How to
Want your creativity to take flight? Constrain it first.
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Gordon Baker
September 28, 2008 at 11:02 pm
Daniel,
There are many different topics to write about and we our creativity will expand if stop for a moment and reflect on the different aspects of our lives. I recently did a blog about my son’s swim club that he attends 3 days a week. I had plenty of time to take pictures while I was waiting for his 90 minute practice to end! Or feature your favorite place to eat. Interview business owners. Something not so creative but effective; visit other blogs and see what they’re talking about!
Michael Price
September 28, 2008 at 11:27 pm
Daniel,
This is the kind of constructive tutelage that I think your fellow agents can really sink their teeth into when it comes to developing a blogging strategy. You’ve overcome some of the classic objections to blogging in one succinct post. Well done Chico!
MP
Steve Simon
September 29, 2008 at 7:17 am
I enjoy reading when someone has accurate substance as the base for their writing!
Well done…
I could go on and on about how and where we agree, but this is your post 🙂
Bobby Carroll - Crystal Coast Blog
September 29, 2008 at 7:35 am
Daniel,
Spot on post. With so many resources available to RE professionals writing post should be easier than ever. In addition to your ideas for blog post, here are a few more:
Week 1: Interview the local Chamber of Commerce President – ask “Why the area is so attractive to new businesses?” or Interview your mortgage guy or gal – “Talk about the State of the Mortgage Industry”, Interview the home inspector – “What is the most reoccurring “condition” found during your inspections and how can home sellers avoid them?”
Week 2: Use your RE License text book for many great post ideas – “Why it is important to have a survey performed” or “What does it mean to enter a fiduciary relationship with a Realtor?”
Week 3: Conduct a local photo/writing contest on “Name/photograph 3 qualities of your area”. Coordinate with the school principal and appropriate faculty members. Ask students at your local elementary-middle school-high school to compete for prizes for the top 3 entrants and publish their work on your blog.
Week 4: Interview a past client. Ask them what lesson they learned about the process of buying or selling their home? Ask your client to provide a fellow consumer a “gold nugget” from their experience.
Use your own comments and write post from them. Take a look at your sent folder in your email client. I’ll bet there are two sent emails waiting to be written from your sent emails. Last but not least, read-read-read. Be inspired by others!
Keep up the great work!
@Realestatecoach
Jonathan Bentz
September 29, 2008 at 8:02 am
Zebra – great post, and I totally agree. I typically blog about topics COMPLETELY unrelated to real estate, but I’ve noticed the same things in myself. Having a clear outline of topics to discuss also gives first time blog readers the knowledge that they can come back to your site at the same time each week for similar content. Magazines do this each month… and blogs really are “of the moment” magazines. Great tip.
Mack
September 29, 2008 at 8:03 am
Write about personal experiences in your real estate career. This past weekend I met with a young couple being transfered to Ohio. Unfortunately prior to negotiating the relocation package they utilized the services of an online home valuation tool which provided them with some very inaccurate data. That meeting generated a blog post this morning which I hope shows exactly how I feel about these online tools.
@AustinAaron
September 29, 2008 at 10:22 am
Mos def appreciate the tips. I’m not a blogger. I don’t even like writing. So coming up with viable topics in sometimes a challenge. However, one such topic I think everyone could benefit from is writing about “that” house you always drive by and just love. We all have a property we can’t take our eyes off of. Stop by the home one day, knock on the door, present your business card, and ask the owners about the home. Tell them your concept. You just want to write about the uniqueness of the home, what it is about the home that you love, etc… One, you’ll make a new friend. The owner obviously loves the home, so the two of you now have something in common. Two, you’ll now know just about everything you need to know about that home which makes you look like a bad ass when you have clients in the car and you just start rambling on about the architecture of a specific home. Three, you have a new post with rich keywords.
Next week just repeat week one. Before you know it, you’re a home specialist. Spotlight one home each week. Even if it’s not for sale. In a few months, not only will you know details about several different styles of homes all across your market, but you will have a grip of content for your blog, and maybe even potential clients. I mean, when someone wants to sell their home who better than someone that stopped by their property to learn more just because they “love it”. While at the home, ask for their contact info so that you can “forward the article over” before you publish it. If done correctly, they’ll obviously appreciate your interest, and that’s built-in traffic. Why? Because they’ll tell everyone they know.
Danilo Bogdanovic
September 29, 2008 at 12:11 pm
Great “back to the basics” post! This is a question often asked by rookie as well as veteran bloggers and your ideas/tips are excellent.
To add to your suggestions, try reading other blogs and checking out what questions people are asking over at Trulia Voices or other “discussions board” places. A topic or question may pop out at you causing you to say “I should write a blog post about that as it relates to my market!” (Just my .02)
Missy Caulk
September 29, 2008 at 4:18 pm
Daniel, I have a whole folder of future blog topics. Now to find the time… but I agree it has to resonate in my heart to put pen to paper, or fingers to keyboard.
Brian Block
September 29, 2008 at 4:21 pm
Daniel, I don’t think I’ve ever run out of topics to post about… but have often run short on time to post all that I want. There are so many resources out there such as your post which provide novice and experienced bloggers alike plenty of guidance and fodder around which to craft their posts.
Kim Wood
September 29, 2008 at 4:22 pm
No excuses for a freeze up – like I have all too often 🙂 Thanks for those ideas – and Bobby, aka Real Estate Coach for yours as well.
Sometimes the topics/posts just flow – and other times they don’t. But I hear everyone saying that, so I know I’m ok 🙂 LOL
Lane Bailey
September 29, 2008 at 8:35 pm
When I quit my “real job” (retail management) and started “doing other things” (investing and a few other varied things) before I finally came home to real estate, I was overcome with ideas for businesses. I was free to think… and it was great.
Now I have comitted to write a post a day on my blog… and I almost always seem to get an idea at crunch time. Those rule make for creativity, both when they are there and when they are gone…
Teresa Boardman
September 30, 2008 at 9:38 am
Lists stifle my creativity.