Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Articles

Top 3 trends of online consumer behavior

Last week at the Content Marketing Summit, Ed Couchman, head of agency relations at Facebook, gave a presentation about new trends in online consumer behavior. Here are main findings.

A desktop and laptop on a desk, multitasking in a startup environment.

Three key trends to capitalize on

Last week at the Content Marketing Summit, Ed Couchman, head of agency relations at Facebook, gave a presentation about new trends in online consumer behavior.

Couchman’s talk focuses on three key trends: the move from desktop to mobile, the increase in visual-based communications, and the trend towards discovering, rather than searching for content. These observations may seem obvious, but the experience and knowledge Facebook can gain from analyzing its enormous user base can still provide insights for any small business with a digital presence.

The move from desktop to mobile

Ok, so everyone knows that, more and more, consumers are accessing the internet through their smartphones. Yet, according to Couchman, even the experts at Facebook “consistently underforecast” just how many people are accessing the web via mobile.

The numbers are skyrocketing exponentially year after year. The number of people using Facebook for mobile has increased from 20 million to 26 million in the past two years, and a full quarter of Facebook user only access the site from their mobile phone.

Growth in multimedia communications

Facebook also saw a 388 percent increase, year-over-year, in posts using emojis and stickers.

Advertisement. Scroll to continue reading.

They’ve also had an 88 percent growth in the number of videos people are watching in the U.K. These stats indicate that online information in the form of pictures and videos is quickly surpassing text-based posts. Couchman estimated that by 2018, nine out of ten posts on Facebook will feature a photo, song, or video.

Stumbling upon new content

Lastly, Couchman discussed the trend towards discovering, rather than searching for new content. This may be due to the fact that people often use their cell phones to entertainment themselves when they have downtime while out and about, such as waiting for the bus. Marketers need to work harder than ever to ensure that their content is discoverable, and that it stands out from the rest. Couchman advocates for personalization by “using data” to “create content for specific groups.”

With over one billion users, if anyone can keep track of online trends, it’s Facebook. Take advice from those in the know.


Advertisement. Scroll to continue reading.

Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

1 Comment

1 Comment

  1. Pingback: The Benefits of Working Online - Internet Marketing Product Reviews Blog

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Tech News

Get a first look at upcoming tools and tech with Google's new AI Test Kitchen, a curated space where users can try out beta...

Business Marketing

Locket, a photo-sharing app that went viral quickly after its launch, tells us a lot about the future of photo-sharing and the habits of...

Tech News

If you have files on Amazon Drive, the service is being sunset soon - better back those files up.

Tech News

If you open Gmail today, things might look and act differently, but the changes are being well received - here's what's new.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.