photo courtesy of stuckincustoms
A blog can be a great way to dominate your real estate farm (or niche) … if done correctly. In fact, if you are newer to blogging, I recommend creating a niche blog to start … and ease your way into more prolific blogging as you feel more comfortable. Here is post #1 in the “Top 10 Ways to Use Blogging in Real Estate” series:
How to Use Blogging as a Farming Tool
This post goes hand in hand nicely with another post I recently wrote: How to Dominate Your Geographic Niche in under $83 a Month, but will go more in depth on how to utilize the blog element.
- Create a blog specifically for your niche. You could make it a facet of your current blog (if you already have one), but I recommend creating a wholly different one. Why? Well, when people go to/find your new niche blog, it will show that you are the real expert in that area and not just “one of many” area that you service. Also, you can link to and from your current website(s) and/or blog(s) to your new niche blog – helping (even just a little bit) the SEO of all of your sites.
- WordPress.com is a great place to get and start a free niche blog. (Check out this pretty nifty and highly comprehensive post on setting up a blog– scroll about halfway down the page to 4b for a great how-to on WordPress.com)
- Choose a template that has a customizable header. My favorite templates are cutline theme and misty look. Check the parameter for the customizable header and upload a picture of your niche/farm as the header image.
- Examples of niche/farm blogs: Greenhaven Real Estate & Westbrook Village Real Estate.
- Get an appropriate domain for your new name. The smaller the niche, the better names you can get. Start by just pointing the name to your new site, but eventually spend the few bucks to replace the [area].wordpress.com with your new and special domain name in the address bar. Some ideas for domain names could be:
- Set up a custom IDX search for your niche/farm. Whomever you use as an IDX provider (WolfNet, 1ParkPlace, dsSearchAgent, etc. …) can help you build a custom search for your niche. Take that search and spam your site with that link. Yes. I said “spam” … But, it is okay, because it is your site. See, I want that “search for homes” available the minute someone decides they may want to search for homes. Call me weird (and trust me, I know that most of you do anyway…) but giving consumers what they want, when they want it just seems like a darn good idea.
Where should you put this IDX search?
- As a page on the top/side of the blog
- As a link on the sidebar
- At the end of each post
- Inside each post whenever appropriate
- Post niche-specific posts 2x-4x a month. See? I am not asking you to quit your day job to maintain a blog. I am just suggesting that you replace a fraction of your pointlessly-surfing-the-internet-in-the-middle-of-the-night with productive niche blogging. Some ideas on what to write about include, but are not limited to:
- Market reports (active, pending, sold and DOM data)
- Neighborhood events (garage sales, BBQ’s …) (example)
- HOA guidelines and meeting minutes
- Happenings immediately surrounding the area (parades, new schools, etc…) (example)
- Local business information. – You could showcase home based businesses in your niche.
- Featured homes for sale (preferably with the Listing Agent’s permission … which most will happily give if you preface it with, “May I feature your fine listing on the [area] website?”) (example)
- Advertise and promote your niche blog. Don’t be a secret agent niche blogger. Promote this blog in all the marketing materials that you send out to your blog … and even in your other marketing materials.
- Physically TELL people about it when you are talking to the people in youe niche. This would be a good argument for making sure you get a remember-able domain name.
- When you have a listing in the neighborhood add the new niche blog site to your sign riders and/or your flyers.
- Make a custom business card that you send out to your niche area.
- Add links to this niche blog on your other websites and blogs, and link to it whenever your write something about that area in your other blogs (if you have one).
This is just ONE way to use blogging in real estate. But, in my opinion, it is a relatively easy way to incorporate blogging into your business plan, and a great place to start.
If this is something that you are already doing, I would LOVE to hear how YOU are using a blog as a farm/niche tool.
What entreprenuers can learn about branding from trendy startups
(BUSINESS MARKETING) What’s the secret of focused startup branding, and how can you apply it to large enterprises?
Think of your favorite brand. Is it the product they offer or the branding that you love? Exactly – brand ethos reigns supreme, especially with those trendy, aesthetically-pleasing startups (I never thought Glossier had good makeup, but I’d be lying if I said I didn’t visit their website once or twice a month).
So let’s break it down.
Co-founder of Red Antler – a company that assists startups in creating successful branding – Emily Heyward believes in a few branding truths.
Firstly, you have to make sure not to market your brand as a single product or experience. Doing so, she says, will pigeonhole you and thus truncate your ability to expand and offer new products and services (she gives MailChimp, known almost exclusively for email marketing, as an example).
What Heyward does say to do is instead market an idea. For example, the brand Casper (one of Antler’s clients) markets itself as a sleep company instead of a mattress company. By doing this, they kept the door open to eventually offer other products, like pillows and bedding.
Heyward states that this “power of focus” is a way to survive – with countless other startups offering the same product or service, you have to position your company as offering something beyond the product. Provide a problem your customer didn’t know they had and offer an innovative solution through your product.
Ever used Slack, the app-based messenger? There were other messengers out there, so focus of Slack’s branding is that regular messaging is boring and that their app makes it more fun. And customers eat it up.
How can this logic apply to mid-to-large enterprises? How can you focus on one specific thing?
Again, placing emphasis on brand over products is essential – what is it about what you offer that makes your customers’ lives better? It’s more cerebral than material. You’re selling a better life.
Another thing to remember is that customers are intrigued by the idea of new experiences, even if the product or service being offered is itself not new. Try not to use dated language that’s colored by a customers’ preexisting feelings. Instead, find an exciting alternative – chat solutions are desperately trying move away from the word “chat”, which can bring to mind an annoying, tedious process, even though that is in fact what they offer.
Broadening the idea of focused brand ethos to a large company can be difficult. By following these tips and tricks from startups, your company can develop a successful brand ethos that extends beyond your best product or service.
Spruce up your product images with Glorify (just in time for Black Friday!)
(BUSINESS MARKETING) Want professional, customizable product images for your company? Consider Glorify’s hot Black Friday deal.
Glorify, the app that creates high converting, customizable product images for your business, is offering a lifetime deal for $97 this Black Friday. In just a few clicks, you can transform one of Glorify’s sleek templates into personalized, professional-looking content – and now, you don’t have to pay that monthly fee.
Whether your business is in electronics, beauty, or food & drink, Glorify offers a range of looks that will instantly bring your product images to the next level. With countless font styles and the ability to alter icon styles, shadows and other elements, you can access all the perks of having your own designer without the steep price.
In 2019, Glorify was launched – the app was soon voted #2 Product of the Day and nominated for Best Design Tool by Product Hunt. Since then, they have cultivated a 20k+ user base!
Glorify 2.0, which was launched last week, upgrades the experience. The new and improved version of the app is complete overhaul of intuitive UI improvements and extra features, such as:
- background remover tool
- templates based on popular product niches and themes
- design bundles for your website/store, social media
- annotation tool
- upload your brand kits and organize your projects under different brands
- 1 click brand application
- & much more!
“But the most important aspect of Glorify 2.0, is that it comes with a UI that sets us up for future scalability for all our roadmap features”, said CEO of Glorify Omar Farook, who himself was a professional graphic designer.
Farook’s dream was to provide a low-cost design service for the smaller businesses that couldn’t otherwise afford design services. Looking through reviews of the app, it’s evident that Glorify does just that – it saves the user time and money while helping them to produce top-notch product images for their brand on their own.
Glorify is one of the many new design-based apps that make producing content a breeze for entrepreneurs, such as Canva. As someone who loves design but doesn’t have the patience for Creative Cloud, I personally love this technology. However, Glorify is unique in that it is the only product-driven design app. All you have to do is upload your photo!
This new Chipotle location will be fully digital
(BUSINESS NEWS) In the wake of the pandemic and popularity of online delivery, Chipotle is joining the jump to online-only locations, at least to test drive.
A lot of industries have switched to an online-only model in the wake of the pandemic. Most of them have made sense; between abundant delivery options and increased restrictions on workers, moving away from the traditional storefront paradigm isn’t exactly a radical choice. Chipotle making that same decision, however, is a plot twist of a different kind—yet that’s exactly what they’re doing with their first online store.
To be clear, the chain isn’t doing away with their existing locations; they’re just test-driving a “digital” location for the time being. That said, the move to an online platform raises interesting questions about the future of the restaurant industry—if not just Chipotle itself.
The move to an online platform actually makes a lot of sense for businesses like Chipotle. Since the classic Chipotle experience is much less centered on the “dining” aspect than it is on the customizability of food options, putting those same options online and giving folks some room to deliver both decreases Chipotle’s physical footprint and, ostensibly, opens up their services to more people.
It’s also a timely move given the sheer number of people who are sheltering in place. A hands-on burrito assembly line is not the optimal place to be in a pandemic, but there’s no denying the utilitarian appeal of Chipotle’s products. To that end, having another restaurant wherein you have the option to order a hearty meal with everything you like—which is also tailored to your dietary needs—is a crucial step for consumers.
Chipotle’s CTO, Curt Garner, says he is hoping this online alternative will offer a “frictionless” experience for diners.
As a part of that frictionless experience, consumers will be able to order in several different mediums. Chipotle’s website and their mobile app are the preferred choices, while services like GrubHub will also be available should you choose to order through a third-party. The idea is simple: To bring Chipotle to you with as little fuss as possible.
For now, Chipotle is committing to the single digital location to see how consumer demand pans out. Should the model prove successful, they plan to move forward with implementing additional digital locations nationwide.
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