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Housing News’s iPad release takes a different approach to real estate search – photo tour

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iPad app expands mobile offering

After studying consumer behavior, tells AGBeat that they’ve taken a slightly different approach to developing their consumer-facing iPad app that serves their expressed need to better compare homes and be able to toggle between home values, homes for sale and homes for rent. With t he expansion of its mobile suite with the release of its iPad app, they say they have “specifically designed to provide home buyers and renters with an intuitive, highly targeted and easily navigable property search experience, complete with extensive listing details, powerful sort and filter tools, sweeping photos, interactive maps, driving directions, favorite property management and share features, an integrated real estate agent search and more valuable home search tools for nearly four million property listings.” has also added a local agent finder pulling in agents from the market a user is searching and their intuitive mortgage calculator is also integrated into the app and their buy vs. rent calculator will be added to the app in coming weeks. The app allows users to find rent or sale homes nearby based on built-in GPS location finder, searches can be filtered, while users can toggle on property values within the actual sale or rent listing, and it offers interactive maps.

Features built into the app:

Users can flip through full screen photo galleries, bookmark and save searches, get driving directions to a property from the current location and share listings via email (we’d like to see social media sharing options in the app), and there is an emphasis on contacting a real estate professional, and shoppers can even complete a pre-qualification loan application.

Jason Doyle, vice-president and general manager, believes the iPad app is one of the most user-friendly real estate search tools on the market. “The new iPad app gives homebuyers the latest listing information, renters the most comprehensive set of homes and apartments for rent online and home owners access to estimated values of over 80 million homes.” said Doyle. “We took our time researching and developing the app to be sure it was extremely fast for the user and contained the latest search and mapping tools and functionality. This superior technology and data coverage gives consumers a valuable tool to quickly and easily find their next home and stay informed about the changes in home values in their neighborhood.”

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Tara Steele is the News Director at The American Genius, covering entrepreneur, real estate, technology news and everything in between. If you'd like to reach Tara with a question, comment, press release or hot news tip, simply click the link below.


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