Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

How to

Green one! How blogging is like playing slug bug

I Have a Love Hate Relationship with that Game

From a purely marketing standpoint whomever at Volkswagon came up with the idea of bringing slug bug in to their marketing campaign was brilliant.  The commercials are hysterical, especially Stevie Wonder and you now have an entire nation of people looking for their cars on the road.  The hate comes from the unexpected slug I receive, unfailingly with a full cup of hot coffee in hand, from one of the junior Altics who thinks slugging me is the absolute most fun of all.

I admit though, after the umpteenth slugging, I have finally gone on the offensive and since most of my kids can’t see over the front seat, ha ha – I am winning this war!

What’s my point?

It occurred to me the other day blogging is very much like playing slug bug.   You always need to be on the prowl for your subject and your articles need to pack a little punch.   I guess the more difficult question is how do you accomplish that?  I frankly admit it’s a skill I’m still honing.  Obviously my subject is sustainability but the AH-HA for me in recent months is that this is a much broader subject than  green houses or energy efficiency.

As I have delved in to incorporating more green in my personal world, I have quickly realized it’s a way of life and my blog needs to be reflective of that.  The beauty of this, is that you too can integrate some green in to your blog or website and you don’t even need designations such as EcoBroker or NAR’s Green to provide invaluable information to your warm market and client base.

For example,  often times the environmentally conscious seem to also be interested in fresh healthy food.  Here is a blog I wrote recently  about our summer farmer’s markets, CSA’s and local farmers.   Most metropolitan cities have these, it’s an easy topic to research and farmer’s markets are a joy to visit.    Here is an article I did with some updated information about recycling in one area of town. Why not take a few minutes to research how recycling works in your community, i.e. drop off centers, what’s recycled, when they pick up, how to sort it.  Here is one about an incentive our local electric provider is offering to have in home energy evaluations. Lot’s of communities have very successful programs that offer some cool perks to homeowners for participation.  Why not promote those on your blog or website?  This one is about some updates that have been made to the green fields in our local MLS.   Perhaps a seller might like to know what they can and can’t get credit for or a buyer would like to know exactly how the info is being sorted for them.

Advertisement. Scroll to continue reading.

One I plan in the future is to discuss a  program we have locally to provide affordable rainbarrels to anyone with gutters.   Also,what types of public transportation is offered in your area and how can someone utilize it best?  What about walkability, are there parts of town that have more access to public parks, trails, or bike paths?  My point is that there are all kinds of “green ones” in your city if you are looking for them, why not be one of the first to take a shot at them.

Written By

Anna Altic – Village Real Estate Services. I’ve called Nashville home for the last 15 years and have been practicing (practice being the key word here) real estate for just over 6 years. In the fall of 2007, I went to a local German Festival that had a home tour, including a LEED certified property, and I instantly became enamored with the idea of eco friendly living (ok, so I’d had a little beer and the dual flush toilet rocked my world). I have since devoted much of my time and energies in to studying and espousing the benefits of better building technology within our local residential market and my proudest accomplishment thus far has been successfully leading the initiative to get over 25 green features added to our MLS search fields.



  1. Joe Loomer

    June 26, 2010 at 1:34 pm

    Thanks for the great tips, Anna – made me think of the upcomming “Green Your Home” book from Keller Williams Realty.

    Navy Chief, Navy Pride

  2. Jason Improta

    June 28, 2010 at 3:01 pm

    Interesting angle. I like the perspective and the ideas. Thanks!

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business Marketing

(BUSINESS MARKETING) Blogging has become an essential part of marketing, but it is now so much more than just a broadcasting tool. Let's discuss...

Business Marketing

(MARKETING) With blogging one of the staples of any marketer's toolbox, what are the keys to success in today's business environment?

Business Marketing

(MARKETING NEWS) Being a good steward of the Internet involves answering questions for your potential customers. Doing so gives you exposure and an association...

Social Media

Facebook Notes is being revived as a carbon copy of Medium's blogging platform - will it take off?

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.