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Who should you target your marketing efforts for on mobile? What about desktop?

(TECH NEWS) On a global scale laptop versus mobile use often reflects age-group specific demographic tendencies.

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Which do you prefer: the smartphone or the laptop?

That is the question posed by Global Web Index in their “Device Preferences Report” which sought to explain that, “while global internet users are now as likely to have a smart phone as a PC/laptop, recent data shows that there are clear geographic divisions between those who say mobiles are most important to them and those who value laptops.”

The chicken or the egg

We are typically USA-centric on this side of the pond, so data regarding American usage skews towards the most popular, which is smart phone technology. On a more global scale, that is not quite the case.

Laptop vs. mobile use often reflects age-group specific demographic tendencies.

For example, points out a Global Web Index article, “in Thailand one-in-two “online adults” consider themselves as mobile-first, compared to less than a fifth who say laptops are most important.”

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In other fast-growth markets, the trend is similar in places like Malaysia, UAE and, perhaps most importantly, China.

But dial the demographics down a notch and you’ll find that the young and digitally engaged prefer the smart phone.

At the other end of the spectrum comments GWI, many so-called “mature markets” retain a close connection to laptops, with half or more of internet users in Poland, Belgium and the UK classifying themselves as laptop-first.

Following the trends

In the bigger scheme of things, it’s easy to discount the technology popularity trends based on geography, but if you consider how much revenue foreign markets bring in for the same, the argument takes on a whole new meaning.

#TargetedMarketing

Written By

Nearly three decades living and working all over the world as a radio and television broadcast journalist in the United States Air Force, Staff Writer, Gary Picariello is now retired from the military and is focused on his writing career.

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