The rise of online video viewing
Web video consumption is up, way up, according to this fall’s ComScore report which revealed that in one month, there were nearly seven billion video views in America alone, as Facebook became the third largest video site online with YouTube still dominating the web airwaves with unique visitors. Now, analytics service provider Ooyala.com is reporting in their first ever report aggregated from their more than one billion video analytics daily. The results were international, but were extremely interesting.
“On average, tablet viewers watched videos nearly 30 percent longer than when watching on their desktop,” their report says. Moreover, the tablet users would be twice as likely to watch their vids until the end. “Videos 10 minutes or longer accounted for 56 percent of the time played on tablets and 84 percent played on connected TV devices and game consoles.”
Additionally, across the globe, devices like Boxee and video game consoles that are being used to supplant cable television tripled the amount of videos they were viewing – in the last quarter alone. The world of video is rapidly shifting as web videos stream in place of cable television and internet streams without the obnoxious buffering times of just two years ago. It is becoming mainstream, and comScore reports that 86 percent of Americans watch web video, proving that web video is becoming commonly accepted and even mainstream.
Web video going mainstream
Web video is predicted to continue its boom and this presents a double edged sword for professionals looking to create and share videos- as it becomes mainstream, consumers know to look for web videos, where to find them, and are coming to expect them, but the caveat is that as web video becomes more mainstream, consumers will know the difference between quality video and poor video and will ignore the latter as they’re now educated on the matter.
What this report shows that we find the most interesting is that if you want your web video to be seen, it better be high quality enough to stream on a full screen tablet, because the demand is there and tablet users are flocking to web video.