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Why most good leaders use the 24×3 optimism method

(MARKETING) How this simple optimism method could radically change the way you lead your company, be it a team of three or 300.

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That biting, guilt-inducing voice says you can’t, and that won’t work. It’s an abrasive voice, one that explodes before rational thought, one that puts others down before it pulls them up.

We may argue that so many responsibilities tug at us that it may simply be self preservation that turns on our pessimism, fear of the unknown, aversion to change.

We live in a world of critics, in a society of naysayers, so why shouldn’t we join them?

Trusting our negative guts can be toxic to a life of innovation, and perhaps the next great idea is something that today you’re sure just won’t work.

Optimism is practice, just like any good habit, and parents and managers and executives everywhere could use a good dose. It sounds hokey, but hang with me…

Think about optimism using the 24/3 rule, a term coined by Venture Capitalist, CEO and author Anthony Tjan.

It’s name makes it sound way more complicated than it actually is but he provides a practical path to put optimism into daily practice.

When you first hear an idea, try to wait 24 seconds before you respond negatively. Think of every possible reason why this could be the right idea, the best possible plan, and save your criticism for a half a minute later.

Talk through the good and when 24 seconds are up, you’re welcome to say why that’s the worst idea you’ve ever heard.

Work your way up to 24 minutes of optimistic thinking, and then 24 hours. The goal here is to mull over an idea for an entire day before knocking it down. Sounds Zen doesn’t it?

Before your cynical brain takes over and you poo-poo this concept for wasting too much time, think about the last time you gave an idea to your manager or partner or friend and they shot it down immediately.

Wouldn’t it feel better if they really considered your thoughts, sat back and validated why it might work?

Wouldn’t it be nice if they took the day to really consider the possibilities? And wouldn’t it be valuable if the positives from your idea were repurposed and used to come up with a solution?

It’s not only a valuable management tool but it’s an important tool in life.

Optimism and hope are the entrepreneurs most powerful assets, they draw the starting line in any committed relationship, and they are a managers best friend.Click To Tweet

By seeing the future with rose tinted glasses and consciously considering the good in everything, you can change your own outlook.

You can train your brain to think about the wild what-ifs, the myriad of possibilities. You can train your brain to consider a future full of innovations that just might work.

And if you’re the person who considers every idea, then you won’t you won’t be the one to miss out on anything that could be the next big invention. Naysayers will almost always reject an innovative future. You don’t have to.

C. L. Brenton is a staff writer at The American Genius. She loves writing about all things, she’s even won some contests doing it! For everything C. L. check out her website

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Real Estate Marketing

Sentiment analysis has become unreliable, but you can get around that

(MARKETING) Gathering sentiment analysis on your brand is a standard marketing practice, but new studies reveal the data is increasingly unreliable – here’s how to combat this trend.

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Turns out it isn’t just the average Joe who should be worried about misleading information online. Brands should be equally concerned about the accuracy of consumer perception. The basics of sentiment analysis are as old as the pandora’s box of asking for someone’s opinion. However, a study by the Harvard Business Review has shown that online vs. offline consumer reactions should be treated differently.

Sentiment analysis is the computational process of categorizing a person’s attitude towards a product, brand, topic, or campaign as “positive”, “negative”, or “neutral” by digesting their linguistic patterns in their posts and comments.

It’s essentially the uphill battle of turning subjective feelings into actionable or useful data. The problem is finding accurate trends when 60 percent of sentiment analysis studies yield overall “neutral” attitudes. Not all that helpful…

Essentially, online reactions are rooted in extremes. We all have been or have that friend who posts about finding “this amazing product/brand” and must let all passing scrollers know about this new obsession.

Alternatively, some try to perform a civic duty by warning others about a poor experience to save their social media friends from the same grief. Whatever said in that comment or post is likely filled with intense emotion, equivalent to someone running out into the road to yell their feelings to anyone who’ll listen.

Secondly, the spectrum of consumer reactions can be too wide. With the rise of fake accounts and bots, accepting feedback wholesale can lead to too much noise or misleading sentiments. Specificity is key, especially when A.I. and algorithms still have trouble recognizing irony, hyperbole, and humor. (Memes, anyone?) Feedback can be more accurate by targeting phrases such as “will buy” or “won’t buy”. For bigger brands, random, sentiment sampling can also help narrow the focus.

Finally, the sentiment analysis tools should vary. There are a growing number of resources with Hootsuite Insight, Rapidminer, and Social Mention just to name a few. Different tools can help create a better picture of consumer reactions — just follow the trail of hashtags!

The minefield of online interaction hasn’t gotten any safer despite a public awareness for fake news. Context is still a tricky thing. But subjectivity still makes the world go ’round (in my opinion), and we can see the value in feedback even though it may require playing with fire.

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Real Estate Marketing

The psychological reasons that people share online

(MARKETING) Knowing people’s motivations for sharing online is a key component to getting your own content shared.

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I recently saw some family members that I only see once in a great while. Since we don’t know much about each other aside from what we see share online, that quickly became the topic of conversation (“oh, your kid’s are so cute!” “I’m so jealous you went to that concert! How was it?”).

A few of my cousins commented that I seem to leave a “cool life” based on what I post on social media. I explained that I didn’t post about the bulk of my life, which is spent working or sitting on the couch.

It’s no secret that we post the “cool” things in our life on social media to nourish this public perception we’ve all been able to create because of the Worldwide Web. And, as much as we hate to admit it, a lot of us love the instant gratification of likes and comments that come with a post.

Aside from that, there may be some legitimate psychological reasons behind why people post on social media.

First, 94 percent of people say that they share online to better the lives of others. This can be found in posts that are geared to make people laugh, to inform people of events going on in their area, or to teach something new.

Second, as I mentioned before, 68 percent of people post content that they want to reflect their online identity.

If you have an Instagram feed designed to be a “lifestyle influencer,” you may be found posting fashion pictures, pictures of meals, or travel photos.

Third, 80 percent of people want to grow and nourish relationships. This can include posting on a friend’s timeline for their birthday, or sharing an event and inviting people to come.

Fourth, 81 percent stated that they enjoy that aforementioned instant gratification. These individuals like the feeling of having others comment and engage with their posts.

Finally, 84 percent want to spread the word about something that they believe in. This can include sharing online theirreligious posts or posts regarding charity.

There are a variety of reasons to post on social media, some that we’ll admit and some that we won’t. I have a feeling that in the future, there may be a college-level course titled: “The Psychology of Posting on Social Media.”

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Real Estate Marketing

Dark data may be the key to your locked potential

(MARKETING NEWS) The key to a solid marketing campaign could be dark data if anyone can figure out how to actually use it.

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One trend that marketers and entrepreneurs alike are trying to utilize is the mining of dark data from social media. It may sound like something a supervillain in a made-for-TV movie may use to “hack the mainframe,” but it may be the crux of your next marketing strategy.

Research firm Gartner defines dark data as “information assets organizations collect, process and store during regular business activities, but generally fail to use for other purposes.”

This data is frequently unstructured, making it difficult to utilize effectively. Structured data is easy to analyze, it populates spreadsheets after a customer enters their information on your website and other clear roads of analysis.

Unstructured data, in contrast, is information that may be collected but its not utilized effectively. Almost 90 percent of unstructured dark data falls through the cracks and is never put to use. One big source of unstructured data is social media posts.

Customers will share insights into your business and brand through their posts about their purchasing habits. This is frequently done through not just through the selfie, but the captions associated with the photo as well.

A picture can tell a lot of information to people (what times of items you sell, their quality, and their overall experience) but the caption can help you understand more what their attitude towards those events are.

A picture may show an attractively plated meal, but the caption may talk about how there was a long wait for the food as well as poor customer service. These captions, and subsequent comments, can offer a keen insight into what people like and dislike about your brand called sentiment analysis.

Sentiment analysis can be utilized to understand attitudes toward your brand, and there’s multiple ways you can go about this. One method of analysis is through the building of word clouds which examine the most used words in a few days of dark data. Pro-marketers can easily pull dark data from those who like or follow a business’ social pages into software which can do the legwork for you.

Small business owners have some options that are less sophisticated but can still do sentiment analysis of dark data effectively.

The IProspect blog suggests to use “a blend of monitoring tools,” many of them free, to complete a sentiment analysis.

A better understanding of dark data means you aren’t limited to just basic social media analysis tools. With these concepts, you too can illuminate your dark data and shine some light on future prospects.

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