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Op/Ed

The simultaneous flop and success of house flippers in COVID-19

(OPINION / EDITORIAL) House flipping is flopping this quarter… but house flippers are still filling their pockets! What’s going on?

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Older, beat up interior of a house ready for house flippers to start work.

‘Well, now that all my pleasant distractions are gone, I’ll definitely get to the grinding, difficult projects I’ve been putting off’, said… Well, everyone middle class and up during this pandemic.

It’s not a bad thing to be an optimist (or so I’m told). Something something, opportunity and crisis are the same in Chinese, except Chinese is not technically an actual language, and also
that’s not even true, and also diminishing returns on motivation are to be expected considering he general rise in stress amongst us 99%ers during these plague-ridden days.

Unsurprisingly, that means we’ve been seeing a drop in people willing to tread through the process of buying, oversee the remodeling of, and selling a house for profit. Considering I could
barely will myself to rearrange my bedroom after my nightly round of anti-maskcne treatments, I’m not too shocked.

COVID-19 proper and the layoffs surrounding the virus’ spread are hitting manual laborers hardest, increasingly leaving would-be flippers without the skilled professionals they need to realize their before/after visions, and idealists further down the financial ladder are reconsidering their investment priorities in the face of their own challenges.

As much sense as this makes, it is always nice to have trustworthy data to back up my ramblings. Check out the numbers from ATTOM Data Solutions:

US Fix and Flop Finance Trends

US Home Flipping Profit Trends

US Home Flipping Trends

What did surprise me about the latest trends though is that while numerically, fewer flips are occurring, monetarily fewer flips’ funds are filling fortunes faster! In other, less tongue-twisty words, the houses that are being flipped successfully are bringing even more profit. “Home-flipping again generated higher profits on less transactions across the United States in the third quarter of 2020 as investors continued to make more money on a declining number of deals,” Chief Product Officer, Todd Teta, of ATTOM Data Solutions lets us know.

Best guess here (or my guess, which is really the same thing) is that more experienced house flippers with COVID-proofed access to more resources—networks, funds, quality libations, et cetera have leveraged said advantages and raised the average accordingly. Kudos! The bulk of six-figure profits settled in California and the Pacific Northwest, while Texan metropolises and cities in the South saw lower profits in the teens, and as a Texan myself, I’m slightly saddened… But winning is winning no matter the margin.

What is it we can learn here? I say the lesson is the same we’ve been seeing since we first decided a fistful of gold was better than a fist full of berries—those who already have better tend to do better. Whether my musings hold true still remains to be measured, but no matter what the data shows, to all house flippers, breaker trippers, and hot toddy sippers out there… Best of luck, and I salute you.

You can't spell "Together" without TGOT: That Goth Over There. Staff Writer, April Bingham, is that goth; and she's all about building bridges— both metaphorically between artistry and entrepreneurship, and literally with tools she probably shouldn't be allowed to learn how to use.

Op/Ed

Morning rituals of highly successful people – do you have one?

(EDITORIAL) Success looks different for everyone. But even as an individual, there are some patterns you can incorporate in your morning routine that can get you started on the right foot. Let’s take a look at what successful people do in their morning rituals.

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realtor working

Fleximize took a look at the morning habits of 26 of the country’s most successful individuals to include the President of the United States Barrack Obama, Arnold Schwarzenegger, Steve Jobs and even Oprah Winfrey.

What was discovered? Well, each of the men and women on their chart start their day early with time blocked out for exercise and meditation, breakfast and family. In short, things that are important!

Someone, somewhere coined it best: “If it has to happen, then it has to happen first!” Everyone has an “it.” Anyone who has managed to find professional success is surely embracing this philosophy. The first hour(s) of the day are used doing whatever is one’s top-priority activity. And no sooner do you start you risk the priorities of everyone else creeping in.

Interestingly enough, exercising in the morning is one of the group’s top priorities. It’s been said many times that exercise helps keep productivity and energy levels up and better prepares us for the everyday challenge of achieving all we can.

From start to finish, the daily life of each successful person is very much dictated by their family and job. But there are definitely some patterns that we can all incorporate into our own lives to achieve higher success and order.

An Insider article found that “the most productive people understand how important the first meal of the day is in determining their energy levels for the rest of the day. Most stick to the same light, daily breakfast because it works, it’s healthy for them and they know how the meal will make their mind and body feel.”

The Fleximize chart demonstrates that successful people consider the quiet hours of the morning an ideal time to focus on any number of things: important work projects, checking email, meditation. And what’s more, spending time on it at the beginning of the day ensures that it gets complete attention before others chime in.

So check the chart and find someone you can relate to.

BI points out that planning the day, week, or month ahead is a crucial time management tool designed to keep you on track when you’re in the thick of it. Using the mornings to do big-picture thinking helps you prioritize and set the trajectory of the day!

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Op/Ed

If ‘likes’ are dead and no longer matter, what does?!

(OPINION / EDITORIAL) Social media likes don’t equal people ‘Like-liking’ you. What should you measure instead?

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likes in social media

What is “like”? Baby, don’t hurt me… but it’s the same as what it “meant” in middle school.

As in, it could mean any number of things, most of which aren’t as deep as you were lead to believe.

A lot of us are still hanging on to a like count translating directly to how many sales we’ll make, or how valuable our presence online is, and news like Instagram shutting down like counts threw people who land between the extremes of gas station flip-flop brands and Nike on the ‘How well are we known, and how much does it matter’ spectrum for a serious loop.

Well, this is where you exit the loop, because the likes are made up and the counts don’t matter.

That’s a bit harsh, let me try that again…the amount of likes you get on something doesn’t matter as much as you think it does.

Take YouTube’s interface for example. You can like a video to show your support, or dislike it because you disagree or think it sucks. Here’s the twist: it doesn’t actually matter how much a video was liked or disliked. YouTube just sees people interacting with the content, and doesn’t discriminate between fame and infamy when it bumps things up the lines for more people to view.

If any given shoe company shared a video of grade-school age kids working on our athletic wear, it’s highly likely that there’d be a lot of comments, a lot of likes, and a wave of dislikes.

Are the likes edgelords agreeing just to ‘own the libs’? Do they like the production values? Do they like the company values? Do those likes belong to repeat customers or not? Are they being liked because the person behind the account gave herself tendonitis being on her phone all day for a solid week, and selecting which playlist to put it in was too painful, so she just added it to her liked videos to save it for later because the Advil is too far away?

You have no idea.

And the same goes for any and every other platform out there. Ergo, strategy, presentations, and investments based on number of likes are all castles built on shifting sand.

I still remember a long form content-style commercial for some…keto…thing? With a witch in it, and she got her revenge body, and…stuff? Slapped a like on it. Did NOT buy that keto stuff. I couldn’t even tell you if it was a drink, powder, bar, or a gym at this point. We’ve come back full circle to the era of people remembering fun commercials, but not moving past that.

So what DOES matter?

Comments: Kind of.

You actually have to read these to see what’s valuable. There’s nothing sadder than having an alert go off with ‘10 new comments!’ but all of them are ‘I made 10k in a week working from my moonbase’ type spam.

Moreover, if all of the comments are negative, you’re doing great as far as eyeballs on all the ads you have supporting your site, but not so great on actually spreading what’s going to get you paid paid.

Shares: Sort of.

Have you ever seen a ‘hate share’? Those shares where your friends put a poor horrifically abused animal on your feed for NO GOOD REASON other than to show how much they hate the person that did it? Your brand content is not immune.

And not everyone’s settings will let you see the spirit in which something was shared. They could be buying. They could be outraged. The important thing here is that you monitor as much as possible, and don’t fall for the ‘no bad publicity’ line. You’re not the late Anna Nicole Smith (…right?). You’re a business owner.

Purchases: Mostly.

This always bothered me back in other places I worked. We’d huddle up, and cheer over an email generating loads of opens and buys—woo, we did it troops, we’re on the way up, and so forth.

The catch was usually that this email was about a giveaway, or a huge sale.

When we used the same formula in titling, formatting, and getting hyped about other emails that offered products at full price? Crickets. And now that you can purchase through new social media integrations, we’re facing the exact same potential for premature e-celebration with old new media.

If no one’s willing to buy your product/service at full price, purchases during sales periods are nothing to get super excited about.

We’ve gone through a lot of caveats here, good job following it all! This is where we get to the positive part.

Follows are something you can reliably keep track of!

It’s confusing since Facebook uses the same verb for inviting a page into your life, and doing whatever with an individual post, and also you can follow without liking, or still like a page but unfollow it, so I’ll call the phenomenon of clicking a button that will put your content into people’s feeds free of charge (somewhat) ‘follows’.

Follows are people saying ‘I need you by me, beside me, to guide me.’

It’s someone being totally willing to let your company be a part of their day. It’s a reliable stop-gap measure between awareness and purchasing! Hate-follows are ‘a thing’, but unless your brand pages are set to follower-only (which…WHY), you’re more likely to know that the folks following you like-like you, and you can adjust your focus accordingly!

This whole article can be summed up as ‘You can’t make quantitative data the only thing you look at.’ Even going by follows, if you have high follows, but low purchases, it’s probable that the people you’re pitching to don’t have the capital you’re actually aiming for. Not to get woo on this, but a human-focused, holistic approach to analyzing your social presence’s performance is your only option for success.

Whether or not you include bells and incense is up to you.

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Op/Ed

Working harder isn’t always financially smarter (there’s a better financial path)

(FINANCE) Getting that pay increase can cause you to spend a little extra money on the things you like, but trying to keep that level of comfort is hard.

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money pile

One summer I was a lifeguard. I earned $2.70 an hour. My first check was around $250. I was so money! I hit Contempo Casuals and I was able to buy an entire outfit and have a few bucks left.

My income was increasing and so was my taste. It’s called lifestyle creep and it happens to hard-working folk when they aren’t paying attention. Workers start out earning minimum wage, get a raise, then move on to a better paying job. Repeat.

As you earn more, you spend more and sometimes your PBR lifestyle is replaced with a craft beer attitude.

Whether you are a broker or have multiple side hustles, working harder to make more money isn’t always the answer, according to finance experts.

As Peter Dunn, aka Pete the Planner explains, the only thing better than a lot of money, is not needing that money.

Lifestyle creep happens when people have more income and they reward themselves, maybe buying a fancier car, buying nicer furniture, dining out at nicer restaurants, taking expensive trips. You get the picture.

But, as The Motley Fool, explains, rather than saving that extra money you are making, you have spent it. Should an emergency happen, or your income takes a dive, you will have a hard time going backward. And, you probably don’t have the income set aside for an emergency situation.

“When your lifestyle creeps up with your income, you’ve just become more and more dependent on your income,” according to Dunn’s blog.

But, you say, wait a minute! I’ve worked hard and I deserve that nice car and those fancy meals and drinks out at the hot spots.

Ok. First, you need to have a budget and, according to experts, save at least 20% of what you earn. As The Motley Fools lays it out, if you can buy the item and still reach your savings target, you are good.

You should also ask: Does the expense improve your life enough to justify the purchase?

How to know if those purchases are worthwhile? Be intentional about what you buy. See something you really want. Write it down, wait 30 days. Still can’t get it out of your head. Buy it. As Money Under 30 suggests, create a fun fund. Have your savings automatically deposited and determine how much can go toward fun each month.

Avoiding the “creep” is important if you are thinking long-term and considering what retirement will look like. If you can stick to your savings goals and manage your spending in the years leading up to retirement, Dunn says, adjusting to a lower income won’t be as challenging.

“Retirement planning is so focused on saving money,” Dunn says in his blog. “Yet, breaking your dependence on your income is a huge part of retirement success.”

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