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Realtor.com President discusses tech outlook with AG

At the National Association of Realtors convention currently underway in New Orleans, Move, Inc. CRO and President of Realtor.com, Errol Samuelson met with AgentGenius to show us more about their new Android app (which you heard about first here on AG) and discuss the future of technology.

In the bustling convention hall, only minutes after the Expo opened, Samuelson held a Samsung cell phone running on an Android OS and stood in the standard “typing on a cell phone position,” in a crowded circle of Realtor.com staff and AG staff.

“Take a look at this,” Errol started as he unlocked his cell phone and showed us features of the Android app we hadn’t seen in the pre-launch preview version we had reviewed. On his landing page was a sizable widget that shows listings on a slider that are based on the cell phone’s GPS. We were shown some of the neat easter eggs and even got to show some of the PR staff the easter eggs we’d found on our own (for example, on our EVOs, if you highlight an address while using any application, it offers the Realtor.com app as a mapping option alongside navigation and Google Maps).

Benn and Errol volleyed conversation back and forth, starting with their days in tech in the early 1990s (despite both of them looking way too young to have the extensive backgrounds in tech that they do) and “nerd” words like IRC and TCP/IP came up. The conversation wandered to the way forward and what Move, Inc. had in store.

AgentGenius meets with Realtor.com President and Move, Inc. CRO, Errol Samuelson

Benn asked about touch screen technologies as they apply to crossover products between smartphones, tablets, netbooks and personal computers. Errol projected optimism toward Move, Inc. technologies in 2011 and 2012, noting that investments must be made on stable platforms that won’t disappear (like Microsoft Silverlight which other companies have used and led to abandoned projects) and that their core focus at present surrounds mobile technologies.

Based on criticism of the past that Realtor.com is slow to move forward with technologies, Benn asked how Realtor.com (who is an advertiser with AG) wanted to position itself as bleeding edge. Errol noted that they want to position themselves with consumer demand and that they plan on going with what the consumer has come to expect from them and use technologies that actually make sense.

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As the discussion came to an end and we had all bantered enthusiastically about cell phone market share and platform evolution, Benn said he had a final tough question for Errol who shifted from his right foot to his left in anticipation of the question… “Errol, you said you’re searching for a home, you’re using a Realtor, right?” Errol was caught off guard and chuckled, resituated back to his right foot, leaned in to Benn and said, “of course!” No matter the way forward with technologies, tools or futuristic applications, it’s good to hear that Realtors are still front and center in the real estate transaction.

In case you don’t have an Android phone and would like a tour of the features, it is demonstrated in the video below. As mentioned previously, Android is the only cell phone operating system that is expanding in market share while all others decline or remain stagnant. Move, Inc. has focused energy on the OS as they forge ahead with their focus on mobile technologies to serve Realtors and consumers.

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Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

29 Comments

29 Comments

  1. Rob McCance

    November 6, 2010 at 11:44 pm

    This is pretty cool stuff, but I’m still waiting for this wave of high-tech clients to come through.

    I wonder if it will ever happen. There’s a large % of the population that’s still non technical and doesn’t care for computers or complicated smart phones. And I’m talking younger folks, not older ones, which would be more understandable.

    In five years, I’ve had ONE client that did anything on a smart phone. It was an iPhone user last year that found the Realtor.com iPhone app and was using it.

    On that particular day, it lead her (us) to a home that was not on my list. After making fools of ourselves waking around the property while it was still inhabited, I pulled up the MLS on my laptop in the car and discovered it was PENDING but of course, the Realtor.com data was not updated yet. OOPS!

    Don’t get me wrong, I’m a total geek and wish all my clients could check out a shared Google docs spreadsheet and make edits, but I’m just not seeing it yet.

    • FlatFeeRealty.com

      November 7, 2010 at 6:20 am

      Interesting Rob how different business models have different clients – I estimate almost 90% of my clients (mostly sellers, but a few buyers) ARE tech savvy and use these tools with ease. I like the Android app for Realtor.com, definitely a smart move for MOVE.

      And by the way… If Realtor.com data is not correct, it’s the listings agents fault! There is no one else to blame. Many MLS’s are on RETS, so data is updated every 15 minutes. For those that are not, it’s updated the next day.

      What I find is that many agents leave the homes active to continue getting leads, even though they should be under pending status. I don’t understand how they can continue to get away with this, but they do.

      • Rob McCance

        November 7, 2010 at 9:59 am

        This is interesting FlatFee. In the last 4 years, I have concentrated on buyers in the $500k and up demographic. Much more predictable business model than taking listings that take forever to sell, if ever.

        You would think that buyers would be the ones using all these tools, since most of them are geared around finding homes, not listing them.

        Speaking of business models, how does one pay the bills taking listings for $289 to $489?

        I won’t even show a lease property unless it’s half of one month’s lease payment.

        Not being a snob, it’s just not a sustainable business model.

      • FlatFeeRealty.com

        November 7, 2010 at 12:07 pm

        Rob, this is a very good business model, especially for an independent broker like me, so do your research and learn more about it before posting an ignorant comment, not being a snob… I list several hundred properties a year, do the math 🙂

        • Rob McCance

          November 7, 2010 at 3:16 pm

          FlatFee,

          Wowza brotha! If someone asks about your business model then they are ignorant.

          Ok, I’m not ignorant enough to keep this conversation going but I will tell ya I did the math and still don’t like it.

          “several hundred”

          lol

        • FlatFeeRealty.com

          November 7, 2010 at 3:53 pm

          You did not “ask” about my business model, you asked how I can pay the bills in a very snobby way. So it’s comical that you say “Not being a snob, it’s just not a sustainable business model” … why don’t you re-read your post.

          • Rob McCance

            November 7, 2010 at 4:26 pm

            You gonna squirt some, FlatFee?

            So touchy, bro. You over worked?

            “Several hundred” customers driving you crazy? Buy side Realtors wearing you our with showing appointments…or do the home owners have to set all those up?

            You know FlatFee, your business is actually anti-Realtor. I don’t need to tell you, just read your own marketing on your site.

            Most serious Brokerages make their livelihood from listings, and not at $400 a pop. I guess the ones in your coverage area won’t miss the “several hundred” you are giving away.

            AgentGenius is a funny place for you to be hanging out…

          • FlatFeeRealty.com

            November 7, 2010 at 4:50 pm

            Yes Rob, I am anti-Realtor, and pro-consumer. People don’t NEED Realtors to sell, they need marketing exposure, and they have choices. I am sure you would like nothing more than for all of us to go away, sorry “brotha” not going to happen.

            I’m not going to argue with, I think the industry is seriously screwed up…. But that is not the reason I posted on “this” article. You are the one chiming in with snobbish attitude changing the story, I had nothing bad to say in my first post, so stop being an @$$.

          • Rob McCance

            November 7, 2010 at 5:02 pm

            Well I’ll give you props for honesty and representing your position. I truly respect that.

            However, trolling HERE at AG for back links sort of flies in the face of all that. This site is called AgentGenius. It’s for Realtors, about Realtors and it is PRO Realtors.

            There are probably better places for someone like yourself, someone that is basically trying to put half of all of us out of business.

          • FlatFeeRealty.com

            November 7, 2010 at 5:55 pm

            Rob you don’t “own” this website and anyone is able to comment here (I have been doing so for a long time) so stuff it! Seriously I could not care less about “backlinks” and your comment about “trolling” disgusts me!

            Listen, I had something to say on this post, I said it, and you turned it around and attacked me, so you know what you can do next right?

            Was fun chatting, but I am really done with you.

  2. Rob McCance

    November 7, 2010 at 6:25 pm

    That’s up to you FlatFee, but I really don’t know why you would want to hang out at a site that consists of Realtors that are trying to (among other things):

    –protect the interests of our profession
    –figure out how to be better sales people
    –figure out how to OBTAIN MORE LISTINGS
    –and on and on.

    And you are back link troll, since the only requirement is that your username is not a name, but a keyword.

    Been there, done that, got called out for it, got the T shirt.

    C-ya!

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