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I’m a HTML Purist, Are You?



It’s True

Anyone that writes at AG knows that I’m a stickler for clean HTML and that I have the “visual editor” in Word Press turned off on my account and encourage others to do so. I write articles from scratch and never ever use the code that WP offers, mainly because no editor is perfect and I’m waaay smarter than zeros and ones. This doesn’t mean I’m a dork- most people I went to high school with would likely be surprised that I know what the hell HTML even is… it just means I’m OCD and un-centered images and inconsistent fonts and sizes drive me batty (and yes, some writers here love making messy HTML just for me- you know who you are). I also hate not having control of the content that I produce. Hate it.

So How Do YOU Become a Purist?

First, never ever use any sort of editor. There are plenty of editors out there that allow you to edit and click “hooray” and it sends it to your blog. Don’t do it- it inserts all sorts of crazy code, even if you swear it doesn’t. I can look at the code source and tell if you used an editor because it sullies it. Yes, I said sullies.

Secondly, if you use Word Press, go to your User Profile and make sure the first box that says “use the visual editor when writing” is NOT checked. This turns off your visual editor and forces you to write in code (don’t worry, I’ll give you the tools you need). This is an unpopular move, but you wanted to know how to be a purist, so here’s how. (Benn noted that in the new WordPress, you can move between Visual and HTML editor without it defaulting to Visual, but I vote for disabling it so there is no confusion)

Thirdly, never copy and paste from anywhere to wordpress ever. Never, never, never, never. Remember- it sullies. Yes, you can paste into the HTML Editor without this problem, but again- it’s not worth risking. Want to know what DIRTY HTML looks like? Just watch what happens when you copy and paste two sentences from Microsoft Word to Word Press… if you’re not cringing, you may also be the type who isn’t bothered by dishes in the sink. Just sayin’.

But I Don’t Know HTML!

It’s cool, a year ago, I didn’t either- I just Googled stuff all the time. Never fear, there are TONS of online resources (just Google “HTML codes”), and below is a snapshot of the made-in-two-minutes cheat sheet for you. See, I wouldn’t have you wash your dishes without telling you what the best washing liquid is (it’s Williams & Sonoma Basil by the way)!

There is a HTML cleaner upper online but I don’t think it works so well, so it’s best to learn a few tricks! So, who’s with me on my quest for pure, un-dirty HTML?

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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  1. Sherry Baker

    October 2, 2008 at 10:49 am

    Lani, I totally concur. Dirty code s**ks. I learned HTML in the 90s (when you were just a baby) and had to unlearn some bad habits, but coding yourself instead of accepting the garbage some software throws out there is best. Unless… you’re REALLY OCD and can never get it finished b/c you have to make it SO perfect. That’s me sometimes too, but we’ll talk about that anyother day. 🙂

    Love the article!

  2. Paula Henry

    October 2, 2008 at 10:50 am

    Lani – Oh I do want to be cool like you…………., but, You are way too cool for me 🙂 I don’t do HTML, well, except the very basics and don’t have time to learn. I was taught to run my posts through Notepad before copying to WP – does that eliminate the junk? What about Blogjet? Does it produce the same junk?

  3. Mark Eckenrode

    October 2, 2008 at 10:52 am

    i’m so totally down. do i get a tshirt? perhaps something like “”?

    i break one of your rules, though… i do write my posts outside of wordpress. i use a text editor that doesn’t add any mark-up so it all remains pure (

    one of the things about MS Word is that it’s a word PROCESSOR. it takes your words and processes them.. changes the coding so that it only looks good in MS Word.

  4. Lani Anglin-Rosales

    October 2, 2008 at 10:55 am

    Sherry, I’m glad you concur 🙂

    Paula- Notepad IS a good way to make sure you don’t have ugly code, but Blogjet (and all other editors, despite what Russ says) inserts additional code OR makes it a solid wall of text that makes it difficult to go back and edit. HTML isn’t tough, it just LOOKS tough, don’t be intimidated by it- YOU are smarter than the computer! 🙂

    Sometimes the best way to be advanced is to go back to the basics. We talk about this in marketing all the time, today, we’re just focused on how the 0s and 1s work! 🙂

  5. Vegas Web Design

    October 2, 2008 at 11:27 am

    Having clean html code is a must for the search engines who have their crawlers try to understand what your website is about. Having messy code makes it really hard for the crawler to crawl obviously and even want to come back.

    I completely agree that you must have clean code.

  6. Cyndee Haydon

    October 2, 2008 at 11:38 am

    Lani – LOVE this post – appreciate the tips (keep em coming) Used to use blogjet until I saw all the JUNK it put in my posts. Need to perfect more HTML – like your ref sheet.

  7. Kelley Koehler

    October 2, 2008 at 11:50 am

    But it’s so much easier for me when you just clean up my posts. 🙂

  8. Missy Caulk

    October 2, 2008 at 12:05 pm

    Lani, I use to use blogjet too. But, when WP upgraded it wouldn’t work. I went onto a forum and someone answered and said to change my password, but I didn’t want to do it. I knew the password was correct.

    So I went back to writing in the post, Word never worked. This is good information, but I’m not sure I can or have the time to learn html, can’t we just write it normal?

  9. Jack Leblond

    October 2, 2008 at 12:13 pm

    Lani – You ROCK! There actually is a search engine penalty if your code/content ratio is all out of whack. Clean code is a great step towards fixing that.

    I have to scold you (again) though – let’s not forget to use the alt tag in our images and the title tag in our links. Hey, you brought me here ;-D

  10. Paulo

    October 2, 2008 at 12:34 pm

    Just a few notes from a Web standards freak…

    the “align” attribute is deprecated. Use the style attribute if you want future proof your code (better yet, add style definitions to your stylesheet and do not use inline styles). EG (inline style example):

    Lorem ipsum dolor sit amet, consectetuer adipiscing elit.


    For images you can float them and add some margins to allow the content to flow around them. EG:

    Lorem ipsum dolor sit amet, consectetuer adipiscing elit.

  11. Irina Netchaev

    October 2, 2008 at 12:42 pm

    Lani, I want to be just like you – semi-geek girl knowing the HTML code. It probably looks tougher than it is. Printed out your cheat sheet and will try. I do have to say that watching that video was a bit scary. Didn’t realize what was happening on the back end. THANKS!

  12. Elaine Reese

    October 2, 2008 at 12:47 pm

    I tried writing in Word then copying to WP just once! Never again! I write in the Visual Editor, then go into the html to add the specific codes to make it look like I want it to. Once someone gains an understanding of how html works, it’s not difficult … but then I’ve been using it for 10 years.

  13. Rich Jacobson

    October 2, 2008 at 12:51 pm

    I don’t EVEN want to go there! Messy HTML, formatting in Word, what is the world coming too?

  14. Todd

    October 2, 2008 at 12:52 pm

    Here’s the means to test your markup against other sites:

    Should we elect a president based on their web site’s markup cleanliness?

  15. Michelle DeRepentigny

    October 2, 2008 at 1:54 pm

    I love for codes and colors values, that’s where I learned that annoying scrolling marquee code. They also have great css tutorials, which if you screwed up and used a blog platform like mine you really need 🙁

    I tend to write in Nvu and then clean it up, sorry! Nvu seem to no longer own their domain name, glad I have it downloaded on my desktop.

  16. Nick Bostic

    October 2, 2008 at 4:50 pm

    Oh come on Lani, being a bit elitist? 🙂

    I’m repeating myself, but I’ve been coding HTML for ages, I can do it (and CSS) in my sleep these days.

    But to say ALL editors are bad? When I’m designing old fashioned sites using Dreamweaver, it generates perfect code. Okay, so that’s for non-blog sites. I have to say though (after trying several programs), Microsoft Live Writer (egads! MS for blog writing software!) actually does the code 99% correct! The only weird code it put in was for the Technorati tags for some reason.

    Not everyone has the time to become a web developer, learn valid HTML and CSS, but there should definitely be a baseline knowledge to fix any problems that may arise and be able to tell what ugly code looks like.

  17. Linsey

    October 2, 2008 at 4:55 pm

    Sometimes it’s easier to be blissfully ignorant; I didn’t know that I might be blowing it. I thought I was in the clear on having to learn HTML.

    To be clear (for those of us still on the greener side of things), you’re saying that it’s NOT a good idea to type my post in my WordPress visually using the convenient ‘Bold’ button or the even more convenient hyperlink button, but to utilize the HTML method of entering? I hadn’t noticed anything odd but maybe I’m missing something.

    Thanks Lani!

  18. Lisa Sanderson

    October 2, 2008 at 5:31 pm

    Slowly learning this stuff and totally appreciate your pointers! Please keep the cheat sheets coming. ~L

    ps-What is HR tag?

  19. Jay Thompson

    October 2, 2008 at 5:44 pm

    Lisa — HR tag = Horizontal Rule… what makes that little line under the picture in Lani’s post.

    BlogJet actually generates pretty clean code, It tends to choke on blockquotes, but it certainly doesn’t inject all the crap that Word does. Plus for the purists, it has an HTML mode as well. I use it all the time.

    The WYSIWYG editor in WordPress is OK for very basic things like bolding and italicizing, but once you start to put in H2, HR, alignment and embed tags, it tends to go wonky fast.

  20. Kim Wood

    October 2, 2008 at 5:45 pm

    Overwhelmed by HTML however learning it little by little has been fun! The cheat sheets are of great use – and a friend available for quick SKYPE help (like yesterday) helps a lot too !! lol.

    Keep sending the tips – when Lani speaks – I listen. (I remembered!!)

  21. Matt Stigliano

    October 2, 2008 at 6:44 pm

    Lani – As a guy who learned to code when Pagemill was the best (haha) option out there, I admit, in the day and age of Dreamweaver I have become a little sloppy. But in the name of clean code, I removed my check box and will no longer rely on WordPress to do things that I can do in my sleep. Thank you for setting me free from the bondage of bad code and lazy typing.

    P.S. Copying anything in Word to ANYTHING is a bad idea. 9.9 times out of ten there will be a mistake somewhere.

  22. Mariana Wagner

    October 2, 2008 at 9:09 pm

    I second HouseChick 😉

  23. rob | atlanta homes

    March 27, 2010 at 8:23 am

    I use the visual editor, then look at the HTML and fix it. Too many years of coding pure HTML behind me to code only HTML any more.

    And yes, the WordPress visual editor is horribly messy, but hey, it’s free. It does some crazy stuff all on it’s own. And trying to get returns in, etc., is just stupid.

    • Lani Rosales

      March 27, 2010 at 1:42 pm

      WP visual editor drives me BATTY!

      • Jay Thompson

        March 27, 2010 at 2:02 pm

        Ditto! Hence the use of Live Writer. Yeah, it’s a Microsoft product, but it *smokes* the WP visual editor. And the cost (zero) is spot on.

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Disputing a property’s value in a short sale: turn a no into a go

During a short sale, there may be various obstacles, with misaligned property values ranking near the top, but it doesn’t have to be a dealbreaker!



magic eight ball

magic eight ball

It’s about getting your way

Were you on the debate team in high school? Were you really effective at convincing your parent or guardian to let you do things that you shouldn’t have been doing? How are your objection-handling skills? Can you flip a no into a go?

When working on short sales, there is one aspect of the process that may require those excellent negotiation or debate skills: disputing the property value. In a short sale, the short sale lender sends an appraiser or broker to the property and this individual conducts a Broker Price Opinion or an appraisal, using special forms provided by the short sale lender.

After this individual completes the Broker Price Opinion or the appraisal, he or she will return it to the short sale lender. Shortly thereafter, the short sale lender will be ready to talk about the purchase price. Will the lender accept the offer on the table or is the lender looking for more? If the lender is seeking an offer for a lot more than the one on the table, mentally prepare for the fact that you will need to conduct a value dispute.

Value Dispute Process

While each of the different short sale lenders (including Fannie Mae) has their own policies and procedures for value dispute, all these procedures have some things in common. Follow the steps below in order to conduct an effective value dispute.

  1. Inquire about forms. Ask your short sale lender if there are specific forms that you need to complete in order to conduct a value dispute. Obtain those forms if necessary.
  2. Gather information. Your goal is to convince the lender to accept the buyer’s offer, so you need to demonstrate that your offer is in line with the value of the property. Collect data that proves this point, such as reports from the MLS, Trulia, Zillow, or your local title company.
  3. Take photos. If there are parts of the property that are substandard and possibly were not revealed to the lender by the individual conducting the BPO, take photos of those items. Perhaps the kitchen has no flooring, or there is a 40-year old roof. Take photos to demonstrate these defects.
  4. Obtain bids. For any defects on the property, obtain a minimum of two bids from licensed contractors. For example, obtain two bids from roofers or structural engineers if necessary
  5. Write a report. Think back to high school English class if necessary. Write a short essay that references your information, photos, and bids, and explains how these items support your buyer’s value. This is not something that you whip up in five minutes. Spend time preparing a compelling appeal.

It is entirely possible that some lenders will not be particularly open-minded when it comes to valuation dispute. However, more times than not, an effective value dispute leads to short sale approval.

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Short sale standoffs: how to avoid getting hit

The short sale process can feel a lot like a wild west standoff, but there are ways to come out victorious, so let’s talk about those methods:



short sales standoff

short sales standoff

What is a short sale standoff?

If you are a short sale listing agent, a short sale processor, or a short sale negotiator then you probably already know about the short sale standoff. That’s when you are processing a short sale with more than one lien holder and neither will agree to the terms offered by the other. Or… better yet, each one will not move any further in the short sale process until they see the short sale approval letter from the other lien holder.

Scenario #1 – You are processing a short sale with two different mortgage-servicing companies. Bank 1 employees tell you that they will proceed with the short sale, and they will offer Bank 2 a certain amount to release their lien. You call Bank 2 and tell them the good news. Unfortunately, the folks at Bank 2 want more money. If Bank 1 and Bank 2 do not agree, then you are in a standoff.

Scenario #2 – You are processing a short sale with two different mortgage-servicing companies. Bank 1 employees tell you that they cannot generate your approval letter until you present them with the approval letter from Bank 2. Bank 2 employees tell you the exact same thing. Clearly, in this situation, you are in a standoff.

How to Avoid the Standoff

If you are in the middle of a standoff, then you are likely very frustrated. You’ve gotten pretty far in the short sale process and you are likely receiving lots of pressure from all of the parties to the transaction. And, the lenders are not helping much by creating the standoff.

Here are some ideas for how to get out of the situation:

  • Go back to the first lien holder and ask them if they are willing to give the second lien holder more money.
  • Go to the second lien holder and tell them that the first lien holder has insisted on a maximum amount and see if they will budge.
  • If no one will budge, find out why. Is this a Fannie Mae or Freddie Mac loan? If so, they have a maximum that they allow the second. And, if you alert the second of that information, they may become more compliant.
  • Worst case: someone will have to pay the difference. Depending on the laws in your state, it could be the buyer, the seller, or the agents (yuck). No matter what, make sure that this contribution is disclosed to all parties and appears on the short sale settlement statement at closing.
  • In Scenario #2, someone’s got to give in. Try explaining to both sides where you are and see if one will agree to generate their approval letter. If not, follow the tips provided in this Agent Genius article and take your complaint to the streets.

One thing about short sales is that the problems that arise can be difficult to resolve merely because of the number of parties involved—and all from remote locations. Imagine how much easier this would be if all parties sat at the same table and broke bread? If we all sat at the same table, then we wouldn’t need armor in order to avoid the flying bullets from the short sale standoff.

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Short sale approval letters don’t arrive in the blink of an eye

Short sale approval letters may look like they’ve been obtained simply by experts, but it takes time and doesn’t just happen with luck.



short sales

short sale approval

Short sale approval: getting prepared, making it happen

People always ask me how it is that I obtain short sale approval letters with such ease. The truth is, that while I have more short sale processing and negotiating experience than most agents and brokers, I don’t just blink my eyes like Jeannie and make those short sale approval letters appear. I often sweat it, just like everyone else.

Despite the fact that I do not have magical powers, I do have something else on my side—education. One of the most important things than can lead to short sale success for any and all agents is education.

Experience dictates that agents that learn about the short sale process
have increased short sale closings.

Short sale education opportunities abound

There are many ways to become educated about the short sale process and make getting short sale approval letters look easy to obtain. These include:

  • Classes at your local board of Realtors®
  • Free short sale webinars and workshops
  • The short sale or foreclosure specialist designations

As the distressed property arena grows and changes, it is important to always stay abreast of policy changes that may impact how you do your job and how you process any short sale that lands on your plate.

The most important thing to do is to read, read, read. Follow short sale specialists and those who blog about short sales on AGBeat, Google+, facebook, and twitter. Set up a Google Alert for the term ‘short sale’ and you will receive Google’s top short sale picks daily in your email inbox. Visit mortgagor websites to read up on their specific policies and procedures.

Don’t take on too much

And, when you get a call from a prospective short sale seller, make sure that you don’t bit off more than you can chew. Agents in most of America right now are clamoring for listings since we are in the midst of a listing shortage. But, if you are going to take on a short sale, be sure that it is a deal that you can close. And, if you have your doubts, why not partner up with a local agent that can mentor your and assist you in getting the job done? After all, half a commission check is better than none!

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