IntoTheBox.tv
A few years back, Rachel Natalie Klein transplanted from Indiana to New York City and made a huge splash by founding IntoTheBox.tv and applying her on-air journalism background to create real estate video about NYC. RNK is an entertaining commentator and every IntoTheBox.tv video was professionally produced.
In RNK’s last blog post on March 31, 2008, it was indicated that big things were in the works for IntoTheBox as it had grown so massively and that a new site was on the way (which I was surprised about, as the existing site was beautiful). It has been 589 days and there is no movement, no updates, the site has been shelved and we can’t find RNK anywhere!
We’ve checked Twitter (she doesn’t have an account there under “Rachel Natalie Klein”), we’ve checked Facebook (ditto) and we’ve even checked LinkedIn (which notes her recent activity is Founder of IntoTheBox.tv for going on two years). We tried contacting RNK through the IntoTheBox.tv website but haven’t heard anything back. We’ve searched her personal blog, Google news and Google blogs and even searched for info about IntoTheBox.tv or a marriage announcement for RNK, but there is nothing to be found after March 2008 about her… maybe she was using an alias? I have no idea, but I know she’s real because there are pictures of her on Flickr with RE.net people.
It’s possible that she won the lottery (but that would have been mentioned somewhere online, right?) or that she got a desk job (which also seems like it would be mentioned somewhere), but the Internet has erased her. Does anyone know where RNK is?? We’re worried!
Why we care:
It may seem silly to you, but go visit IntoTheBox.tv and see why we miss her. She’s funny, well spoken, and most importantly, her video series always served as a good example of what agents can do with a video camera and how they can carry themselves on film without looking like the Blair Witch project. IntoTheBox.tv was one of the only (well, maybe the only) shining example of quality real estate video in a sea of poorly produced crap.
Does anyone have any tips on where RNK is now? Where is IntoTheBox.tv and where is all the video content that people had put on their own blogs? Was she lined up for funding in fall of ’08 and it fell through like the rest of the world’s? Is this another company’s victimization due to the economy? That sure would be a shame as IntoTheBox.tv was certainly worth investing in.
So, if you want an awesome example of what you or your brokerage could be doing locally with video, look at this site now in case it disappears later. And please, if you have any insider tips on the whereabouts of RNK or IntoTheBox.tv, leave them in the comments section below.
Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

Brian Block
November 9, 2009 at 1:11 pm
Interesting… I remember her stuff from Inman NYC in January 2008. The videos were great and cutting edge. It’s too bad she’s disappeared. Maybe your APB will help to find her.
Jay Thompson
November 9, 2009 at 1:22 pm
I know she’s real as I met Rachel in NYC. GREAT person, and I loved the ITB videos. Several I embedded on my blog no longer function.
I emailed her a few months ago to see what was up. The email didn’t bounce, but I got no response either. And I’m pretty sure she would have responded.
Looks like ITB did what many “blogs” do… faded into oblivion. Sad.
I’d really like to know what happened. I can’t imagine Rachel not being successful in anything she pursues, but man, it’s like she entered the Federal Witness Protection program or something!
Hopefully she’s got a Google alert set up and will let us know she’s OK!
ines
November 9, 2009 at 8:47 pm
Intothebox.tv was AWESOME!! Rachel achieved in a few short months what no one else had and her sense of humor and spark were awesome – you are right…..we miss her – no one disappears into thin air like that #whatsupwiththat?
jf.sellsius.theclozing
November 9, 2009 at 9:48 pm
I can’t say.
Ines Hegedus-Garcia
November 9, 2009 at 10:37 pm
That’s not cool Joe – cough it up!
Ken Brand
November 11, 2009 at 8:11 am
I’m not familiar with her of the show. Looks like I missed out.
What strikes me is how the fickle-finger-of-fate can make, break, bend, staple and fold a person.
Which is why, I’m reminded that you can’t stop swimming. If you do, you’ll be swept away by the current, sink to the bottom or ?
Also, it’s never over till you/we/I quit.
Lauren Hunt
July 6, 2010 at 12:23 pm
Looks like Rachel Natalie Klein got married June 5. I googled her and her weddingchannel site came up.
Steve
February 18, 2011 at 4:59 pm
Has anyone found her yet?
Lani Rosales
February 18, 2011 at 8:52 pm
Steve, not exactly, but our sources tell us privately that she is well.