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Seth’s Words of Wisdom

Seth Godin - Purple Cow

This afternoon Teresa told us about Seth Godin’s excellent new book, Meatball Sundae.

As with everything Seth, the book is packed full of ideas.

I recently had a chance to speak with Seth Godin about meatballs, Purple Cows, & Permission Markeing, and I wanted to share some of the ideas he shared with me.

“If you can’t make something worth talking about, then don’t expect your message will spread.”

“As you get closer and closer to the masses, you’re getting farther and farther away from the people who actually care about you, who will actually talk about you.”

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“[A Permission Asset is] the only thing you can build online. The privilege of sending anticipated, personal and relevant messages to the people who want to get them. Not a jingle, not a stupid ad, but messages people actually look forward to and respond to. ”

“Helping others first isn’t a platitude, it’s a valid strategy.”

Lots to think about…

Which of Seth’s ideas are you implementing in your real estate business ?

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Written By

Benjamin Bach is a REALTOR with Keller Williams Realty in Kitchener Waterloo, Canada (home of the Blackberry) and shows people how they can avoid a mediocre retirement by building wealth through smart Real Estate Investments. You can find out more at



  1. Lani Anglin

    January 29, 2008 at 2:04 pm

    1.) Implementing into the business:
    (A) always ask how I can help? Clients are often small business owners that need referrals too!
    (B) being different. Always staying in front of the curve instead of behind it.

    2.) Regarding the first quote: some bloggers have a sense of importance that may not be deserved. Some may lose business with the attitude of “I’m here working my tail off, who the eff are you and why would I waste my time on you?”

    That said, there is merit in humility and being an asset instead of nothing more than an information whore.

  2. Mariana

    January 29, 2008 at 3:38 pm

    Things I learned from Seth: A LOT, but to narrow it down a bit …
    1. “The Problem with infinity is that there is too much of it.” – The Dip. I learned by this not to try to be all things to all people at all times.
    2. Permission marketing is king. Interruption marketing is not only highly annoying, but it is just just as innefective.
    3. Be something that your competition is NOT or DON’T be something that your competition IS. Stand out.

    Humility vs. Importance? Some of the most important people in the world were also some of the most humble. It ALWAYS pays to be more humble and less arrogant.

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