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Eyewonder- Digital Advertiser Throws Popular Sites Mashable and Icanhascheezburger into Malicious Spam Bin

eyewonder_logoApparently, Digital Advertiser has been flagged for malware, sending Popular sites Mashable, Icanhascheezburger down the toilet.

Eyewonder According to iab

EyeWonder, Inc., is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertisingmashable_logo agencies and content publishers with the ability to create, build, deliver, track and optimize interactive advertising campaigns proven to drive industry-leading results.

Headquartered in Atlanta, Georgia, U.S.A., EyeWonder has domestic offices in New York, Chicago, Los Angeles, San Francisco and Dallas. International offices are located in the United Kingdom, Ireland, the Netherlands, Germany, Spain and Australia.

ichc_header_logoWe broke the story this morning that visitors of were being greeted with the Malicious Malware warning and can now report that the beloved icanhascheezburger has also been impacted.

So what we know now is the source of the malware, but what is unclear is the actual risk to you or your computer or how many larger media sites are impacted.

Of note, Google seems to be giving both Mashable and Icanhascheezburger a pass as both of their Google page rank remains in tact- what’s up with that?

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We’ve reached out to Mashable for comment.

We’ll continue to follow the story.


Benn Rosales is the Founder and CEO of The American Genius (AG), national news network. Before AG, he founded one of the first digital media strategy firms in the nation has received the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), and is well known for organizing the digital community through popular offline events. He does not venture into the spotlight often, rather he believes his biggest accomplishments are the talent he recruits and develops, so he gives all credit to those he's empowered.



  1. Ian Greenleigh

    July 3, 2009 at 3:58 pm

    Hyperconnectivity is not always a good thing. As an old West Austin blue-blood might say, “One must be exceptionally careful who one associates with.” They couldn’t be more right these days.

  2. Pete

    July 3, 2009 at 8:31 pm

    The latest updates for this are on the Eyewonder Twitter account:

    Latest info is that no malware actually appeared on any of the affected sites (CNN, Washington Post, Engadget, Mashable) but instead Google marked the EW domain as a malware site and thus displayed warnings on all network sites.

  3. Benn Rosales

    July 3, 2009 at 8:43 pm

    @_ew @mashable when I asked @mattcutts this morning, I’m guessing he had no idea how widespread it was because it was a pretty casual response- I’d really like to know what the traffic damage was across so many sites.

    Dancho over at ZDnet just picked up the story here

  4. jonathon

    July 3, 2009 at 9:59 pm

    I know isn’t malware because I have seen their ads for years, and never seen any issues, so I’m not surprised that the reports say there was no real malware. I’m annoyed that Google caused such a mess by their malfunctioning software. Please contact Google to fix this quickly so we can view our sites again!!! They are probably off on the 4th of July and not even paying attention to what they have done. Just another example of how Google has gotten too big and has been causing problems for everyone on the web.

  5. EyeWonder

    July 4, 2009 at 10:22 am

    The site suffered a malware attack on July 3 and caused our domain to be tagged as a malicious by the automated systems at Google. The issue has been resolved. Our ad delivery system and website are fully operational.

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