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Here’s the Thing – We All Want Credibility

Friday at the NAR Convention in Orlando , Ines Hededus-Garcia , Ginger Wilcox , Teresa Boardman ( Benn Rosales was scheduled to attend but will be unable to do so for family reasons) and I will be speaking to several hundred Realtors about how to drive business with blogs. … In my mind, this is great news in that we really will be speaking to a new audience but it also means almost no one will know our inside jokes and/or terminology.

Friday at the NAR Convention in Orlando , Ines Hededus-Garcia , Ginger Wilcox , Teresa Boardman ( Benn Rosales was scheduled to attend but will be unable to do so for family reasons) and I will be speaking to several hundred Realtors about how to drive business with blogs. ... In my mind, this is great news in that we really will be speaking to a new audience but it also means almost no one will know our inside jokes and/or terminology.

Thanks, NAR - "It’s a great time to buy or sell a home!"

Image courtesy of The Big Picture


Staying Power

I was looking for an excuse to highlight the above ad, and its staying power. This post is just that excuse.

Friday at the NAR Convention in Orlando, Ines Hededus-Garcia, Ginger Wilcox, Teresa Boardman  and I will be speaking to several hundred Realtors about how to drive business with blogs. This panel will be different from many others for at least one reason – the audience.

As Dustin Luther, the moderator of the panel said in an email –

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For better or worse (and I think better!), we’re not going to be speaking to the usual RE.net crowd here. When I did a social media presentation last year, I recognized all of three people in the audience (out of a room for 500 that was so crowded they were turning people away!). In my mind, this is great news in that we really will be speaking to a new audience but it also means almost no one will know our inside jokes and/or terminology. Don’t be surprised if I ask you to explain some piece of terminology in more detail!

Demonstrating Credibility

When faced with the image above, blogs give us the opportunity to demonstrate the credibility and the market comprehension that our clients and potential clients want (and should be able to reasonably expect). They also give us – the individual Realtors and brokers – the means by which to distinguish ourselves from the messages that our Association has been putting forth on “our” behalf. The internet never forgets.

Blog for credibility and business will follow. This concept is neither rocket surgery nor brain science, and the execution of said concept eludes many in this profession – both at the “boots on the ground” and the “30,000 foot” levels, respectively.

Use the blog to demonstrate one’s expertise, knowledge, personality and yes, even opinions. (I recognize that this is old-hat for most of the authors here)

Here’s an example. I was contacted last night via IM by an American currently living overseas (eventually I’ll write about the conversation in detail, but without his permission, I’m keeping this necessarily vague). He’s been reading my blog (I had no idea) for a year; he’s moving back in six months and trusts me.

Consistent Advice

My advice has remained constant since I started blogging and since I started being asked for advice – understand the landscape and your audience, and be patient, persistent and candid.

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Real estate blogs can absolutely drive business, but just like a drip campaign or farming a neighborhood, they cannot guarantee success in and of themselves. It’s the execution of that plan by the author that provides the guarantee.

In all honesty, I’m looking forward to listening and learning from my fellow panelists more than than I am to speaking.

Written By

Dad, Husband, Charlottesville Realtor, real estate Blogger, occasional speaker - Inman Connects, NAR Conferences - based in Charlottesville, Virginia. A native Virginian, I graduated from VMI in 1998, am a third generation Realtor (since 2001) and have been "publishing" as a real estate blogger since January 2005. I've chosen to get involved in Realtor Associations on the local, state & national levels, having served on the NAR's RPR & MLS groups. Find me in Charlottesville, Crozet and Twitter.

8 Comments

8 Comments

  1. Missy Caulk

    November 4, 2008 at 7:10 pm

    I’m sure the room will be over-crowded. Have fun, wish I could get in but I’m only doing the EXPO.

  2. monika

    November 4, 2008 at 7:26 pm

    I’ll be there and I’m sure just like the panel I attended in DC…most in the audience will not be the usual re.net crowd. See you in Orlando.

  3. Dustin

    November 5, 2008 at 1:41 am

    I’m definitely getting excited… Thanks Jim for helping to make this panel happen!

  4. teresa boardman

    November 5, 2008 at 4:10 am

    Thanks for the post Jim. I am so excited to be on the panel and to meet some more of the people who live in my computer, and to see you again. 🙂

  5. Paula Henry

    November 5, 2008 at 7:47 am

    Have fun in Orlando everyone – this sounds like a great event! I wonder, though – if Realtors are not already blogging, what percent do you expect will start? I hear repetitively that many here on AG who do some form of local blog training, have very few who actually start and stay the course.

  6. Bob Wilson

    November 5, 2008 at 9:02 am

    The credibility issue is a big one. I have seen local agents here blog about the market and have been wrong for two years.

    My favorite is one that kept citing their guru broker, who called the bottom. Turned out it was only the bottom for their brokerage, which recently shut it down.

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