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These forms let you get quick feedback from your site visitors without being a techie

(TECHNOLOGY) Insight Stash can help your website go from drab to fab with user feedback and you don’t even have to be a techie to understand it.

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Website TLC

You can realize your website needs a little help without being an expert, but figuring out what exactly you need to fix is a different story. Great news! You can improve user experience without being a tech wizard.

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The best UX consultants are your site visitors, and Insight Stash lets you engage with them in real-time with their “fast, simple feedback forms.” The platform lets you easily build your own surveys and embed them into your website so your site visitors can give you real-time feedback about your products, services, and site functionality.

What features do users like and dislike? Why?

Customizable forms let you design survey-style feedback forms on the fly for specific cases and create your own target segments, meaning you can launch different surveys for different people every week.

Ask whatever you want, however you want.

You can choose from a variety of question types including the old favorite Net Promoter Score (NPS) question “How likely are you to recommend us to a friend?,” matrix table fields, a simple thumbs up, and more. To increase completion rates, you can group questions into steps that make logical sense and stay relevant to the person filling out the form.

Choose which page your surveys will pop up.

Maybe focus on a different page each week, or just change up your survey to ask about different aspects of the same page.

Embedding surveys in your website might sound tricky, but it’s actually super easy. Just Copy and paste script block provided by Insight Stash and it creates custom buttons that float on your site pages to launch feedback forms.

What can this feedback teach you?

Slice and dice results however you want, measuring by attributes like browser and URL information, location, time, sentiment, device type and more. Users’ responses can help you find out why people are opting out in certain places so you can make changes to improve funnel conversion.

View reports in an easily navigable admin panel, or integrate them into your existing reporting services or Excel chart.

While Insight Stash does let you collect reviews from site visitors, the platform is really more effective for user experience research. If you’re looking for feedback on your products and services, the best way to go about this is a review management platform that specializes in automating review requests at critical moments such as immediately after a transaction.

Interested? Different pricing plans are available based on the number of hits per month, ranging from 10,000 hits to 100,000. Each plan starts off with a free 30-day trial. What are you waiting for? Go get your site optimized!

#InsightStash

Helen Irias is a Staff Writer at The Real Daily with a degree in English Literature from University of California, Santa Barbara. She works in marketing in Silicon Valley and hopes to one day publish a comically self-deprecating memoir that people bring up at dinner parties to make themselves sound interesting.

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Real Estate Technology

Apple HomePod Mini: Good at speaking, better at listening

(TECH NEWS) Apple is making another push into the world of bluetooth enabled always-on speakers with a revamped HomePod Mini, which is a fantastic listener (and why that might be bad).

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Apple Home Pod Mini, raising issues of privacy.

Apple just keeps doing stuff. And more stuff. They release new M1 chips and new iPhones and a bunch of other things. One of the newer options is their HomePod Mini, which is sure to be a big seller this holiday as companies continue to push always-on Bluetooth-enabled home speakers with promises of ease of use and improved quality of life.

It’s an easy sell for Apple, especially if you’re living in their product ecosystem of mobile devices, messaging apps, smart watches, and all the other bits of technology that can easily communicate with each other in a seamless fashion.

It’s a beautiful thing from a consumer perspective – the ability for your photos to be instantly accessible and easily shared across multiple domains and devices, to stop a podcast in your car and immediately resume it at your work desk, and knowing that your data is always backed up and retrievable.

At $99, the HomePod Mini further tightens this web of accessibility – it brings Siri access into the comfort of your home, you can pair two of them together to provide stereo sound with your AppleTV, and it can hook into your iMessages contact list to let you dictate texts quickly. While other devices can do this as well, the AppleTV carries more versatility by offering access to more streaming services than Amazon’s Fire devices (though in the world of streaming, this most likely gets evened out over time).

And all of that is great on the surface – the device is delivering on its promises and consistent use would easily justify a purchase. There is no question on utility and whether or not it is delivering and performing as desired from a consumer’s perspective. To suggest otherwise would be unfair and suggest that someone has an axe to grind – anecdotal evidence or other similarly unfounded premises stretched far and painted with broad strokes. I had an iPhone that broke years ago and in my frustration, I switched to Android. Still, that’s not much of a reason to
denigrate a new speaker from Apple. Reviews are glowing and rightfully so.

Perhaps the only true thing that should be questioned relates to user privacy. Apple has gone on record and stated on numerous occasions that they are committed to user privacy – that their devices do not record everything that is said, nor that audio data is stored forever to be mined for monetary purposes. CEO Tim Cook even stated strong convictions about privacy as a fundamental human right.

Go to their site and you’ll find a really snazzy page that tells you how your data is protected – that messages are encrypted end-to-end during transmission, identifying information is not included in the transmissions to Apple’s servers, and their Apple Pay system means you never divulge credit card information. Let’s be clear – these are excellent, wonderful things, and Apple should be applauded for doing what it has done. Such actions are at least a step above other tech giants in this realm.

Consumers should know, however, that despite these claims, Apple has been caught listening in on personal matters, and that privacy controls may not be enabled by default (and could be difficult to track down for an average user). I found a rather intense and detailed breakdown of such issues through this wonderful post by Ian Bogost, who discusses the controversy in a clear and concise (if alarming) way. The short answer – Apple gets a lot of public support and approval for its stance on privacy, but should be admonished for still providing several avenues of intrusion and for working with companies that may be actively violating privacy.

Where does that leave us with the HomePod Mini? It is a fantastic device, sure, but as with anything that is always-on and always listening, consumers may want to first consider how much utility is gained for potential privacy sacrificed. Although, the pessimist says we’re all being tracked anyway, but I want to end this on a positive note.

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Real Estate Technology

What you need to know about no-code vs low-code (and what it means)

(REAL ESTATE MARKETING) The no-code movement is putting more power in the hands of folks with zero programming skills. So what makes it different from low-coding, and what choice is right for your business goals?

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An overhead look at a person working on a no-code website on a laptop on a desk.

It is tricky to grasp the distinction between no-code and low-code. The two terms are often lumped together, but considering the disrupting influence these ideas have had in the tech world, the modern marketing professional ought to understand the difference if they want to explore this movement for themselves.

Both styles of programming are about expediting the app creation process, and enable the creation of surprisingly sophisticated code for your business without requiring any coding expertise.

Rather than focus on what these two styles are, they are more clearly distinguished by who they are for.

Jason Bloomberg of Forbes put it succinctly: “In the No-Code corner are the ‘citizen developers’ – business users who can build functional but generally limited apps without having to write a line of code. The Low-Code corner, in contrast, centers on professional developers, streamlining and simplifying their work – delivering enterprise-class applications with little or no hand-coding.”

Low-code refers to more complex tools that rely on the user having some understanding of programming to utilize. Stripe, a payment software, is an example of a low-code program, and seamlessly integrates with third party tools. Excel could even be considered low-code, considering how certain actions can be easily automated with some coding and math knowledge. But getting the most out of these programs is a challenge for programming outsiders and newcomers.

Enter no-code – much like Google Translate can help you communicate in a foreign language, the no-code movement is bridging the gap for innovators who have ideas but little to no coding experience.

As the name suggests, no-coders don’t have to learn a language in order to get started building automated processes. With tools like Zapier, creating a program relies on a simple graphic interface rather than written lines of text (which means no typing!)

That simplicity comes with tradeoffs, though. No-code expedites the process of writing more basic apps, and its offerings are fairly industry-specific.

(And just to add another layer of confusion, there are also “hybrids” like that sit somewhere in the middle between no- and low-code.)

You aren’t going to instantly turn into an expert hacker or anything, but if you want to build simple functions, like automated sequences based on incoming emails, no-code is a perfect choice.

All this to say, there are plentiful options in the codeless world for curious people of all skill levels. Yet ironically professional developers may stand to benefit the most from the no-code movement. Having these tools be widely available means potential clients are also able to explore, on their own, how their ideas translate to the app environment.

Or, as creator of MakerPad, Ben Tossell, puts it: “[No-code means that developers] won’t be wasting their time on projects that don’t work. People should have more conviction around the thing they’re trying to build before they speak to the developer.”

The potential for this technology still has yet to be fully unlocked but as it matures and becomes more well known, it’s sure to keep changing the tech game. If you’ve ever been curious about the power of code but are hesitant to spend months studying a programming language, there has never been a better time to dive in.

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Real Estate Technology

Realtors and agents, take advantage of your proptech

(TECH NEWS) As the pandemic makes proptech even hotter, savvy real estate pros need to know what tech tools can do for their business.

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Realtor outlining a home using Proptech to potential homebuyers.

Real estate industry experts have a message for Realtors and agents: Get with the proptech program.

Yes, the industry reacted to the pandemic-fueled market crash in the spring by jumping on video conferencing platforms and ramping up virtual tours, but there’s a lot more tech that real estate pros could be taking advantage of.

“Videoconferencing technology isn’t new, but we’re slower to adopt technologies than we’d like to admit,” Nick Bailey, chief customer officer for RE/MAX, LLC, said during this week’s 2020 REALTORS® Conference & Expo. “The reason is that we don’t want to see or hear ourselves. We have to get over that and use it.” (Pro tip for Zoom users: If you don’t want to see yourself, use the Hide Myself feature. Then you won’t be distracted by any pandemic weight gain.)

The pandemic has made a couple of things sparkling clear. As panelists in the “COVID-19 – Transforming How Realtors® Do Business” session agreed, technology was a huge driver in the industry’s V-shaped recovery after lockdowns. They also said trends spurred by COVID-19 aren’t going away.

Consumers love the efficiency and flexibility of being able to virtually tour 10 homes and visit only 3 or 4 top candidates. Also, many people will likely be uncomfortable touring houses for quite awhile.

Now the pandemic has helped demonstrate the value of proptech tools for Realtors and agents, who can use them for keeping in touch with clients, as well as for marketing and prospecting.

“If every agent can take away two pieces of technology to be more efficient, it will improve their business,” Bailey said.

Just a sample of the panel’s recommended tools:

It’s remote online notarization (RON) integrated with e-signatures that could be the biggest efficiency game-changer. However, there are few hurdles, which the Texas Land Title Association outlined in April: Many lenders and county clerks will not yet accept documents notarized online; there are a limited number of RON vendors and registered e-notaries; and consumers as well as industry professionals simply don’t understand how it works.

Still, integrating a tech ecosystem to create seamless, fully-digital transactions appears to be where the industry is headed. “Embracing title companies and lenders who have that ability for full electronic signings and closings will be important,” said Andy Ambrose, practice lead at DocuSign Notary.

For all that tech can do to save time and money, panelists agreed that nothing can replace the value of personal relationships for consumers – and for agents.

“For many real estate professionals, the pandemic reminded them about how much they love working with people and not just to sell real estate, but to check on their customers and families,” said Marilyn Wilson, managing partner of WAV Group and president of RETechnology.com.

For Bailey, the proptech surge has one really bright spot: “It has reminded every agent that they are the most important part of the real estate transaction, and that’s not going to change anytime soon.”

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