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5 lies you’ve been told about productivity

There’s a lot out there about productivity and making the most of your work day. We’ve debunked 5 myths on productivity that you’re wasting your time on. Read on.

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How being overly productive is counterproductive

Most of what we believe about productivity, isn’t true at all:  Jam packing schedules, and working 24 hours a day, non-stop, are actually counterproductive to maximizing productivity. So we decided to debunk 5 myths, that we think make us more productive, but actually slow us down. Keep reading to stop overworking, maximize productivity, and use your time more efficiently.

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1. Myth: More hours= More work done

Most of us think the more hours we put in, the more work we get done. But research shows that work output decreases significantly after a 50-hour work week. Futhermore, those who work more than 70 hours a week, don’t pruduce any more than people who work 55. So, the next time you contemplate sitting at your desk for 70 hours a week, think again; you could actually be losing time.

2. Myth: Easy work first, harder work last

A lot of us like to get our small to-do’s out of the way first, before tackling the harder tasks. But, research suggests, it’s better for us to complete our larger, more difficult tasks first, when we’re at our most creative and prepared. Flip your to-do list around, saving the less-intensive tasks for last, and see if you notice the change!

3. Myth: Multitasking means multi-efficiency

Just because you can take a conference call, respond to emails, and complete data entry all at once, doesn’t mean you’re doing it right. Managing multiple projects can complicate your thought process, and increase the amount of time it takes to complete just one task. Stop making yourself a scatter brain, by prioritizing your to-do list, and focusing on one task at a time.

4. Myth: Pressure always makes diamonds

This may hold true in the jewelry industry, but not so much in the office. I know a lot of people who believe the more pressure they are under, the easier it is for them to lock in and focus. But in actuality, pressure causes stress that can lead to worrying, lost focus and less productivity. How can you possibly complete a 10 page proposal, when all you can think about is your lack of time or the next task on your to-do list. Rid yourself of unnecessary pressures, by taking breaks, asking for help, and using good time management.

5. Myth: Breaks are your worst enemy

Whenever we get in a slump, we think the best way to solve it, is to just push through our misery, and take a break when we’re done. Research suggests however, that planned breaks can increase learning and development, hence creating a more valuable and final product. This doesn’t mean stop every five minutes to peruse Facebook, instead, get away from your desk, walk around the outside, or walk the stairs and listen to music.

Again, stop overworking yourself like a mad-man, it’s not as effective as you think. Switch up a few of your habits from the afore-mentioned myths, and you’ll see the change your productivity in no time!

#ProductivityMyths

Lauren Flanigan is a Staff Writer at The American Genius, hailing from the windy hills of Cincinnati, with a degree in Marketing from the University of Cincinnati. She has escaped the hills, and currently resides in Atlanta, where you can almost always find her camping at a Starbucks strategizing on how to take over the world.

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5 Comments

5 Comments

  1. Fred Moore

    January 7, 2016 at 12:54 pm

    Great artitcle and totaly agree with each and every one of these “lies”.

    Studies have show (I hate that phrase) that multi-tasking actually cuts down on your productivity because you’re really just switching back and forth from task to task.

  2. Doug Kevilus

    March 5, 2016 at 10:42 pm

    The one that always seems to pop up is the “multi-tasking” myth. I’ll call them myths instead of lies, because I don’t think anyone is intentionally trying to mislead you. Myths and legends are those things that have been changed so much that their meaning now, isn’t close to what it was originally.

    I do an activity with my audiences that shows multi-tasking actually slows you down from accomplishing 2 tasks at the same time. Doing them one at a time and the time it takes decreases dramatically.

    • Lani Rosales

      March 16, 2016 at 12:06 pm

      Fascinating observations, Doug, and very helpful! Thanks!

  3. Pingback: Scientists say your staff is starting work at the wrong time and it's killing their productivity - The American Genius

  4. Pingback: Why your company should stop focusing on growing - The American Genius

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Business Articles

Your brand is vulnerable just like Cracker Barrel’s recent troll spotlight #BradsWifeMatters

(BUSINESS) Brad’s wife got fired from Cracker Barrel which has sparked internet outrage and has presented us all with a few lessons.

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Crack in the barrel

It’s been an eventful week for Cracker Barrel so far. The Tennessee-based chain of family/country-style restaurants has found itself in the midst of not one, but two, trending hashtags on Twitter, #Justiceforbradswife and #Bradswifematters, and have seen their Wikipedia page altered multiple times over the past three days as well.

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So, what’s behind all of the free—if unwanted—publicity?

They fired Brad’s wife.

Wait, what?

The TL;DR of it is this: Bradley Byrd of Milltown, Indiana, thrust the company into the trolling spotlight on March 4th by posting a simple question to the Cracker Barrel corporate Facebook page:

“Why did you fire my wife?”

Brad’s wife, Nanette, had apparently worked for the local Cracker Barrel for the past 11 years as a server, and was, to the best of Brad’s knowledge, terminated for lack of cause.

Rubbing salt into the wound

That she was fired on Brad’s birthday, and fired two weeks before earning vacation pay for this year.

What was posed as a question from an upset spouse has since taken a life of its own.

It gained a much wider audience when shared by comedian Amri King on Facebook this week.

Note from the Editor: if you want to spend a few hours digging into the many hilarious forms the topic took, click around here (warning: most of it is totally unsafe for work or around children).

People want answers

Not only do more people know about Brad’s wife being fired, but they’ve taken to trolling the Cracker Barrel Facebook page and Twitter feed, with thousands of comments being linked back to Brad’s wife, no matter the tenuousness of the thread connecting their comment to the original post.

There’s also been a petition started at Change.org to get Nanette justice, with nearly 9,000 signatures to date.

The range of feedback that Cracker Barrel is receiving spans the gamut from nearly nonsensical to rather witty and droll. But driving the continuation of the onslaught is their reticence; as of the time of writing, Cracker Barrel hadn’t yet responded to either the flood of negative public opinion or to Brad’s original question.

And that’s the smartest move that they’ll make.

The Sound of Silence

It’s so very tempting when your company, brand, or person is being dragged through the public arena, (for right or wrong) to comment back and defend yourself with the same vigor that you’re being attacked by.

That temptation, however, has real consequences if given in to.

In a termination case, you may find yourself in a similar situation.

Pay attention

A beloved employee has done a “VBBT”: a very big, bad thing, and has to be let go. Or, perhaps, it was an employee popular with both internal and external customers, but, while they were nice and good for morale, their job performance had been lacking over time, and you’d worked with them to try to correct it, unbeknownst to the public.

Either way, you should steel yourself for impact.

In the world of digital presence, it’s going to be relentless. And personal. And, usually, mostly wrong on all of the details. It may certainly hurt, and your bottom line may take a brief hit, but remember: you don’t get to comment back on things like this.

Your role is to stay above the fray and remain professional

You made the decision to terminate, and before you did, you did your research as to why it was the right time to terminate the employee (Shame on you if you didn’t—in that case, your problems with an Internet backlash are both deserved and the least of things you ought to be worrying about).

Now it’s time to keep the course and focus on moving forward.

By responding to these comments, you don’t appear to be in control. Making no statement is more useful at times that making a statement that compromises you, be that legally in an employment context, or in the marketplace by mis-stepping and giving the trolls something real to write about.

Issue a statement

If a response to media inquiry or public opinion does become unavoidable, a well-scripted response that is vetted by counsel in advance of releasing it to ensure that you haven’t inadvertently given rise to a defamation or unlawful termination suit, is your best friend.

Make it once in outlets that are responsive, and then let it stay.

No further comment is necessary, nor useful.

An Audience of One

The only person that Cracker Barrel owes an answer to about why Nanette was fired is Nanette. The world at large certainly doesn’t need to know, and, neither does Brad, frankly.

If the employee doesn’t know why they’re being terminated, and provided something in writing to that effect, then that’s an area to address.

Everyone deserves to have clarity in the workplace, especially about something so critical as employee performance feedback leading to termination. Having the cause of termination in writing will also help you to defend against any “re-telling” of the termination story by the employee after the fact.

Also, remember that you have an audience of just one when it comes to discussing the details about those who have been fired: the terminated employee.

Just because it’s a spouse asking the question of why their partner was terminated, that doesn’t give them any additional standing to have that information shared with them by the company.

You Signed Up For This

You’re looking to the long view for your company and brand.

Making a hard decision that is the right thing to do and is evidence-supported isn’t always easy and it certainly isn’t always popular. But it’s the job that you’ve got to do.

You likely have crisis plans in place about what will happen if you have a challenge to critical infrastructure, supply chain, or safety issues.Click To Tweet

In a hyper-present media environment, in which the next meme is lurking around the corner, it’s a good idea to extend that planning to include a media crisis so that when the spotlight is turned onto you, you’ve prepared for it and made certain that you’re putting your best foot forward, by not getting it stuck in your mouth.

#BradsWife

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Uber’s tipping policy is janky, also potentially illegal

(BUSINESS) The tipping policy that Uber has in place is not much of a policy, nor is it 100% legal everywhere.

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Tipping your Uber

Uber has an interesting policy on tipping, On the Uber website, in the Help section, this is what Uber tells passengers:

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“As independent contractors, drivers may request tips at their discretion.”

The current pseudo-policy

Drivers care about rider ratings and do their best to create an ideal trip experience.

While Uber does not require riders to offer drivers a cash tip, you are welcome to do so.

Should you choose to tip, your driver is welcome to accept or decline.

Tipping is illegal in some places

Uber’s app has no place to add a tip for the driver, unlike Lyft, which does allow tipping through the app.

Uber drivers still hope for tips, but Uber’s policy of allowing cash tips might be illegal in some of the states and cities where Uber operates.

Michigan and Pennsylvania are just two of the 13 states which ban cash payments for ride-hailing services.

Paper monies

New York and Texas states are both considering legislation that would ban cash payments to drivers.

Some states simply ban drivers from accepting cash while others ban drivers from soliciting cash payments.

Uber has not updated its website to reflect the different laws in different states where it does operate.

Do you tip Uber?

Proponents of tipping say that Uber serves in the role of a taxi, although it is a private vehicle.

It is nice to tip your Uber driver the same 15 to 20 percent you would tip a taxi driver.

At the very least, you should leave a 5-star rating, unless something was really wrong with the ride.

The point of tension

Critics of tipping your Uber driver worry about whether Uber driver will serve lower-income areas, hoping to go into wealthier neighborhoods where they are assured of bigger tips.

Then there is concern about passenger ratings. Uber drivers would know if a passenger tipped or not before leaving a rating. Is it fair to rate passengers on the amount of a tip or not?

Uber drivers want the app to allow tipping, but Uber wants to keep things, “hassle-free.”

#TippingTension

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Sephora is using AR to help all the Barbie girls in the Barbie world

(BUSINESS) Sephora make-up chain is diving into the world AR to help customers shop before purchasing.

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Augmented reality taking over reality

Along with virtual reality and artificial intelligence, augmented reality (AR) is one of the most talked about topics at this year’s South by Southwest Interactive.

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Companies are starting to make some serious investments in AR technology, creating innovative new ways of interacting with customers.

New face of AR

While AR has famously been used for interactive marketing and for gaming apps like Pokémon Go, other companies have incorporated AR into their apps and stores in ways that genuinely help make customers make better purchasing decisions.

A need in cosmetics

If you’ve ever tried to buy makeup from a drugstore or the Internet, you know that there’s a high risk that you’ll end up with a truly tragic shade of lipstick, or a foundation that doesn’t match your skin.

The beauty industry has always faced the challenge of selling products that are difficult to sample before purchase.

At a department store, cosmetic counters allow customers to try on makeup before buying, but with more and more people shopping online, it’s time for a high-tech solution.

Sephora’s dive into AR

By investing in AR, cosmetics company Sephora has given customers an excellent way to learn more about products, and even to try them out, virtually, before purchasing.

Their mobile app uses facial recognition technology to provide a fairly accurate estimation of how different products will look on your face.

The app also provides step-by-step makeup tutorials customized for your face shape and skin tone.

Making the choice easier

For Bridget Dolan, vice president of Sephora’s San Francisco-based Innovation Lab, AR provides an opportunity to educate and engage with customers who might otherwise have a hard time choosing which products to buy online.

“Our time, money, effort and energy goes into teaching clients. To achieve new looks, you need to try new products, and if we can make you feel confident, you’ll be more engaged overall,” says Dolan.

Banking on potential

The app is made possible through a collaboration with AR platform Modiface. According to CEO Parham Aarabi, in the early phases of developing their technology, Sephora saw Modiface’s “preliminary vision and its potential, and ran with it.”

By collaborating with a strong brand, Modiface was able to advance the technology further and faster.

“Brands need a champion who has the vision and who sees the long-term possibility – that’s Bridget and her team. They’re really invested in getting the augmented reality right.”

The versatility of AR

The Sephora – Modiface collaboration makes it clear that, as Dolan explains, applications of AR can be more than “just fun.” They can provide interactive experiences that educate customers and pave the way for sales.

#MakeupAR

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