This afternoon Teresa told us about Seth Godin’s excellent new book, Meatball Sundae.
As with everything Seth, the book is packed full of ideas.
I recently had a chance to speak with Seth Godin about meatballs, Purple Cows, & Permission Markeing, and I wanted to share some of the ideas he shared with me.
“If you can’t make something worth talking about, then don’t expect your message will spread.”
“As you get closer and closer to the masses, you’re getting farther and farther away from the people who actually care about you, who will actually talk about you.”
“[A Permission Asset is] the only thing you can build online. The privilege of sending anticipated, personal and relevant messages to the people who want to get them. Not a jingle, not a stupid ad, but messages people actually look forward to and respond to. ”
“Helping others first isn’t a platitude, it’s a valid strategy.”
Lots to think about…
Which of Seth’s ideas are you implementing in your real estate business ?