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Why most good leaders use the 24×3 optimism method

(MARKETING) How this simple optimism method could radically change the way you lead your company, be it a team of three or 300.

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That biting, guilt-inducing voice says you can’t, and that won’t work. It’s an abrasive voice, one that explodes before rational thought, one that puts others down before it pulls them up.

We may argue that so many responsibilities tug at us that it may simply be self preservation that turns on our pessimism, fear of the unknown, aversion to change.

We live in a world of critics, in a society of naysayers, so why shouldn’t we join them?

Trusting our negative guts can be toxic to a life of innovation, and perhaps the next great idea is something that today you’re sure just won’t work.

Optimism is practice, just like any good habit, and parents and managers and executives everywhere could use a good dose. It sounds hokey, but hang with me…

Think about optimism using the 24/3 rule, a term coined by Venture Capitalist, CEO and author Anthony Tjan.

It’s name makes it sound way more complicated than it actually is but he provides a practical path to put optimism into daily practice.

When you first hear an idea, try to wait 24 seconds before you respond negatively. Think of every possible reason why this could be the right idea, the best possible plan, and save your criticism for a half a minute later.

Talk through the good and when 24 seconds are up, you’re welcome to say why that’s the worst idea you’ve ever heard.

Work your way up to 24 minutes of optimistic thinking, and then 24 hours. The goal here is to mull over an idea for an entire day before knocking it down. Sounds Zen doesn’t it?

Before your cynical brain takes over and you poo-poo this concept for wasting too much time, think about the last time you gave an idea to your manager or partner or friend and they shot it down immediately.

Wouldn’t it feel better if they really considered your thoughts, sat back and validated why it might work?

Wouldn’t it be nice if they took the day to really consider the possibilities? And wouldn’t it be valuable if the positives from your idea were repurposed and used to come up with a solution?

It’s not only a valuable management tool but it’s an important tool in life.

Optimism and hope are the entrepreneurs most powerful assets, they draw the starting line in any committed relationship, and they are a managers best friend.Click To Tweet

By seeing the future with rose tinted glasses and consciously considering the good in everything, you can change your own outlook.

You can train your brain to think about the wild what-ifs, the myriad of possibilities. You can train your brain to consider a future full of innovations that just might work.

And if you’re the person who considers every idea, then you won’t you won’t be the one to miss out on anything that could be the next big invention. Naysayers will almost always reject an innovative future. You don’t have to.

C. L. Brenton is a staff writer at The American Genius. She loves writing about all things, she’s even won some contests doing it! For everything C. L. check out her website

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Real Estate Marketing

Happy Grasshopper helps real estate folks by offering free content

(REAL ESTATE MARKETING) The one stop shop for real estate communication with clients, Happy Grasshopper, has extended it service for free to help with COVID-19 problems.

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Happy Grasshopper provides high quality, helpful, and timely content to real estate professionals to help them keep in touch with their client list and other potentially interested parties. Up to now, their content was only available to their paid members. For the first time, in response to COVID-19 and social distancing, Happy Grasshopper is offering up their premium content for free to every real estate entity.

Welcome to HG Free. It’s kind of a big deal.

The country–and the whole world–is topsy turvy due to the awful spread of the novel coronavirus. The real estate industry, along with many others, has basically slowed down to a mere trickle of business. Social distancing may be what saves us, but for many industries, the loss of income is a crushing blow. Real estate agents are trying to figure out how to connect with leads and clients while staying at home.

Happy Grasshopper’s content is all messaging based. They provide ways to start and carry on conversations with prospects. Offering true value to people is the best way to earn loyalty. With scads of people facing job loss, furloughs, or a sharp decrease of income, nobody is looking to be “sold” right now. It’s abrasive and insensitive. That doesn’t mean to stop reaching out, though, to people. People are craving connection more than ever, as they deal with physical distancing from nearly all others and a complete shutdown of any social life.

HG Free is available via the HappyGrasshopper.com home page, and will offer free content on a regular basis to help those working in the real estate industry keep in touch with their contacts in relevant and appropriate way.

Their content includes:

  • Email Message Templates
  • Text Message Templates
  • Social Media Posts/Quote Graphics
  • Voicemail Message Scripts

Happy Grasshopper features

CEO Dan Stewart states, “Our mission – to connect the world in conversation – has never been more important. In this unprecedented time of social distancing, we must continue to hold conversations with each other through the communication media available to us. For our largest client base–real estate agents, brokers, and franchises–staying in touch with leads, their sphere of influence, current and past clients and others is always important. Today, in the face of this world-wide, self-quarantining pandemic, it is crucial.”

Happy Grasshopper CEO

People need people. HG Free can help real estate people connect with their people. Don’t sleep on this, real estate folks! Take Happy Grasshopper up on their generous offer. It’s thoughtful for Happy Grasshopper to do this, and in turn, they’ll surely convert more loyal customers of their own when times are better.

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Real Estate Marketing

COVID-19: Should real estate pause “days on market” featured on sites?

(REAL ESTATE MARKETING) MLS platform rely heavily on a constant market. With the current pandemic, certain features can negatively impact buyers, sellers, and their listing agents.

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With more and more states, counties, and cities issuing “shelter-in-place” orders, it looks as though this will be the new normal for a while. For real estate professionals, this leaves a lot of unanswered questions and apprehension. With shelter-in-place, naturally, there will not be as many people looking to buy or sell homes, but what about the homes already on the market? How will they be affected?

Maybe it is time to review certain listing features: days on the market, tours, and open houses, to name a few. These features are heavily dependent on an active market. When the market is in a slump, recession, or facing a crisis, like pandemic, natural disasters, or in an area where people have been experiencing extensive furloughs and layoffs, this data can be unfairly impacted.

When there are not as many homebuyers/sellers in an area due to these events, days on the market will rise, tours will sit unviewed, and open houses will not receive any foot traffic because people are not financially in a place to partake.

Typically, buyers use the “days on the market” feature to leverage better deals; the longer a home has been on the market, the more likely the owner will be to strike a better deal (in theory). During these shelter-in-place orders, the longer a home looks as though it has been on the market, the more likely a perspective home buyer will be to think, “if it’s been on the market this long, what’s wrong with it?” Also, it can give the false impression that the listing agent isn’t doing all they should be to sell the home, as the days on the market increase, which unfair both to the real estate professional and to the homeowner.

In California, where there is currently a shelter-in-place order, the MLS Listings Board of Directors has issued an order to suspend days of the market for active listings. Active listings will no longer accrue days on the market, effective March 17 (the day the shelter-in-place was issued). The Board also disabled broker tours and open house listings effectively keeping the listing marketplace from being adversely impacted.

This change should happen across the board, in my opinion, so other markets aren’t negatively impacted by a continual “days on the market” count when we are all dealing with the pandemic. Perhaps other MLS listing services will follow suit and it will soon become standard to suspend the features most impacted by the shelter-in-place order.

The MLS Listings Chairman in California, Karl Lee, stated, “This action is intended to relieve pressure on sellers and buyers during the coronavirus pandemic and to underscore public compliance efforts during the shelter-in-place. The health of the public is priority number one. We are actively reviewing policies to identify ways to support buyers, seller, agents, and brokers in these unprecedented times. We continue to collaborate with other MLS listing platforms for best practices under the impact of coronavirus.”

However, not all MLS listing agencies agree with this policy. In fact, some agencies are not addressing the inadequacies the shelter-in-place has presented. Instead, they are telling their agents to carry on as normal, which is a violation of the shelter-in-place order. What do you think MLS listing agencies should do? Should the days on the market continue to accrue during the pandemic, or should it be suspended until business can resume as normal?

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Real Estate Marketing

Quickly turn any text, link, or tweet into an Instagram post

(REAL ESTATE MARKETING) If you have wondered how to share the same ad across multiple social platforms, Remix is your answer for the brand unity every company needs.

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Developing unique and “likeable” Instagram content is a crucial objective for any brand. This involves being aware of outside apps that help one develop the best content for their brand. These apps include a myriad of purposes, from additional filters to repost abilities to creating eye-catching stories.

Now, an app exists that allows users to transform any link, tweet, or product into beautiful Instagram content. Remix by Buffer is designed to help people share their content across every channel in an effort to give their content consistency.

Bring tweets to Instagram. Put your products into Stories. And much more,” says Buffer’s landing page for Remix. “With Remix, you can share information quickly, efficiently, and completely on-brand. Remix is fully free. No watermarks. No in-app purchases.”

One of the best aspects of this is that the content you’re designing can be altered to include your brand’s colors to ensure that every post is, as they said, on-brand. After selecting your colors once, you can keep them on file to use for future posts.

To create a post, you grab a link from a tweet or a product and bring it into Remix to generate an image that you want to share. After choosing the colors, you select a size and style as different layouts are available to match your content or brand.

Then, you have the option to customize the background by uploading your own image or selecting one from Unsplash. Remix is available for both iOS and Android.

Buffer recaps the purpose on Product Hunt by writing, “Share tweets to Instagram. Turn links & products into social media content. You can create on-brand assets from any tweet, link, or product & share to your favorite social network. We hope this can streamline your workflows and help you engage with your audience.”

Audience engagement is obviously the main point of social media, and people love fresh content as well as consistency from brands. This can be a difficult line to walk in order to create content that is both eye-catching and hits your brand’s mark every time. Having outside tools like Remix can help you to accomplish this goal.

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