Web design can be a huge pain in the rear even for seasoned veterans, and the arduous list of things that can go wrong all but guarantees that you’ll miss something crucial before going live. If you need to update (or create) your company’s website, make sure you’ve met the necessary criteria before you click that “Publish” button, even if it’s a revamping done through a firm.
Your initial steps should involve determining the purpose of your website and cleaning up the website’s copy to match that purpose.
For example, if your website’s primary goal is to serve as a call to action for customers looking to purchase your products, any additional information or services listed on the site should be appropriately categorized and removed from the landing page.
You’ll also want to ensure that your website’s copy is clean, easy to understand, and thoroughly proofread. Nothing pushes potential customers away more quickly than misspelled messages or overly technical explanations.
The importance of optimization cannot be overstated, and that concept applies doubly to your website’s mobile performance. If you don’t have an accessible mobile version of your website, you’re kissing a huge amount of revenue goodbye. Remember that, while your mobile site should stand out, it should also endeavor to mirror your desktop site as closely as possible to facilitate a sense of continuity.
Accessibility is actually a pretty complex issue in and of itself, so you’ll want to make sure that your website meets all of your country’s standards for basic web design in addition to meeting — and, if possible, exceeding — the standards for disability-related challenges such as those faced by blind or epileptic visitors. This can include anything from making sure your links are functional to creating a spoken version of your site for the blind.
While important, the above is not an exhaustive list of your website’s crucial criteria. Your website should also include some form of the following:
- Reviews or links to social discussions about your goods or services
- Relevant, high-quality photos and videos
- Standard web conventions including having your website’s logo in the top-left corner and the search bar in the top-right corner
Once you’ve checked off these requirements for your site, it’s not a bad idea to have other people go through the website with the same criteria in mind. Peer review — especially from both a professional developer and someone on the consumers’ side of the process — will be a substantial aid in allowing you to find and plug the holes in your website’s design.
Mindfulness is only the first step in creating a flawless website.
As long as you adhere to the above requirements and recommendations, your website should stay relatively active and frustration-free.