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Top 10 Ways to Use Blogging in Real Estate: #1 Use Blogging as a Farming/Niche Tool

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photo courtesy of stuckincustoms


A blog can be a great way to dominate your real estate farm (or niche) … if done correctly. In fact, if you are newer to blogging, I recommend creating a niche blog to start … and ease your way into more prolific blogging as you feel more comfortable. Here is post #1 in the “Top 10 Ways to Use Blogging in Real Estate” series:

How to Use Blogging as a Farming Tool

This post goes hand in hand nicely with another post I recently wrote: How to Dominate Your Geographic Niche in under $83 a Month, but will go more in depth on how to utilize the blog element.

  1. Create a blog specifically for your niche. You could make it a facet of your current blog (if you already have one), but I recommend creating a wholly different one. Why? Well, when people go to/find your new niche blog, it will show that you are the real expert in that area and not just “one of many” area that you service. Also, you can link to and from your current website(s) and/or blog(s) to your new niche blog – helping (even just a little bit) the SEO of all of your sites.
  2. Get an appropriate domain for your new name. The smaller the niche, the better names you can get. Start by just pointing the name to your new site, but eventually spend the few bucks to replace the [area].wordpress.com with your new and special domain name in the address bar. Some ideas for domain names could be:
    • [area]realestate.com
    • livingin[area]
    • [area]homes
    • [area]life
    • homesin[area]
    • …etc.
  3. Set up a custom IDX search for your niche/farm. Whomever you use as an IDX provider (WolfNet, 1ParkPlace, dsSearchAgent, etc. …) can help you build a custom search for your niche. Take that search and spam your site with that link. Yes. I said “spam” … But, it is okay, because it is your site. See, I want that “search for homes” available the minute someone decides they may want to search for homes. Call me weird (and trust me, I know that most of you do anyway…) but giving consumers what they want, when they want it just seems like a darn good idea.
    Where should you put this IDX search?

    • As a page on the top/side of the blog
    • As a link on the sidebar
    • At the end of each post
    • Inside each post whenever appropriate
  4. Post niche-specific posts 2x-4x a month. See? I am not asking you to quit your day job to maintain a blog. I am just suggesting that you replace a fraction of your pointlessly-surfing-the-internet-in-the-middle-of-the-night with productive niche blogging. Some ideas on what to write about include, but are not limited to:
    • Market reports (active, pending, sold and DOM data)
    • Neighborhood events (garage sales, BBQ’s …) (example)
    • HOA guidelines and meeting minutes
    • Happenings immediately surrounding the area (parades, new schools, etc…) (example)
    • Local business information. – You could showcase home based businesses in your niche.
    • Featured homes for sale (preferably with the Listing Agent’s permission … which most will happily give if you preface it with, “May I feature your fine listing on the [area] website?”) (example)
  5. Advertise and promote your niche blog. Don’t be a secret agent niche blogger. Promote this blog in all the marketing materials that you send out to your blog … and even in your other marketing materials.
    • Physically TELL people about it when you are talking to the people in youe niche. This would be a good argument for making sure you get a remember-able domain name.
    • When you have a listing in the neighborhood add the new niche blog site to your sign riders and/or your flyers.
    • Make a custom business card that you send out to your niche area.
    • Add links to this niche blog on your other websites and blogs, and link to it whenever your write something about that area in your other blogs (if you have one).

This is just ONE way to use blogging in real estate. But, in my opinion, it is a relatively easy way to incorporate blogging into your business plan, and a great place to start.

If this is something that you are already doing, I would LOVE to hear how YOU are using a blog as a farm/niche tool.

Mariana is a real estate agent and co-owner of the Wagner iTeam with her husband, Derek. She maintains the Colorado Springs Real Estate Connection Blog and is also a real estate technology trainer and coach. Mariana really enjoys helping real estate agents boost their businesses and increase their productivity through effective use of technology. Outside of real estate, blogging and training, she loves spending time with her husband and 2 sons, reading, re-watching Sci-Fi movies and ... long walks on the beach?

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43 Comments

43 Comments

  1. Danilo Bogdanovic

    June 15, 2008 at 4:24 pm

    Awesome tips and advice. Just to add to your point about finding a niche…if you don’t know what your “niche” is, ask yourself this, “What am I most experienced in and passionate about?”

    For example, if you work mostly with first time home buyers, focus on things/resources that first time home buyers want and could use. If you focus mainly on condos, go with that. If you know your luxury home market like the back of your hand, run with that.

    Take Candy Lynn who loves horses and focuses on horse properties. Her blog is focused on that and she’s the go-to-source for horse properties in her area.

    Or take Jay Seville who mostly sells condos in Arlington and knows them like no one else. His blog is focused on condos and what’s going on in the condo world. He’s the go-to-source for information on condo real estate in Arlington.

    In addition, if you go with something you know well and are passionate about, that will resonate in your posts and you will have a community before you know it. Plus you’ll have an easier time finding things to write about.

  2. mariana

    June 15, 2008 at 5:01 pm

    danilo – Thank you! Those are excellent examples. Will you please provide links to them?

  3. Susan

    June 15, 2008 at 5:10 pm

    Thanks Mariana, some great ideas. Also, thanks for the link to setting up the worldpress, that I need to learn.

  4. Jim Gatos

    June 15, 2008 at 5:26 pm

    Wow..

    That;s great. I’m assimilating all this..

    Very smart advice…

    Jim

  5. Paula Henry

    June 15, 2008 at 5:44 pm

    Mariana –

    Another excellent post! You say spam your site – and I agree! Back when I started blogging and had absolutely no idea what I was doing (am still learning) I posted about the communities and neighborhoods in Avon Indiana.

    Every post on AR, and there must be at least 50, has a link to my IDX solution, with the term, Search all Avon Homes for sale or ” Search homes for sale in (community name)” with the anchor text ” Avon Indiana Real Estate” or “Avon Indiana Homes” or Avon Indiana neighborhoods”.

    For several months now, a direct link to my IDX (wolfnet) has been #4 in Google for Avon Indiana Real Estate. It works! It took about six months to accomplish.

    I can see this being very powerful for individual communities. Thanks for all the great links. I am starting a new community blog and appreciate the tutorial.

  6. mariana

    June 15, 2008 at 6:10 pm

    jim – I hope you find this series useful for you and your blog.

    paula – That is very cool! I love to hear stories like that!

  7. Danilo Bogdanovic

    June 15, 2008 at 7:56 pm

    Mariana,

    Sorry I didn’t initially put the links up. Here you go:

    Candy’s blog – https://www.valleyofvirginiarealestate.com/blogs/candy_lynn/default.aspx

    Jay’s blog – https://www.justnewlistings.com/

  8. Faina Sechzer

    June 15, 2008 at 9:17 pm

    Great, specific and practical advice. My new blog (in addition to AR) is only 6 weeks, but as soon as it gets some traction I would like to set a community blog site as well.

  9. Brad Coy

    June 16, 2008 at 1:36 am

    @mizzle … been meaning to try and catch you on twitter to say thank a bunch for all the GREAT articles you’ve been posting. Much obliged! 🙂

  10. Bobby Carroll

    June 16, 2008 at 5:49 am

    Mariana – Excellent post. I would take issue with one really small point of yours. Posting featured listings just to have the listing in a post is a missed opportunity. Why not add a featured listing in your post in this manner. Say you have a market report for your niche (or in this case a “farm community”) and you post the market report. Why not refer to a “featured listing” you have in that community that serves as an excellent example of the homes buyers would find there with typical features, architecture, amenities and price point in your niche market report using your featured listing as a “Poster Child” for the area.

    If you still desire to post featured listing advertisements, ask yourself these questions. How many site visitors reading your post at that moment will be in the market for a home with the desired characteristics of your featured listing? How many reading your post at that exact moment will be in the market for a home in that price point and with those exact desired features in that particular neighborhood? I could go on and on. I’m all for target marketing and post on its virtues often. If the post is nothing more than a “featured listing advertisement”, it’s probably targeting too small of an audience. To me, (IMHO) there are better ways to use your posts then to simply use it for a featured listing advertisement.

  11. Mariana Wagner

    June 16, 2008 at 6:48 am

    Danilo – Awesome! I figure the more great examples we can put together, the better!

    Fiana – Good luck with your blog! This whole series is designed to be very step-by-step.

    Brad – Thanks!!

  12. Mariana Wagner

    June 16, 2008 at 6:49 am

    Susan – There are a few really good WP how-to sites out there. That one just looked the most comprehensive.

  13. Holly White

    June 16, 2008 at 7:58 am

    I have been so concentrated on using my website to capture buyers that I had left alot on the table when it comes to sellers. This is a fantastic way to get more listings!!!

    Be sure and include condo developments as well. They can be as much like a neighborhood as single family living. And farming them might be even easier on the feet!

    We had only been blogging about neighborhoods and condo developments within the main site, but generating neighborhood specific sites and linking them back to the main site is much more targeted and marketable. This type of marketing will truly make us experts in our neighborhoods and condo developments.

  14. Jim Gatos

    June 16, 2008 at 10:48 am

    Hello,

    Well.. want to ask you to look at my new free site (why I went free is in my latest post on that site) and ask you if jimgatos.wordpress.com is okay or should it be something else? Now is the best time for me to know because I don’t want to copy and paste a LOT of posts..

    Thanks for any help you can give
    Jim

  15. Ken Smith in Chicago

    June 16, 2008 at 10:50 am

    To help increase exposure I think that you should stay away from domains with real estate or homes in them. Naturally you want to showcase what you do, but people do not share links with their friends and family of commercial sites nearly as often as non commercial sites. If you can find the correct balance between selling yourself and providing community information this can be powerful.

  16. Jim Gatos

    June 16, 2008 at 11:05 am

    The reasons I went from a paid hosting account to a free WordPress account will be on my site hopefully by tonight; I have an emergency to take care of now. Let me say I wasn’t looking to save money; I even tried Typepad for a couple of hours yesterday. They have just online support and even though they have multiple blogs the way they do domains is not to my liking. God I wish they had a tech support number..

  17. Ken Smith

    June 16, 2008 at 3:55 pm

    Jim I would stay away from Anything.NotMyBrand.com as your blog. This isn’t easy to tell someone about and people will not pass it along. You used YourName.wordpress which if you are attempting at a hyper local blog is the wrong approach. It doesn’t make me instantly know what you are talking about on the blog.

  18. Mariana Wagner

    June 16, 2008 at 4:12 pm

    Holly – Good luck! The condo ideas is excellent…

    Jim – For now, I think that is a fine domain name. But I would change it to a non .wordpress.com as soon as you can. It costs about $10 for a domain name and $10 to make that new domain name be the address.

    Ken – I definitely agree with the non-.wordpress.com domain, but we are talking baby steps … First, people need to get the blog set up, and then tweak it to make it more personal/professional.

    I do, however, disagree with the no-real-estate-in-the-title. I want people to know they can go there a.) for all the real estate info on their area, and then b.) other area information. I guess it has to do with your overall intent. I am a real estate agent first, and a community reporter second.

  19. Bob

    June 16, 2008 at 4:36 pm

    Mariana, Ken has valid points about the non-wp domain and not having real estate in the domain.

    This is business – do it right the first time. Baby steps are for babies, not someone running a business.

    I do, however, disagree with the no-real-estate-in-the-title. I want people to know they can go there a.) for all the real estate info on their area, and then b.) other area information.

    They are only going to go there if they can find it. get it ranked in the top 3 spots and the domain name doesn’t matter.

  20. Jay Thompson

    June 16, 2008 at 4:44 pm

    They are only going to go there if they can find it. get it ranked in the top 3 spots and the domain name doesn’t matter.

    That’s true. But, branding is important. And the right domain name can, in and of itself, become a brand. If it’s easy for people to remember, and if they can associate it with what you do, that can become a very powerful wrench in the toolbox.

    I wouldn’t trade “Phoenix Real Estate Guy” for anything. (well, not anything, but it would take a LOT for me to give it up.)

  21. Mariana Wagner

    June 16, 2008 at 8:25 pm

    Bob – I agree … to a point … (but like Jay said) if you are doing more than just SEO then the name does matter. I want something memorable and relevant.

    Jay – Thank you.

  22. Jim Gatos

    June 16, 2008 at 8:37 pm

    Mariana, I already have the blog forwarding to worcestercountyrealestateblog.com and worcesterrealestateblog.com.. Sorry I did not say that before…

    I made a post of my own “blogging” dilemma and here is the link. If anyone would like to read and comment I’d appreciate it. I also tried to make it humorous…

    Here it is..

    https://jimgatos.wordpress.com/2008/06/16/new-blog-new-location-new-look-and-style/

  23. Ken Smith

    June 16, 2008 at 10:25 pm

    Mariana I have no interest in being a reporter for all local content, but I want people to be willing to share the domain with as many people as possible. This requires a semi stealth approach with a lot of non real estate local content. You can have a link to your Home Search in very prominent locations and link to your main website when it makes sense, but remember that web users are becoming more sophisticated. If they smell a sales pitch website they will not add you to their RSS feeder, they will not pass along the address to friends and family, and they will not return.

    You have one opportunity to make a first impression and if you just want to be “another real estate site” then label it as such with the URL. If you want to be a source of information about the community and build some real relationships then you need to move past keyword stuffed domains.

    These hyper local blogs are just an online form of networking. It isn’t about shoving your real estate card down everyones throats, it’s about building long term relationships. You can become the authority about your neighborhood, but only if you can get the people to keep wanting to hear what you have to say.

    IMO the best marketing is marketing that sells without the person realizing they are being sold.

  24. Ken Smith

    June 16, 2008 at 10:33 pm

    @ Jim – No matter what issues you had with the hosted version you have just taken a step backwards IMO. If you are comfortable with that then you might as well just blog on Active Rain or REW and call it a day. Personally I would rather pay someone a few bucks to take care of any upgrade issues and have my own domain, but to each their own. Also nothing says you must upgrade each time WP decides to put out an “upgrade”.

  25. Jim Gatos

    June 16, 2008 at 10:48 pm

    Activerain? I don’t think so.. I signed up with them a looonnnggg time ago and then I canceled my membership. Not my cup of tea.

    I am trying Typepad again. I see Theresa Boardman and a couple of others using it. Expensive but seems to be a “business blog”.. Sent Theresa an email but haven’t heard back. Hopefully this time I’ll get Typepad working the way I want to.. Something’s amiss..

    Thanks
    Jim

  26. Jay Thompson

    June 16, 2008 at 11:03 pm

    Jim – Ask Jim Cronin at the Real Estate Tomato about using Typepad. He’s said several times he wishes he’d gone with WordPress.

    Self-hosted WordPress is used by hundreds of thousands of blogs every day. You should be able to get help with any problems you have (give me a call, I’ll give it a shot)

    I agree with Ken 100%, there is no need to upgrade WP with every revision. They are usually very minor updates that will have no impact on how you run your blog. (there are also new plugins available for easier upgrading).

    Forwarding domains is rarely a good option for optimal SEO. You’ve got a huge head start on WP, lets just get your WP issue fixed and then you can move on!

  27. Bob

    June 16, 2008 at 11:07 pm

    I understand the branding issues as well as the SEO. IMO, and based on my experience, branding for an agent real estate web site is over-rated. I developed SanDiegoHomes.com. I owned pretty much whatever serps I wanted since Google came on the scene. I got a USPTO trademark on the primary registry. After getting an offer i couldn’t refuse, I sold it a year ago. It was one of the top 100 domain sales worldwide. I picked up another far less memorable domain and within 3 months I had most of my rankings and traffic back. The traffic from “branding” that generates business in the real estate space is negligible.

    With blogs, branding may help with some traffic, but you can get same or better ROI with anything as long as you have search engine exposure.

  28. Jim Gatos

    June 16, 2008 at 11:11 pm

    Jay..
    I read Jim’s blog and I remember him saying that. I have 14 days to try Typepad out…I was a self hosted blog for a long while, I’ll just try it out like that for now.. See what happens..

    Thanks
    Jim

  29. Jim Duncan

    June 17, 2008 at 5:52 am

    Jim –

    Check out Benn’s awesome tutorial on how to do a WordPress post; one of the best things about WP has been the community that is willing (and able) to help.

  30. Jim Gatos

    June 17, 2008 at 6:25 am

    Agreed and thank you. However, over the weekend I made a long list of “distractions to good blogging…” LOL..
    One of them that kept hitting me in the face was :fixing blog code” and so on and so forth.. It will be interesting to see what I decide but I have the 14 day trial and I’ll use as much of it as I deem okay.. Won’t hurt…

  31. Mariana Wagner

    June 17, 2008 at 8:13 am

    Ken – I completely respect what you are saying and agree. Ultimately, it is a balance that each agent must find for themselves, and how they approach their business. My GreenhavenRealEstate.net site is WAY more popular in my area than my LivingInGreenhaven.com site … and I advertise them exactly the same way.

    Jim – THANK you for the link to Benn’s tutorial. 🙂

  32. mariana

    June 17, 2008 at 9:01 am

    I recently combined both my greenhaven sites … making my image more cohesive & making everything easier.

  33. Jim Gatos

    June 17, 2008 at 9:19 am

    Update on my dilemna … Typepad makes it very hard to have a multilple author blog and for the cost, I am looking into WordPress again, externallly hosted. If I can find a multi site host with good service and at least two blogs I will get that. Under $10 a month..

  34. Ken Smith

    June 17, 2008 at 10:53 am

    Jim try 1and1.com, know people that use them for multiple blogs.

    Mariana there is never just one way to do something. As long as it’s working for you then keep going with it.

  35. Jim Duncan

    June 17, 2008 at 11:39 am

    Jim – I use Bluehost.com and, despite my occasional complaints, they do fairly right by me. And – AG uses them as well – how could they be wrong? 🙂

  36. Jim Gatos

    June 17, 2008 at 11:52 am

    Hello,

    I can’t stand Bluehost, especially their CEO or whatever he is, Matt Heaton. I had a couple of heated exchanges and he NEVER offered to help me, all he did was try to blow me off and his attitude towards customers is VERY bad. I just signed up with HostRocket. If I can’t easily use two blogs on HostRocket, I am NOT going to simply go back to the WordPress.com free sites (with paid upgrades).. I cannot become “Mr. PropellerHead…). This is becoming so time consuming it’s ridiculous. Also, I see BlueRoof.wordpress.com using the free WordPress version and I see others too. Just because the basic version is free doesn’t necessarily mean a step down.

  37. Benn Rosales

    June 17, 2008 at 12:07 pm

    Hey, we all have unique experiences with various businesses, I say go where you want, but I do suggest looking to WordPress.org for suggestions on preferred vendors. The reason this is so important is because these vendors will have updates prepared for upcoming releases of WordPress as well as upgrades to necessary to the mySQL database in most cases.

    I have an alternative hosting company I use for other projects that is so far behind in updates that they have nearly obsoleted themselves in the use of WordPress or any other blogging platform.

    We have a pretty good relationship with bluehost, but as a flatfee hosting company, they offer a lot for very little.

  38. Jim Gatos

    June 17, 2008 at 9:45 pm

    Thank you to all,, I changed hosting providers and I’m definately happier at this point. Now with HostTRocket.
    Over the next day or so I will create my brand new blog plus a specialty blog. I want to come up with a better name than worcestercountyrealestateblog.com. Too long and even I get confused in spelling that one LOL..

    You’re all a bunch of true professionals.. I really appreciate all your help,
    Jim

  39. Holli Boyd

    July 15, 2008 at 12:19 pm

    Mariana – just want to say thanks for this article and the many others you and the genius’s add to the forum – just got a request for a cma and when i asked how she heard about me she wrote:

    “The website was found by accident, I was searching for something else – (the breeder that we bought our basset hound from who lives in Averill Park), but I also happen to be looking to sell my house so I took a look at the website and was impressed.”

    It works!!

  40. Hernando County Real Estate

    July 15, 2008 at 8:17 pm

    I have set up a community site for a subdivison in Hernando County Florida. The site has what is active on the market and what has sold in the past. This is the main page the neighborhood uses to find out whats available.

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Business Marketing

Pay employees for their time, not only their work

(MARKETING) Yes, you still must pay employees for their time even if they aren’t able to complete their work due to restrictions. Time = Money.

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pay employees for their time

The COVID-19 pandemic has inspired a lot of insightful questions about things like our healthcare system, worldwide containment procedures, and about a billion other things that all deserve well-thought answers.

Unfortunately, it has also led to some of the dumbest questions of all time.

One such question comes courtesy of Comstock Mag, with the inquiry asking whether or not employees who show up on time can be deducted an hour’s pay if the manager shows up an hour later.

From a legal standpoint, Comstock Mag points out that employees participating in such activities are “engaged to wait”, meaning that – while they aren’t necessarily “working” – they are still on the clock and waiting for work to appear; in this case, the aforementioned “work” comes in the form of the manager or supervisor showing up.

In short: if the reason your employees aren’t working is that the precursor to completing the work for which you pay them is inaccessible, you still have to pay them for their time.

Morally, of course, the answer is much simpler: pay your employees for their time, especially if the reason they are unable to complete work is because you (or a subordinate) didn’t make it to work at the right time.

Certainly, you might be able to justify sending all of your employees home early if you run into something like a technology snag or a hiccup in the processes which make it possible for them to do their jobs – that would mean your employees were no longer engaged to wait, thus removing your legal obligation to continue paying them.

Then again, the moral question of whether or not cutting your employees’ hours comes into play here. It’s understandable that funds would be tight for the time being, but docking employees an hour of their work here or there due to problems that no one can control may cause them to resent you down the line when you need their support in return.

The real problem with this question is that, despite most people knowing that the answer should always be “pay them”, the sheer number of people working from home in the wake of worldwide closures and social distancing could muddy the water in terms of what constitutes the difference between being engaged to wait and simply burning time.

For example, an employee who is waiting for a meeting to start still fits the bill of “engaged to wait” even if the meeting software takes an extra half hour to kick in (or, worse yet, the meeting never happens), and docking them pay for timecard issues or other extenuating factors that keep them from their work is similarly disingenuous – and illegal.

There are a lot of unknowns these days, but basic human decency should never be up for debate – especially now.

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Business Marketing

Cooler temps mean restaurants have to get creative to survive

(MARKETING) With winter approaching, restaurants are starting to find creative and sustainable ways to keep customers coming in… and warm.

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Outdoor eating at restaurants grows in popularity.

Over the last decade we have seen a change in the approach to clientele experiences in the restaurant business. It’s no longer just about how good your food is, although that is still key. Now you have to give your customers an experience to remember. There are now restaurants that feed you in the dark, and others who require you to check all your clothes at the door. Each of these provides an experience to remember alongside food that ranges from good to exquisite, depending on your taste.

Now, however, the global pandemic has rearranged how we think about dining. We can no longer just shove people into a building and create a delectable meal. If you’ve relied mostly on people coming into your restaurant, you may struggle to survive now.

The new rules of keeping clients safe means setting things up outside is the easiest means of keeping large numbers of them from crowding inside. Because of this, weather has become a key influence in a company’s daily income. Tents that were a gimmick before, only needed by presumptuous millennials, are now a requirement to keep afloat. People are rushing to make their yards into lawns that bring some in some fancy feeling.

The ties to the sun in some areas are so strong that cloudy days have been shown to drop attendance as much as 14% for the day. This will become the more apparent the colder it gets. For me, I always mention hibernation weight in the winter, when all I want to do is curl up and eat at home. Down here in Texas we are already finding cooler weather, drops into the 70s even in August and September. We are all assuming a cold winter ahead. So, a bit of foresight is finding a means of keeping your guests warm for the winter ahead.

San Francisco restaurants have started with heat lamps during their cooler evenings. Fiberglass igloos have also been added to outdoor seating as a means of temperature control. A few places down in the Lonestar state keep roaring fires going for their outdoor activities. While others actually keep you running in between beverages by encouraging volleyball matches. This is the new future ahead of us, and being memorable is the way to go.

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Business Marketing

Canva is catching on to content trends, launches in-app video editor

(MARKETING) Canva launches an in-platform video editor, allowing access to their extensive library of assets and animations to create high-quality videos

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African American woman working on Canva Video Editor Desktop in office setting.

Video content consumption is on the rise, and the graphic design platform, Canva, took note of it. The $40 billion Australian startup has entered the video business and announced the launch of its video editor, Canva Video Suite.

The end-to-end video editor is an easy-to-use platform that anyone, no matter the skill level, can create, edit, and record high-quality videos. Best of all, it’s free, and it’s available on both desktop and mobile platforms.

The tool has hundreds of editable templates that you can use to create videos for several online platforms like TikTok, YouTube, Instagram, and Facebook. Some templates can be used to create workplace and business videos, while other templates are perfect for personal videos. There are playful themes you can use to create that spooky video just in time for Halloween or make a laugh-out-loud video to send to your best friend! With a wide range of selections, in no time you’ll start creating your very own video masterpiece with Canva.

Caucasian man holding iPhone showing Canva video editor on mobile.

What else does the video software offer and what can you do with it? Well, let me tell you:

Collaborate in real-time

Having everyone on the same page is important and Canva’s video suite takes that into account. To collaborate with others, you simply send them an invite, and together you can edit videos, manage assets, and leave comments to give your input.

Video timeline editing and in-app recording

Similar to building presentation slides, Canva’s scene-based editor simplifies video editing by using a timeline approach. With it, you can quickly reorder, crop, trim, and splice your videos. Also, users don’t need to leave the platform to record that last-minute shot; within the app, you can shoot and record yourself from a camera or a screen.

Library of assets

The video editor is filled with an array of watermark-free stock footage, icons, images, illustrations, and even audio tracks that you can choose from – but if you really need something that is not on their platform – you can upload your own image, video, or audio track.

Animate with ease

Although still in the process of being released, soon you will be able to add animations of both text and visual elements in just a few simple clicks. Among others, animation presets that fade, pan, and tumble will help you transform your video and take it to a whole other level.

Overall, Canva Video Suite is very intuitive and has all the essential things you need to create a video. And by streamlining the video creation process, Canva is ensuring it enters the video marketplace with a bang.

“One of Canva’s guiding principles is to make complex things simple, and our new Video Suite will allow everyone to unlock the power of video, whether that’s to market their business, make engaging social posts, or express their creativity,” said Rob Kawalsky, Head of Product at Canva.

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