mocked. The public didn’t understand the point of a product that was in limbo between a giant phone and less useful computer. However, the iPad became immensely popular once people caught on to its portability benefits and unique app experience.
Seven year itch
But now Apple is finding itself ripe for bullying again. The company hasn’t made any major revisions to the iPad in the seven years since its release.
Consumers don’t have any compelling reason to purchase a new device or upgrade ones they already own.
While Apple didn’t create the tablet, they did bring the concept to the mass market. However, other companies quickly followed suit with tablets that compete with the iPad’s abilities. Hybrid laptop-tablets will full detachable keyboards and the ability to run complete Windows programs put many other tablets ahead of the iPad from some consumers.
Although Apple currently ships the most tablets in the world, overall global tablet shipments fell 20.1 percent in the fourth quarter of 2016 according to research firm IDC. Additionally, Apple’s revenue from iPad shipments dropped by 22 percent. So what can Apple do to secure its stake in the competitive market?What can Apple do to secure its stake in the competitive market?Click To Tweet
Where to go from here
TIME notes that some users want Apple to give the iPad full desktop software, or at the very least Macs with touchscreens. However, Apple executives seem less than thrilled by the idea of a touchscreen Mac. Less expensive iPads could be another solution. After all, most of Apple’s iPad income came from the cheaper mini tablets and iPad Air 2, but lowering the price could also decrease revenue.
With so few meaningful updates, consumers may find themselves back in 2010 wondering what the iPad is even for. Sure, it’s fun and the universe of selections from the App Store dominates. But is that enough to keep customers interested? Apparently newer models will have better displays and Apple Pencil stylus improvements. Okay, cool.
Small changes that don’t seem to warrant an entirely new device, but hey, that’s Apple.
Trying to stay positive
Maybe I’m just being cynical. I do thoroughly enjoy all my Apple devices, but I want to see something revolutionary that doesn’t entail the company taking away disk drives and jacks from my stuff.When my current iPhone dies, my brand loyalty will be buried along with it if it means my only option is a phone with no headphone jack.Click To Tweet
I want to see Apple fully integrate its software across its devices. After all, the ease of use and device compatability is why I jumped on board in the first place. And if I theoretically ever have enough disposable income for an iPad, it needs to offer something more worthwhile than being a bigger iPhone that I can use as a digital sketchbook.
Tim Cook is optimistic about the new iPad though. Without offering any details, Cook is hyping the new device, which is expected to launch around March. Clearly he knows something we don’t, and though I’m hopeful for something awesome, I’m honestly not expecting anything more than slight changes.
Facebook deletes developer over ironic browser extension invention
(TECHNOLOGY) Think a muted week for a nipple shadow is bad? Facebook just permabanned this inventor for…helping others to use the platform less.
It must be true that corporations are people because Facebook is pulling some seriously petulant moves.
In a stunt that goes beyond 24hr bans for harmless hyperbole, and chopping away at organic reach (still bitter from my stint in social media management), Facebook straight up permanently banned one of their users for the high crime of…aiming to get people to use the platform a little less.
Developer Louis Barclay came up with Unfollow Everything, an extension that basically instantly deleted your feed without having you unfriend anyone or unlike anything. Rather than have users manually go through and opt out of seeing posts, they’d now opt IN to keeping who they wanted front and center.
In his own words on Slate: “I still remember the feeling of unfollowing everything for the first time. It was near-miraculous. I had lost nothing, since I could still see my favorite friends and groups by going to them directly. But I had gained a staggering amount of control. I was no longer tempted to scroll down an infinite feed of content. The time I spent on Facebook decreased dramatically. Overnight, my Facebook addiction became manageable.”
Since more time spent on Facebook means more ads that you’re exposed to, means more you spend, the add-on started slowly making headway. I myself pretend to be a ranch owner to keep ads as irrelevant to me as possible (though my new addiction to hoof trimming videos is all too real), and Unfollow Everything probably would have been a great find for me if it hadn’t been killed by a cease and desist.
Law firm Perkins Coie, representing the internet giant, let Barclay know in their notice that Unfollow Everything violated the site’s rules on automated collection of user content, and was muscling in on Facebook trademarked IP.
They also added, in what I can only assume was a grade-school narc voice, that the add-on was “encouraging others to break Facebook’s rules.”
Barclay, not having the resources to fight a company with the finances of a small country, promptly ceased and desisted. Practical.
Officially speaking, Facebook might have actually have some ground to stand on vis-à-vis its Terms Of Service. The letter and legal team may have been warranted, not that we’ll ever truly know, since who’s taking Facebook to court? But then they followed up with a ‘neener neener’ deletion of Barclay’s 15 year old account – which was still very much in use.
Look, Facebook is the only way I connect with some of my friends. I don’t take enough pictures to make full use of Instagram, I fully hate Twitter, my Tumblr is inundated with R-rated fanfiction, and any other social media platform I’m happy to admit I’m too haggish and calcified to learn to use. So a complete WIPE of everything there with no notice would be pretty devastating to me. I can only imagine how Barclay felt.
And in light of the fact that the browser extension wasn’t hurting anyone, taking money, or spewing hateful rhetoric, there’s really only one thing to say about Facebook’s actions…they’re petty.
Sure, they may have the legal right to do what they did. It’s just that when you notice every fifth post is an unvetted advertisement, their high ground starts to sink a little. I mean nothing says ‘We’re being totally responsible with user information’ like the number of add ons and user tactics popping up to avoid seeing the unnecessary. This isn’t the first time we’ve seen Facebook put up a fight against losing ad traffic.
We all know all those stores with amazing deals aren’t actually going out of business, or even using their own photos right? Right?
Barclay added in his article, “Facebook’s behavior isn’t just anti-competitive; it’s anti-consumer. We are being locked into platforms by virtue of their undeniable usefulness, and then prevented from making legitimate choices over how we use them—not just through the squashing of tools like Unfollow Everything, but through the highly manipulative designs and features platforms adopt in the first place. The loser here is the user, and the cost is counted in billions of wasted hours spent on Facebook.”
Agreed, Mr. Barclay.
Now I’m off to refresh my feed. Again.
Glowbom: Create a website, using just your voice
(TECH NEWS) Talk about futuristic! This app allows you to create quizzes, surveys, an online store, and even a website in minutes–without typing.
In the past, we’ve discussed things like simplified coding and no-code app creation. Now, a San Francisco startup has taken the process a step further with no-type app creation.
Glowbom is a voice app that allows you to dictate steps to an AI – from adding information all the way to exporting code–in order to create a simple app, survey, or game. While the built-in options for now are limited to four simple categories, the power of the app itself is impressive: By asking the Glowbom AI to complete tasks, one is able to dictate an entire (if small) program.
It’s an impressive idea, and an even more impressive product. Glowbom founder and CEO Jacob Ilin showcases the power of Glowbom in a short demonstration video, and while he only uses it to create a simple survey, the entire process–up to and including the exportation of the API–is accomplished via voice commands.
Furthermore, Glowbom appears to process natural inputs–such as phrases like “Let’s get started”–in the context of an actual command rather than the colloquial disconnect one tends to expect in AI. This means that users won’t need to read a 700-page manual on phrases and buzzwords to use before jumping on board–something the Glowbom user base was probably hoping to avoid anyway.
As of now, the options one can use Glowbom to create include a quiz, a survey, an online store, and a website. It seems reasonable to expect that, as support for the app grows, those categories will expand to comprise a larger library.
Glowbom certainly opens a few doors for people looking to take their businesses or ideas from an offline medium into the digital marketplace. As coding becomes less centralized in computer language and more contingent on processes such as this, we can expect to see more products from folks who may have missed the coding boat.
Perhaps more importantly, Glowbom and products like it make coding more accessible to a wider base of disabled users, thus taking a notable step toward evening the playing field for a marginalized demographic. It’s not true equality, but it’s a start.
This story was first published here in October 2020.
4 ways startups prove their investment in upcoming technology trends
(TECH NEWS) Want to see into the future? Just take a look at what technology the tech field is exploring and investing in today — that’s the stuff that will make up the world of tomorrow.
Big companies scout like for small ones that have proven ideas and prototypes, rather than take the initial risk on themselves. So startups have to stay ahead of technology by their very nature, in order to be stand-out candidates when selling their ideas to investors.
Innovation Leader, in partnership with KPMG LLP, recently conducted a study that sheds light onto the bleeding edge of tech: The technologies that the biggest companies are most interested in building right now.
The study asked its respondents to group 16 technologies into four categorical buckets, which Innovation Leader CEO Scott Kirsner refers to as “commitment level.”
The highest commitment level, “in-market or accelerating investment,” basically means that technology is already mainstream. For optimum tech-clairvoyance, keep your eyes on the technologies which land in the middle of the ranking.
“Investing or piloting” represents the second-highest commitment level – that means they have offerings that are approaching market-readiness.
The standout in this category is Advanced Analytics. That’s a pretty vague title, but it generally refers to the automated interpretation and prediction on data sets, and has overlap with Machine learning.
Wearables, on the other hand, are self explanatory. From smart watches to location trackers for children, these devices often pick up on input from the body, such heart rate.
The “Internet of Things” is finding new and improved ways to embed sensor and network capabilities into objects within the home, the workplace, and the world at large. (Hopefully that doesn’t mean anyone’s out there trying to reinvent Juicero, though.)
Collaboration tools and cloud computing also land on this list. That’s no shock, given the continuous pandemic.
The next tier is “learning and exploring”— that represents lower commitment, but a high level of curiosity. These technologies will take a longer time to become common, but only because they have an abundance of unexplored potential.
Blockchain was the highest ranked under this category. Not surprising, considering it’s the OG of making people go “wait, what?”
Augmented & virtual reality has been hyped up particularly hard recently and is in high demand (again, due to the pandemic forcing us to seek new ways to interact without human contact.)
And notably, AI & machine learning appears on rankings for both second and third commitment levels, indicating it’s possibly in transition between these categories.
The lowest level is “not exploring or investing,” which represents little to no interest.
Quantum computing is the standout selection for this category of technology. But there’s reason to believe that it, too, is just waiting for the right breakthroughs to happen.
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