How to
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Joe Loomer
July 10, 2009 at 11:44 am
I sense a little “foreplay” in your “wordplay,” Ginny!
Great post – I don’t know how many times during any given day I can see posts on FB that involve two folks who REALLY should have just used the “chat” function.
One last week had three agents from a local firm going off about a back-stabbing client-stealing fellow agent – also in their own firm. This post reminded me of that…..
Navy Chief, Navy Pride
MIssy Caulk
July 10, 2009 at 12:01 pm
Ginny, be yourself is key, being comfortable in your own skin. I am not funny, I can’t be and I can’t try to be. My hubby is hysterical, he says I was born withOUT a sense of humor.
I struggle with that on Twitter, so many quick witted folks on there.
Joshua Dorkin @ BiggerPockets.com
July 10, 2009 at 12:55 pm
Ginny – You used a few key words that stick out to me: collaboration and participation. These, in my opinion, are the keys to being successful in this world of web 2.0. Just slapping up a profile, no matter how professional, across the web, won’t do you much good until you get out there and start interacting with the rest of the community.
Ken Brand
July 10, 2009 at 3:43 pm
Your post is an example of perfect balance.
As for Mister Chest Hairs….looking at the half-full glass, I’d say, thankfully he left his gold chains on night stand. Or where ever one keeps them.
Cheers.
Austin Smith - Goomzee.com
July 10, 2009 at 6:46 pm
Ginny, great follow up post to yesterday’s. You make a good point that Your image needs to work for You, or else it won’t be effective. Did you point out this guy’s fuax pas, or just try not to smile when you pocketed his card.. 🙂
“thankfully he left his gold chains on night stand” – Ahaha…I wonder if he wore loafers and a pinky ring?
Jay Zenner
July 11, 2009 at 11:19 am
Of course you are correct but this isn’t just a Web 2.0 phenomenon. Part of the problem is that for years in a sellers’ market the competition for clients has been so intense that our marketing emphasis has been on “personal branding” and generating leads. The worst example I ever saw was a series of tips by an “expert” in luxury home marketing who recommended making a long list of the attributes of your “ideal” client and then doing everything you could to become that ideal. She cited this as the “Law of Attraction” and a way to make yourself over and attract business so you to can enjoy the benefits of luxury home sized commissions.
There is a big market inside the industry for this type of advice and maybe it works, but frankly, it makes my skin crawl. It’s hard to imagine better advice for becoming unauthentic…a phony…untrustworthy.
But I also had a less emotional reaction to this advice that is more important now that we have shifted to a buyers’ market and are likely to be there for a while. With higher inventories relative to qualified buyers we need to demonstrate our skill in marketing homes. Scan the recent eflyers you have received or listings on Realtor.com. Quite often the product positioning is awful, the photography is awful and the copy writing is abysmal. Dig a little deeper and a lot of the pricing is suspect.
Here’s a unique idea…tie your personal brand to some expertise in these areas and skip the humor, stories about your dog and, of course, the chest hair.
Jay Zenner
4PsRE.com
Mark Eckenrode
July 13, 2009 at 8:39 pm
smart advice that’s not often followed.
tomferry
September 10, 2009 at 2:21 pm
I just went back to your post and did a re-read Ginny. Awesome- thank you!