Glancing In Your Rearview
You shrugged. You shook your head. You exhaled relief.
You furrowed your brow. Scratched your head. Nodded. Wrote your advertising plan for 2009.
You’re about to spend your hard earned, American dollars on advertising/marketing/promotions.
Double check yourself – the purpose of investing money in advertising/marketing/promotions is to generate business, which generates revenue. Revenue that pays for the advertising/marketing/promotions, plus a healthy profit. Right?
1. Keep Going. Your advertising choice IS returning more than you’re investing, congratulations. Will investing more return you even more?
2. Stop Immediately – Your advertising choice IS NOT returning at least what you’ve invested. Redirect your cash to more effective methods/mediums (maybe a movie day).
3. Pause – You don’t know if your advertising/marketing/promotions investment is returning postively or if it sucks. Pause and analyze. If it sucks, see 2. above. If it doesn’t suck, see 1. above.
4. Play – Pysch, 4 not 3! Sometimes you have to invest in R & D, you have to chase a white rabbit, a wildly plumed goose, a vivid dream, a tingly hunch.
Simple. Savvy. Sane.
That’s it. Don’t even think about spending a dime unless you KNOW every invested dollar generates a positive return or you’re chasing (see 4. above).
Let me ask you this, what one advertising/marketing/promotion are you doing that generates the highest, warm-fuzzy-cash return?
Thanks for sharing.