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These forms let you get quick feedback from your site visitors without being a techie

(TECHNOLOGY) Insight Stash can help your website go from drab to fab with user feedback and you don’t even have to be a techie to understand it.

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Website TLC

You can realize your website needs a little help without being an expert, but figuring out what exactly you need to fix is a different story. Great news! You can improve user experience without being a tech wizard.

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The best UX consultants are your site visitors, and Insight Stash lets you engage with them in real-time with their “fast, simple feedback forms.” The platform lets you easily build your own surveys and embed them into your website so your site visitors can give you real-time feedback about your products, services, and site functionality.

What features do users like and dislike? Why?

Customizable forms let you design survey-style feedback forms on the fly for specific cases and create your own target segments, meaning you can launch different surveys for different people every week.

Ask whatever you want, however you want.

You can choose from a variety of question types including the old favorite Net Promoter Score (NPS) question “How likely are you to recommend us to a friend?,” matrix table fields, a simple thumbs up, and more. To increase completion rates, you can group questions into steps that make logical sense and stay relevant to the person filling out the form.

Choose which page your surveys will pop up.

Maybe focus on a different page each week, or just change up your survey to ask about different aspects of the same page.

Embedding surveys in your website might sound tricky, but it’s actually super easy. Just Copy and paste script block provided by Insight Stash and it creates custom buttons that float on your site pages to launch feedback forms.

What can this feedback teach you?

Slice and dice results however you want, measuring by attributes like browser and URL information, location, time, sentiment, device type and more. Users’ responses can help you find out why people are opting out in certain places so you can make changes to improve funnel conversion.

View reports in an easily navigable admin panel, or integrate them into your existing reporting services or Excel chart.

While Insight Stash does let you collect reviews from site visitors, the platform is really more effective for user experience research. If you’re looking for feedback on your products and services, the best way to go about this is a review management platform that specializes in automating review requests at critical moments such as immediately after a transaction.

Interested? Different pricing plans are available based on the number of hits per month, ranging from 10,000 hits to 100,000. Each plan starts off with a free 30-day trial. What are you waiting for? Go get your site optimized!

#InsightStash

Helen Irias is a Staff Writer at The Real Daily with a degree in English Literature from University of California, Santa Barbara. She works in marketing in Silicon Valley and hopes to one day publish a comically self-deprecating memoir that people bring up at dinner parties to make themselves sound interesting.

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Real Estate Technology

This asynchronous meeting tool centralizes your meeting notes

(REAL ESTATE TECHNOLOGY) Hugo integrates calendars and note taking with over 20 work apps to keep virtual teams organized during meetings.

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Hugo is a hub for meetings that allows users to collaborate on agendas, meeting notes, and tasks in real-time. It integrates with Slack, Salesforce, Asana and over 20 other work apps.

Started by native Australian co-founders, Josh Lowy (CEO) and Darren Chait (COO), Hugo is described as a way to become deeply aligned and more efficient through centralizing meeting notes, sharing them and integrating them into a tech stack.

Lowy stated, “The inspiration for Hugo struck while building another app. Like so many teams, we were massively distributed. Our team was partly remote, and my co-founder and I were out of the office all the time.” He described the challenge of building a transparent team while working asynchronously across time zones and how Hugo addresses the obstacles remote teams face. Lowy said that with the software’s prompts to set meeting agendas, take notes, and share through Slack, “the team was in sync and already full of ideas. We were on to something. Plus, by linking meeting notes to the calendar, we didn’t have to organize anything anymore.”

The way it works is to start by clicking on a template appropriate for a user’s meeting type. During a meeting, users can collaborate directly with internal and external teams, allowing everyone to be on the same page. Tasks and notes can be synced with integrated tools directly from Hugo. After the meeting, notes are automatically indexed based on participants, company name, meeting name, tags, and note content. Notes can be shared publicly or with a private log-in.

The key features of this product are: Notes are automatically categorized by meetings and attendees, integrations to create tasks/tickets in project management apps directly from user notes, auto-sync notes to CRM records that match the meeting, post notes to Slack channels and DMs, collaborative agendas and notes for the whole team, free agenda template library for best practices, and @ mentions to notify teammates. Hugo claims that Nike, Dropbox, iHeartMedia, Twitter, and Shopify are among their current clients.

There is a free version for up to 40 users, Pro version for a flat $399 a month for up to 100 users, and custom pricing for 101 users or more. A video intro to Hugo is available here.

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Real Estate Technology

Zillow may be on its way to becoming a patent troll

(REAL ESTATE TECHNOLOGY) Zillow was granted yet ANOTHER pretty vague new utility patent last month, which leaves us wondering: what are they planning?

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We’ve got our eyes on you, Zillow.

The real estate listing website has been nabbing utility patents left and right. Their most recent one, awarded last month, is for the “automated control of image acquisition via use of acquisition device sensors.”

Basically, they claim to have invented a technique for automatically mapping a space in 3D using imaging sensors in real time, all controlled by an app on a phone or another device. This technology might even have applications like quickly building virtual reality environments using real life references. While Zillow filed for this patent in late 2018, it could prove to be a useful tool for them to have in their back pocket during the COVID age.

But looking at the whole picture, Zillow must be gearing up for something major. They’ve had 17 successful patents in the last ten years, all for inventions that seem a bit extraneous for the humble real estate listing page. Either they’re planning to start punching above their weight very soon, or they’re just well on their way to patent trolling with the best of them.

Quick refresh: A patent troll is a company that secures patents they do not need or use with the primary goal of suing “competitors” that unknowingly reproduce their copyrighted works. This behavior effectively creates a minefield for small businesses that are engaging in good faith product development.

As an aside, Zillow is currently involved in a drawn out drama where accusations of trolling have abounded in both directions. IBM recently filed a lawsuit in response to seven of Zillow’s patents, claiming that they are the original inventors and that Zillow has cost them billions of dollars in losses (note that this is small potatoes for IBM. They have over 110,000 patents, and the US Patent and Trademark Office has given them more patents than they’ve given to any other company in the world). Clearly, they see Zillow as an important rival to keep in check.

However you look at it, the takeaway here is clear: Don’t underestimate Zillow. Even though they’re not an IBM-sized giant right now, they’re still making serious moves with serious implications.

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Real Estate Technology

Rate your meetings and create more efficient work teams

(REAL ESTATE TECHNOLOGY) SurveySparrow has a plugin that allows you to rate meetings. It could help you and your team evaluate and improve future meetings.

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We love data. We are in a data driven world. We like giving our feedback via customer reviews, social media comments, surveys, and Twitter (yes, Bob, everyone knows your flight was delayed). Tell us what the data says. Well, it might be a great time to finally get some data on all those meetings you’ve been having.

Many people are sick of meetings; we sit in a lot of them that then need follow ups because either we didn’t have an agenda, or we didn’t get through the agenda. There also may be additional meetings because no one really knows what is going on, or people are unable to have a solid plan in place (thanks to the global pandemic) and require more frequent check-ins/status updates.

Perhaps we’d all dread meetings less if they could be improved and justified as a much better use of time. G suite just made available a free plugin, by SurveySparrow, that could possibly help your company improve your meetings:

RateTheMeeting helps you improve meetings by collecting feedback to understand what works and what doesn’t for your teams, divisions, or company. With this data (feedback), it might be possible to stick to agendas and the purpose of the meeting, prevent topics that require a separate discussion, and make sure that everyone’s time is well spent. It syncs to your calendar and automatically follows up with attendees to collect feedback after each meeting. You can see how it works on YouTube here.

While this seems like a helpful tool, the biggest hurdle may come from management first. They may not want feedback on meetings if they feel that meetings are necessary and the most valuable way to communicate for their teams. It also might be one more data set that they have to sort and mine.

Next, employees may not want to rate each meeting on top of their already busy schedules. They likely would only want to do this if it would make real change within the meeting culture of the organization. Either way, it might be nice to just offer a thumbs up or thumbs down for each meeting (for funsies?).

It’s always hard to please everyone, so you’ll just have to decide if adding this function is more trouble than it’s worth.

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