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Installing WordPress [in under 1 minute]



One Righteous WordPress Tutorial


People ask me every day how hard this is and often ask, should they? We’ll I cannot answer the second question, but hard? No way. So we’ve decided that we’re going into the how to business to help some of you noobs (new folks like yourself) catch up!


You probably already have a domain name and you either want to have you blog attached to your existing website, or maybe you want a stand alone domain that is totally separate from your existing website. Either way, I’m writing this from the perspective that you want to add your blog to an existing site and sexy domain name.


If you haven’t purchased a domain, have a hosting account, and don’t even know where to begin, I recommend starting at Everyone has a choice, but for the beginner, the control panel, cost of the domain and a private domain (allows you to keep your number and email private from spam bots) availability for no additional fee makes $10.00 a year per domain pretty inexpensive. Their hosting anually will run you about $75 as a flat fee. Host as many domains on the same account for the same $75 bucks and $10 per domain, not bad. This makes for a great way to get into creating individual listing pages later, but for now, we’re starting with wordpress. Tell BlueHost I sent you and you’ll receive a $0 discount, yay you!

What are some other good reasons to use Bluehost? WordPress recommends them, I recommend them, and because it just makes sense for you as a beginner. It’s expandable, upgradeable, non-intrusive and won’t drink your last beer when you’re not looking. Perfect, right??

Let’s Get Started

(login to your account) Note the always easy to find home button in the top left corner, you’ll use it more than a few times. Note all of that free swag in the in top two boxes! We know how you Realtors love the Swag- but in this case, hands off, that’s the reward for completing this class!


Let’s all assume we have a domain name now purchased on and want to plan for the future. We’ll want the base of the domain to remain open for use with our primary website, so I’m creating (You may want to create or skys the limit!) for our use here. If this will be your first purchase of a domain, create your account and buy it here- you will thank me for this later!

Creating the subdomain


Simply locate the icon ‘subdomains’ on the control panel after logging in. Once there, enter in the first box the new name of the sub domain in the first empty box. Leave the next box (document root) blank as it will populate itself when you click ‘create.’ Give this a minute as it can take a few seconds (take a drink of your beer here, and maybe have a smoke- we’ll wait). Once complete, click the box in the upper top right to return to the control panel after verifying the new subdomain is listed in the list below.

Setting up WordPress


Yay, you’re so close, can you feel it? Great! Locate the Fantastico icon (shown above) on the control panel main page, click it. I also advise having another drink of that beer and change the channel on the television.


Once here you see a long list of free user platforms including WordPress. Simply click on WordPress, and then click the New Installation icon as I’ve demonstrated above. Again, take a look at all that free Swag to the left… ooooh so sexy! Hands off bub. We ain’t finished yet.

Filling in the blanks

After clicking new installation, you’re presented with the list of domains you own, including the new ‘’ Select the domain you wish to install WordPress on. Below that, you’ll see it asks you to answer a few administration questions (oh yeah, WordPress can handle it, just answer the question Mike!). Skip the ‘Install in directory’ box and move below it. Here you will place basic login information that you’ll need later to login to your new WordPress site. You’ll also need to fill in your email infomation so write all of this down (WordPress can be as bitchy as that receptionist you almost back slapped at the office last week. Easy there Betty.).


Simply click the ‘Install Wordpres’ button and a new page will appear offering you an opportunity to email all of your login information, including the new admin page to log into your new site. As I demonstrate below, it is very simple and you should save this information for later until you’re comfortable getting in and out of your new WordPress site. Don’t you love those moments when you know you know your damn password but what in the hell did you make up as a screenname this time? Ugh… Compose/Moving on.


Guess What?!


WordPress is installed and your site is now live!


Oh God, now what?!

Navigate to your new site! In this case it’s So bookmark us and we’ll update you via RSS as we go along in this process!

If you have questions on setting up your WordPress, leave a message there in the comments- we’ll see if we can walk you through it. I’ve also set up an additional secret WordPress if you’re interested in logging in and looking around at the administration side.

Why are you still here? Shouldn’t you be drinking that beer in celebration and yelling at your husband to get your damn purse so you can get your blog on? Yes… I believe it’s that time.


Next, I’m going to show you the backend- not my backend, but the WordPress backend and how to get your own unique theme set up and the in and out of how to manage it. You’ve got 24 hours! So hurry up!

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network for tech and entrepreneurs, proudly celebrating 10 years in publishing, recently ranked as the #5 startup in Austin. Before founding AG, he founded one of the first digital media strategy firms in the nation and also acquired several other firms. His resume prior includes roles at Apple and Kroger Foods, specializing in marketing, communications, and technology integration. He is a recipient of the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), has built partnerships and bridges between tech recruiters and the best tech talent in the industry, and is well known for organizing the digital community through popular monthly networking events. Benn does not venture into the spotlight often, rather believes his biggest accomplishments are the talent he recruits, develops, and gives all credit to those he's empowered.

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  1. Hi, I'm Jeff Turner And I Love Tutorials

    February 20, 2008 at 7:05 pm

    Well done, Benn!

  2. Bob Carney

    February 20, 2008 at 7:13 pm

    Nice graphics. (good tut too) What screen capture program are you using?

  3. Ravi Shah

    February 20, 2008 at 7:51 pm

    Benn – good stuff. I’ll be following along. I’ve got another blog platform right now but have been wondering about wordpress.

  4. Benn Rosales

    February 20, 2008 at 7:51 pm

    old skewl screenshot and photoshop =] thanks for the notice

  5. Benn Rosales

    February 20, 2008 at 7:55 pm

    @Ravi let me know in the comments over at if you need help, I’ll respond as soon as I can.

    @Jeff thanks for the encouragement, these things are harder to put together than they look.

  6. KC Investments

    February 20, 2008 at 8:07 pm

    Benn, I’m rather savvy but also rather stupid with this stuff. I really appreciate you taking the time to put this up.

  7. Robert D. Ashby

    February 20, 2008 at 8:40 pm

    Benn – Excellent tutorial. I happen to use Netfirms and they only install an old version of WordPress. It isn’t a problem for me though since I download the upgrades in a folder and use Dreamweaver to upload (I can even change sites in DW to upgrade each one with simply loading the new WP files). It is very simple and painless to do.

    I also like the subdomain tutorial as I haven’t thought much about subdomains, but they look like they can be a great tool. Thanks for the info.

  8. Michelle De

    February 20, 2008 at 11:30 pm

    I’ve really been wanting a WP blog but have been scared to try! A few drinks tomorrow night and this might be the time.

  9. Ryan Hukill

    February 21, 2008 at 12:18 am

    I too am really looking forward to reading more. I’ve depended mostly on blogs owned by others, but have often pondered stepping out and really focusing on a WP blog, so I’m sure I’ll find some useful info in this that may prompt me to make the leap. Thanks.

  10. Vlad

    February 21, 2008 at 2:07 pm

    I host my blog with Bluehost. So far they exceed all my expectations. I would highly recommend them to any one.

  11. Lani Anglin-Rosales

    February 21, 2008 at 3:40 pm

    Well, I was *REALLY* impressed with your mad WP skillz but now that you’ve shown me how easy it is, I have to second guess…. just teasing! This is a great tutorial, I hope you’ll show more of your genius soon 🙂

  12. Benn Rosales

    February 21, 2008 at 3:44 pm

    Sometimes the skill isn’t doing something the hard way, it’s more the genius ability to find the shortest route from point a to point z. So yes, continue to sing my praises and I shall continue to share my secrets. =]

  13. Terry Smith

    February 22, 2008 at 10:36 am

    I use bluehost and wordpress on a new blog I’m developing. I found it easy to set up. Thanks – Benn for explaining the sub domain for property listings set up in an easy to understand tutorial, please do more!

  14. Ryan Hukill

    February 23, 2008 at 1:06 pm

    OK, so I’m waiting for the followup tuts! 🙂

  15. Holly White

    March 11, 2008 at 7:51 pm

    Keep the GENIUS coming! What a great tutorial! And I even had a beer (I mean Powerade) and watched American Idol along the way! 😉

  16. Sue

    May 23, 2008 at 9:38 pm

    Benn, thanks for this as well as the others. I had assistance setting up my WordPress blog and its nice to know this is here for the next time. I was wondering about the hosting, so bluehost is good to know about as well.

  17. Linsey

    November 19, 2008 at 12:18 am

    This was JUST what I was looking for! Thank you!!

  18. Lennart

    December 24, 2008 at 2:04 am

    Thank you Benn. I have looking for this information and I find your site in REW Forum.

  19. Vicki Lloyd

    March 13, 2009 at 6:45 pm

    I bookmarked this post when it was new, but just now read it again. I have recently had a horrible exasperating experience with GoDaddy hosting, and will be moving everything over to BlueHost in the next few days.

    Thanks for the step-by-step!


  20. Atlanta Real Estate

    September 2, 2009 at 2:05 pm


    This is great, thanks for the post! It really is scary easy.

    Sorry about being so late to the comment party here but I jsut discovered this post. I’ll now look up your others and check em out.

    Nice work,


  21. Grant in Nashville

    January 22, 2010 at 1:09 am

    Is there a way to automatically install a bunch of plugins too?

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Disputing a property’s value in a short sale: turn a no into a go

During a short sale, there may be various obstacles, with misaligned property values ranking near the top, but it doesn’t have to be a dealbreaker!



magic eight ball

magic eight ball

It’s about getting your way

Were you on the debate team in high school? Were you really effective at convincing your parent or guardian to let you do things that you shouldn’t have been doing? How are your objection-handling skills? Can you flip a no into a go?

When working on short sales, there is one aspect of the process that may require those excellent negotiation or debate skills: disputing the property value. In a short sale, the short sale lender sends an appraiser or broker to the property and this individual conducts a Broker Price Opinion or an appraisal, using special forms provided by the short sale lender.

After this individual completes the Broker Price Opinion or the appraisal, he or she will return it to the short sale lender. Shortly thereafter, the short sale lender will be ready to talk about the purchase price. Will the lender accept the offer on the table or is the lender looking for more? If the lender is seeking an offer for a lot more than the one on the table, mentally prepare for the fact that you will need to conduct a value dispute.

Value Dispute Process

While each of the different short sale lenders (including Fannie Mae) has their own policies and procedures for value dispute, all these procedures have some things in common. Follow the steps below in order to conduct an effective value dispute.

  1. Inquire about forms. Ask your short sale lender if there are specific forms that you need to complete in order to conduct a value dispute. Obtain those forms if necessary.
  2. Gather information. Your goal is to convince the lender to accept the buyer’s offer, so you need to demonstrate that your offer is in line with the value of the property. Collect data that proves this point, such as reports from the MLS, Trulia, Zillow, or your local title company.
  3. Take photos. If there are parts of the property that are substandard and possibly were not revealed to the lender by the individual conducting the BPO, take photos of those items. Perhaps the kitchen has no flooring, or there is a 40-year old roof. Take photos to demonstrate these defects.
  4. Obtain bids. For any defects on the property, obtain a minimum of two bids from licensed contractors. For example, obtain two bids from roofers or structural engineers if necessary
  5. Write a report. Think back to high school English class if necessary. Write a short essay that references your information, photos, and bids, and explains how these items support your buyer’s value. This is not something that you whip up in five minutes. Spend time preparing a compelling appeal.

It is entirely possible that some lenders will not be particularly open-minded when it comes to valuation dispute. However, more times than not, an effective value dispute leads to short sale approval.

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Short sale standoffs: how to avoid getting hit

The short sale process can feel a lot like a wild west standoff, but there are ways to come out victorious, so let’s talk about those methods:



short sales standoff

short sales standoff

What is a short sale standoff?

If you are a short sale listing agent, a short sale processor, or a short sale negotiator then you probably already know about the short sale standoff. That’s when you are processing a short sale with more than one lien holder and neither will agree to the terms offered by the other. Or… better yet, each one will not move any further in the short sale process until they see the short sale approval letter from the other lien holder.

Scenario #1 – You are processing a short sale with two different mortgage-servicing companies. Bank 1 employees tell you that they will proceed with the short sale, and they will offer Bank 2 a certain amount to release their lien. You call Bank 2 and tell them the good news. Unfortunately, the folks at Bank 2 want more money. If Bank 1 and Bank 2 do not agree, then you are in a standoff.

Scenario #2 – You are processing a short sale with two different mortgage-servicing companies. Bank 1 employees tell you that they cannot generate your approval letter until you present them with the approval letter from Bank 2. Bank 2 employees tell you the exact same thing. Clearly, in this situation, you are in a standoff.

How to Avoid the Standoff

If you are in the middle of a standoff, then you are likely very frustrated. You’ve gotten pretty far in the short sale process and you are likely receiving lots of pressure from all of the parties to the transaction. And, the lenders are not helping much by creating the standoff.

Here are some ideas for how to get out of the situation:

  • Go back to the first lien holder and ask them if they are willing to give the second lien holder more money.
  • Go to the second lien holder and tell them that the first lien holder has insisted on a maximum amount and see if they will budge.
  • If no one will budge, find out why. Is this a Fannie Mae or Freddie Mac loan? If so, they have a maximum that they allow the second. And, if you alert the second of that information, they may become more compliant.
  • Worst case: someone will have to pay the difference. Depending on the laws in your state, it could be the buyer, the seller, or the agents (yuck). No matter what, make sure that this contribution is disclosed to all parties and appears on the short sale settlement statement at closing.
  • In Scenario #2, someone’s got to give in. Try explaining to both sides where you are and see if one will agree to generate their approval letter. If not, follow the tips provided in this Agent Genius article and take your complaint to the streets.

One thing about short sales is that the problems that arise can be difficult to resolve merely because of the number of parties involved—and all from remote locations. Imagine how much easier this would be if all parties sat at the same table and broke bread? If we all sat at the same table, then we wouldn’t need armor in order to avoid the flying bullets from the short sale standoff.

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Short sale approval letters don’t arrive in the blink of an eye

Short sale approval letters may look like they’ve been obtained simply by experts, but it takes time and doesn’t just happen with luck.



short sales

short sale approval

Short sale approval: getting prepared, making it happen

People always ask me how it is that I obtain short sale approval letters with such ease. The truth is, that while I have more short sale processing and negotiating experience than most agents and brokers, I don’t just blink my eyes like Jeannie and make those short sale approval letters appear. I often sweat it, just like everyone else.

Despite the fact that I do not have magical powers, I do have something else on my side—education. One of the most important things than can lead to short sale success for any and all agents is education.

Experience dictates that agents that learn about the short sale process
have increased short sale closings.

Short sale education opportunities abound

There are many ways to become educated about the short sale process and make getting short sale approval letters look easy to obtain. These include:

  • Classes at your local board of Realtors®
  • Free short sale webinars and workshops
  • The short sale or foreclosure specialist designations

As the distressed property arena grows and changes, it is important to always stay abreast of policy changes that may impact how you do your job and how you process any short sale that lands on your plate.

The most important thing to do is to read, read, read. Follow short sale specialists and those who blog about short sales on AGBeat, Google+, facebook, and twitter. Set up a Google Alert for the term ‘short sale’ and you will receive Google’s top short sale picks daily in your email inbox. Visit mortgagor websites to read up on their specific policies and procedures.

Don’t take on too much

And, when you get a call from a prospective short sale seller, make sure that you don’t bit off more than you can chew. Agents in most of America right now are clamoring for listings since we are in the midst of a listing shortage. But, if you are going to take on a short sale, be sure that it is a deal that you can close. And, if you have your doubts, why not partner up with a local agent that can mentor your and assist you in getting the job done? After all, half a commission check is better than none!

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