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You Paid Your Money. Where’d That Get YOU?


Glancing In Your Rearview

You shrugged. You shook your head. You exhaled relief.

You Thought It Through

You furrowed your brow. Scratched your head. Nodded. Wrote your advertising plan for 2009.

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Money Talks

You’re about to spend your hard earned, American dollars on advertising/marketing/promotions.


Double check yourself – the purpose of investing money in advertising/marketing/promotions is to generate business, which generates revenue. Revenue that pays for the advertising/marketing/promotions, plus a healthy profit. Right?

Three Choices

1. Keep Going.  Your advertising choice IS returning more than you’re investing, congratulations. Will investing more return you even more?

2. Stop Immediately –  Your advertising choice IS NOT returning at least what you’ve invested. Redirect your cash to more effective methods/mediums (maybe a movie day).

3. Pause – You don’t know if your advertising/marketing/promotions investment is returning postively or if it sucks.  Pause and analyze.  If it sucks, see 2. above. If it doesn’t suck, see 1. above. 

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4.  Play – Pysch, 4 not 3!  Sometimes you have to invest in R & D, you have to chase a white rabbit, a wildly plumed goose, a vivid dream, a tingly hunch. 

Simple. Savvy. Sane.

That’s it. Don’t even think about spending a dime unless you KNOW every invested dollar generates a positive return or you’re chasing (see 4. above).

Let me ask you this, what one advertising/marketing/promotion are you doing that generates the highest, warm-fuzzy-cash return?

Thanks for sharing.

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Written By

Ken Brand - Prudential Gary Greene, Realtors. I’ve proudly worn a Realtor tattoo for over 10,957+ days, practicing our craft in San Diego, Austin, Aspen and now, The Woodlands, TX. As a life long learner, I’ve studied, read, written, taught, observed and participated in spectacular face plant failures and giddy inducing triumphs. I invite you to read my blog posts here at Agent Genius and On the lighter side, you can follow my folly on Twitter and Facebook. Of course, you’re always to welcome to take the shortcut and call: 832-797-1779.



  1. Missy Caulk

    January 9, 2009 at 12:36 pm

    My Pay per Click is worth every penny.

    I dropped my final print ad this last year, it was small and not too expensive in my small town local paper.

    But, no business from it so bye-bye after 10 years.

  2. linsey

    January 9, 2009 at 4:55 pm

    It’s funny how long it took me to let go of expenses that had not shown real ROI. I clung onto a few expenses that shamefully should have been let go months ago (or more).

  3. Ken Brand

    January 11, 2009 at 8:26 am

    Thanks Missy:-)

    Thanks Linsey:-)

  4. tomferry

    July 6, 2009 at 12:44 pm

    Wholeheartedly agree with your points Ken!

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