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Op/Ed

How to avoid going down in flames like WeWork

(EDITORIAL) Some companies like WeWork can lose billions on mistakes, but how can you keep yourself from falling into the same bad decision making?

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WeWork loses billions

Michelle Obama, toned-arm goddess that she is, gave me perspective on more than a desperate need to lift when she said about the mega-wealthy: “They are not that smart.”

American meritocracy is BS, and we all know it (I hope), but on some sad level, us 99% tend to think ‘Well, this person’s bank statement looks like a phone number with a personal extension on it, so they MUST know something I don’t.’

Well, no, not necessarily.

What the disastrous decisions WeWork made should tell you is that when you’re extra rich, you get to make extra mistakes.

For all the hand-wringing billionaires pay (or don’t) their subordinates to do for them about losing hundreds of billions to taxes, the fact remains they’ll still be left with more money than could be spent in any one person’s lifetime, plus the interest that just leaving that money in the bank nets them.

Now, wherever you fall politically doesn’t much matter here, this article isn’t meant to change anyone’s mind. What we should all be aware of though is that the cushion the rich getting richer have means something crucial to your business.

It means you cannot afford to look at the likes of WeWork guy and say ‘Well, hey, he was fine, so I’ll be fine!’

If you’re still in the rags portion of a rags to riches story, honey, you 100% will NOT be okay making the mistakes this guy does. And honestly, until you’ve got at least Oprah money, you won’t be.

So here are some pointers for starting entrepreneurs with moneyed faces on their vision boards.

1: Be aware of your starting point.

Are you working out of a garage? Is that garage the one in the guest house of your parents’ fifth home? Then you’re fine. Go forth and do dumb things, just do your best not to hurt anyone working under you who can’t see you’re going full King Lear on your business. Send them an Edible Arrangement garnished with a few hundred thousand dollars when your disaster chickens come home to roost.

Is that garage out of a house your friends rent, and also you rent it, and also you’re sleeping there? Then ‘Neumanning’ and letting the chips fall where they may is not the strategy for you. Every move you make requires cost analysis, time analysis, ‘Check yourself, sis’ (applicable to all genders), and the humanity that comes with knowing anyone you burn is 100% on your level, and can 100% put those flames back on your ass later on.

2: Keep in mind how much bigger a billion is than a million.

Billion, million, they sound the same, they have zeros, so… they’re basically the same thing, right? No, obviously.

A billion is a thousand million. Another way to put this is 1 million seconds is 11 days, 1 billion seconds is 31 years

Does Beyonce Knowles-Carter have more money than you? She’s worth 400 million, so probably. Oprah Winfrey is worth 6.75 Beyonces at 2.7 billion. At 1 billion, Adam Neumann is worth a little over two Beyonces.

If you don’t even have the assets of a half Beyonce, then you’re not playing on the same platinum court as WeWork, my friend. You’re not backed by a wealthy Japanese financier who is backed by a Saudi Arabian prince.

You cannot afford to make the same mistakes. Put a glaring picture of your mom / my mom / Mr. Terry Crews on your business credit card to help you remember that the mural in your rented office is less important than trademark fees, and calm down.

3: Sip up on that Perspective-Ade.

Or, put another way, just read the first two points here again. This isn’t kid’s stuff, and survivorship bias is beyond real. ‘They don’t write stories about the ones who played it safe,’ is a technical truism I hear from people who think they’re Evel Knievel for putting a mini-mini-golf course in a real estate parking lot.

No arguments from this corner on that, but I have an addendum to it… when was the last time you heard about someone taking a giant risk, losing it all, having to go back to retail, and crying every night?

It’s not just an MLM thing, people.

Analyze yourself, you assets, your ass coverage (insurance, colleagues’ goodwill, your pants) – you are not WeWork, so make like Simba, and remember who you are and what you actually have to work with.

You can't spell "Together" without TGOT: That Goth Over There. Staff Writer, April Bingham, is that goth; and she's all about building bridges— both metaphorically between artistry and entrepreneurship, and literally with tools she probably shouldn't be allowed to learn how to use.

Op/Ed

How calendars can stop your procrastination, boost productivity

(PRODUCTIVITY) As the old method of pen-to-paper planning comes back in style, see how its use can help with time management.

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writing pen paper productivity

My favorite part of writing for this publication, by far, is the fact that it always has me keeping my eyes and ears open for inspiration. The simplest comment from a friend can snowball into an idea that becomes beneficial to others.

Such was the case this past weekend when my best friend, Haley, stopped by to help me unpack my new house. Haley is a graduate student, pursuing a master’s in interpersonal communication, and is a much smarter version of myself.

We got to talking about what was on tap for Haley’s final semester and she told me about a workshop she’s creating for the graduate school on the topic of how using planners/calendars helps with time management. The girl has an affinity for pen-to-paper planners, and has created an organizational structure for her daily life through their use.

Naturally, I thought, “hey, sometimes I attempt to give people advice on time management and planning, let’s bounce some ideas off of each other.” Haley then gave me a rundown of the bullet points she’s planning on covering for her interactive workshop.

1) Take everything as it comes. As a new task pops up, put it down on your calendar (whether paper or electronic) so that you don’t forget to do it later.

2) With these tasks, schedule deadlines for yourself. It can be tough to be self-motivate and have tasks completed by your own assignment. However, putting them down in writing will help you stick to productivity.

Only work on something if you’re being productive. If you stop being productive, you should take a step back and work on something else for a while,” says Haley. “This is why my personal deadlines help because it makes me work harder but I still have my own time.”

3) Schedule out your week starting with events that you cannot change. Start by writing down your work schedule, then appointments, meetings, etc. Then schedule in tasks that have more flexibility in time.

4) After doing this, take all of these tasks and prioritize what must be completed first and assess how much time each task will take. Be sure to give yourself an appropriate amount of productivity time for each task.

5) For bigger projects, considering breaking them down a bit. “For bigger projects I break it down into steps, normally using a concept map to understand the core aspects of my task and what needs to be accomplished within each of those to make it more digestible,” says Haley. “Once I have the pieces, I place the pieces into my weekly schedule of events I cannot change.”

All of the pieces of this puzzle come together to create a calendar that will help you juggle every aspect of your life and boost your productivity. By implementing these ideas in my own planning, it has definitely helped me to become more of a self-starter.

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Op/Ed

Looking for more focus in your life? We’ve got a book for that [Interview]

(Opinion Editorials) Here are some actionable items and considerations on how to focus in such an unfocused world.

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The Focus Project book with author Eric Qualman

In a crazy year of serious health concerns and many shifts in priorities, many of us have been grappling with where to focus our attention. Personally, I am a wife, mother of a toddler and two dogs, a full-time employee, and have a side business with consistent clients. I also was leading a women’s group monthly and have a couple of freelance/contract projects. Upon losing daycare in mid-March, I was drowning.

I felt like nothing was being given full attention and my to-do list was running away without me. I also realize now that all of the above is too much and I NEED to make time for rest and figure out where to focus my time and energy. I also was sad about losing some much needed human connection.

As a Career Coach, I’m constantly preaching the power of networking. While some think that word is icky, I want to share how I met Erik Qualman in a pretty cool networking way. He was a keynote speaker at a conference I attended in 2019. He had an interactive way with the audience where he asked you to email him the one word you wanted to be remembered for.

I wrote compassion (if you were curious). He ended up writing back later and we were able to coordinate a coffee meet up since we both live in Austin. Erik hires many of the students I work with as interns and this was a great opportunity for me to ask about his interview process, what skills he looks for in students, and any other nuggets of insight that could help me coach them better.

In the meantime, he’s been a very kind and generous person to answer my entrepreneurial questions. I’ve also enjoyed his podcast, Super U. It’s full of great insights about finding and living your super powers from a variety of people and backgrounds.

When I saw that Erik’s new book, The Focus Project, launched (a bit early than he had planned), I had to order it. I am currently working through it and emphatically believe this will help many people with solid advice and immediate and long-term action ideas.

The book also covers lots of food for thought on how you are living your life and where you may want to consider adjustments. Erik has also been kind enough to answer some of my questions while I’m working through the book. I truly hope these inspire you to check it out and work on your own priorities of focus.

1. In your own experiment, you took a month to focus on each of these categories in this order: Growth, Time Management, Family + Friends, Health, Relationships, Learning, Creativity, Empathy, Mindfulness, Giving, Gratitude, Your Story and Life. At the end of year after reflection, which one (or more) surprised you the most by focusing on that area? Did it have positive ripple effects to other areas or maybe seemed easier than you originally thought? Would you change the order after going through it?

The first month surprised me the most. I’d attempted to do the project 5 times over the course of a year, so I knew how difficult that first month could be. However, once it clicked I couldn’t believe the results! The focus was on growing our revenue so that I could afford to take the time to test the rest of the project for 11 more months. Just by focusing all of my and the team’s efforts around keynote speaking, we not only had a record sales month, but we almost made a year’s worth of revenue in that one month, leading us to our most successful year. In terms of order, I wouldn’t change the order, but a lot of thinking went into the order before I began.

2. Focus in 2020 is great because it is a metaphor for perfect vision. Do you think there’s any hindsight for individuals that would be important to consider as to why maybe they are feeling so unfocused right now (values they hold to be true, work hard/play hard messaging, etc.)?

Our inability to focus on what matters most is silently killing us inside. This silent killer is similar to the fable of the frog in the pot. Recall that the frog happily sits in a pot of water, unaware of the slowly rising temperature. The premise is that if a frog is dropped into boiling water, it will immediately sense the danger and jump out. But if the water is at room temperature and slowly brought to a boil, the frog will not perceive the danger until it is too late.

Our goal is to ensure that we don’t end up like the frog. Our goal is to leap out of the boiling water—immediately—and never look back.

How many times do we find ourselves thinking: “Oh, tomorrow I’ll start my exercise program, tomorrow I’ll start spending more time with my kids, tomorrow I’ll start writing my screenplay, tomorrow I’ll start my fashion company, tomorrow I’ll start spending less and saving more, tomorrow I’ll ask for a raise, tomorrow I’ll look for a new job, tomorrow I will finish that report, tomorrow will be better.” This is the slow boil! We are in danger of wasting our most precious commodity—our individual lives.

3. Can you share your philosophy/how you balance social media so that you’re able to make the most of it in a positive way versus it being a total time suck?

The key in digital leadership is always a balance between having digital tools work for you rather than you working for the tools. These digital tools should not replace face-to-face experiences but are designed to augment it when time and distance are an issue.

Essentially you need to strike a balance. In order for me, and many other digital leaders, to strike a balance we set time limits on the amount of responses on social media we will tackle personally.

We now have a method, a method we named cowboy scheduling: A calendar with wide-open spaces and fences. I still can’t ride a horse to save my life, but I can now schedule like Annie Oakley or John Wayne.

This week give it a try — try scheduling like a cowgirl or cowboy by fencing off specific times for certain activities and leaving wide open spaces for creativity, relaxation, and deep thinking (or in this case allotting yourself a set amount of time for social media).

4. If you could change one small thing in your community/neighborhood, what would it be? (Think about examples of small changes we can make for positive impact.)

It would be wonderful if your closest 52 neighbors each wrote one nice note per week to a different neighbor each week. This would be a small change with a tremendous impact.

5. You share lots of additional books that inspired The Focus Project. Do you have recommendations for people that may read all the things but have a harder time taking action?

One reason I started writing The Focus Project is that, in some strange way, it will serve as an antidote for my book, Socialnomics ®. It is an antivenom to the poisonous habits technology can manifest in us. For the purposes of this book, I’m most interested in BJ Fogg’s research and philosophy about developing powerful habits via small steps. Fogg, a Stanford psychologist and researcher, specializes in captology – a captologist studies the effect of computers and mobile devices on human behavior. Fogg first appeared on my radar when I was writing Socialnomics. Fogg’s work was relevant to Socialnomics because many of us using social media are unknowing participants in the world’s largest social science experiment—one being controlled by the data scientists at Instagram, YouTube, Weibo, Facebook, TikTok, Twitter, and others.

Fogg argues that we mistakenly try to will our way to habits around activities we don’t enjoy. For example, we get up early and drag ourselves to the gym to ride a stationary bike for an hour. Eventually, since we don’t like it, we stop doing it. We don’t develop the habit. Fogg believes this mistake is more detrimental to a major change in our lives than doing nothing at all. Instead, Fogg explains that we need to start with small adjustments that lead to little victories and to celebrate these victories.

Fogg’s formula involves a trigger. An example of a trigger might be doing 25 sit-ups every time you wash your hands. Washing hands = sit-ups. We normally associate triggers with a negative cause-and-effect relationship. In Fogg’s formula, however, instead of negative triggers, the triggers are positive influences.

Here’s the simple formula for identifying triggers.

“After I Establish Habit, I will New Habit.”

Fogg’s best-known example of this formula is:

“After I Brush my teeth, I will Floss One Tooth.”

This sounds preposterous—who would floss just one tooth? This is exactly the point! Once you put into motion the flossing of one tooth you might say, “What the heck, why not floss a couple more?”

Neil Armstrong got it right, small steps lead to giant leaps.

FAQ about the book from the Author

How would you describe your book in 2-3 sentences?

The Focus Project teaches us how to focus on what matters most in this digitally unfocused world. In some ways it’s an anti-venom to my first book, Socialnomics.

Explaining The Focus Project in 7 seconds: The Happiness Project (by Gretchen Rubin) and Essentialism (by Greg McKeown) have a baby with Amazon Alexa as the surrogate mother.

What distinguishes your book from others before it?

The Focus Project is unique in that each chapter is designed to provide a new area of focus, so the reader does not necessarily need to read the book chronologically. Each chapter is a month of the project. The blend of case studies and anecdotal elements are relatable and designed to help people at any stage in life, both personally and professionally. One main differentiating factor is Erik’s personal first-hand studies and stories. Due to his speaking schedule (55 countries and 35 million reached) and exposure to some of the world’s top thought leaders the book is less “dry” than most business books.

What problem will this book solve for the reader or what significant benefit will the reader get from the book? Why should the reader spend their valuable time reading this book? Why is the message of this book important?

The Focus Project doesn’t offer an overnight cure, but with time, patience, and persistence, significant progress is possible. This book will help to provide answers and solutions to the challenges of:

  1.  Focusing on what matters most.
  2.  Focusing in an increasingly unfocused world.
  3. Becoming a focus ninja.

The following is a guide to help lead us on our individual paths of personal development—pursuing less in order to achieve more: More happiness, more love, a more fulfilled life. We will realize that leading an overly busy life is a choice, but it’s not a wise one. Despite the perceptions of many, being over scheduled isn’t something to be proud of—it’s something to avoid at all costs. Instead, we should choose to focus on what matters most. This choice determines our success, happiness, and fulfillment.

The Focus Project solves the problem of prioritizing what matters most and confronting digital distractions to get the most out of life. Using both clinical science and street science this book helps the reader to better focus which, in turn, helps us reduce our stress and achieve our goals.

Some main ideas in the book:

  1. What items if I focus on them will bring me fulfillment? What’s preventing me from focusing on them? How can I focus on them first?
  2.  The power of saying no and how to say it.
  3. Making a Not-to-Do List is more important than your To-Do-List

You can learn more about Erik and the book here.

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Op/Ed

5 ‘lies’ HGTV tells viewers that impact the housing market

(OPINION EDITORIAL) HGTV has long been a fan favorite for renovations and home searches, but is the information they portray accurate? What influence does this really have on consumers?

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Man watching HGTV show on tablet device.

It’s no secret that reality television very often does not, in fact, depict reality. One of the most frequently viewed “reality” television networks is HGTV, which features a wide range of home renovation and DIY shows that cater to a variety of home improvement enthusiasts.

While HGTV wants you to get lost in the latest episode of House Hunters, you may be surprised to know that these episodes are in fact, at least partially scripted.

Although there is nothing wrong with enjoying a good home improvement show, especially those ever-addicting home flipping shows like Fixer Uppers, there are a few things HGTV portrays that are less than accurate. Here are five of those things you may want to consider, or have your clients consider before embarking in the home ownership process yourself (or with a client).

Consider the following…

1. Realtors work a lot harder/longer than people think

Unfortunately, HGTV often portrays real estate agents as people who do the bare minimum for their clients, when in fact most Realtors® go above and beyond for their clients.

According to CheatSheet, Sissy Lapin, author and co-founder of ListingDoor, stated shows like House Hunters “make the agent look like they’re just these lazy people who show two houses and negotiate $1,000 off the asking price,” rather than showing the whole host of duties a good agent performs for their clients.

Good agents tackle the whole home buying process; informing clients about what they should consider when selecting a home, negotiating a better deal, and making sure that they do their very best to ensure nothing goes wrong throughout the entire process from start to close.

This is not the impression a potential homebuyer would get from HGTV alone. Realtors are an amazing asset to have on your team when you’re considering buying or selling a home, and they do a lot more than HGTV portrays.

2. Over-emphasizing the importance of new features

HGTV shows make a production out of showing homeowners frantically searching for the “perfect home” with all the “must have” features. In all fairness, sponsorship from the latest and greatest in home innovations is how they make some of their money. While it’s certainly understandable that most homeowners have a list of things they want in a new home, worrying sellers into thinking they won’t be able to sell their home unless they have these highly coveted features is an entirely different thing.

Lapin commented, “I can’t tell you how many times that I go into a house and they’re like, do you think it would add more value, or do you think it would sell faster if I put in granite countertops?” In fact, like many other trends in homes, consumers are moving away from granite to other sustainable materials. But you would never guess this if you believe everything HGTV is promoting on their shows. Again, the key is to do your own research. Consult a professional and inquire as to what would increase your home’s value.

3. Downplaying the expense of renovations

If you took what HGTV shows to heart, you’d be inclined to believe that major home renovations can be completed in mere hours for a few hundred dollars. If you’ve ever seen Property Brothers, you know the brothers function on extremely fast renovations schedules and very low budgets. This is likely not the situation you’ll encounter if you decide to renovate your own home (or a project home). Even contractors have complained that these types of shows are giving people an inaccurate picture about renovation expectations.

“Remodelers say that shows such as Love It or List It and Property Brothers, which often cram whole-house remodeling projects into too-small budgets, give clients the wrong impression regarding pricing and time constraints,” notes Tim Regan, writer for Remodeling.com. Also, according to CheatSheet, some renovations may not even be up to code.

One couple who appeared on Love It or List It are suing the show’s production company stating their home was “irreparably damaged” and a that a licensed architect was not hired.

To ensure your next project goes smoothly the best thing you can do is consult with a licensed, bonded, and insured contractor. They will be able to give you a time table and price range that is more realistic than what you see on HGTV.

4. Location, location, location

While not as important as the other factors on this list, in my opinion, it is certainly something to be considered. HGTV shows like House Hunters very rarely focus on the importance of location with the home buyer.

Lapin stated in one episode, she watched as a couple chose a home because of its stylish features even though it meant they would have to make a 45 minute commute to work. While everyone is entitled to make their own choices, Lapin makes a good point in stating that she would have “made [her] client make that drive to work three days in a row” to see if they would still enjoy the location of their new home.

This is one of the many benefits to having a Realtor® on your side: they know the ins and outs of home values, location, and more. Getting your information from a Realtor® will take you a lot further (and very likely save you money) than the information you can get from HGTV programming.

5. Buyers know more than some think

Contrary to what HGTV would like you to believe, buyers are not naïve. For the most part, buyers are real-world savvy and have a good idea about what they need and the price range they can afford. This is the age of digital technology, and most buyers are putting that technology to use, researching before they set out to buy something.

Sites like Zillow give buyers an idea of what’s available for how much, and they can even see what the home looks like without getting out and driving to the location. HGTV tends to show buyers that don’t know what they want or how much they can spend.

This is likely done to make their professionals seem more knowledgeable, but in reality, as Lapin states, “the buyer, the consumer, is very savvy and I feel like that’s not portrayed. Buyers have a lot of confidence now.” This isn’t to say most buyers don’t still welcome guidance from a professional, but they do have a general idea of what they want and what they can spend, by and large.

Instead of viewing HGTV as an example to follow, or representative of the market as a whole, it should be treated as entertainment.

While there are some aspects of the show that may be useful to some viewers, such as window replacement and selecting new flooring, it definitely shouldn’t be held as the gold standard for service or the home buying experience.

Consumers’ best bet is to consult an industry professional who can give you a more realistic picture of cost and time.

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